8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)		October 18, 2007
MEDIA GENERAL, INC.
(Exact name of registrant as specified in its charter)
Commonwealth of Virginia	1-6383			54-0850433
(State or other jurisdiction of incorporation)	(Commission File Number)			(I.R.S. Employer Identification No.)
333 E. Franklin St., Richmond, VA				23219
(Address of principal executive offices)				(Zip Code)
Registrant’s telephone number, including area code			(804) 649-6000
N/A
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02 Results of Operations and Financial Condition.

On October 18, 2007, the Company issued two releases announcing results for the third quarter of 2007 and revenues for the September 2007 period. A copy of these releases is furnished as Exhibit 99.1 and Exhibit 99.2

Item 9.01 Financial Statements and Exhibits.

d)          Exhibits

99.1Press Release issued by MEDIA GENERAL, INC., October 18, 2007.

99.2Press Release issued by MEDIA GENERAL, INC., October 18, 2007.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	MEDIA GENERAL, INC. (Registrant)
Date October 18, 2007
	/s/ John A. Schauss John A. Schauss Vice President - Finance and Chief Financial Officer

EX-99.1

Media General Reports Third-Quarter 2007 Results

RICHMOND, Va., Oct. 18 /PRNewswire-FirstCall/ -- Media General, Inc. (NYSE: MEG) today reported net income in the third quarter of 2007 of $2.5 million, or 11 cents per diluted share, compared with net income in the 2006 third quarter of $20.6 million, or 87 cents per diluted share, an amount which included 54 cents per share from discontinued operations related to several CBS television stations sold in 2006. Income from continuing operations in the 2006 third quarter was $7.7 million, or 33 cents per diluted share. Total company revenues in the 2007 third quarter were $230.3 million, a 4.5 percent decrease from the prior year.

"Media General's third-quarter results primarily reflected lower Broadcast and Publishing Division profits, a loss from our share of SP Newsprint, and a write-down of an investment in a company that produces interactive entertainment," said Marshall N. Morton, president and chief executive officer. "On the other hand, we aggressively managed expenses, and total operating costs decreased 4.6 percent from last year.

"Expenses for healthcare, retirement-related plans and performance-based incentive compensation were down significantly from last year. Publishing Division expenses declined 7.5 percent, excluding severance costs related to process re-engineering at several newspapers," he said.

"The Publishing Division's performance improvements helped to mitigate the impact of a challenging advertising environment, especially in Tampa," Mr. Morton said. "Although Broadcast Division National and Local time sales grew, we were unable to fully replace $11.5 million of Political revenues in last year's third quarter.

"The Interactive Media Division generated record quarterly revenues of $9.7 million through strong growth in the advergaming business, as well as Local and National/Regional advertising. We are making excellent progress with our Yahoo!HotJobs partnership," said Mr. Morton.

Publishing Division

Publishing Division profit of $22 million declined 7.4 percent from last year, as total Publishing revenues decreased 6.7 percent to $131.5 million. Newspaper advertising revenues were down 8.3 percent from the 2006 third quarter.

Total Publishing Division expenses decreased 6.5 percent for the quarter, including $1 million for severance costs. Excluding this charge, expenses would have declined 7.5 percent. Salary expense decreased 2.5 percent and benefits declined 22.9 percent, due to reduced retirement and healthcare costs. Newsprint expense decreased 24.2 percent for the quarter, including 12.5 percent lower consumption. The average price per ton for newsprint decreased $81, or 13.4 percent, from last year.

Classified advertising revenues decreased 16.1 percent; the Tampa market experienced the greatest shortfall. The Richmond Times-Dispatch and its associated weekly newspapers were even with last year, due to higher real estate spending offset by lower help-wanted and automotive revenues. The Tampa Tribune and its associated newspapers were down 33.7 percent, with declines in all three major categories. The Winston-Salem Journal reported a decrease of 10.1 percent, including an increase in help-wanted revenues due to higher rates, offset by declines in automotive and real estate spending. In the aggregate, the Community Newspaper group reported a 6.2 percent decrease in Classified revenues.

