Chief Compliance Officer

0001941040-24-000148.txt : 20240214 0001941040-24-000148.hdr.sgml : 20240214 20240214171752 ACCESSION NUMBER: 0001941040-24-000148 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240214 DATE AS OF CHANGE: 20240214 EFFECTIVENESS DATE: 20240214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Heritage Wealth Management, Inc. /CA/ CENTRAL INDEX KEY: 0002012170 ORGANIZATION NAME: IRS NUMBER: 611599465 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23941 FILM NUMBER: 24640605 BUSINESS ADDRESS: STREET 1: 11440 W BERNARDO CT STREET 2: STE 390 CITY: SAN DIEGO, CA STATE: CA ZIP: 92127 BUSINESS PHONE: 858-613-9191 MAIL ADDRESS: STREET 1: 11440 W BERNARDO CT STREET 2: STE 390 CITY: SAN DIEGO, CA STATE: CA ZIP: 92127 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0002012170 XXXXXXXX 12-31-2023 12-31-2023 false Heritage Wealth Management, Inc. /CA/

11440 W Bernardo Ct Ste 390 San Diego, Ca CA 92127

13F HOLDINGS REPORT 028-23941 000316956 801-122719 N Ryan Gibbs Chief Compliance Officer 858-613-9191 Ryan Gibbs San Diego CA 02-14-2024 0 112 125015899 INFORMATION TABLE 2 infotable.xml ABRDN TOTAL DYNAMIC DIVIDEND COM SH BEN INT 00326L100 108681 13484 SH SOLE 0 0 13484 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 105273 300 SH Put SOLE 0 0 300 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 229846 655 SH SOLE 0 0 655 ADOBE INC COM 00724F101 59660 100 SH Put SOLE 0 0 100 ADOBE INC COM 00724F101 233271 391 SH SOLE 0 0 391 ALPHABET INC CAP STK CL A 02079K305 265411 1900 SH Put SOLE 0 0 1900 ALPHABET INC CAP STK CL A 02079K305 708089 5069 SH SOLE 0 0 5069 ALPHABET INC CAP STK CL C 02079K107 14093 100 SH Put SOLE 0 0 100 ALPHABET INC CAP STK CL C 02079K107 197302 1400 SH SOLE 0 0 1400 AMARIN CORP PLC SPONS ADR NEW 023111206 13050 15000 SH SOLE 0 0 15000 AMAZON COM INC COM 023135106 121552 800 SH Put SOLE 0 0 800 AMAZON COM INC COM 023135106 644985 4245 SH SOLE 0 0 4245 AMERICAN CENTY ETF TR US SML CP VALU 025072877 1192364 13278 SH SOLE 0 0 13278 AMERICAN CENTY ETF TR US LARGE CAP VLU 025072349 10516999 182081 SH SOLE 0 0 182081 APPLE INC COM 037833100 1366963 7100 SH Put SOLE 0 0 7100 APPLE INC COM 037833100 4979211 25862 SH SOLE 0 0 25862 ARK ETF TR INNOVATION ETF 00214Q104 432838 8265 SH SOLE 0 0 8265 BANK AMERICA CORP COM 060505104 70707 2100 SH Put SOLE 0 0 2100 BANK AMERICA CORP COM 060505104 160236 4759 SH SOLE 0 0 4759 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 237179 665 SH SOLE 0 0 665 CBRE GBL REAL ESTATE INC FD COM 12504G100 67772 12481 SH SOLE 0 0 12481 CHEVRON CORP NEW COM 166764100 74570 500 SH Put SOLE 0 0 500 CHEVRON CORP NEW COM 166764100 283218 1899 SH SOLE 0 0 1899 CISCO SYS INC COM 17275R102 207120 4100 SH Put SOLE 0 0 4100 CISCO SYS INC COM 17275R102 419898 8312 SH SOLE 0 0 8312 COUPANG INC CL A 22266T109 753677 46552 SH SOLE 0 0 46552 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 