Chief Compliance Officer

0001954805-24-000001.txt : 20240117 0001954805-24-000001.hdr.sgml : 20240117 20240117102436 ACCESSION NUMBER: 0001954805-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240117 DATE AS OF CHANGE: 20240117 EFFECTIVENESS DATE: 20240117 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Fiduciary Alliance LLC CENTRAL INDEX KEY: 0001954805 ORGANIZATION NAME: IRS NUMBER: 352569369 STATE OF INCORPORATION: SC FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22738 FILM NUMBER: 24537066 BUSINESS ADDRESS: STREET 1: 511 RHETT ST STREET 2: SUITE 2A CITY: GREENVILLE STATE: SC ZIP: 29601 BUSINESS PHONE: 8643857999 MAIL ADDRESS: STREET 1: 511 RHETT STREET STREET 2: SUITE 2A CITY: GREENVILLE STATE: SC ZIP: 29601 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001954805 XXXXXXXX 12-31-2023 12-31-2023 Fiduciary Alliance LLC

511 RHETT STREET SUITE 2A GREENVILLE SC 29601

13F HOLDINGS REPORT 028-22738 N Brian Boughner Chief Compliance Officer (864) 385-7999 BRIAN BOUGHNER GREENVILLE SC 01-17-2024 0 184 507794419 false INFORMATION TABLE 2 tfaquarter4_2023.xml Amazon Stock 023135106 9877467 65009 SH SOLE 65009 0 0 INVESCO QQQ TRUST SERIES I ETF 46090E103 1188366 2902 SH SOLE 2901 0 0 HECLA MNG CO COM Stock 422704106 48100 10000 SH SOLE 10000 0 0 ELEVANCE HEALTH INC COM Stock 036752103 278220 590 SH SOLE 590 0 0 SPDR S&P NORTH AMERICAN NATURAL RESOURCES ETF ETF 78463X152 1469555 28816 SH SOLE 28815 0 0 Johnson & Johnson Stock 478160104 12525688 79914 SH SOLE 79913 0 0 Vanguard Total Stock Market ETF 922908769 562339 2371 SH SOLE 2370 0 0 VANGUARD ENERGY ETF ETF 92204A306 519687 4431 SH SOLE 4431 0 0 Costco Stock 22160K105 3540864 5364 SH SOLE 5364 0 0 YUM BRANDS INC COM Stock 988498101 288497 2208 SH SOLE 2208 0 0 PROCTER AND GAMBLE CO COM Stock 742718109 352313 2404 SH SOLE 2404 0 0 Coca Cola Stock 191216100 430519 7306 SH SOLE 7305 0 0 Truist Financial Stock 89832Q109 3118010 84453 SH SOLE 84453 0 0 ISHARES MSCI USA ESG SELECT ETF ETF 464288802 600648 5976 SH SOLE 5976 0 0 Intel Stock 458140100 290251 5776 SH SOLE 5776 0 0 ISHARES DOW JONES U.S. ETF ETF 464287846 346271 2972 SH SOLE 2971 0 0 SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST ETF 78467X109 722067 1916 SH SOLE 1915 0 0 HESS CORP COM Stock 42809H107 3025774 20989 SH SOLE 20989 0 0 Merck Stock 58933Y105 7858607 72084 SH SOLE 72084 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 21427022 45080 SH SOLE 45080 0 0 MASTERCARD INCORPORATED CL A Stock 57636Q104 346801 813 SH SOLE 813 0 0 iShares Tips Bond ETF ETF 464287176 269341 2506 SH SOLE 2505 0 0 Global Robotics and AI ETF ETF 37954Y715 6255494 219491 SH SOLE 219491 0 0 Edwards Lifesciences Stock 28176E108 2785336 36529 SH SOLE 36529 0 0 Invesco Dynamic Software ETF ETF 46137V639 1746832 45243 SH SOLE 45243 0 0 Pacer US Cash Cows 100 ETF ETF 