8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) July 13, 2006

MEDIA GENERAL, INC.
(Exact name of registrant as specified in its charter)
Commonwealth of Virginia	1-6383	54-0850433
(State or other jurisdiction  of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
333 E. Franklin St., Richmond, VA		23219
(Address of principal executive offices)		(Zip Code)
Registrant’s telephone number, including area code (804) 649-6000
N/A
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02     Results of Operations and Financial Condition.

On July 13, 2006, the Company issued two releases announcing results for the second quarter of 2006 and revenues for the June 2006 period.  A copy of these releases is furnished as Exhibit 99.1 and Exhibit 99.2

Item 9.01     Financial Statements and Exhibits.

d)          Exhibits

99.1	Press Release issued by MEDIA GENERAL, INC., July 13, 2006.
99.2	Press Release issued by MEDIA GENERAL, INC., July 13, 2006.

SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	MEDIA GENERAL, INC.
	(Registrant)
Date July 13, 2006
	/s/ John A. Schauss
	John A. Schauss
	Vice President - Finance
	and Chief Financial Officer

EX-99.1

Exhibit 99.1

Media General Reports Second-Quarter 2006 Results

          RICHMOND, Va., July 13 /PRNewswire-FirstCall/ -- Media General, Inc. (NYSE: MEG) today reported net income for the second quarter of 2006 of $20.2 million, or 85 cents per diluted share, up 6.2 percent from income of $19 million, or 80 cents per diluted share, in the same period of last year, excluding a gain on the sale of the company’s investment in The Denver Post. Including that Denver gain, the company reported net income of $38.4 million, or $1.61 per diluted share, in the second quarter of 2005.

          Total revenues in the second quarter of 2006 increased 3.3 percent, including increases of 4.2 percent in newspaper advertising, 2.9 percent in Broadcast time sales and 33.4 percent in Interactive Media Division revenues.

          As previously announced, four Broadcast television stations, along with three satellite stations, are being divested, and have been accounted for as discontinued operations for all periods presented and, as such, are not included in the Broadcast Division’s operating income. Additionally, amortization and depreciation of these assets has ceased.

          “Media General’s year-over-year profit improvement in the second quarter, excluding last year’s Denver gain, was primarily attributable to improved below-the-line items, especially the excellent performance of SP Newsprint. Equity income from the company’s investment in SP Newsprint increased by $3.9 million to $4.6 million. Price improvement offset increased energy and raw material costs to produce SP Newsprint’s profit growth,” said Marshall N. Morton, president and chief executive officer. “This increase more than offset $1.6 million in non-cash stock option expense and higher interest expense.

          “In the Publishing Division, new revenue initiatives helped to bolster a 3.1 percent Retail advertising increase. Strong real estate advertising linage was the primary driver of a 7.4 percent increase in Classified advertising for the quarter,” Mr. Morton said. “A surge in election campaign spending in several markets helped our Broadcast Division generate $4.1 million in Political advertising, offsetting some softness in Local and National spot sales,” he said.

          “The Interactive Media Division’s continued strong growth in revenues reflected solid increases in all categories, driven by robust online Classified advertising and higher National/Regional spending,” he said. “Growth in our Web sites continued as page views and visitor sessions increased 14 percent and 18 percent, respectively.

          “The revenue growth in all three divisions reflected our continued focus on launching new products and services, creating a dynamic Internet presence, and strengthening our traditional products, while maintaining our emphasis on expense management,” Mr. Morton said.

          Publishing Division profit for the quarter, excluding the impact of Denver in last year’s results, declined 0.5 percent. Total division revenues of $150.9 million were up 3 percent.

          Classified advertising revenues in the quarter increased $3.9 million, or 7.4 percent, and mostly reflected strength in the real estate category.

