Chief Compliance Officer

0001941040-24-000295.txt : 20240725 0001941040-24-000295.hdr.sgml : 20240725 20240725171148 ACCESSION NUMBER: 0001941040-24-000295 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240630 FILED AS OF DATE: 20240725 DATE AS OF CHANGE: 20240725 EFFECTIVENESS DATE: 20240725 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Heritage Wealth Management, Inc. /CA/ CENTRAL INDEX KEY: 0002012170 ORGANIZATION NAME: IRS NUMBER: 611599465 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23941 FILM NUMBER: 241142841 BUSINESS ADDRESS: STREET 1: 11440 W BERNARDO CT STREET 2: STE 390 CITY: SAN DIEGO, CA STATE: CA ZIP: 92127 BUSINESS PHONE: 858-613-9191 MAIL ADDRESS: STREET 1: 11440 W BERNARDO CT STREET 2: STE 390 CITY: SAN DIEGO, CA STATE: CA ZIP: 92127 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0002012170 XXXXXXXX 06-30-2024 06-30-2024 false Heritage Wealth Management, Inc. /CA/

11440 W Bernardo Ct Ste 390 San Diego, Ca CA 92127

13F HOLDINGS REPORT 028-23941 000316956 801-122719 N Ryan Gibbs Chief Compliance Officer 858-613-9191 Ryan Gibbs San Diego CA 07-25-2024 0 120 136280506 INFORMATION TABLE 2 infotable.xml ABRDN TOTAL DYNAMIC DIVIDEND COM SH BEN INT 00326L100 139993 16646 SH SOLE 0 0 16646 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 195093 643 SH SOLE 0 0 643 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 91023 300 SH Put SOLE 0 0 300 ADOBE INC COM 00724F101 236105 425 SH SOLE 0 0 425 ADOBE INC COM 00724F101 55554 100 SH Put SOLE 0 0 100 ALPHABET INC CAP STK CL A 02079K305 890167 4887 SH SOLE 0 0 4887 ALPHABET INC CAP STK CL A 02079K305 346085 1900 SH Put SOLE 0 0 1900 ALPHABET INC CAP STK CL C 02079K107 240830 1313 SH SOLE 0 0 1313 ALPHABET INC CAP STK CL C 02079K107 18342 100 SH Put SOLE 0 0 100 AMARIN CORP PLC SPONS ADR NEW 023111206 9804 14250 SH SOLE 0 0 14250 AMAZON COM INC COM 023135106 800828 4144 SH SOLE 0 0 4144 AMAZON COM INC COM 023135106 154600 800 SH Put SOLE 0 0 800 AMERICAN CENTY ETF TR US LARGE CAP VLU 025072349 12281556 195442 SH SOLE 0 0 195442 AMERICAN CENTY ETF TR US SML CP VALU 025072877 1111908 12393 SH SOLE 0 0 12393 APOLLO GLOBAL MGMT INC COM 03769M106 141684 1200 SH Put SOLE 0 0 1200 APOLLO GLOBAL MGMT INC COM 03769M106 85128 721 SH SOLE 0 0 721 APPLE INC COM 037833100 1495402 7100 SH Put SOLE 0 0 7100 APPLE INC COM 037833100 5215583 24763 SH SOLE 0 0 24763 ARK ETF TR INNOVATION ETF 00214Q104 287609 6544 SH SOLE 0 0 6544 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 271336 667 SH SOLE 0 0 667 CBRE GBL REAL ESTATE INC FD COM 12504G100 75721 15024 SH SOLE 0 0 15024 CHEVRON CORP NEW COM 166764100 78200 500 SH Put SOLE 0 0 500 CHEVRON CORP NEW COM 166764100 283394 1812 SH SOLE 0 0 1812 CISCO SYS INC COM 17275R102 194778 4100 SH Put SOLE 0 0 4100 CISCO SYS INC COM 17275R102 343570 7232 SH SOLE 0 0 7232 COLGATE PALMOLIVE CO COM 194162103 77632 800 SH Put SOLE 0 0 800 COLGATE PALMOLIVE CO COM 194162103 125958 1298 SH SOLE 0 0 1298 COUPANG INC CL A 22266T109 952261 45454 SH SOLE 0 0 45454 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 