275676 8291 SH SOLE 0 0 8291 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 1762477 61539 SH SOLE 0 0 61539 DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 25434V302 2390723 99159 SH SOLE 0 0 99159 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 5557354 190125 SH SOLE 0 0 190125 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 1289645 52811 SH SOLE 0 0 52811 DIMENSIONAL ETF TRUST NATL MUN BD ETF 25434V849 771115 15896 SH SOLE 0 0 15896 DIMENSIONAL ETF TRUST US REAL ESTATE E 25434V823 925768 40711 SH SOLE 0 0 40711 ELI LILLY & CO COM 532457108 58292 100 SH Put SOLE 0 0 100 ELI LILLY & CO COM 532457108 601573 1032 SH SOLE 0 0 1032 EXCHANGE TRADED CONCEPTS TR EMQQ EM INTERN 301505889 247312 8027 SH SOLE 0 0 8027 EXXON MOBIL CORP COM 30231G102 59988 600 SH Put SOLE 0 0 600 EXXON MOBIL CORP COM 30231G102 359028 3591 SH SOLE 0 0 3591 HNR ACQUISITION CORP *W EXP 02/04/202 40472A128 9804 170500 SH SOLE 0 0 170500 HOME DEPOT INC COM 437076102 623828 1800 SH Put SOLE 0 0 1800 HOME DEPOT INC COM 437076102 1063974 3070 SH SOLE 0 0 3070 INTEL CORP COM 458140100 70350 1400 SH Put SOLE 0 0 1400 INTEL CORP COM 458140100 922588 18360 SH SOLE 0 0 18360 INVESCO QQQ TR UNIT SER 1 46090E103 955001 2332 SH SOLE 0 0 2332 ISHARES TR S&P MC 400VL ETF 464287705 1520153 13330 SH SOLE 0 0 13330 ISHARES TR CORE S&P500 ETF 464287200 209680 439 SH SOLE 0 0 439 ISHARES TR RUS 1000 GRW ETF 464287614 372899 1230 SH SOLE 0 0 1230 ISHARES TR 20 YR TR BD ETF 464287432 2865345 28978 SH SOLE 0 0 28978 ISHARES TR IBOXX INV CP ETF 464287242 3360080 30364 SH SOLE 0 0 30364 ISHARES TR CORE US AGGBD ET 464287226 1561600 15734 SH SOLE 0 0 15734 ISHARES TR IBOXX HI YD ETF 464288513 965131 12471 SH SOLE 0 0 12471 ISHARES TR CALIF MUN BD ETF 464288356 2703654 46663 SH SOLE 0 0 46663 ISHARES TR SHRT NAT MUN ETF 464288158 895944 8498 SH SOLE 0 0 8498 ISHARES TR US TREAS BD ETF 46429B267 1611556 69946 SH SOLE 0 0 69946 JOHNSON & JOHNSON COM 478160104 203762 1300 SH Put SOLE 0 0 1300 JOHNSON & JOHNSON COM 478160104 420533 2683 SH SOLE 0 0 2683 JPMORGAN CHASE & CO COM 46625H100 68056 400 SH Put SOLE 0 0 400 JPMORGAN CHASE & CO COM 46625H100 188004 1105 SH SOLE 0 0 1105 MCDONALDS CORP COM 580135101 148255 500 SH Put SOLE 0 0 500 MCDONALDS CORP COM 580135101 287615 970 SH SOLE 0 0 970 MERCK & CO INC COM 58933Y105 34544 800 SH Put SOLE 0 0 800 MERCK & CO INC COM 58933Y105 195146 1790 SH SOLE 0 0 1790 META PLATFORMS INC CL A 30303M102 283168 800 SH Put SOLE 0 0 800 META PLATFORMS INC CL A 30303M102 728096 2057 SH SOLE 0 0 2057 MICROSOFT CORP COM 594918104 564046 1500 SH Put SOLE 0 0 1500 MICROSOFT CORP COM 594918104 1583466 4211 SH SOLE 0 0 4211 MIMEDX GROUP INC COM 602496101 87700 10000 SH SOLE 0 0 10000 NIKE INC CL B 654106103 347427 3200 SH Put SOLE 0 0 3200 NIKE INC CL B 654106103 389987 3592 SH SOLE 0 0 3592 NUVEEN CR STRATEGIES INCOME COM SHS 