          At The Tampa Tribune, Classified revenues increased 16.3 percent, led by the real estate category, which more than doubled. The real estate rise more than offset decreases of 7.2 percent and 37.7 percent, respectively, in the help-wanted and automotive categories. At the Richmond Times-Dispatch, Classified revenues increased 3.3 percent, including increases of 44.9 percent in real estate advertising and 7 percent in help-wanted advertising. These improvements offset a 31.2 percent decline in automotive advertising. At the Winston-Salem Journal, Classified revenues declined 5.1 percent. A 3.7 percent increase in real estate advertising could not offset decreases of 1.9 percent and 15.4 percent, respectively, in help-wanted and automotive advertising. Community Newspapers in the aggregate saw a 3.7 percent increase in Classified revenues.

          Help-wanted linage in the second quarter at the company’s three metro newspapers was down 5.4 percent and revenue decreased by 1.1 percent. Increases in linage of 1.9 percent at the Richmond Times-Dispatch and 2.3 percent at the Winston-Salem Journal could not offset an 18.4 percent decrease at The Tampa Tribune, which mostly reflected lower Classified display advertising. A 43.4 percent increase for real estate linage at the three metros more than offset soft automotive linage, which was down 20.8 percent.

          Retail revenues in the second quarter increased $1.7 million, or 3.1 percent, and included revenues from new product initiatives. The Tampa Tribune and its associated daily newspapers had a 2.1 percent increase in retail revenues for the quarter, resulting from increased spending in the grocery store and home improvement categories as well as several new revenue initiatives and the addition of a Spanish-language weekly newspaper. At the Richmond Times-Dispatch, Retail revenues increased 1.4 percent, reflecting higher spending in the department store, drug store, grocery store and home improvement categories. The Winston-Salem Journal generated a 7.5 percent increase from greater local account advertising and increases in the department store and home improvement categories. Retail revenues at the company’s Community Newspapers rose 3.6 percent as most markets posted increases, led by Central Virginia and North Carolina.

          National advertising revenues for the quarter decreased $720,000, or 6.7 percent. The Richmond Times-Dispatch increased 10.4 percent, mainly due to higher oil company and insurance advertising. The Winston-Salem Journal was up 2.7 percent, primarily reflecting advances in telecommunications advertising. These increases were offset by a 14.5 percent decline at The Tampa Tribune, which resulted from lower spending in the telecommunications, automotive and utility categories.

          Circulation revenues for the second quarter decreased $990,000, or 4.7 percent, nearly 40 percent of which was attributable to the continued roll-out of a change in wholesale rates to independent carriers at several newspapers.  These rate changes also resulted in a dollar-for-dollar decrease in Circulation expenses. The rate change was completed at all of the company’s newspapers at the end of June 2006.

          Publishing expenses increased 3.9 percent over the second quarter of 2005. Newsprint expense increased 7.4 percent, which reflected higher newsprint prices, partially offset by reduced consumption. The average price per ton increased $92 from the year-ago quarter. Salary expense increased 2.8 percent and depreciation and amortization was up 11.4 percent.

          Broadcast segment profit for the quarter decreased 4.1 percent to $20.2 million. Broadcast total revenues grew $1.7 million, or 2.4 percent, to $74.3 million, driven by strong Political advertising revenues of $4.1 million, up from last year’s $515,000 in the same period.

          Local time sales declined $350,000, or 0.7 percent, as a result of lower spending in the automotive and fast food categories, offset partially by increases in telecommunications and services advertising.

          National time sales decreased $1.1 million, or 4.3 percent. Categories showing decreases for the quarter included corporate, fast food, entertainment, and home improvement, offset partially by increased telecommunications, services and automotive advertising.

          The significant growth in Political revenues reflected strong campaign spending on gubernatorial, U.S. Senate, and state and local races in Florida, South Carolina, Alabama, and Georgia, as well as increased issue advertising.

          Broadcast expenses for the quarter increased 5 percent. Excluding cost of goods sold related to its equipment subsidiary, Broadcast expenses for the quarter increased 4.1 percent. The increase reflected higher salaries and benefits, sales commissions on new business, other production costs, and depreciation.

