0001963169-24-000001.txt : 20240131 0001963169-24-000001.hdr.sgml : 20240131 20240131115114 ACCESSION NUMBER: 0001963169-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240131 DATE AS OF CHANGE: 20240131 EFFECTIVENESS DATE: 20240131 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HF Advisory Group, LLC CENTRAL INDEX KEY: 0001963169 ORGANIZATION NAME: IRS NUMBER: 522264586 STATE OF INCORPORATION: MD FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22832 FILM NUMBER: 24581433 BUSINESS ADDRESS: STREET 1: 166 DEFENSE HWY, SUITE 102 CITY: ANNAPOLIS STATE: MD ZIP: 21401 BUSINESS PHONE: 410-571-1415 MAIL ADDRESS: STREET 1: 166 DEFENSE HWY, SUITE 102 CITY: ANNAPOLIS STATE: MD ZIP: 21401 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001963169 XXXXXXXX 12-31-2023 12-31-2023 false HF Advisory Group, LLC
166 Defense Hwy, Suite 102 Annapolis MD 21401
13F HOLDINGS REPORT 028-22832 000309051 801-125758 N
RAYMOND L. HOBSON Chief Compliance Officer 410-571-1415 /s/ RAYMOND L. HOBSON ANNAPOLIS MD 01-31-2024 0 151 156583005
INFORMATION TABLE 2 infotable.xml 3M CO COM 88579Y101 254511 2328 SH SOLE 0 0 2328 ADOBE INC COM 00724F101 1358458 2277 SH SOLE 0 0 2277 AIR PRODS & CHEMS INC COM 009158106 723685 2643 SH SOLE 0 0 2643 ALPHABET INC CAP STK CL C 02079K107 3825686 27146 SH SOLE 0 0 27146 ALTRIA GROUP INC COM 02209S103 1126124 27916 SH SOLE 0 0 27916 AMAZON COM INC COM 023135106 2729450 17964 SH SOLE 0 0 17964 AMERICAN ELEC PWR CO INC COM 025537101 334591 4120 SH SOLE 0 0 4120 AMGEN INC COM 031162100 618506 2147 SH SOLE 0 0 2147 AMPLIFY ETF TR CWP ENHANCED DIV 032108409 1746813 47792 SH SOLE 0 0 47792 ANALOG DEVICES INC COM 032654105 518217 2610 SH SOLE 0 0 2610 APPLE INC COM 037833100 1720841 8938 SH SOLE 0 0 8938 AT&T INC COM 00206R102 1698498 101221 SH SOLE 0 0 101221 AUTODESK INC COM 052769106 270263 1110 SH SOLE 0 0 1110 AUTOMATIC DATA PROCESSING IN COM 053015103 661798 2841 SH SOLE 0 0 2841 BANK AMERICA CORP COM 060505104 418727 12436 SH SOLE 0 0 12436 BANK NEW YORK MELLON CORP COM 064058100 346834 6663 SH SOLE 0 0 6663 BECTON DICKINSON & CO COM 075887109 537273 2204 SH SOLE 0 0 2204 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1970902 5526 SH SOLE 0 0 5526 BOEING CO COM 097023105 785091 3012 SH SOLE 0 0 3012 BOOKING HOLDINGS INC COM 09857L108 2114143 596 SH SOLE 0 0 596 BRITISH AMERN TOB PLC SPONSORED ADR 110448107 1040608 35528 SH SOLE 0 0 35528 CARDINAL HEALTH INC COM 14149Y108 748864 7429 SH SOLE 0 0 7429 CARMAX INC COM 143130102 1177422 15343 SH SOLE 0 0 15343 CATERPILLAR INC COM 149123101 266908 903 SH SOLE 0 0 903 CENCORA INC COM 03073E105 770585 3751 SH SOLE 0 0 3751 CHECK POINT SOFTWARE TECH LT ORD M22465104 753102 4929 SH SOLE 0 0 4929 CHEVRON CORP NEW COM 166764100 428839 2875 SH SOLE 0 0 2875 COCA COLA CO COM 