-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, IwKPLEWQLqHeJkzjKNnqNlWfwdOl5F3KhhKvDP4JPtrf1wvGHntaR/THZuYaNcJ9 Vz6NOS/iP6O1R4x/ChuFQQ== 0001144204-09-004014.txt : 20090129 0001144204-09-004014.hdr.sgml : 20090129 20090129120027 ACCESSION NUMBER: 0001144204-09-004014 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20090129 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20090129 DATE AS OF CHANGE: 20090129 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MEDIA GENERAL INC CENTRAL INDEX KEY: 0000216539 STANDARD INDUSTRIAL CLASSIFICATION: NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING [2711] IRS NUMBER: 540850433 STATE OF INCORPORATION: VA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-06383 FILM NUMBER: 09553597 BUSINESS ADDRESS: STREET 1: 333 E FRANKLIN ST CITY: RICHMOND STATE: VA ZIP: 23219 BUSINESS PHONE: 8046496000 MAIL ADDRESS: STREET 1: 333 E FRANKLIN ST CITY: RICHMOND STATE: VA ZIP: 23219 8-K 1 v138110_8k.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)
January 29, 2009

MEDIA GENERAL, INC. 

(Exact name of registrant as specified in its charter)

Commonwealth of Virginia
1-6383
54-0850433
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)

333 E. Franklin St., Richmond, VA
23219
(Address of principal executive offices)
(Zip Code)

Registrant’s telephone number, including area code
(804) 649-6000

N/A

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

¨
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 

 

Item 2.02             Results of Operations and Financial Condition.

On January 29, 2009, the Company issued two releases announcing results for the fourth quarter of 2008 and revenues for the December 2008 period.  A copy of these releases is furnished as Exhibit 99.1 and Exhibit 99.2

Item 9.01             Financial Statements and Exhibits.

d)            Exhibits

99.1
Press Release issued by MEDIA GENERAL, INC., January 29, 2009.
99.2
Press Release issued by MEDIA GENERAL, INC., January 29, 2009.
 
 
 

 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
MEDIA GENERAL, INC.
 
(Registrant)
   
Date January 29, 2009
 
 
/s/ John A. Schauss
 
John A. Schauss
 
Vice President - Finance
 
and Chief Financial Officer
 
 
 

 
EX-99.1 2 v138110_ex99-1.htm
Media General, Inc., PO Box 85333 Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com
 
 
 
FOR IMMEDIATE RELEASE
 
Thursday, January 29, 2009

Media General Reports Fourth-Quarter 2008 Results; Includes Non-cash Impairment Charge
 
RICHMOND, Va. – Media General, Inc. (NYSE: MEG) today reported a net loss for the fourth quarter of 2008 of $85.5 million, or $3.86 per diluted share, including a non-cash pre-tax impairment charge of $130.4 million ($83.1 million after-tax).  This compares to net income in 2007 of $9.6 million, or 43 cents per diluted share.  The impairment charge and a tax valuation allowance that affected the quarter are discussed in more detail below.
 
Excluding the impairment charge, the tax valuation allowance, and $6.1 million of pre-tax severance expense, fourth-quarter income from continuing operations was $8.6 million, or 39 cents per diluted share.  This compares to income from continuing operations, also adjusted for severance expense, in 2007 of $10.2 million, or 46 cents per diluted share.
 
Media General’s fourth-quarter results reflected a decrease in divisional operating profits, the majority of which was in the Publishing segment, as a result of lower advertising revenues.  Partially offsetting lower divisional profits were lower corporate expense, decreased intangibles amortization and reduced interest expense in 2008.  Also affecting the quarterly comparisons were the absence of an insurance recovery, and losses and a write-down related to SP Newsprint, both of which were present in the 2007 results.
 
Total operating costs in the fourth quarter decreased 7.1 percent, excluding the impairment charge in 2008 and an insurance recovery in 2007, compared with the prior year.  Lower costs reflect the aggressive actions the company has taken to improve the efficiency and effectiveness of its operations.
 
“The Publishing Division’s lower fourth-quarter results were due to the continuation of the declining economic trends that we have experienced all year, particularly in Florida,” said Marshall N. Morton, president and chief executive officer.  “In the Broadcast Division, strong Political revenues largely offset lower National and Local transactional sales.
 