          Interactive Media Division revenues were a quarterly record of $6.5 million, up 33.4 percent over 2005. The growth reflected continued strong online Classified advertising, up 19.6 percent, and higher National/Regional revenues, up 54.3 percent. Additionally, Local revenues improved 20.9 percent as the result of continued growth in banner and Retail advertising. The division’s quarterly loss of $843,000 was an 11.9 percent improvement over 2005.

          EBITDA (income before accounting change, interest, taxes, depreciation and amortization) in the second quarter of 2006 was $54.3 million, compared with $85.4 million in the 2005 period, which included a $33.3 million pre-tax gain from the Denver sale, or $19.4 million after tax. After-Tax Cash Flow in the second quarter of 2006 was $35.5 million compared to $53.6 million in the prior-year period, which included the after-tax gain on Denver. Free Cash Flow for the quarter (After-Tax Cash Flow minus capital expenditures) was $9.8 million, compared with $37 million in the prior-year period, which also included the after-tax Denver gain, and reflected a planned increase in capital expenditures in 2006.

          Media General provides the non-GAAP financial metrics EBITDA, After-Tax Cash Flow, and Free Cash Flow. The company believes these metrics are useful in evaluating financial performance and are common alternative measures used by investors, financial analysts and rating agencies. These groups use EBITDA, along with other measures, to evaluate a company’s ability to service its debt requirements and to estimate the value of the company. A reconciliation of these metrics to amounts on the GAAP statements has been included in this news release.

          Outlook

          For the Publishing Division in the third quarter, the company expects revenue growth of 5 percent compared to last year as the company anticipates continued strength in Classified advertising, particularly real estate, in most markets. The company also expects to see gains in Retail advertising, reflecting continued growth from many new revenue initiatives.

          For the Broadcast Division, total time sales are expected to increase approximately 60 percent, including the four NBC stations acquired on June 26, 2006. Political revenues are projected to be approximately $8.3 million.

          Conference Call and Webcast

          The company will hold an earnings conference call with financial analysts today at 11 a.m. ET. The conference call will be available to the media and general public through a limited number of listen-only dial-in conference lines and via simultaneous Webcast.

          To dial in to the call, listeners may call 1-866-510-0704 about 10 minutes prior to the 11 a.m. start. Listeners may also access the live Webcast by logging on to http://www.mediageneral.com and clicking on the “Live Earnings Conference” link on the homepage about 10 minutes in advance. A replay of the Webcast will be available online at http://www.mediageneral.com beginning at 1 p.m. today. A telephone replay is also available, beginning at 1 p.m. and ending on July 20 at 1 p.m., by dialing 1-888-286-8010 or 617-801-6888, and using the passcode 99864261.

          Forward-Looking Statements

          This news release contains forward-looking statements that are subject to various risks and uncertainties and should be understood in the context of the company’s publicly available reports filed with the Securities and Exchange Commission. Media General’s future performance could differ materially from its current expectations.

          About Media General

          Media General is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States. The company’s publishing assets include three metropolitan newspapers, The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 150 weekly newspapers and other publications. The company’s broadcasting assets currently include 30 network- affiliated television stations that reach more than 33 percent of the television households in the Southeast and more than 10 percent of those in the United States. The company’s interactive media assets include more than 75 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company, a manufacturer of recycled newsprint.