191216100 402401 6828 SH SOLE 0 0 6828 COMCAST CORP NEW CL A 20030N101 705370 16086 SH SOLE 0 0 16086 CONOCOPHILLIPS COM 20825C104 932383 8033 SH SOLE 0 0 8033 CORNERSTONE STRATEGIC VALUE COM 21924B302 131861 18339 SH SOLE 0 0 18339 CORNERSTONE TOTAL RETURN FD COM 21924U300 105147 14893 SH SOLE 0 0 14893 CVS HEALTH CORP COM 126650100 1099616 13926 SH SOLE 0 0 13926 DISNEY WALT CO COM 254687106 925127 10246 SH SOLE 0 0 10246 DOMINION ENERGY INC COM 25746U109 241160 5131 SH SOLE 0 0 5131 DOUBLELINE ETF TRUST SHILLER CAPE U S 25861R204 2550344 96133 SH SOLE 0 0 96133 EBAY INC. COM 278642103 333694 7650 SH SOLE 0 0 7650 ECOLAB INC COM 278865100 658155 3318 SH SOLE 0 0 3318 ELEVANCE HEALTH INC COM 036752103 1397102 2962 SH SOLE 0 0 2962 ELI LILLY & CO COM 532457108 1515495 2600 SH SOLE 0 0 2600 ENBRIDGE INC COM 29250N105 917919 25484 SH SOLE 0 0 25484 ETFIS SER TR I VIRTUS NEWFLEET 26923G707 323374 14424 SH SOLE 0 0 14424 EXXON MOBIL CORP COM 30231G102 1145327 11456 SH SOLE 0 0 11456 FIDELITY COVINGTON TRUST MSCI RL EST ETF 316092857 763111 28635 SH SOLE 0 0 28635 FIDELITY NATL INFORMATION SV COM 31620M106 862382 14357 SH SOLE 0 0 14357 FIRST TR EXCHANGE TRADED FD FINLS ALPHADEX 33734X135 648868 14989 SH SOLE 0 0 14989 FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 33733E302 558158 2992 SH SOLE 0 0 2992 FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 33733E203 286554 1813 SH SOLE 0 0 1813 FISERV INC COM 337738108 503862 3793 SH SOLE 0 0 3793 FORD MTR CO DEL COM 345370860 318803 26153 SH SOLE 0 0 26153 GENERAL DYNAMICS CORP COM 369550108 1970290 7587 SH SOLE 0 0 7587 GENERAL MLS INC COM 370334104 407791 6260 SH SOLE 0 0 6260 GILEAD SCIENCES INC COM 375558103 1201092 14827 SH SOLE 0 0 14827 GLOBAL X FDS NASDAQ 100 COVER 37954Y483 2404737 138681 SH SOLE 0 0 138681 GLOBAL X FDS US PFD ETF 37954Y657 389413 20073 SH SOLE 0 0 20073 GSK PLC SPONSORED ADR 37733W204 316010 8527 SH SOLE 0 0 8527 HANESBRANDS INC COM 410345102 62285 13965 SH SOLE 0 0 13965 INTEL CORP COM 458140100 1898895 37789 SH SOLE 0 0 37789 INTERNATIONAL FLAVORS&FRAGRA COM 459506101 335144 4139 SH SOLE 0 0 4139 INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 984982 18213 SH SOLE 0 0 18213 INVESCO EXCHANGE TRADED FD T FINL PFD ETF 46137V621 280505 19239 SH SOLE 0 0 19239 INVESCO QQQ TR UNIT SER 1 46090E103 1768259 4318 SH SOLE 0 0 4318 IQVIA HLDGS INC COM 46266C105 1613875 6975 SH SOLE 0 0 6975 ISHARES TR PFD AND INCM SEC 464288687 439816 14101 SH SOLE 0 0 14101 ISHARES TR CRE U S REIT ETF 464288521 472623 8705 SH SOLE 0 0 8705 ISHARES TR MRGSTR MD CP GRW 464288307 541374 8400 SH SOLE 0 0 8400 ISHARES TR JPMORGAN USD EMG 464288281 265912 2986 SH SOLE 0 0 2986 ISHARES TR U.S. FINLS ETF 464287788 420804 4927 SH SOLE 0 0 4927 ISHARES TR ISHARES SEMICDTR 464287523 288321 