Segment Disclosure (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended								12 Months Ended
	Mar. 31, 2013	Dec. 31, 2012	Sep. 30, 2012	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2011	Sep. 30, 2011	Jun. 30, 2011	Mar. 31, 2013	Mar. 31, 2012	Mar. 31, 2011
Revenues from its various products
Revenues	$ 53,621	$ 116,020	$ 133,485	$ 61,067	$ 61,129	$ 129,240	$ 139,725	$ 54,569	$ 364,193	$ 384,663	$ 383,660
Christmas [Member]
Revenues from its various products
Revenues									105,466	123,001	138,620
All Occasion [Member]
Revenues from its various products
Revenues									203,668	206,175	183,976
Other Seasonal [Member]
Revenues from its various products
Revenues									$ 55,059	$ 55,487	$ 61,064