5681107 176213 SH SOLE 0 0 176213 DIMENSIONAL ETF TRUST US REAL ESTATE E 25434V823 834891 37778 SH SOLE 0 0 37778 DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 25434V302 2595853 100342 SH SOLE 0 0 100342 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 310830 8291 SH SOLE 0 0 8291 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 1342506 52813 SH SOLE 0 0 52813 DIMENSIONAL ETF TRUST NATL MUN BD ETF 25434V849 971113 20329 SH SOLE 0 0 20329 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 1762210 59394 SH SOLE 0 0 59394 ELEVANCE HEALTH INC COM 036752103 169602 313 SH SOLE 0 0 313 ELEVANCE HEALTH INC COM 036752103 54186 100 SH Put SOLE 0 0 100 ELI LILLY & CO COM 532457108 885462 978 SH SOLE 0 0 978 ELI LILLY & CO COM 532457108 90538 100 SH Put SOLE 0 0 100 EXCHANGE TRADED CONCEPTS TRU EMQQ EM INTERN 301505889 249622 7521 SH SOLE 0 0 7521 EXXON MOBIL CORP COM 30231G102 453573 3940 SH SOLE 0 0 3940 EXXON MOBIL CORP COM 30231G102 69072 600 SH Put SOLE 0 0 600 HNR ACQUISITION CORP *W EXP 02/04/202 40472A128 7246 170500 SH SOLE 0 0 170500 HOME DEPOT INC COM 437076102 1056538 3069 SH SOLE 0 0 3069 HOME DEPOT INC COM 437076102 619670 1800 SH Put SOLE 0 0 1800 INTEL CORP COM 458140100 536065 17309 SH SOLE 0 0 17309 INTEL CORP COM 458140100 43358 1400 SH Put SOLE 0 0 1400 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 204070 8272 SH SOLE 0 0 8272 INVESCO QQQ TR UNIT SER 1 46090E103 1080393 2255 SH SOLE 0 0 2255 INVESCO QQQ TR UNIT SER 1 46090E103 862398 1800 SH Put SOLE 0 0 1800 ISHARES TR 20 YR TR BD ETF 464287432 3597002 39192 SH SOLE 0 0 39192 ISHARES TR IBOXX HI YD ETF 464288513 1113928 14440 SH SOLE 0 0 14440 ISHARES TR CORE US AGGBD ET 464287226 1678693 17294 SH SOLE 0 0 17294 ISHARES TR CORE S&P500 ETF 464287200 238592 436 SH SOLE 0 0 436 ISHARES TR S&P 100 ETF 464287101 229941 870 SH SOLE 0 0 870 ISHARES TR CALIF MUN BD ETF 464288356 2908389 51132 SH SOLE 0 0 51132 ISHARES TR SHRT NAT MUN ETF 464288158 816640 7811 SH SOLE 0 0 7811 ISHARES TR IBOXX INV CP ETF 464287242 3603983 33644 SH SOLE 0 0 33644 ISHARES TR US TREAS BD ETF 46429B267 1872332 82957 SH SOLE 0 0 82957 ISHARES TR S&P MC 400VL ETF 464287705 1458784 12857 SH SOLE 0 0 12857 ISHARES TR RUS 1000 GRW ETF 464287614 436318 1197 SH SOLE 0 0 1197 JOHNSON & JOHNSON COM 478160104 379139 2594 SH SOLE 0 0 2594 JOHNSON & JOHNSON COM 478160104 190008 1300 SH Put SOLE 0 0 1300 JPMORGAN CHASE & CO. COM 46625H100 219706 1086 SH SOLE 0 0 1086 JPMORGAN CHASE & CO. COM 46625H100 80923 400 SH Put SOLE 0 0 400 MCDONALDS CORP COM 580135101 247959 973 SH SOLE 0 0 973 MCDONALDS CORP COM 580135101 127420 500 SH Put SOLE 0 0 500 MERCK & CO INC COM 58933Y105 220859 1784 SH SOLE 0 0 1784 MERCK & CO INC COM 58933Y105 99040 800 SH Put SOLE 0 0 800 META PLATFORMS INC CL A 30303M102 990288 1964 SH SOLE 0 0 1964 META PLATFORMS INC CL A 30303M102 403376 800 SH Put SOLE 0 0 800 MICRON TECHNOLOGY INC COM 595112103 139553 1061 SH SOLE 0 0 1061 MICRON TECHNOLOGY INC COM 595112103 65765 500 SH Put SOLE 0 0 500 MICROSOFT CORP COM 594918104 1871781 4188 SH SOLE 0 0 4188 MICROSOFT