Retail revenues in the third quarter decreased less than 1 percent. The Tampa market saw a 1.5 percent decline in Retail revenues, which reflected lower home improvement and home furnishings advertising, partially offset by increased revenues from new product initiatives and gains in the entertainment category. Retail revenues in the Richmond market declined nominally, reflecting lower spending in the department store and furniture store categories, partially offset by revenues from a new weekly newspaper. In the Winston-Salem market, Retail revenues were down 2.9 percent, and included decreases in the home improvement and financial categories that were partially offset by revenues from two new monthly magazines. Retail revenues for the Community Newspaper group grew 1.1 percent, with notable increases in the North Carolina, Alabama and Charlottesville and Lynchburg, Va., markets.

National advertising revenues decreased 8 percent. The Tampa market saw a 22.2 percent drop, driven by lower spending in the automotive, travel, media and financial categories. The Richmond market was up 16.9 percent, due to higher National automotive, telecommunications and medical advertising as well as increased advertising from three major oil companies. The Winston-Salem market reported a 2.1 percent gain, primarily reflecting higher insurance and utility advertising and increased spending from a major oil company.

Circulation revenues for the third quarter decreased by less than one percent, the result of Daily and Sunday net-paid circulation declines for the month, partially offset by rate increases in the metro newspaper markets.

Broadcast Division

Broadcast Division profit for the quarter of $16.2 million declined 26.2 percent, and revenues decreased 3.5 percent, to $91 million. The declines for the quarter were attributable to lower Political revenues in this off-election year.

Political revenues of $2.5 million this year compared with $11.5 million in the 2006 third quarter. Current year advertising included spending for Presidential candidates and image campaigns in Florida and South Carolina, gubernatorial and lieutenant governor races in Louisiana, Mississippi and Kentucky, as well as issue advertising in Florida, Louisiana, Kentucky, Ohio, South Carolina and Georgia.

Local time sales increased 3.2 percent. Higher spending in the hardware/home improvement and media categories was partially offset by lower furniture, telecommunications and entertainment advertising. National time sales increased 10.3 percent. Categories showing increases for the quarter included telecommunications, financial, corporate, furniture and department stores, while automotive and media declined.

Broadcast expenses increased 3.6 percent, with salaries and benefits rising less than 1 percent. The increase mostly reflected higher spending on sales development initiatives and depreciation on newer digital equipment.

Interactive Media Division

Interactive Media Division revenues of $9.7 million increased 31.9 percent over the 2006 quarter. The results reflected strong growth in the advergaming business, which was profitable for the second consecutive quarter, on revenues that more than doubled from the prior year. National/Regional revenues grew 49 percent, due to expanded network relationships. Local revenues increased 43 percent, as the result of growth in banners and sponsorships and increased direct sales. Classified advertising was down 3.5 percent, mostly reflecting lower help-wanted and real estate volumes, partially offset by revenues from the Yahoo!HotJobs initiative. The division's quarterly loss of $3.4 million included a $2.3 million write-down of an investment in a company that produces interactive entertainment. Excluding the write-down, the division posted a loss of $1.1 million. Page views and visitor sessions increased 7.7 percent and 10 percent, respectively, excluding the Web sites associated with the new NBC stations acquired in 2006.

Other Results

The company's share of SP Newsprint's results was a loss of $4.9 million, compared to last year's income of $3.5 million. This decline was due to significantly lower newsprint prices, decreased sales volume and higher production costs. Interest expense decreased by $1.9 million, as a result of lower average debt levels. Corporate expense was down $1.4 million and other expenses decreased significantly, as a result of lower costs for healthcare, retirement-related plans and performance-based incentives.

The effective tax rate from continuing operations through nine months was 33.8 percent in 2007, compared with 37.5 percent a year ago. A favorable resolution of a state tax issue during the third quarter lowered income tax expense and resulted in a 6 percent effective rate for the third quarter.

EBITDA (income from continuing operations before interest, taxes, depreciation and amortization) in the third quarter of 2007 was $36.7 million, compared with $48 million in the 2006 period. After-Tax Cash Flow was $21.6 million compared to $26.4 million in the prior year. Free Cash Flow for the quarter (After-Tax Cash Flow minus capital expenditures) was $4.2 million, compared with $1.2 million in the prior-year period. The improvement was due to lower capital spending in the current quarter.

Media General provides the non-GAAP financial metrics EBITDA, After-Tax Cash Flow, and Free Cash Flow. The company believes these metrics are useful in evaluating financial performance and are common alternative measures used by investors, financial analysts and rating agencies. These groups use EBITDA, along with other measures, to evaluate a company's ability to service its debt requirements and to estimate the value of the company. A reconciliation of these metrics to amounts on the GAAP statements has been included in this news release.