          Media General, Inc.
          CONSOLIDATED STATEMENTS OF OPERATIONS

	Thirteen Weeks Ending						Twenty-Six Weeks Ending
(Unaudited, in thousands except per share amounts)	June 25, 2006			June 26, 2005			June 25, 2006			June 26, 2005
Revenues	$	230,058		$	222,786		$	447,501		$	431,579
Operating costs:
Production		97,403			91,277			193,521			183,759
Selling, general and administrative		82,981			80,430			168,630			159,769
Depreciation and amortization		17,200			15,839			34,207			31,509
Total operating costs		197,584			187,546			396,358			375,037
Operating income		32,474			35,240			51,143			56,542
Other income (expense):
Interest expense		(8,106	)		(7,364	)		(15,648	)		(14,859	)
Investment income - unconsolidated affiliates		4,508			724			4,839			1,438
Gain on sale of Denver		—			33,273			—			33,273
Other, net		162			319			465			795
Total other income (expense)		(3,436	)		26,952			(10,344	)		20,647
Income from continuing operations before income taxes and cumulative effect of change in accounting principle		29,038			62,192			40,799			77,189
Income taxes		10,776			24,422			15,198			29,896
Income from continuing operations before cumulative effect of change in accounting principle		18,262			37,770			25,601			47,293
Income from discontinued operations (net of tax)		1,914			615			1,242			389
Cumulative effect of change in accounting principle (net of tax)		—			—			—			(325,453	)
Net income (loss)	$	20,176		$	38,385		$	26,843		$	(277,771	)
Net income (loss) per common share:
Income from continuing operations before cumulative effect of change in accounting principle	$	0.77		$	1.60		$	1.09		$	2.01
Discontinued operations		0.08			0.03			0.05			0.02
Cumulative effect of change in accounting principle		—			—			—			(13.86	)
Net income (loss)	$	0.85		$	1.63		$	1.14		$	(11.83	)
Net income (loss) per common share - assuming dilution:
Income from continuing operations before cumulative effect of change in accounting principle	$	0.77		$	1.58		$	1.08		$	1.98
Discontinued operations		0.08			0.03			0.05			0.02
Cumulative effect of change in accounting principle		—			—			—			(13.65	)
Net income (loss)	$	0.85		$	1.61		$	1.13		$	(11.65	)
Weighted-average common shares outstanding:
Basic		23,591			23,497			23,590			23,488
Diluted		23,763			23,853			23,787			23,851

          Media General, Inc.
          BUSINESS SEGMENTS

(Unaudited, in thousands)	Publishing			Broadcast			Interactive Media			Eliminations			Total
Quarter Ended June 25, 2006
Consolidated revenues	$	150,851		$	74,345		$	6,540		$	(1,678	)	$	230,058
Segment operating cash flow	$	38,158		$	25,174		$	(436	)				$	62,896
Allocated amounts:
Equity in net loss of unconsolidated affiliate								(45	)					(45	)
Depreciation and amortization		(6,495	)		(4,925	)		(362	)					(11,782	)
Segment profit (loss)	$	31,663		$	20,249		$	(843	)					51,069
Unallocated amounts:
Interest expense														(8,106	)
Investment income-SP Newsprint														4,553
Acquisition intangibles amortization														(4,164	)
Corporate expense														(10,729	)
Other														(3,585	)
Consolidated income from continuing operations before income taxes													$	29,038
Quarter Ended June 26, 2005
Consolidated revenues	$	146,460		$	72,615		$	4,903		$	(1,192	)	$	222,786
Segment operating cash flow	$	37,637		$	25,300		$	(512	)				$	62,425
Allocated amounts:
Equity in net income (loss) of unconsolidated affiliates		132						(19	)					113
Gain on sale of Denver		33,273												33,273
Depreciation and amortization		(5,833	)		(4,190	)		(426	)					(10,449	)
Segment profit (loss)	$	65,209		$	21,110		$	(957	)					85,362
Unallocated amounts:
Interest expense														(7,364	)
Investment income-SP Newsprint														611
Acquisition intangibles amortization														(4,000	)
Corporate expense														(10,559	)
Other														(1,858	)
Consolidated income from continuing operations before income taxes													$	62,192
Six Months Ended June 25, 2006
Consolidated revenues	$	299,014		$	138,931		$	12,716		$	(3,160	)	$	447,501
Segment operating cash flow	$	71,860		$	42,177		$	(985	)				$	113,052
Allocated amounts:
Equity in net income of unconsolidated affiliate								114						114
Depreciation and amortization		(12,750	)		(9,836	)		(725	)					(23,311	)
Segment profit (loss)	$	59,110		$	32,341		$	(1,596	)					89,855
Unallocated amounts:
Interest expense														(15,648	)
Investment income-SP Newsprint														4,725
Acquisition intangibles amortization														(8,327	)
Corporate expense														(21,412	)
Other														(8,394	)
Consolidated income from continuing operations before income taxes													$	40,799
Six Months Ended June 26, 2005
Consolidated revenues	$	289,893		$	134,507		$	9,423		$	(2,244	)	$	431,579
Segment operating cash flow	$	72,675		$	40,402		$	(1,086	)				$	111,991
Allocated amounts:
Equity in net income of unconsolidated affiliates		221						159						380
Gain on sale of Denver		33,273												33,273
Depreciation and amortization		(11,648	)		(8,347	)		(853	)					(20,848	)
Segment profit (loss)	$	94,521		$	32,055		$	(1,780	)					124,796
Unallocated amounts:
Interest expense														(14,859	)
Investment income-SP Newsprint														1,058
Acquisition intangibles amortization														(8,002	)
Corporate expense														(20,941	)
Other														(4,863	)
Consolidated income from continuing operations before income taxes and cumulative effect of change in accounting principle													$	77,189

