Chief Compliance Officer

0001991301-23-000002.txt : 20230829 0001991301-23-000002.hdr.sgml : 20230829 20230829124800 ACCESSION NUMBER: 0001991301-23-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230829 DATE AS OF CHANGE: 20230829 EFFECTIVENESS DATE: 20230829 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Sterling Financial Group, Inc. CENTRAL INDEX KEY: 0001991301 IRS NUMBER: 384105287 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23377 FILM NUMBER: 231220408 BUSINESS ADDRESS: STREET 1: 225 S LAKE AVE STREET 2: STE 600 CITY: PASADENA STATE: CA ZIP: 91101 BUSINESS PHONE: 626-440-9192 MAIL ADDRESS: STREET 1: 225 S LAKE AVE STREET 2: STE 600 CITY: PASADENA STATE: CA ZIP: 91101 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true true 0001991301 XXXXXXXX 12-31-2022 12-31-2022 Sterling Financial Group, Inc.

225 S LAKE AVE STE 600 PASADENA CA 91101

13F HOLDINGS REPORT 028-23377 000300327 801-114827 N Berkeley G. Harrison Chief Compliance Officer 626-440-9192 Berkeley G. Harrison Pasadena CA 08-29-2023 0 52 130404756 false INFORMATION TABLE 2 form13f.xml ALPHABET INC CAP STK CL A 02079K305 296894 3365 SH SOLE 0 0 0 3365 AMAZON COM INC COM 023135106 479556 5709 SH SOLE 0 0 0 5709 AMPLIFY ETF TR CWP ENHANCED DIV 032108409 10685516 297979 SH SOLE 0 0 0 297979 APPLE INC COM 037833100 7542235 58048 SH SOLE 0 0 0 58048 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 436476 1413 SH SOLE 0 0 0 1413 CHEVRON CORP NEW COM 166764100 785987 4379 SH SOLE 0 0 0 4379 CVS HEALTH CORP COM 126650100 1296273 13910 SH SOLE 0 0 0 13910 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 14221330 526326 SH SOLE 0 0 0 526326 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 9383370 374735 SH SOLE 0 0 0 374735 EMPIRE ST RLTY OP L P UNIT LTD PRTNSP 292102100 739176 113197 SH SOLE 0 0 0 113197 EMPIRE ST RLTY OP L P UNIT LTD PRT 250 292102308 61974 10329 SH SOLE 0 0 0 10329 EMPIRE ST RLTY OP L P UNIT LTD PRT 60 292102209 115289 17468 SH SOLE 0 0 0 17468 EXXON MOBIL CORP COM 30231G102 333106 3020 SH SOLE 0 0 0 3020 FIRSTENERGY CORP COM 337932107 236164 5631 SH SOLE 0 0 0 5631 FS CREDIT OPPORTUNITIES CORP COMMON STOCK 30290Y101 134805 28621 SH SOLE 0 0 0 28621 HOME DEPOT INC COM 437076102 272903 864 SH SOLE 0 0 0 864 HONEYWELL INTL INC COM 438516106 297448 1388 SH SOLE 0 0 0 1388 INVESCO EXCH TRD SLF IDX FD BULSHS 2023 MUNI 46138J544 438757 17456 SH SOLE 0 0 0 17456 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 MUNI 46138J536 436615 17641 SH SOLE 0 0 0 17641 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 MUNI 46138J528 432920 17801 SH SOLE 0 0 0 17801 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI 46138J510 431855 18369 SH SOLE 0 0 0 18369 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 MUNI 46138J494 2088319 88791 SH SOLE 0 0 0 88791 INVESCO EXCH TRD SLF IDX FD BULSHS 2028 MUNI 46138J486 298506 12850 SH SOLE 0 0 0 12850 INVESCO EXCH TRD SLF IDX FD BULSHS 2029 MUNI 46138J478 295351 12900 SH SOLE 0 0 0 12900 INVESCO EXCH TRD SLF IDX FD INVSC 30 MUNI BD 46138J445 293038 13520 SH SOLE 0 0 0 13520 INVESCO EXCH TRD SLF IDX FD BULLETSHS 31 MUN 46138J411 294590 14180 SH SOLE 0 0 0 14180 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 11657393 615978 SH SOLE 0 0 0 615978 INVESCO QQQ TR UNIT SER 1 46090E103 799639 3003 SH SOLE 0 0 0 3003 ISHARES INC MSCI EMERG MRKT 464286533 734583 13847 SH SOLE 0 0 0 13847 ISHARES TR RUS MID CAP ETF 464287499 1187525 17606 SH SOLE 0 0 0 17606 ISHARES TR SELECT DIVID ETF 464287168 2059245 17075 SH SOLE 0 0 0 17075 ISHARES TR RUS 2000 GRW ETF 464287648 293892 1370 SH SOLE 0 0 0 1370 ISHARES TR MSCI EAFE ETF 464287465 242868 3700 SH SOLE 0 0 0 3700 ISHARES TR RUS 2000 VAL ETF 464287630 2030822 14645 SH SOLE 0 0 0 14645 ISHARES TR RUSSELL 3000 ETF 464287689 1103400 5000 SH SOLE 0 0 0 5000 ISHARES TR BROAD USD HIGH 46435U853 2102117 60878 SH SOLE 0 0 0 60878 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 18881164 376644 SH SOLE 0 0 0 376644 LOCKHEED MARTIN CORP COM 539830109 702492 1444 SH SOLE 0 0 0 1444 MARRIOTT INTL INC NEW CL A 571903202 258920 1739 SH SOLE 0 0 0 1739 MICROSOFT CORP COM 594918104 843927 3519 SH SOLE 0 0 0 3519 PEPSICO INC COM 713448108 409014 2264 SH SOLE 0 0 0 2264 SPDR S&P 500 ETF TR TR UNIT 78462F103 2420017 6328 SH SOLE 0 0 0 6328 SPDR SER TR PORTFLI HIGH YLD 78468R606 9089679 406879 SH SOLE 0 0 0 406879 SPDR SER TR NUVEEN BLOOMBERG 78464A284 331094 6761 SH SOLE 0 0 0 6761 UNION PAC CORP COM 907818108 293211 1416 SH SOLE 0 0 0 1416 VANECK ETF TRUST NATURAL RESOURC 92189F841 10429258 211822 SH SOLE 0 0 0 211822 VANECK ETF TRUST HIGH YLD MUNIETF 92189H409 2056728 40687 SH SOLE 0 0 0 40687 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1896065 14020 SH SOLE 0 0 0 14020 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 900718 18200 SH SOLE 0 0 0 18200 VANGUARD SCOTTSDALE FDS VNG RUS2000GRW 92206C623 3684721 23664 SH SOLE 0 0 0 23664 VANGUARD SCOTTSDALE FDS VNG RUS2000VAL 92206C649 3461921 28430 SH SOLE 0 0 0 28430 VISA INC COM CL A 92826C839 205890 991 SH SOLE 0 0 0 991