2

Outlook

In the fourth quarter of 2007, the Publishing Division expects continued softness in Classified and Retail advertising, particularly in the Tampa market. Partially offsetting the softness are projected expense savings from cost reduction initiatives and lower newsprint expense.

While the Broadcast Division expects Local time sales to increase, it will not be able to match last year's fourth-quarter Political revenues of $34 million. The division also expects National Political spending in Tampa, Savannah, Ga., Spartanburg and Myrtle Beach, S.C.; and Mobile, Ala. In addition to Broadcast Political revenues, the company is pursuing online Political advertising.

The company anticipates that its share of SP Newsprint's results in the fourth quarter will be a loss of $6 million.

Media General's 2007 fourth quarter has 13 weeks compared with 14 weeks in 2006.

Media General expects 2008 will be a much stronger year than 2007, when its performance will reflect the benefit of Political and Olympics revenues, operating synergies realized at the four new NBC stations, this year's cost reductions, new products and services, and online growth. The company anticipates capital spending in 2008 to be in the range of $40 to 45 million. A possible sale of SP Newsprint would generate proceeds for debt reduction.

In addition, Media General said it has no plans to separate its newspaper and broadcast businesses. Customers and shareholders alike benefit from the company's focus on being the local multimedia leader in strong growth markets, principally in the Southeast. Media General's integrated presence in print, broadcast and on the Web enables the company to produce better journalism, deliver a higher-quality product, draw more audience, and improve its market position better than it otherwise could.

Conference Call and Webcast

The company will hold a conference call with financial analysts today at 11 a.m. ET. The conference call will be available to the media and general public through a limited number of listen-only dial-in conference lines and via simultaneous Webcast. To dial in to the call, listeners may call 1-800-291-5365 about 10 minutes prior to the 11 a.m. start. Listeners may also access the live Webcast by logging on to www.mediageneral.com and clicking on the "Live Earnings Conference" link on the homepage about 10 minutes in advance. A replay of the Webcast will be available online at www.mediageneral.com beginning at 1 p.m. on October 18, 2007. A telephone replay will also be available, beginning at 1 p.m. and ending at 12 p.m. October 25, 2007, by dialing 1-888-286-8010 or 617-801-6888, and using the passcode 44884818.

Forward-Looking Statements

This news release contains forward-looking statements that are subject to various risks and uncertainties and should be understood in the context of the company's publicly available reports filed with the

Securities and Exchange Commission. Media General's future performance could differ materially from its current expectations.

About Media General

Media General is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States. The company's publishing assets include three metropolitan newspapers, The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 150 weekly newspapers and other publications. The company's broadcasting assets include 23 network-affiliated television stations that reach more than 32 percent of the television households in the Southeast and nearly 9.5 percent of those in the United States. The company's interactive media assets include more than 75 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company, a manufacturer of recycled newsprint.

3

Media General, Inc.
CONSOLIDATED STATEMENTS OF OPERATIONS
		Thirteen Weeks Ending						Thirty-Nine Weeks Ending
		September 30,			September 24,			September 30,			September 24,
(Unaudited, in thousands except per share amounts)		2007			2006			2007			2006
Revenues	$	230,254		$	240,992		$	701,796		$	688,493
Operating costs:
Production		103,204			109,270			319,834			302,791
Selling, general and administrative		83,385			87,574			265,398			256,204
Depreciation and amortization		19,096			18,695			60,169			52,902
Total operating costs		205,685			215,539			645,401			611,897
Operating income		24,569			25,453			56,395			76,596
Other income (expense):
Interest expense		(14,942	)		(16,837	)		(45,102	)		(32,485	)
Investment income (loss) - unconsolidated affiliates		(4,936	)		3,450			(9,542	)		8,289
Other, net		(2,052	)		444			(1,281	)		909
Total other expense		(21,930	)		(12,943	)		(55,925	)		(23,287	)
Income from continuing operations before income taxes		2,639			12,510			470			53,309
Income taxes		157			4,766			(628	)		19,964
Income from continuing operations		2,482			7,744			1,098			33,345
Discontinued operations:
Income from discontinued operations (net of tax)		---			1,024			---			2,266
Net gain of sale of operations (net of tax)		---			11,802			---			11,802
Net income	$	2,482		$	20,570		$	1,098		$	47,413
Net income per common share:
Income from continuing operations	$	0.11		$	0.33		$	0.05		$	1.41
Discontinued operations		---			0.54			---			0.60
Net income	$	0.11		$	0.87		$	0.05		$	2.01
Net income per common share - assuming dilution:
Income from continuing operations	$	0.11		$	0.33		$	0.05		$	1.40
Discontinued operations		---			0.54			---			0.59
Net income	$	0.11		$	0.87		$	0.05		$	1.99
Weighted-average common shares outstanding:
Basic		22,165			23,601			22,819			23,593
Diluted		22,300			23,772			23,004			23,782