“The Interactive Media Division generated revenue growth of 10 percent, which was driven by strong holiday sales on our new online coupon and shopping Web site DealTaker.com, and a 43 percent increase in Local advertising.  Our total online audience growth continued in the fourth quarter, driven significantly by continuous news offerings on all sites.  Page views were up 10.1 percent, visitor sessions increased 23.2 percent and unique visitors rose 30.1 percent,” Mr. Morton said.
 
Publishing Division
 
Publishing Division profit for the quarter, excluding severance charges, decreased 57.2 percent from the prior year.  Total revenues decreased 16.8 percent, and advertising revenues declined 20.1 percent.
 
Excluding Florida, total Publishing revenues decreased 14.8 percent.  Revenues declined 16.8 percent in Virginia and 15 percent in North Carolina.  In Alabama, revenues decreased only 5.2 percent, as the Classified decline was not as sharp as in other markets.  In South Carolina, where revenues declined just 3.9 percent, advertising from a weekly newspaper acquired March 31, 2008, helped to partially offset the total spending decline.
 
Classified advertising revenues in the fourth quarter of 2008 were below the prior year by $14.2 million, or 37.6 percent, driven by shortfalls in all markets, but most significantly in the company’s three metro newspaper markets.  In the metro markets, employment revenues decreased 60 percent, real estate revenues were down 50 percent, and automotive revenues declined 46 percent.  Legal Classified revenues increased due to real estate foreclosure listings.
 
Publishing    •    Broadcast    •    Interactive Media
 
(1 of 7)

 
Media General, Inc., PO Box 85333 Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com
 
Retail advertising revenues declined $7.7 million, or 12 percent, due to lower spending across most markets.  National revenues decreased $1 million, or 10.9 percent, mostly reflecting decreases in the national automotive and telecommunications categories in all markets.  Circulation revenues increased $915,000, or 5.7 percent, reflecting Daily single-copy price and home-delivery rate increases in most markets early in 2008.
 
Excluding severance expense from both years and some one-time costs incurred in 2008 as the division reduced its number of printing sites, Publishing Division expenses declined $­­7.7 million, or 7.2 percent, for the quarter.  Salary expense was down 11.7 percent as the result of workforce reductions.  Newsprint expense increased 1.5 percent as a result of higher newsprint cost, which was nearly offset by a 25.6 percent decrease in consumption.  The average price per ton increased $185, or 36.3 percent, over the 2007 fourth quarter.  For the year, however, newsprint expense was down 10.4 percent despite a 13.5 percent price increase as a result of the company’s newsprint conservation program.
 
Broadcast Division
 
Excluding severance expense from both years, Broadcast Division profit for the 2008 quarter of $24.3 million was 2.6 percent above last year’s fourth quarter.  Political revenues totaled $23.4 million and were generated mainly from Presidential campaign spending in Florida, North Carolina, Ohio and Virginia; U.S. congressional races in Ohio, North Carolina, Mississippi and South Carolina; state elections in Ohio; and issue spending in Ohio, Florida, North Carolina and Mississippi.
 
Broadcast expenses decreased more than 10 percent, excluding severance, due to reduced salary expense from workforce reductions, other cost containment initiatives and lower costs of goods sold at a broadcast equipment subsidiary.
 
Total Broadcast revenues declined $6.6 million, or 7 percent, and gross time sales declined $6.2 million, or 6.4 percent, due to weak economic conditions in most markets.  Local time sales declined $14.9 million, or 25.6 percent, and National time sales decreased $10.6 million, or 30.6 percent.  Lower automotive spending was the main factor for the decreases in both categories.
 
Interactive Media Division
 
An operating loss for the Interactive Media Division of $1.6 million compared with a loss of $2.6 million in the prior year, which included an investment write-down.  Total division revenues increased 10 percent in the 2008 quarter.  Current-year results benefited from a strong profit contribution by DealTaker.com, an online shopping Web site that Media General acquired on March 31, 2008, and a 43 percent increase in local online revenues on the company’s local media Web sites.  These revenue increases, however, were partially offset by recession-driven declines in Classified and National advertising of 24.5 percent and 37 percent, respectively.  The performance of Blockdot, an advergaming and branded entertainment business, was also below the prior year as customers cut advertising budgets.
 