          Media General, Inc.
          CONSOLIDATED BALANCE SHEETS

(Unaudited, in thousands)	June 25, 2006		December 25, 2005
ASSETS
Current assets:
Cash and cash equivalents	$	15,863	$	14,977
Accounts receivable - net		114,892		117,638
Inventories		8,871		7,808
Other		31,768		33,649
Assets of discontinued operations		113,588		115,100
Total current assets		284,982		289,172
Investments in unconsolidated affiliates		88,286		83,227
Other assets		63,997		57,377
Property, plant and equipment - net		433,857		420,111
Excess of cost over fair value of net identifiable assets of acquired businesses - net		645,433		645,437
FCC licenses and other intangibles - net		471,704		480,030
Total assets	$	1,988,259	$	1,975,354
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	29,084	$	26,414
Accrued expenses and other liabilities		78,824		81,719
Income taxes payable		4,822		—
Liabilities of discontinued operations		2,462		3,919
Total current liabilities		115,192		112,052
Long-term debt		376,996		389,984
Borrowings of consolidated variable interest entities		95,320		95,320
Deferred income taxes		326,268		308,129
Other liabilities and deferred credits		112,281		154,043
Stockholders’ equity		962,202		915,826
Total liabilities and stockholders’ equity	$	1,988,259	$	1,975,354

          Media General, Inc.
          EBITDA, After-tax Cash Flow, and Free Cash Flow

	Thirteen Weeks Ending				Twenty-Six Weeks Ending
(Unaudited, in thousands)	June 25, 2006		June 26, 2005		June 25, 2006		June 26, 2005
Income from continuing operations before cumulative effect of change in accounting principle*	$	18,262	$	37,770	$	25,601	$	47,293
Interest		8,106		7,364		15,648		14,859
Taxes		10,776		24,422		15,198		29,896
Depreciation and amortization		17,200		15,839		34,207		31,509
EBITDA from continuing operations before cumulative effect of change in accounting principle*	$	54,344	$	85,395	$	90,654	$	123,557
Income from continuing operations before cumulative effect of change in accounting principle*	$	18,262	$	37,770	$	25,601	$	47,293
Depreciation and amortization		17,200		15,839		34,207		31,509
After-tax cash flow*	$	35,462	$	53,609	$	59,808	$	78,802
After-tax cash flow*	$	35,462	$	53,609	$	59,808	$	78,802
Capital expenditures		25,704		16,633		44,431		32,640
Free cash flow	$	9,758	$	36,976	$	15,377	$	46,162

* Includes a $33.3 million ($19.4 million after-tax) gain on the 2005 sale of the Company’s investment in The Denver Post Corporation.