4

Media General, Inc.
BUSINESS SEGMENTS
							Interactive
(Unaudited, in thousands)	Publishing			Broadcast			Media			Eliminations			Total
Quarter Ended September 30, 2007
Consolidated revenues	$	131,532		$	90,944		$	9,662		$	(1,884	)	$	230,254
Segment operating cash flow	$	28,164		$	22,792		$	(626	)				$	50,330
Write-down of investment								(2,264	)					(2,264	)
Depreciation and amortization		(6,162	)		(6,616	)		(474	)					(13,252	)
Segment profit (loss)	$	22,002		$	16,176		$	(3,364	)					34,814
Unallocated amounts:
Interest expense														(14,942	)
Equity in net loss of unconsolidated affiliates														(4,936	)
Acquisition intangibles amortization														(4,639	)
Corporate expense														(9,044	)
Other														1,386
Consolidated income before income taxes													$	2,639
Quarter Ended September 24, 2006
Consolidated revenues	$	140,914		$	94,245		$	7,323		$	(1,490	)	$	240,992
Segment operating cash flow	$	30,074		$	27,753		$	(114	)				$	57,713
Depreciation and amortization		(6,306	)		(5,834	)		(323	)					(12,463	)
Segment profit (loss)	$	23,768		$	21,919		$	(437	)					45,250
Unallocated amounts:
Interest expense														(16,837	)
Equity in net income of unconsolidated affiliates														3,450
Acquisition intangibles amortization														(4,924	)
Corporate expense														(10,472	)
Other														(3,957	)
Consolidated income from continuing operations before income taxes													$	12,510
Nine Months Ended September 30, 2007
Consolidated revenues	$	407,655		$	272,317		$	27,119		$	(5,295	)	$	701,796
Segment operating cash flow	$	82,483		$	65,795		$	(211	)				$	148,067
Net write-down of investments								(2,076	)					(2,076	)
Depreciation and amortization		(19,051	)		(21,696	)		(1,334	)					(42,081	)
Segment profit (loss)	$	63,432		$	44,099		$	(3,621	)					103,910
Unallocated amounts:
Interest expense														(45,102	)
Equity in net loss of unconsolidated affiliates														(9,542	)
Acquisition intangibles amortization														(14,409	)
Corporate expense														(29,319	)
Other														(5,068	)
Consolidated income before income taxes													$	470
Nine Months Ended September 24, 2006
Consolidated revenues	$	439,928		$	233,176		$	20,039		$	(4,650	)	$	688,493
Segment operating cash flow	$	101,934		$	69,930		$	(1,099	)				$	170,765
Depreciation and amortization		(19,056	)		(15,670	)		(1,048	)					(35,774	)
Segment profit (loss)	$	82,878		$	54,260		$	(2,147	)					134,991
Unallocated amounts:
Interest expense														(32,485	)
Equity in net income of unconsolidated affiliates														8,289
Acquisition intangibles amortization														(13,251	)
Corporate expense														(31,884	)
Other														(12,351	)
Consolidated income from continuing operations before income taxes													$	53,309

5

Media General, Inc.
CONSOLIDATED BALANCE SHEETS
	September 30,		December 31,
(Unaudited, in thousands)	2007		2006
ASSETS
Current assets:
Cash and cash equivalents	$	9,938	$	11,930
Accounts receivable-net		128,304		139,538
Inventories		7,696		9,650
Other		63,854		41,630
Total current assets		209,792		202,748
Investments in unconsolidated affiliates		70,319		84,854
Other assets		75,425		71,117
Property, plant and equipment - net		490,986		490,049
Excess of cost over fair value of net identifiable assets
of acquired businesses - net		936,523		935,023
FCC licenses and other intangibles - net		707,437		721,437
Total assets	$	2,490,482	$	2,505,228
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	26,113	$	34,292
Accrued expenses and other liabilities		109,705		92,712
Income taxes payable		-		4,516
Total current liabilities		135,818		131,520
Long-term debt		938,000		916,320
Deferred income taxes		291,049		281,670
Other liabilities and deferred credits		247,843		238,358
Stockholders' equity 1		877,772		937,360
Total liabilities and stockholders' equity	$	2,490,482	$	2,505,228
1  2007 Includes a $4.9 million direct charge related to the adoption of FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes – an interpretation of FASB Statement No. 109.