67073D102 70705 13545 SH SOLE 0 0 13545 NVIDIA CORPORATION COM 67066G104 49522 100 SH Put SOLE 0 0 100 NVIDIA CORPORATION COM 67066G104 476897 963 SH SOLE 0 0 963 ORACLE CORP COM 68389X105 384694 3649 SH SOLE 0 0 3649 PEPSICO INC COM 713448108 152832 900 SH Put SOLE 0 0 900 PEPSICO INC COM 713448108 525232 3093 SH SOLE 0 0 3093 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 200378 2008 SH SOLE 0 0 2008 PROCTER AND GAMBLE CO COM 742718109 102578 700 SH Put SOLE 0 0 700 PROCTER AND GAMBLE CO COM 742718109 208380 1422 SH SOLE 0 0 1422 QUALCOMM INC COM 747525103 824419 5700 SH Put SOLE 0 0 5700 QUALCOMM INC COM 747525103 1504782 10404 SH SOLE 0 0 10404 RTX CORPORATION COM 75513E101 42070 500 SH Put SOLE 0 0 500 RTX CORPORATION COM 75513E101 286076 3400 SH SOLE 0 0 3400 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 7739836 93296 SH SOLE 0 0 93296 SCHWAB STRATEGIC TR INT-TRM U.S TRES 808524854 4098022 82422 SH SOLE 0 0 82422 SPDR S&P 500 ETF TR TR UNIT 78462F103 24858736 52300 SH Call SOLE 0 0 52300 SPDR S&P 500 ETF TR TR UNIT 78462F103 505255 1063 SH SOLE 0 0 1063 SPDR SER TR PRTFLO S&P500 GW 78464A409 305066 4689 SH SOLE 0 0 4689 SPDR SER TR PRTFLO S&P500 VL 78464A508 309110 6629 SH SOLE 0 0 6629 SPDR SER TR NUVEEN BLMBRG SH 78468R739 379978 7951 SH SOLE 0 0 7951 SPDR SER TR S&P 400 MDCP GRW 78464A821 1306443 17265 SH SOLE 0 0 17265 SPDR SER TR NUVEEN BLOOMBERG 78464A284 857948 33911 SH SOLE 0 0 33911 SSGA ACTIVE ETF TR BLACKSTONE SENR 78467V608 997934 23800 SH SOLE 0 0 23800 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 1791729 44515 SH SOLE 0 0 44515 STARBUCKS CORP COM 855244109 297631 3100 SH Put SOLE 0 0 3100 STARBUCKS CORP COM 855244109 350244 3648 SH SOLE 0 0 3648 STRYKER CORPORATION COM 863667101 718749 2400 SH Put SOLE 0 0 2400 STRYKER CORPORATION COM 863667101 732824 2447 SH SOLE 0 0 2447 TEXAS INSTRS INC COM 882508104 136368 800 SH Put SOLE 0 0 800 TEXAS INSTRS INC COM 882508104 233701 1371 SH SOLE 0 0 1371 UNITEDHEALTH GROUP INC COM 91324P102 105294 200 SH Put SOLE 0 0 200 UNITEDHEALTH GROUP INC COM 91324P102 476455 905 SH SOLE 0 0 905 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 2918390 39679 SH SOLE 0 0 39679 VANGUARD INDEX FDS VALUE ETF 922908744 287638 1924 SH SOLE 0 0 1924 VANGUARD INDEX FDS SML CP GRW ETF 922908595 1049040 4339 SH SOLE 0 0 4339 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 213158 488 SH SOLE 0 0 488 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 5350028 91720 SH SOLE 0 0 91720 VANGUARD WORLD FDS INF TECH ETF 92204A702 248292 513 SH SOLE 0 0 513 VIRTUS CONVERTIBLE & INC FD COM 92838U108 30816 10341 SH SOLE 0 0 10341 VIRTUS CONVERTIBLE & INCOME COM 92838X102 34270 10169 SH SOLE 0 0 10169 VIRTUS DIVIDEND INTEREST & P COM 92840R101 155207 12318 SH SOLE 0 0 12318 WALMART INC COM 931142103 173440 1100 SH Put SOLE 0 0 1100 WALMART INC COM 931142103 521424 3307 SH SOLE 0 0 3307