SOURCE  Media General, Inc.
          -0-                             07/13/2006
          /CONTACT:  Investor, Lou Anne Nabhan, +1-804-649-6103, or Media, Ray Kozakewicz, +1-804-649-6748, both for Media General, Inc./
          /Web site:  http://www.mediageneral.com /
          (MEG)

EX-99.2

Exhibit 99.2

Media General Reports June Revenues

          RICHMOND, Va., July 13 /PRNewswire-FirstCall/ -- Media General, Inc. (NYSE: MEG) today reported June 2006 total revenues of $70.1 million, a 3.7 percent increase from June 2005. By business segment, Publishing Division total revenues increased 2.1 percent, Broadcast Division total revenues increased 5.4 percent, and Interactive Media Division total revenues rose 32.2 percent. Reported revenues for 2006 and 2005 do not include the revenues of the television stations and their associated Web sites that the company, as previously announced, holds for divestiture. These assets are reported as discontinued operations, as required by accounting rules.

          Newspaper advertising in June increased 2.8 percent over last year, reflecting continued growth in Classified and Retail advertising.

          Classified advertising revenues increased $735,000, or 4.4 percent. The growth was driven by the continued strength of real estate advertising at The Tampa Tribune, where total Classified revenues increased 9.6 percent. The Richmond Times-Dispatch reported a 2.9 percent increase, while the Winston-Salem Journal saw a decrease of 8.3 percent, due mostly to lower spending in the automotive category. The Community newspaper group was up 3.5 percent in total for Classified advertising.

          Real estate linage increased 45.1 percent for the company’s three metropolitan newspapers, more than offsetting a 27.1 percent decrease in automotive linage that continued to reflect lower spending by automotive dealers. The significant growth in real estate linage was driven by a 77.2 percent increase at The Tampa Tribune, which continued to benefit from a strong new-housing market in the Tampa region. Both the Richmond Times-Dispatch and the Winston-Salem Journal are also seeing a strong housing market, resulting in real estate advertising linage increases of 47.6 percent and 7.9 percent, respectively, at those newspapers. 

          Employment linage at the three metro newspapers decreased 5.9 percent overall. Help-wanted linage was up 2.2 percent at the Richmond Times-Dispatch. The Tampa Tribune and Winston-Salem Journal reported decreases of 19.4 percent and 0.5 percent, respectively. The Tampa decrease reflected softness in help-wanted advertising in some of its auxiliary employment products.

          Retail revenues in June increased $410,000, or 2.5 percent, including revenues from new product offerings in many markets. The Tampa Tribune and Richmond Times-Dispatch each generated a 1.9 percent increase in Retail revenues, and the Winston-Salem Journal posted a 7.4 percent gain. The increases resulted mostly from higher spending in the home improvement, department store and financial categories as well as the addition of several new products, including Spanish-language weeklies in Tampa and Richmond. The Community newspaper group saw a 2.7 percent Retail growth, led by increases in the North Carolina and Central Virginia markets.

          National revenues decreased $125,000, or 3.5 percent. The Richmond Times-Dispatch reported a 29.7 percent advance due to higher oil company and insurance advertising. The Richmond increase partially offset decreases of 14.4 percent and 13.7 percent, respectively, at The Tampa Tribune and the Winston-Salem Journal. Tampa experienced lower spending in the telecommunications and travel categories, while Winston-Salem had decreased automotive advertising.  

          Circulation revenues were down $245,000, or 3.9 percent. Approximately one-half of the decline was due to the continued roll-out of a change in wholesale rates to independent carriers at several newspapers. These rate changes, which were completed at all of the company’s newspapers at the end of June 2006, generated a dollar-for-dollar decrease in Circulation expense. Nine Media General newspapers posted increases in net-paid Daily Circulation, while overall volume decreased slightly.

          In the Broadcast Division, gross time sales increased $1.3 million, or 5.8 percent, reflecting strong Political advertising that more than offset lower Local and National advertising.

          Local time sales decreased $300,000, or 2.1 percent, and reflected lower spending in the automotive and financial categories, partially offset by increases in the fast food and telecommunications categories. 

          National time sales decreased $475,000, or 6.2 percent, mostly due to continued softness in the automotive and corporate categories, offset partially by increases in telecommunications advertising.