Non-cash Impairment and other results
 
As with much of the rest of the U.S., economic conditions in the company’s markets continued to decline in the fourth quarter of 2008.  Additionally, the market’s perception of the value of media stocks remains negative.  As a result of these factors, the company recognized a pre-tax non-cash impairment charge of $130.4 million, primarily to write-down the value of FCC licenses and network affiliation agreements in the Broadcast Division to their estimated fair values.
 
Interest expense decreased by $3.8 million, or 26 percent, primarily due to lower average debt levels.  Debt at the end of the fourth quarter was $730 million, down from $750 million at the end of the third quarter and from $898 million at the beginning of the year.
 
The effective tax rate for the quarter was a 28.6 percent tax benefit on the company’s pre-tax loss
compared to a 40.3 percent tax expense on pre-tax income in 2007.  The decline in the tax rate was due primarily to $7.5 million of a tax valuation allowance that related to continuing operations.
 
Publishing    •    Broadcast    •    Interactive Media
 
(2 of 7)

 
Media General, Inc., PO Box 85333 Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com
 
EBITDA (income from continuing operations before interest, taxes, depreciation and amortization) in the current quarter was a deficit of $92 million due to the impairment charge, compared with $46 million in the 2007 period.  After-Tax Cash Flow, excluding the non-cash items, was $22.2 million compared with $26.9 million in the prior year.  Capital expenditures in the fourth quarter of 2008 were $12.3 million compared with $23 million in the prior-year period.  Free Cash Flow, excluding non-cash items, for the quarter (After-Tax Cash Flow minus capital expenditures) was $9.9 million compared with $3.9 million in the prior-year period, reflecting declines in both operating income and capital spending.
 
Media General provides the non-GAAP financial metrics EBITDA from continuing operations, After-Tax Cash Flow excluding non-cash items, and Free Cash Flow excluding non-cash items.  The company believes these metrics are useful in evaluating financial performance and are common alternative measures used by investors, financial analysts and rating agencies.  These groups use EBITDA, along with other measures, to evaluate a company’s ability to service its debt requirements and to estimate the value of the company.  A reconciliation of these metrics to amounts on the GAAP statements has been included in this news release.
 
Conference Call and Webcast
 
The company will hold a conference call with financial analysts today at 2:30 p.m. ET.  The conference call will be available to the media and general public through a limited number of listen-only dial-in conference lines and via simultaneous Webcast.  To dial in to the call, listeners may call 1-866-362-5158 about 10 minutes prior to the 2:30 p.m. start.  The participant passcode is “Media General.”  Listeners may also access the live Webcast by logging on to www.mediageneral.com and clicking on the “Live Webcast” link on the homepage about 10 minutes in advance.  A replay of the Webcast will be available online at www.mediageneral.com beginning at 4:30 p.m. today.  A telephone replay is also available, beginning at 4:30 p.m. today and ending at 1 p.m. on February 5, 2009, by dialing 888-286-8010 or 617-801-6888, and using the passcode 70081667.
 
About Media General
 
Media General is a leading provider of local news, information and entertainment over multiple media platforms.  The company serves markets primarily in the Southeastern United States.  Media General publishes 24 daily newspapers, including The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; and community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; plus approximately 275 weekly newspapers and other targeted publications.  The company owns and operates 19 network-affiliated television stations that reach approximately 30 percent of the television households in the Southeast and nearly 9 percent of those in the United States.  The company’s interactive media operations include Web sites and portals that are associated with each of its newspapers and television stations as well as with many specialty publications, and two growing interactive advertising services companies, Blockdot, Inc. and DealTaker.com.