6

Media General, Inc.
EBITDA, After-tax Cash Flow, and Free Cash Flow
	Thirteen Weeks Ending				Thirty-Nine Weeks Ending
	September 30,		September 24,		September 30,			September 24,
(Unaudited, in thousands)	2007		2006		2007			2006
Income from continuing operations	$	2,482	$	7,744	$	1,098		$	33,345
Interest		14,942		16,837		45,102			32,485
Taxes		157		4,766		(628	)		19,964
Depreciation and amortization		19,096		18,695		60,169			52,902
EBITDA from continuing operations	$	36,677	$	48,042	$	105,741		$	138,696
Income from continuing operations	$	2,482	$	7,744	$	1,098		$	33,345
Depreciation and amortization		19,096		18,695		60,169			52,902
After-tax cash flow	$	21,578	$	26,439	$	61,267		$	86,247
After-tax cash flow	$	21,578	$	26,439	$	61,267		$	86,247
Capital expenditures		17,337		25,236		55,128			69,667
Free cash flow	$	4,241	$	1,203	$	6,139		$	16,580

SOURCE Media General

-0- 10/18/2007

/CONTACT: Investors, Lou Anne J. Nabhan, +1-804-649-6103, Media, Ray Kozakewicz, +1-804-649-6748/

/First Call Analyst: /

/FCMN Contact: mgoodhead@mediageneral.com /

/Web site: http://www.mediageneral.com /

(MEG)

CO: Media General

ST: Virginia

IN: PUB TVN MLM PAP CPR ENT REA

SU: ERN ERP CCA

7

EX-99.2

Media General Inc., PO Box 85333, Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com

FOR IMMEDIATE RELEASE

Thursday, October 18, 2007

Media General Reports September 2007 Revenues

RICHMOND, Va. - Media General, Inc. (NYSE: MEG) today reported September 2007 total revenues of $73.7 million, a 7.3 percent decrease from September 2006. By business segment, Publishing Division total revenues decreased 7 percent, mostly reflecting continued weakness in Classified advertising; Broadcast Division total revenues decreased 9 percent, due to lower Political advertising in this off-election year; and Interactive Media Division total revenues rose 25.7 percent.

Publishing Division

Newspaper advertising revenues in September decreased $3.3 million, or 8.7 percent, with more

than 85 percent of the decline attributable to the Tampa market.

Classified advertising revenues decreased $2.6 million, or 15.7 percent. The majority of the reduction was due to weakness in the Tampa market, which was below last year by 35.3 percent. Classified revenues in the Richmond market increased 4.8 percent, due to higher real estate advertising as well as a nominal increase in automotive revenues, offset partially by lower help-wanted revenues. The Winston-Salem market saw a 3.5 percent reduction, as automotive advertising revenues were down, partially offset by higher employment and real estate revenues. The Community newspaper markets decreased 9.4 percent.

For the company’s three metro markets, real estate revenues were down 21.4 percent, employment revenues decreased 15.7 percent, and automotive revenues declined 20.2 percent.

Retail advertising revenues declined by $530,000, or 3.1 percent. The Tampa Tribune and its associated newspapers reported a 3.5 percent decrease, due to lower spending in the home improvement, home furnishings, grocery store and department store categories,partially offset by higher revenues from new product initiatives. The Richmond Times-Dispatch and its associated weekly newspapers saw a 9.4 percent revenue decline, as a result of decreases in department store, drug store and home improvementadvertising. In Winston-Salem, Retail revenues declined

3.7 percent, reflecting lower spending in the home improvement and department store categories, partially offset by higher revenues from new products. The Community newspaper group generated a 1.4 percent increase in Retail advertising revenues, with growth in the North Carolina, Lynchburg and Alabama markets.