          Political revenues for the month were $2.2 million, compared with $160,000 last June, and were mostly derived from gubernatorial, U.S. Senate, and state and local races in Florida, South Carolina, Alabama, and Georgia. 

          Interactive Media Division revenue growth reflected higher advertising in all categories, led by increases of 17.9 percent and 63.8 percent, respectively, in online Classifieds and National/Regional advertising. Help-wanted and real estate advertising growth was strong in June, and nearly all Media General Web sites generated significantly higher revenues. The National/Regional advertising increase was mostly due to expanded campaigns across multiple Web sites. Local revenues improved 13.8 percent and reflected new direct-sale products such as increased sponsorships. Page views and visitor sessions for the month rose 13 percent and 18 percent, respectively, including Media General’s game sites.

          About Media General

          Media General is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States. The company’s publishing assets include three metropolitan newspapers, The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 150 weekly newspapers and other publications. The company’s broadcasting assets currently include 30 network-affiliated television stations that reach more than 33 percent of the television households in the Southeast and more than 10 percent of those in the United States. The company’s interactive media assets include more than 75 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company, a manufacturer of recycled newsprint.

MEDIA GENERAL INC.
Revenues and Page Views

				June
	2006			2005			% Change
Revenues (000)	$	70,068		$	67,541			3.7%
Publishing		45,109			44,193			2.1%
Broadcast		23,374			22,171			5.4%
Interactive Media		2,041			1,544			32.2%
Eliminations		(456	)		(367	)		(24.3)%
Discontinued Operations (1)		3,535			3,264			8.3%
Selected Publishing Revenues (000)
By Category
Advertising	$	37,967		$	36,949			2.8%
Classified		17,276			16,541			4.4%
Retail		16,758			16,347			2.5%
National		3,400			3,525			(3.5)%
Other		533			536			(0.6)%
Circulation		6,063			6,308			(3.9)%
By Property
Richmond		10,899			10,502			3.8%
Tampa		14,716			14,358			2.5%
Winston-Salem		4,104			4,127			(0.6)%
Community Newspapers		15,253			15,039			1.4%
Advertising Revenues (000) (2)
Richmond	$	8,603		$	8,178			5.2%
Tampa		13,471			13,090			2.9%
Winston-Salem		3,263			3,334			(2.1)%
Community Newspapers		12,302			12,017			2.4%
Broadcast Time Sales (gross) (000)	$	23,239		$	21,965			5.8%
Local		13,871			14,172			(2.1)%
National		7,156			7,632			(6.2)%
Political		2,212			161			—
Selected Online Total Page Views
TBO.com		20,417,959			20,121,559			1.5%
(Tampa, Fla.)
TimesDispatch.com		9,802,226			8,668,467			13.1%
(Richmond, Va.)
JournalNow.com		3,369,894			3,650,106			(7.7)%
(Winston-Salem, N.C.)

Notes:  All data are subject to later adjustment.
	(1)  Revenues from certain broadcast television stations and their  associated Web sites that the company is divesting.
	(2)  Amounts reflected included both daily and weekly newspapers.

MEDIA GENERAL INC.
Revenues and Page Views

				Year-to-Date
	2006			2005			% Change
Revenues (000)	$	447,501		$	431,579			3.7%
Publishing		299,014			289,893			3.1%
Broadcast		138,931			134,507			3.3%
Interactive Media		12,716			9,423			34.9%
Eliminations		(3,160	)		(2,244	)		(40.8)%
Discontinued Operations (1)		20,219			20,067			0.8%
Selected Publishing Revenues (000)
By Category
Advertising	$	250,580		$	239,864			4.5%
Classified		114,807			105,063			9.3%
Retail		111,164			108,617			2.3%
National		20,950			22,689			(7.7)%
Other		3,659			3,495			4.7%
Circulation		41,454			43,522			(4.8)%
By Property
Richmond		70,158			69,572			0.8%
Tampa		101,196			94,427			7.2%
Winston-Salem		26,793			26,678			0.4%
Community Newspapers		99,863			98,159			1.7%
Advertising Revenues (000) (2)
Richmond	$	55,169		$	53,832			2.5%
Tampa		91,609			84,768			8.1%
Winston-Salem		21,436			21,563			(0.6)%
Community Newspapers		80,234			78,221			2.6%
Broadcast Time Sales (gross) (000)	$	140,319		$	132,898			5.6%
Local		89,151			86,686			2.8%
National		46,886			45,447			3.2%
Political		4,282			765			—
Selected Online Total Page Views
TBO.com		100,260,774			106,244,130			(5.6)%
(Tampa, Fla.)
TimesDispatch.com		65,668,225			50,541,228			29.9%
(Richmond, Va.)
JournalNow.com		21,923,432			21,241,403			3.2%
(Winston-Salem, N.C.)

