8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): September 28, 2004

APPLICA INCORPORATED

(Exact name of Registrant as specified in its charter)

Commission File Number 1-10177

Florida	59-1028301
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification Number)
5980 Miami Lakes Drive, Miami Lakes, Florida	33014
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (305) 362-2611

     Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

TABLE OF CONTENTS

	Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
SIGNATURE
Exhibit Index
Press Release

Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.

     On September 28, 2004, Applica Incorporated issued a press release announcing that Ware H. Grove was appointed a director of the company effective immediately. Mr. Grove, age 54, is Senior Vice President and Chief Financial Officer of Century Business Services, Inc., a national provider of outsourced business services. Mr. Grove was also appointed to serve on the Audit Committee as its financial expert.

     A copy of the press release is attached as Exhibit 99.1 to this report.

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SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: September 28, 2004	Applica Incorporated
	By:	/s/ Terry Polistina
		Terry Polistina, Senior Vice President and
		Chief Financial Officer of Applica Incorporated

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Exhibit Index

Exhibit No.	Description
99.1	Applica Incorporated Press Release dated September 28, 2004

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EX-99.1

Exhibit 99.1

     [Applica logo]

FOR IMMEDIATE RELEASE

Contact:	Investor Relations Department
	(305) 362-2611
	investor.relations@applicamail.com

Applica Incorporated Announces the Appointment of
Ware Grove to its Board of Directors

     Miami Lakes, Florida (September 28, 2004) — Applica Incorporated (NYSE: APN) today announced the appointment of Ware H. Grove to its Board of Directors. Mr. Grove, age 54, is Senior Vice President and Chief Financial Officer of Century Business Services, Inc. (Nasdaq: CBIZ), a national provider of outsourced business services. Prior to his employment at Century Business Services, Inc., Mr. Grove has held senior financial management positions with public companies, including The Upjohn Company, Manville Corporation and Revco Drug Stores. The addition of Mr. Grove brings the total number of directors to ten, seven of which (including Mr. Grove) are independent of the Company. Mr. Grove fills the vacancy created by the retirement of Frederick E. Fair. Mr. Grove will serve on the Audit Committee as its financial expert.

     Harry D. Schulman, President and Chief Executive Officer, commented, “We are very pleased to have Ware Grove join our Board of Directors. With over 25 years of outstanding financial experience, Ware is a talented and dedicated executive. His advice and counsel will be an asset to us as we position Applica for future growth.”

     Applica Incorporated and its subsidiaries are marketers and distributors of a broad range of branded and private-label small electric consumer goods. Applica markets and distributes kitchen products, home products, pest control products, pet care products and personal care products. Applica markets products under licensed brand names, such as Black & Decker®, its own brand names, such as Windmere®, LitterMaid® and Applica®, and other private-label brand names. Applica’s customers include mass merchandisers, specialty retailers and appliance distributors primarily in North America, Latin America and the Caribbean. The Company operates manufacturing facilities in Mexico. Additional information regarding the Company is available at www.applicainc.com.

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