Media Contact:
Ray Kozakewicz
(804) 649-6103
(804) 649-6748

Publishing    •    Broadcast    •    Interactive Media

(3 of 7)

 
 
Media General, Inc.
CONSOLIDATED STATEMENTS OF OPERATIONS

   
Thirteen Weeks Ending
   
Fifty-Two Weeks Ending
 
    
Dec. 28,
   
Dec. 30,
   
Dec. 28,
   
Dec. 30,
 
(Unaudited, in thousands except per share amounts)
 
2008
   
2007
   
2008
   
2007
 
                         
Revenues
  $ 206,985     $ 234,990     $ 800,034     $ 898,776  
                                 
Operating costs:
                               
Production
    92,931       100,079       378,237       406,988  
Selling, general and administrative
    76,148       83,574       309,260       330,806  
Depreciation and amortization
    17,273       16,957       71,479       73,013  
Goodwill and other asset impairment
    130,383             908,701        
Gain on fire insurance recovery
          (17,604 )     (3,250 )     (17,604 )
Total operating costs
    316,735       183,006       1,664,427       793,203  
                                 
Operating income (loss)
    (109,750 )     51,984       (864,393 )     105,573  
                                 
Other income (expense):
                               
Interest expense
    (10,650 )     (14,475 )     (43,449 )     (59,577 )
Impairment of and recovery (loss) on investments
    167       (23,207 )     (4,419 )     (34,825 )
Other, net
    218       331       979       1,126  
Total other expense
    (10,265 )     (37,351 )     (46,889 )     (93,276 )
                                 
Income (loss) from continuing operations before income taxes
    (120,015 )     14,633       (911,282 )     12,297  
                                 
Income taxes
    (34,355 )     4,698       (288,127 )     2,976  
                                 
Income (loss) from continuing operations
    (85,660 )     9,935       (623,155 )     9,321  
Discontinued operations:
                               
Income from discontinued operations (net of tax)
    126       1,654       2,601       3,366  
Loss related to divestiture of operations (net of tax)
          (2,000 )     (11,300 )     (2,000 )
Net income (loss)
  $ (85,534 )   $ 9,589     $ (631,854 )   $ 10,687  
                                 
Net income (loss) per common share:
                               
Income (loss) from continuing operations
  $ (3.86 )   $ 0.45     $ (28.18 )   $ 0.41  
Discontinued operations
          (0.02 )     (0.39 )     0.06  
Net income (loss)
  $ (3.86 )   $ 0.43     $ (28.57 )   $ 0.47  
                                 
Net income (loss) per common share - assuming dilution:
                               
Income (loss) from continuing operations
  $ (3.86 )   $ 0.45     $ (28.18 )   $ 0.41  
Discontinued operations
          (0.02 )     (0.39 )     0.06  
Net income (loss)
  $ (3.86 )   $ 0.43     $ (28.57 )   $ 0.47  
                                 
Weighted-average common shares outstanding:
                               
Basic
    22,166       22,168       22,113       22,656  
Diluted
    22,166       22,296       22,113       22,827  
 
 
(4 of 7)

 
 
BUSINESS SEGMENTS

               
Interactive
             
(Unaudited, in thousands)
 
Publishing
   
Broadcast
   
Media
   
Eliminations
   
Total
 
                               
Quarter Ended December 28, 2008
                             
Consolidated revenues
  $ 111,192     $ 87,482     $ 10,069     $ (1,758 )   $ 206,985  
Segment operating cash flow
  $ 15,403     $ 27,889     $ (1,149 )           $ 42,143  
Recovery on investment
                    4               4  
Depreciation and amortization
    (6,951 )     (6,267 )     (468 )             (13,686 )
Segment profit (loss)
  $ 8,452     $ 21,622     $ (1,613 )             28,461  
                                         
Unallocated amounts:
                                       
Interest expense
                                    (10,650 )
Recovery on investment
                                    167  
Acquisition intangibles amortization
                                    (2,902 )
Corporate expense
                                    (7,350 )
Goodwill and other asset impairment
                                    (130,383 )
Other
                                    2,642  
Consolidated loss from continuing operations before income taxes
                                  $ (120,015 )
                                         
Quarter Ended December 30, 2007
                                       
Consolidated revenues
  $ 133,663     $ 94,054     $ 9,153     $ (1,880 )   $ 234,990  
Segment operating cash flow
  $ 32,648     $ 28,791     $ (688 )           $ 60,751  
Write down of investment
                    (1,357 )             (1,357 )
Depreciation and amortization
    (6,044 )     (5,233 )     (521 )             (11,798 )
Segment profit (loss)
  $ 26,604     $ 23,558     $ (2,566 )             47,596  
                                         
Unallocated amounts:
                                       