National revenues decreased $100,000, or 3.1 percent, due to a 14.8 percent decline at Tampa, the result of lower advertising in the media, travel and telecommunications categories. Conversely, the Richmond market generated an 11.1 percent increase, primarily the result of higher spending in the telecommunications and national automotive categories as well as increased advertising from three major oil companies. National revenues in Winston-Salem rose 17 percent, reflecting increased spending by travel and preprint advertisers and additional spending from a major oil company.

Circulation revenues were down $100,000, or 1.6 percent, as Daily and Sunday net-paid circulation declines for the month were partially offset by rate increases at the metro newspapers. Seven Media General newspapers generated increases in net-paid Daily Circulation, and eight did so for Sunday.

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Publishing   •   Broadcast   •   Interactive Media

Media General Inc., PO Box 85333, Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com

Broadcast Division

In the Broadcast Division, gross time sales decreased $3.5 million, or 10.1 percent, due to lower Political spending in this off-election year. Political revenues of $1.4 million in the month, although stronger than anticipated, compared to $6.8 million last September and represented spending for Presidential candidates and image campaigns in the current year in Florida and South Carolina, gubernatorial and lieutenant governor races in Louisiana, Mississippi and Kentucky as well as issue advertising in Florida, Louisiana, Kentucky, South Carolina and Georgia.

Local time sales increased $635,000, or 3.5 percent, primarily due to higher spending in the automotive, department store and media categories, partially offset by lower furniture and fast food advertising.

National time sales rose $1.3 million, or 12.8 percent, as a result of higher spending in the telecommunications, corporate and furniture categories.

Interactive Media Division

Interactive Media Division revenues increased 25.7 percent, reflecting significantly higher revenues from the advergaming business, strong growth in National/Regional and Local advertising and revenues from the Yahoo!HotJobs employment initiative. Classified revenues rose 2 percent, with all markets exceeding last year except for Tampa. Revenues from the Yahoo!HotJobs initiative helped mitigate the overall softness in online Classified advertising.

Local online revenues grew 44.2 percent over 2006, primarily due to a continued focus on direct sales. National/Regional advertising increased 51.4 percent, reflecting higher spending from national agencies. Advergaming revenues more than doubled from last year. Page views were down slightly from last year, while visitor sessions increased 3.5 percent, excluding the new NBC station Web sites. These results reflected fewer weather-related events this year, which are leading traffic drivers.

About Media General

Media General is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States. The company’s publishing assets include three metropolitan newspapers, The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 150 weekly newspapers and other publications. The company’s Broadcasting assets include 23 network-affiliated television stations that reach more than 32 percent of the television households in the Southeast and nearly 9.5 percent of those in the United States.

The company’s interactive media assets include more than 75 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company, a manufacturer of recycled newsprint.

Investor Contact:	Media Contact:
Lou Anne J. Nabhan	Ray Kozakewicz
(804) 649-6103	(804) 649-6748

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Publishing   •   Broadcast   •   Interactive Media

Media General Inc., PO Box 85333, Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com

MEDIA GENERAL, INC.

Revenues and Page Views

	September									Year-to-Date
	2007			2006			% Change			2007			2006			% Change
Revenues (000)	$	73,717		$	79,499			(7.3	)%	$	701,796		$	688,493			1.9	%
Publishing		41,322			44,433			(7.0	)%		407,655			439,928			(7.3	)%
Broadcast		30,006			32,989			(9.0	)%		272,317			233,176			16.8	%
Interactive Media		3,024			2,406			25.7	%		27,119			20,039			35.3	%
Eliminations		(635	)		(329	)		(93.0	)%		(5,295	)		(4,650	)		(13.9	)%
Discontinued Operations 1		—			3,632			—			—			30,513			—
Selected Publishing Revenues (000)
By Category
Advertising	$	34,146		$	37,413			(8.7	)%	$	337,086		$	369,021			(8.7	)%
Classified		13,873			16,465			(15.7	)%		142,005			167,995			(15.5	)%
Retail		16,690			17,222			(3.1	)%		161,568			164,652			(1.9	)%
National		2,995			3,090			(3.1	)%		28,810			30,768			(6.4	)%
Other		588			636			(7.5	)%		4,703			5,606			(16.1	)%
Circulation		5,962			6,060			(1.6	)%		58,795			60,697			(3.1	)%
By Property
Richmond		10,493			10,641			(1.4	)%		101,883			103,592			(1.6	)%
Tampa		11,575			14,149			(18.2	)%		120,978			146,147			(17.2	)%
Winston-Salem		4,103			4,202			(2.4	)%		37,815			39,943			(5.3	)%
Community Newspapers		14,893			15,237			(2.3	)%		145,257			148,659			(2.3	)%
Advertising Revenues (000)
Richmond	$	8,336		$	8,463			(1.5	)%	$	81,027		$	81,604			(0.7	)%
Tampa		9,991			12,900			(22.6	)%		105,060			132,501			(20.7	)%
Winston-Salem		3,260			3,373			(3.4	)%		29,857			31,972			(6.6	)%
Community Newspapers		12,308			12,481			(1.4	)%		119,609			121,438			(1.5	)%
Broadcast Time Sales (gross) (000)	$	31,482		$	35,028			(10.1	)%	$	282,882		$	238,653			18.5	%
Local		18,860			18,223			3.5	%		174,021			143,804			21.0	%
National		11,260			9,982			12.8	%		104,688			79,066			32.4	%
Political		1,362			6,823			(80.0	)%		4,173			15,783			(73.6	)%
Selected Online Total Page Views
Total Web Sites2		46,971,840			47,417,542			(0.9	)%		446,928,507			415,410,710			7.6	%
(Excluding Game Sites)
TBO.com		18,603,977			19,810,362			(6.1	)%		169,585,889			156,794,121			8.2	%
(Tampa, Fla.)
inRich/TimesDispatch.com		8,419,089			10,067,145			(16.4	)%		91,255,383			100,343,473			(9.1	)%
(Richmond, Va.)
JournalNow.com		3,497,785			3,575,253			(2.2	)%		34,534,301			32,403,208			6.6	%
(Winston-Salem, N.C.)

Notes:All data are subject to later adjustment.

¹ Revenues from certain broadcast and interactive media operations that the Company divested in 2006.

² Web site page views exclude four NBC sites purchased in 2006 that were previously hosted by a third party.

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Publishing   •   Broadcast   •   Interactive Media

Media General Inc., PO Box 85333, Richmond, VA 23293-0001 804/649-6748 www.mediageneral.com

MEDIA GENERAL, INC.

Daily Newspapers Advertising Linage*

	September							Year-to Date
	2007		2006		% Change			2007		2006		% Change
Richmond Times-Dispatch
Retail		26,583		29,986		(11.3	)%		270,357		282,149		(4.2	)%
National		8,439		8,103		4.1	%		83,755		84,588		(1.0	)%
Classified		68,732		62,936		9.2	%		626,906		649,073		(3.4	)%
Total		103,754		101,025		2.7	%		981,018		1,015,810		(3.4	)%
The Tampa Tribune
Retail		36,757		39,037		(5.8	)%		372,402		394,185		(5.5	)%
National		7,386		9,548		(22.6	)%		81,979		114,497		(28.4	)%
Classified		79,090		113,916		(30.6	)%		852,685		1,232,977		(30.8	)%
Total		123,233		162,501		(24.2	)%		1,307,066		1,741,659		(25.0	)%
Winston-Salem Journal
Retail		28,983		34,065		(14.9	)%		264,462		319,068		(17.1	)%
National		7,065		7,110		(0.6	)%		68,096		70,353		(3.2	)%
Classified		41,541		52,151		(20.3	)%		457,251		519,687		(12.0	)%
Total		77,589		93,326		(16.9	)%		789,809		909,108		(13.1	)%
Community Dailies
Retail		307,342		286,846		7.1	%		2,930,473		2,983,037		(1.8	)%
National		16,417		17,332		(5.3	)%		165,736		177,565		(6.7	)%
Classified		375,217		382,241		(1.8	)%		3,841,098		4,067,486		(5.6	)%
Total		698,976		686,419		1.8	%		6,937,307		7,228,088		(4.0	)%
Media General Dailies Total
Retail		399,665		389,934		2.5	%		3,837,694		3,978,439		(3.5	)%
National		39,307		42,093		(6.6	)%		399,566		447,003		(10.6	)%
Classified		564,580		611,244		(7.6	)%		5,777,940		6,469,223		(10.7	)%
Total		1,003,552		1,043,271		(3.8	)%		10,015,200		10,894,665		(8.1	)%

 

* Advertising is in column inches - full run only

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Publishing   •   Broadcast   •   Interactive Media