500 SH SOLE 0 0 500 ISHARES TR ESG AW MSCI EAFE 46435G516 523831 6934 SH SOLE 0 0 6934 ISHARES TR FALN ANGLS USD 46435G474 3521931 133407 SH SOLE 0 0 133407 ISHARES TR ESG AWR MSCI USA 46435G425 1590043 15155 SH SOLE 0 0 15155 ISHARES TR RUSEL 2500 ETF 46435G268 809128 13142 SH SOLE 0 0 13142 ISHARES TR BLACKROCK ULTRA 46434V878 438406 8705 SH SOLE 0 0 8705 ISHARES TR CORE DIV GRWTH 46434V621 4912133 91270 SH SOLE 0 0 91270 JANUS DETROIT STR TR HENDERSN CAP ETF 47103U100 382721 6487 SH SOLE 0 0 6487 JOHNSON & JOHNSON COM 478160104 714065 4555 SH SOLE 0 0 4555 JPMORGAN CHASE & CO COM 46625H100 1948364 11454 SH SOLE 0 0 11454 KENVUE INC COM 49177J102 1679945 78028 SH SOLE 0 0 78028 LAMAR ADVERTISING CO NEW CL A 512816109 485184 4565 SH SOLE 0 0 4565 LOCKHEED MARTIN CORP COM 539830109 701393 1548 SH SOLE 0 0 1548 MARRIOTT INTL INC NEW CL A 571903202 1370346 6077 SH SOLE 0 0 6077 MASTERCARD INCORPORATED CL A 57636Q104 1292919 3032 SH SOLE 0 0 3032 MCKESSON CORP COM 58155Q103 298994 646 SH SOLE 0 0 646 META PLATFORMS INC CL A 30303M102 2232308 6307 SH SOLE 0 0 6307 MICROSOFT CORP COM 594918104 4006936 10655 SH SOLE 0 0 10655 MONDELEZ INTL INC CL A 609207105 406728 5616 SH SOLE 0 0 5616 NISOURCE INC COM 65473P105 1558803 58712 SH SOLE 0 0 58712 NOVARTIS AG SPONSORED ADR 66987V109 475479 4710 SH SOLE 0 0 4710 NVIDIA CORPORATION COM 67066G104 781176 1577 SH SOLE 0 0 1577 OMNICOM GROUP INC COM 681919106 331495 3832 SH SOLE 0 0 3832 ORACLE CORP COM 68389X105 901798 8554 SH SOLE 0 0 8554 PACER FDS TR US CASH COWS 100 69374H881 939128 18064 SH SOLE 0 0 18064 PACER FDS TR GLOBL CASH ETF 69374H709 291522 8507 SH SOLE 0 0 8507 PFIZER INC COM 717081103 1946501 67611 SH SOLE 0 0 67611 PHILIP MORRIS INTL INC COM 718172109 739280 7858 SH SOLE 0 0 7858 PIMCO DYNAMIC INCOME FD SHS 72201Y101 860749 47952 SH SOLE 0 0 47952 PLAINS GP HLDGS L P LTD PARTNR INT A 72651A207 1561298 97887 SH SOLE 0 0 97887 QUALCOMM INC COM 747525103 869926 6015 SH SOLE 0 0 6015 RTX CORPORATION COM 75513E101 1318017 15665 SH SOLE 0 0 15665 SALESFORCE INC COM 79466L302 963092 3660 SH SOLE 0 0 3660 SANOFI SPONSORED ADR 80105N105 1012984 20369 SH SOLE 0 0 20369 SCHWAB CHARLES CORP COM 808513105 2120143 30816 SH SOLE 0 0 30816 SHELL PLC SPON ADS 780259305 1534984 23328 SH SOLE 0 0 23328 SOUTHERN CO COM 842587107 1565729 22329 SH SOLE 0 0 22329 SPDR S&P 500 ETF TR TR UNIT 78462F103 712811 1500 SH SOLE 0 0 1500 SPDR SER TR ICE PFD SEC ETF 78464A292 232224 6928 SH SOLE 0 0 6928 SPDR SER TR BBG CONV SEC ETF 78464A359 2925805 40551 SH SOLE 0 0 40551 SPDR SER TR SSGA US SMAL ETF 78468R887 688585 6119 SH SOLE 0 0 6119 SPDR SER TR SSGA US LRG ETF 78468R804 4747980 32742 SH SOLE 0 0 32742 SPDR SER TR RUSSELL LOW VOL 78468R754 1135161 9920 SH SOLE 0 0 9920 SPDR SER TR PORTFLI HIGH YLD 78468R606 