Interest expense
                                    (14,475 )
Equity in net loss of unconsolidated affiliates
                                    (21,850 )
Acquisition intangibles amortization
                                    (4,014 )
Corporate expense
                                    (8,537 )
Gain on fire insurance recovery
                                    17,604  
Other
                                    (1,691 )
Consolidated income from continuing operations before income taxes
                                  $ 14,633  
                                         
Twelve Months Ended December 28, 2008
                                       
Consolidated revenues
  $ 443,334     $ 324,689     $ 38,668     $ (6,657 )   $ 800,034  
Segment operating cash flow
  $ 61,512     $ 87,246     $ (3,498 )           $ 145,260  
Recovery on investments
                    14               14  
Depreciation and amortization
    (27,697 )     (25,463 )     (1,867 )             (55,027 )
Segment profit (loss)
  $ 33,815     $ 61,783     $ (5,351 )             90,247  
                                         
Unallocated amounts:
                                       
Interest expense
                                    (43,449 )
Impairment of and net loss on investments
                                    (4,419 )
Acquisition intangibles amortization
                                    (13,670 )
Corporate expense
                                    (36,837 )
Gain on fire insurance recovery
                                    3,250  
Goodwill and other asset impairment
                                    (908,701 )
Other
                                    2,297  
Consolidated loss from continuing operations before income taxes
                                  $ (911,282 )
                                         
Twelve Months Ended December 30, 2007
                                       
Consolidated revenues
  $ 531,506     $ 338,384     $ 35,883     $ (6,997 )   $ 898,776  
Segment operating cash flow
  $ 115,131     $ 87,582     $ (815 )           $ 201,898  
Net write down of investments
                    (3,433 )             (3,433 )
Depreciation and amortization
    (25,095 )     (24,242 )     (1,849 )             (51,186 )
Segment profit (loss)
  $ 90,036     $ 63,340     $ (6,097 )             147,279  
                                         
Unallocated amounts:
                                       
Interest expense
                                    (59,577 )
Equity in net loss of unconsolidated affiliates
                                    (31,392 )
Acquisition intangibles amortization
                                    (17,003 )
Corporate expense
                                    (37,856 )
Gain on fire insurance recovery
                                    17,604  
Other
                                    (6,758 )
Consolidated income from continuing operations before income taxes
                                  $ 12,297  

(5 of 7)

 
Media General, Inc.
CONSOLIDATED BALANCE SHEETS

   
Dec. 28,
   
Dec. 30,
 
(Unaudited, in thousands)  
 
2008
   
2007
 
             
ASSETS
           
             
Current assets:
           
Cash and cash equivalents
  $ 7,142     $ 14,214  
Accounts receivable-net
    102,583       133,863  
Inventories
    12,035       6,676  
Other
    38,888       52,083  
Assets of discontinued operations
    11,881       106,958  
Total current assets
    172,529       313,794  
                 
Investments in unconsolidated affiliates
    -       52,360  
                 
Other assets
    41,308       65,686  
                 
Property, plant and equipment - net
    453,679       475,028  
                 
FCC licenses and other intangibles - net
    245,266       646,677  
                 
Excess of cost over fair value of net identifiable assets of acquired businesses
    421,470       917,521  
                 
Total assets  
  $ 1,334,252     $ 2,471,066  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
                 
Current liabilities:
               
Accounts payable
  $ 41,378     $ 32,676  
Accrued expenses and other liabilities
    86,352       101,817  
Liabilities of discontinued operations
    2,969       5,521  
Total current liabilities
    130,699       140,014  
                 
Long-term debt
    730,049       897,572  
                 
Deferred income taxes
    -       311,588  
                 
Other liabilities and deferred credits
    318,277       208,885  
                 
Stockholders' equity
    155,227       913,007  
                 
Total liabilities and stockholders' equity  
  $ 1,334,252     $ 2,471,066  

(6 of 7)

 
EBITDA, After-tax Cash Flow, and Free Cash Flow

   
Thirteen Weeks Ending
   
Fifty-Two Weeks Ending
 
    
Dec. 28,
   
Dec. 30,
   
Dec. 28,
   
Dec. 30,
 
(Unaudited, in thousands)
 