Notes:  All data are subject to later adjustment.
	(1)  Revenues from certain broadcast television stations and their associated Web sites that the company is divesting.
	(2)  Amounts reflected included both daily and weekly newspapers.

MEDIA GENERAL INC.
Daily Newspapers Advertising Linage*

	June
	2006		2005		% Change
Richmond Times-Dispatch
Retail		30,516		27,479		11.1%
National		9,837		8,742		12.5%
Classified		65,696		75,699		(13.2)%
Total		106,049		111,920		(5.2)%
Tampa Tribune
Retail		38,860		41,775		(7.0)%
National		12,541		13,722		(8.6)%
Classified		123,103		127,504		(3.5)%
Total		174,504		183,001		(4.6)%
Winston-Salem Journal
Retail		33,623		34,909		(3.7)%
National		6,851		8,974		(23.7)%
Classified		54,504		58,638		(7.1)%
Total		94,978		102,521		(7.4)%
Community & Associates Dailies
Retail		319,957		296,727		7.8%
National		22,634		27,051		(16.3)%
Classified		427,197		415,478		2.8%
Total		769,788		739,256		4.1%
Media General Dailies Totals
Retail		422,956		400,890		5.5%
National		51,863		58,489		(11.3)%
Classified		670,500		677,319		(1.0)%
Total		1,145,319		1,136,698		0.8%

* Advertising is in column inches - full run only

MEDIA GENERAL INC.
Daily Newspapers Advertising Linage*

	Year-to-Date
	2006		2005		% Change
Richmond Times-Dispatch
Retail		191,751		189,699		1.1%
National		59,258		64,143		(7.6)%
Classified		440,100		471,439		(6.6)%
Total		691,109		725,281		(4.7)%
Tampa Tribune
Retail		272,145		275,838		(1.3)%
National		80,189		91,716		(12.6)%
Classified		859,498		834,321		3.0%
Total		1,211,832		1,201,875		0.8%
Winston-Salem Journal
Retail		220,079		218,426		0.8%
National		49,179		54,336		(9.5)%
Classified		347,942		377,022		(7.7)%
Total		617,200		649,784		(5.0)%
Community & Associates Dailies
Retail		2,042,828		1,954,035		4.5%
National		123,823		175,740		(29.5)%
Classified		2,721,332		2,698,856		0.8%
Total		4,887,983		4,828,631		1.2%
Media General Dailies Totals
Retail		2,726,803		2,637,998		3.4%
National		312,449		385,935		(19.0)%
Classified		4,368,872		4,381,638		(0.3)%
Total		7,408,124		7,405,571		0.0%

* Advertising is in column inches - full run only

SOURCE  Media General, Inc.
          -0-                                                                       07/13/2006
          /CONTACT:  Investors: Lou Anne J. Nabhan, +1-804-649-6103, or Media: Ray Kozakewicz, +1-804-649-6748,
both of Media General, Inc./
          /First Call Analyst: /
          /FCMN Contact: etucker@mediageneral.com /
          /Web site:  http://www.mediageneral.com/
          (MEG)

CO:	Media General, Inc.
ST:	Virginia
IN:	PUB TVN ADV ENT
SU: