8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):

July 12, 2005

THE COCA-COLA COMPANY

(Exact name of registrant as specified in its charter)

Delaware	001-02217	58-0628465
(State or other	(Commission	(IRS Employer
jurisdiction	File Number)	Identification No.)
of incorporation)
One Coca-Cola Plaza
Atlanta, Georgia		30313
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (404) 676-2121

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 8.01 Other Items

As previously announced, effective May 1, 2005, The Coca-Cola Company (the “Company”) made certain changes to its operating structure impacting its Europe, Eurasia and Middle East operating segment and its Asia operating segment.  The Company has replaced these operating segments with three new operating segments, the European Union segment, the North Asia, Eurasia and Middle East segment, and the East, South Asia and Pacific Rim segment.  The European Union segment includes the Company’s operations in all of the current member states of the European Union as well as the European Free Trade Association countries. The North Asia, Eurasia and Middle East segment includes the Company’s China, Japan, and Eurasia and Middle East Divisions, the markets of Russia, Ukraine and Belarus and other European countries not in the European Union segment. The East, South Asia and Pacific Rim segment includes the Company’s India, Philippines, Southeast and West Asia, and South Pacific and Korea Divisions.

Exhibit 99.1 attached hereto sets forth a schedule of unaudited reclassified operating segment data reflecting the revised operating segments.

Item 9.01(c).		Exhibits
	Exhibit 99.1	Schedule of Reclassified Operating Segment Data

2

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	THE COCA-COLA COMPANY
	(REGISTRANT)
Date: July 12, 2005	By:	/s/ Connie D. McDaniel
		Connie D. McDaniel
		Vice President & Controller

3

Exhibit Index

Exhibit No.
Exhibit 99.1	Schedule of Reclassified Operating Segment Data

4

EX-99.1

Exhibit 99.1

The Coca-Cola Company and Subsidiaries

Reclassified Operating Segment Data

Unaudited

	East, South Asia				North Asia, Eurasia
	and Pacific Rim		European Union		and Middle East
Unit Case Growth Rate- Average Daily Sales Basis (1)
1Q03	8		(3	)	7
2Q03	10		6		2
3Q03	(4	)	9		7
4Q03	(1	)	3		11
1Q04	1		2		9
2Q04	(4	)	(6	)	16
3Q04	4		(8	)	13
4Q04	2		Even		8
1Q05	(4	)	(4	)	12
Unit Case Growth Rate - Reported Basis (2)
FY03	3		4		6
1Q04	8		10		17
2Q04	(4	)	(6	)	16
3Q04	4		(8	)	13
4Q04	(3	)	(5	)	2
FY04	1		(3	)	12
1Q05	(6	)	(6	)	9
Gallon Sales Growth Rate (3)
1Q03	14		(1	)	9
2Q03	14		(1	)	(3	)
3Q03	(3	)	11		6
4Q03	2		1		15
FY03	7		2		5
1Q04	2		8		13
2Q04	(1	)	(2	)	18
3Q04	(1	)	(13	)	12
4Q04	(10	)	(3	)	4
FY04	(2	)	(3	)	12
1Q05	(9	)	(10	)	15

Reclassified Operating Segment data reflects changes in the Company’s Operating Segments which became effective

May 1, 2005.

For additional information about our sales volume, refer to page 46 of our 2004 Form 10-K filed on March 4, 2005.

(1)  Unit case volume growth based on average daily sales is computed by comparing the average daily sales in the quarter. Average daily sales for each quarter are the actual unit cases shipped during the quarter divided by the number of days in the quarter.

(2)  Reported unit case volume growth is computed by comparing the actual unit cases shipped in the corresponding period to the actual unit cases shipped in the prior-year corresponding period.  For the year 2003, the difference in the number of days in the periods for 2003 and 2002 were immaterial.  In the first quarter of 2004 these amounts are more than the amounts computed on an average daily sales basis because of more shipping days in the first quarter of 2004 as compared to the first quarter of the prior year.  The difference in days was partially offset in the fourth quarter of 2004.  In the first quarter 2005, these amounts are less than the amounts computed on an average daily sales basis because of fewer shipping days in the first quarter of 2005 as compared to the first quarter of 2004.  The difference in days will be partially offset in the fourth quarter of 2005.

(3)  Gallon sales and unit case volume are not necessarily equal during any given period.  Items such as seasonality, bottlers’ inventory practices, supply point changes, timing of price increases and new product introductions can create differences between gallon sales and unit case volume.

The Coca-Cola Company and Subsidiaries
Reclassified Operating Segment Data (1)
Unaudited
In Millions

	1Q03			2Q03			3Q03			4Q03			FY03			1Q04			2Q04			3Q04			4Q04			FY04			1Q05
Net Operating Revenues
North America (2)	$	1,374		$	1,656		$	1,671		$	1,456		$	6,157		$	1,544		$	1,753		$	1,617		$	1,509		$	6,423		$	1,528
Africa	175			181			197			274			827			229			228			279			331			1,067			292
East, South Asia and Pacific Rim	318			464			281			268			1,331			311			432			283			250			1,276			298
European Union	1,214			1,658			1,696			1,516			6,084			1,560			1,799			1,682			1,529			6,570			1,530
Latin America	483			485			522			552			2,042			513			509			522			579			2,123			574
North Asia, Eurasia and Middle East	874			1,179			1,250			1,020			4,323			850			1,166			1,183			983			4,182			963
Corporate	12			26			27			28			93			21			27			30			23			101			21
Consolidated	$	4,450		$	5,649		$	5,644		$	5,114		$	20,857		$	5,028		$	5,914		$	5,596		$	5,204		$	21,742		$	5,206
Operating Income (Loss)
North America	$	274		$	428		$	377		$	203		$	1,282		$	353		$	496		$	377		$	380		$	1,606		$	313
Africa	67			51			65			66			249			82			73			83			102			340			88
East, South Asia and Pacific Rim	74			145			85			102			406			96			131			76			45			348			61
European Union	342			562			591			413			1,908			547			649			148			478			1,822			506
Latin America	242			233			250			245			970			262			253			266			288			1,069			280
North Asia, Eurasia and Middle East	302			412			352			371			1,437			359			494			419			343			1,615			386
Corporate	(225		)	(229		)	(269		)	(308		)	(1,031		)	(248		)	(293		)	(272		)	(289		)	(1,102		)	(275		)
Consolidated	$	1,076		$	1,602		$	1,451		$	1,092		$	5,221		$	1,451		$	1,803		$	1,097		$	1,347		$	5,698		$	1,359
Income (Loss) Before Income Taxes
North America	$	291		$	437		$	386		$	212		$	1,326		$	354		$	501		$	379		$	395		$	1,629		$	315
Africa	64			48			67			70			249			82			71			79			105			337			92
East, South Asia and Pacific Rim	86			164			90			122			462			116			154			86			77			433			101
European Union	330			549			579			400			1,858			531			634			130			462			1,757			494
Latin America	269			258			168			280			975			293			319			310			348			1,270			316
North Asia, Eurasia and Middle East	295			417			360			361			1,433			366			494			426			341			1,627			387
Corporate	(212		)	(123		)	(152		)	(321		)	(808		)	(230		)	(120		)	(175		)	(306		)	(831		)	(257		)
Consolidated	$	1,123		$	1,750		$	1,498		$	1,124		$	5,495		$	1,512		$	2,053		$	1,235		$	1,422		$	6,222		$	1,448

Reclassified Operating Segment data reflects changes in the Company's Operating Segments which became effective May 1, 2005.

(1)   Refer to the Items Impacting Comparability schedule which follows for additional information.

(2)   Certain services and expenses related to our customers have been reclassified from Operating Expenses to Deductions from Revenues.

The Coca-Cola Company and Subsidiaries

Items Impacting Comparability

Reclassified Operating Segment Data

Unaudited

2003

Operating income (loss) and income (loss) before income taxes were reduced as a result of streamlining charges, as follows:

(In Millions)	1Q03		2Q03		3Q03		4Q03		FY03
North America	$	81	$	53	$	13	$	126	$	273
Africa					1		11		12
East, South Asia and Pacific Rim							11		11
European Union	54		14		21		68		157
Latin America			3		1		4		8
North Asia, Eurasia and Middle East	1				2		30		33
Corporate	23				5		39		67
	$	159	$	70	$	43	$	289	$	561

Operating income (loss) and income (loss) before income taxes in the first quarter were increased by approximately $52 million for Corporate as a result of the Company’s receipt of a settlement related to a vitamin antitrust litigation matter.

Income (loss) before income taxes in the third quarter was reduced for Latin America by $102 million primarily for a charge related to one of our equity method investees.

2004

Operating income (loss) and income (loss) before income taxes in the second quarter were reduced by approximately $18 million for North America, $6 million for Latin America, $6 million for North Asia, Eurasia and Middle East and $58 million for Corporate as a result of other operating charges recorded for asset impairments.

Income (loss) before income taxes in the second quarter was increased for Latin America by approximately $37 million as a result of a favorable tax settlement related to Coca-Cola FEMSA, one of our equity method investees.

Income (loss) before income taxes in the second quarter was increased for Corporate by approximately $49 million of noncash pretax gains on issuances of stock by Coca-Cola Enterprises Inc. (CCE).  Income (loss) before income taxes in the fourth quarter was reduced for Corporate by approximately $25 million of noncash pretax losses to adjust the amount of the gain recognized in the second quarter on issuances of stock by CCE.

Operating income (loss) and income (loss) before income taxes in the third quarter were reduced by approximately $371 million for European Union, $15 million for North Asia, Eurasia and Middle East and $6 million for Corporate as a result of other operating charges recorded for asset impairments.

Operating income (loss) and income (loss) before income taxes in the fourth quarter were impacted for Corporate as a result of the Company’s receipt of a $75 million insurance settlement related to the class-action lawsuit settled in 2000.  The Company subsequently donated $75 million to the Coca-Cola Foundation.

2005

Operating income (loss) and income (loss) before income taxes in the first quarter were reduced by $12 million for North America, $3 million for Africa, $3 million for East, South Asia and Pacific Rim, $3 million for European Union, $4 million for Latin America, $3 million for North Asia, Eurasia and Middle East and $22 million for Corporate as a result of accelerated amortization of stock-based compensation expense due to a change in our estimated service period for retirement eligible participants.

Income (loss) before income taxes in the first quarter was increased for East, South Asia and Pacific Rim by approximately $23 million due to issuances of stock by Coca-Cola Amatil.