2008
   
2007
   
2008
   
2007
 
                         
Income (loss) from continuing operations
  $ (85,660 )   $ 9,935     $ (623,155 )   $ 9,321  
Interest
    10,650       14,475       43,449       59,577  
Taxes
    (34,355 )     4,698       (288,127 )     2,976  
Depreciation and amortization
    17,273       16,957       71,479       73,013  
                                 
EBITDA from continuing operations
  $ (92,092 )     $ 46,065     $ (796,354 )     $ 144,887  
                                 
Income (loss) from continuing operations
  $ (85,660 )   $ 9,935     $ (623,155 )   $ 9,321  
Non-cash impairment charge, net of tax
    83,054       -       615,137       -  
Non-cash tax valuation allowance
    7,527       -       7,527       -  
Depreciation and amortization
    17,273       16,957       71,479       73,013  
                                 
After-tax cash flow excluding non-cash items
  $ 22,194     $ 26,892     $ 70,988     $ 82,334  
                                 
After-tax cash flow
  $ 22,194     $ 26,892     $ 70,988     $ 82,334  
Capital expenditures
    12,274       23,014       31,517       78,142  
                                 
Free cash flow excluding non-cash items
  $ 9,920     $ 3,878     $ 39,471     $ 4,192  
 
 
(7 of 7)

 
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Media General Inc., PO Box 85333, Richmond, VA 23293-0001  804/649-6748  www.mediageneral.com
 
 
 
FOR IMMEDIATE RELEASE
 
Thursday, January 29, 2009
 
Media General Reports December 2008 Revenues

RICHMOND, Va. – Media General, Inc. (NYSE: MEG) today announced that total company revenues in December 2008 were $56.1 million compared with $68 million in December 2007.  The year-over-year decrease of 17.5 percent was attributable to lower Publishing Division and Broadcast Division revenues, which declined 15.4 percent and 23.9 percent, respectively.  Interactive Media Division revenues grew 17.1 percent, reflecting a 37.6 percent increase in Local online advertising in addition to the revenues of DealTaker.com, the company’s new shopping site, acquired on March 31, 2008.
 
Publishing Division
 
Publishing Division total revenues, excluding Florida, were down 14.6 percent in December.  Revenues in Virginia and North Carolina decreased 16.2 percent and 15.4 percent, respectively.  In Alabama, revenues decreased 7.3 percent, as the Classified decline was not as sharp as in other markets.  In South Carolina, revenues declined just 4.7 percent, mostly due to the positive impact of revenues from a new weekly newspaper acquired on March 31, 2008.
 
Classified advertising revenues in December decreased $3.5 million, or 36.9 percent, reflecting reductions in all markets, but more significantly in the company’s three metro newspaper markets.  In the company’s metro markets combined, employment revenues decreased 62.7 percent, real estate advertising revenues decreased 46.5 percent, and automotive revenues declined 44.9 percent.  These reductions were partially offset by increased legal Classified revenues, reflecting a large number of real estate foreclosures.
 
Retail advertising revenues declined $2.5 million, or 12.7 percent, due to lower spending in all markets across several key categories.  National advertising revenues decreased $190,000, or 6.6 percent, and reflected declines in Tampa and Winston-Salem.
 
Circulation revenues increased $280,000, or 5.7 percent, reflecting Daily single-copy and home-delivery price increases in a number of markets.
 
Broadcast Division
 
Broadcast gross time sales decreased $6.1 million, or 22.9 percent, reflecting weak advertising in most markets.  Local time sales decreased $2.7 million, or 16.5 percent, and National time sales declined $2.6 million, or 26.5 percent.  Lower spending in the automotive, furniture store and grocery store categories drove the decline in both Local and National transactional advertising.  Political advertising was nominal for December and decreased $900,000 from the same month last year.
 
Interactive Media Division
 
Interactive Media Division revenues rose 17.1 percent, driven by a 37.6 percent increase in Local advertising and strong holiday revenues from DealTaker.com.  Local advertising growth was generated by an increased focus on online-only sales, staffing and training.
 
National/Regional advertising declined 38.9 percent, mostly as result of reduced spending in Florida.  While online Classified advertising decreased 16.9 percent overall, an increase in employment liner advertising through participation in the Yahoo!HotJobs partnership and higher rates helped mitigate the shortfall.
 