2419122 103469 SH SOLE 0 0 103469 SPDR SER TR PORTFOLIO S&P500 78464A854 2804655 50173 SH SOLE 0 0 50173 SPDR SER TR S&P 400 MDCP VAL 78464A839 640122 8724 SH SOLE 0 0 8724 SPDR SER TR S&P CAP MKTS 78464A771 486139 4767 SH SOLE 0 0 4767 SPDR SER TR PORTFOLIO LN COR 78464A367 297383 12500 SH SOLE 0 0 12500 SPDR SER TR PORTFOLIO AGRGTE 78464A649 847904 33070 SH SOLE 0 0 33070 SPDR SER TR AEROSPACE DEF 78464A631 239101 1766 SH SOLE 0 0 1766 SPDR SER TR PRTFLO S&P500 VL 78464A508 553583 11871 SH SOLE 0 0 11871 SPDR SER TR S&P 600 SMCP GRW 78464A201 359996 4305 SH SOLE 0 0 4305 STARBUCKS CORP COM 855244109 448597 4672 SH SOLE 0 0 4672 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 1015377 9763 SH SOLE 0 0 9763 TC ENERGY CORP COM 87807B107 2010896 51443 SH SOLE 0 0 51443 TESLA INC COM 88160R101 1267496 5101 SH SOLE 0 0 5101 TEXAS INSTRS INC COM 882508104 2315496 13584 SH SOLE 0 0 13584 UNILEVER PLC SPON ADR NEW 904767704 470802 9712 SH SOLE 0 0 9712 UNITEDHEALTH GROUP INC COM 91324P102 678372 1289 SH SOLE 0 0 1289 VANECK ETF TRUST FALLEN ANGEL HG 92189F437 374361 13008 SH SOLE 0 0 13008 VANGUARD BD INDEX FDS INTERMED TERM 921937819 261633 3425 SH SOLE 0 0 3425 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 232592 3162 SH SOLE 0 0 3162 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1063236 4482 SH SOLE 0 0 4482 VANGUARD INDEX FDS GROWTH ETF 922908736 951897 3062 SH SOLE 0 0 3062 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 358521 2472 SH SOLE 0 0 2472 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 273433 4871 SH SOLE 0 0 4871 VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 92206C771 200348 4322 SH SOLE 0 0 4322 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 320155 2868 SH SOLE 0 0 2868 VANGUARD WORLD FD MEGA CAP INDEX 921910873 2364865 13970 SH SOLE 0 0 13970 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 553611 2208 SH SOLE 0 0 2208 VANGUARD WORLD FDS INF TECH ETF 92204A702 1217580 2515 SH SOLE 0 0 2515 VEEVA SYS INC CL A COM 922475108 525580 2730 SH SOLE 0 0 2730 VERIZON COMMUNICATIONS INC COM 92343V104 1306851 34664 SH SOLE 0 0 34664 VISA INC COM CL A 92826C839 2056510 7899 SH SOLE 0 0 7899 VODAFONE GROUP PLC NEW SPONSORED ADR 92857W308 1085359 124754 SH SOLE 0 0 124754 WASTE MGMT INC DEL COM 94106L109 745864 4164 SH SOLE 0 0 4164 WELLS FARGO CO NEW COM 949746101 1678033 34093 SH SOLE 0 0 34093 WELLTOWER INC COM 95040Q104 463998 5146 SH SOLE 0 0 5146 WILLIAMS COS INC COM 969457100 480078 13783 SH SOLE 0 0 13783 WISDOMTREE TR CURRNCY INT EQ 97717X263 521414 16203 SH SOLE 0 0 16203 WISDOMTREE TR FLOATNG RAT TREA 97717Y527 774755 15420 SH SOLE 0 0 15420 WISDOMTREE TR YIELD ENHANCED 97717Y808 658824 13918 SH SOLE 0 0 13918 WISDOMTREE TR US MIDCAP DIVID 97717W505 1393341 30495 SH SOLE 0 0 30495