CORP COM 594918104 670409 1500 SH Put SOLE 0 0 1500 NIKE INC CL B 654106103 277892 3687 SH SOLE 0 0 3687 NIKE INC CL B 654106103 241186 3200 SH Put SOLE 0 0 3200 NUVEEN CR STRATEGIES INCOME COM SHS 67073D102 70463 12696 SH SOLE 0 0 12696 NVIDIA CORPORATION COM 67066G104 259434 2100 SH Put SOLE 0 0 2100 NVIDIA CORPORATION COM 67066G104 1120631 9071 SH SOLE 0 0 9071 ORACLE CORP COM 68389X105 502927 3562 SH SOLE 0 0 3562 ORACLE CORP COM 68389X105 451815 3200 SH Put SOLE 0 0 3200 PEPSICO INC COM 713448108 511203 3100 SH SOLE 0 0 3100 PEPSICO INC COM 713448108 148414 900 SH Put SOLE 0 0 900 PROCTER AND GAMBLE CO COM 742718109 221652 1344 SH SOLE 0 0 1344 PROCTER AND GAMBLE CO COM 742718109 115444 700 SH Put SOLE 0 0 700 QUALCOMM INC COM 747525103 1545111 7757 SH SOLE 0 0 7757 QUALCOMM INC COM 747525103 637406 3200 SH Put SOLE 0 0 3200 RTX CORPORATION COM 75513E101 313418 3122 SH SOLE 0 0 3122 RTX CORPORATION COM 75513E101 50195 500 SH Put SOLE 0 0 500 SCHWAB STRATEGIC TR INT-TRM U.S TRES 808524854 4754115 97480 SH SOLE 0 0 97480 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 9215756 91390 SH SOLE 0 0 91390 SPDR S&P 500 ETF TR TR UNIT 78462F103 643812 1183 SH SOLE 0 0 1183 SPDR S&P 500 ETF TR TR UNIT 78462F103 163266 300 SH Put SOLE 0 0 300 SPDR S&P 500 ETF TR TR UNIT 78462F103 22966074 42200 SH Call SOLE 0 0 42200 SPDR SER TR NUVEEN BLOOMBERG 78464A284 1054742 41460 SH SOLE 0 0 41460 SPDR SER TR PRTFLO S&P500 VL 78464A508 312375 6409 SH SOLE 0 0 6409 SPDR SER TR PRTFLO S&P500 GW 78464A409 353934 4417 SH SOLE 0 0 4417 SPDR SER TR S&P 400 MDCP GRW 78464A821 1316749 15664 SH SOLE 0 0 15664 SPDR SER TR NUVEEN BLMBRG SH 78468R739 395391 8379 SH SOLE 0 0 8379 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 2279605 57392 SH SOLE 0 0 57392 SSGA ACTIVE ETF TR BLACKSTONE SENR 78467V608 1160840 27771 SH SOLE 0 0 27771 STARBUCKS CORP COM 855244109 284464 3654 SH SOLE 0 0 3654 STARBUCKS CORP COM 855244109 241335 3100 SH Put SOLE 0 0 3100 STRYKER CORPORATION COM 863667101 833664 2450 SH SOLE 0 0 2450 STRYKER CORPORATION COM 863667101 816650 2400 SH Put SOLE 0 0 2400 TEXAS INSTRS INC COM 882508104 267479 1375 SH SOLE 0 0 1375 TEXAS INSTRS INC COM 882508104 155624 800 SH Put SOLE 0 0 800 UNITEDHEALTH GROUP INC COM 91324P102 464445 912 SH SOLE 0 0 912 UNITEDHEALTH GROUP INC COM 91324P102 101852 200 SH Put SOLE 0 0 200 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 3357673 46602 SH SOLE 0 0 46602 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 452618 905 SH SOLE 0 0 905 VANGUARD INDEX FDS SML CP GRW ETF 922908595 964520 3856 SH SOLE 0 0 3856 VANGUARD INDEX FDS VALUE ETF 922908744 236605 1475 SH SOLE 0 0 1475 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 5939553 102424 SH SOLE 0 0 102424 VANGUARD WORLD FD INF TECH ETF 92204A702 239861 416 SH SOLE 0 0 416 VIRTUS CONVERTIBLE & INC FD COM 92838U108 36164 12385 SH SOLE 0 0 12385 VIRTUS DIVIDEND INTEREST & P COM 92840R101 145567 11854 SH SOLE 0 0 11854 WALMART INC COM 931142103 693854 10247 SH SOLE 0 0 10247 WALMART INC COM 931142103 223453 3300 SH Put SOLE 0 0 3300