DealTaker.com generated strong revenues during December, and its page views rose 61 percent and unique visitors more than doubled compared with the same period last year.
 
Media General’s total online audience growth continued in December, driven by continuous news and new local entertainment offerings on the company’s sites.  Page views were up 9.3 percent, visitor sessions increased 23.6 percent, and unique visitors rose 29.1 percent.
 
 
Publishing    •    Broadcast    •    Interactive Media
 
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Media General Inc., PO Box 85333, Richmond, VA 23293-0001  804/649-6748  www.mediageneral.com
 
 
Consistent with current industry practice, Media General is discontinuing monthly revenues reports.  The company believes that it is more meaningful to report revenues on a quarterly basis and in conjunction with expenses and profit performance, especially in these times of economic uncertainty and market volatility.
 
About Media General

Media General is a leading provider of local news, information and entertainment over multiple media platforms.  The company serves markets primarily in the Southeastern United States.  Media General publishes 24 daily newspapers, including The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; and community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; plus approximately 275 weekly newspapers and other targeted publications.  The company owns and operates 19 network-affiliated television stations that reach approximately 30 percent of the television households in the Southeast and nearly 9 percent of those in the United States.  The company’s interactive media operations include Web sites and portals that are associated with each of its newspapers and television stations as well as with many specialty publications, and two growing interactive advertising services companies, Blockdot, Inc. and DealTaker.com.
 
 

Media Contact:
Ray Kozakewicz
(804) 649-6103
(804) 649-6748

 
 
Publishing    •    Broadcast    •    Interactive Media
 
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MEDIA GENERAL, INC.
Revenues and Page Views For the Period Ended December 28, 2008
 
   
December
   
Year-to-Date
 
   
2008
   
2007
   
% Change
   
2008
   
2007
   
% Change
 
                                     
Revenues (000)
                                   
Publishing
  $ 32,940     $ 38,937       (15.4 )%   $ 443,334     $ 531,506       (16.6 )%
Broadcast
    20,545       27,015       (23.9 )%     324,689       338,384       (4.0 )%
Interactive Media
    3,133       2,676       17.1 %     38,668       35,883       7.8 %
Eliminations
    (505 )     (606 )     16.7 %     (6,657 )     (6,997 )     4.9 %
Total Revenues
  $ 56,113     $ 68,022       (17.5 )%   $ 800,034     $ 898,776       (11.0 )%
Discontinued Operations1
  $ 561     $ 2,928       (80.8 )%   $ 21,939     $ 39,240       (44.1 )%
                                                 
                                                 
Selected Publishing Revenues by Category (000)
                                         
                                                 
Classified
  $ 5,931     $ 9,397       (36.9 )%   $ 122,845     $ 179,671       (31.6 )%
Retail
    17,104       19,599       (12.7 )%     202,124       225,728       (10.5 )%
National
    2,699       2,890       (6.6 )%     31,515       38,357       (17.8 )%
Other
    1,026       939       9.3 %     6,568       6,738       (2.5 )%
Total Advertising
  $ 26,760     $ 32,825       (18.5 )%   $ 363,052     $ 450,494       (19.4 )%
Circulation
  $ 5,136     $ 4,859       5.7 %   $ 64,526     $ 64,970       (0.7 )%
                                                 
                                                 
Broadcast Time Sales (gross) (000)
                                               
Local
  $ 13,495     $ 16,171       (16.5 )%   $ 194,534     $ 213,092       (8.7 )%
National
    7,101       9,659       (26.5 )%     104,055       130,801       (20.4 )%
Political
    69       973       (92.9 )%     38,124       6,774       ---  
Total Time Sales
  $ 20,665     $ 26,803       (22.9 )%   $ 336,713     $ 350,667       (4.0 )%
                                                 
Online Total Page Views (000)
                                               
Total Web Sites (less discontinued operations)
    52,205       47,766       9.3 %     750,371       675,833       11.0 %
      (Excluding Advertising Services)
                                               
 
Notes: All data are subject to later adjustment.
 
1 Discontinued operations include the following TV Stations:  WMBB in Panama City, Florida; KALB/NALB in Alexandria, Louisiana;WNEG in Toccoa, Georgia; WTVQ in Lexington, Kentucky and WCWJ in Jacksonville, Florida.
  
 
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