69374H881 4209363 80965 SH SOLE 80964 0 0 INVESCO VARIABLE RATE INVESTMENT GRADE ETF ETF 46090A879 1796456 71887 SH SOLE 71887 0 0 Pepsi Stock 713448108 8537199 50266 SH SOLE 50266 0 0 ISHARES 1-3 YEAR TREASURY BOND ETF ETF 464287457 222046 2707 SH SOLE 2706 0 0 Honeywell Stock 438516106 218098 1040 SH SOLE 1040 0 0 FORD MTR CO DEL COM Stock 345370860 404880 33214 SH SOLE 33214 0 0 MICROSTRATEGY INC CL A NEW Stock 594972408 526139 833 SH SOLE 833 0 0 ISHARES ESG AWARE MSCI USA ETF ETF 46435G425 546721 5211 SH SOLE 5210 0 0 XCEL ENERGY INC COM Stock 98389B100 514291 8307 SH SOLE 8307 0 0 BP PLC SPONSORED ADR ADR 055622104 580367 16395 SH SOLE 16394 0 0 Home Depot Stock 437076102 12155021 35074 SH SOLE 35074 0 0 JPMORGAN INTERNATIONAL BOND OPPORTUNITIES ETF ETF 46641Q852 3223553 67452 SH SOLE 67452 0 0 Gold ETF ETF 00326A104 4411041 223457 SH SOLE 223457 0 0 SPDR GOLD SHARES ETF 78463V107 349459 1828 SH SOLE 1828 0 0 SOUTHERN CO COM Stock 842587107 262322 3741 SH SOLE 3741 0 0 Schwab U.S. Small-Cap ETF 808524607 211685 4481 SH SOLE 4481 0 0 RIOT PLATFORMS INC COM Stock 767292105 237743 15368 SH SOLE 15368 0 0 RIOT PLATFORMS INC COM Stock 767292106 23 1500 SH Call SOLE 1500 0 0 Schwab U.S. Broad Market ETF 808524102 265539 4770 SH SOLE 4769 0 0 MARATHON DIGITAL HOLDINGS INC COM Stock 565788106 345467 14707 SH SOLE 14707 0 0 INSPIRE 100 ETF ETF 66538H534 2254442 64597 SH SOLE 64597 0 0 JPMORGAN ULTRA-SHORT INCOME ETF ETF 46641Q837 298969 5952 SH SOLE 5952 0 0 Schwab U.S. Large-Cap Growth ETF 808524300 4020214 48460 SH SOLE 48459 0 0 PIMCO ENHANCED SHORT MATURITY ACTIVE ETF ETF 72201R833 1364944 13678 SH SOLE 13678 0 0 MAIN SECTOR ROTATION ETF ETF 66538H591 2474133 53150 SH SOLE 53150 0 0 iShares S&P Small Cap ETF ETF 464287804 8634618 79766 SH SOLE 79765 0 0 Berkshire Hathaway CL B Stock 084670702 15488674 43427 SH SOLE 43427 0 0 AMPLIFY TRANSFORMATIONAL DATA SHARING ETF ETF 032108607 896604 30037 SH SOLE 30037 0 0 Alphabet CL A Stock 02079K305 5277768 37782 SH SOLE 37782 0 0 Celsius Holdings Stock 15118V207 3178734 58304 SH SOLE 58304 0 0 Comcast Stock 20030N101 3994247 91089 SH SOLE 91088 0 0 iShares U.S. Infrastructure ETF ETF 46435U713 1991553 49455 SH SOLE 49455 0 0 Microsoft Stock 594918104 29468017 78364 SH SOLE 78364 0 0 DTE ENERGY CO COM Stock 233331107 1126746 10219 SH SOLE 10218 0 0 Vanguard Small Cap ETF 922908751 741748 3477 SH SOLE 3477 0 0 VANGUARD MID-CAP ETF ETF 922908629 520648 2238 SH SOLE 2238 0 0 Nextera Energy Stock 65339F101 6337563 104339 SH SOLE 104339 0 0 Tesla Stock 88160R101 2476849 9968 SH SOLE 9968 0 0 iShares Emerging Markets ex China ETF ETF 46434G764 4827707 87127 SH SOLE 87127 0 0 VANGUARD FTSE EUROPE ETF ETF 922042874 619330 9605 SH SOLE 9605 0 0 Schwab Intermediate-Term US Treasury ETF 808524854 4285058 86184 SH SOLE 86183 0 0 Wisdomtree Europe Currency Hedged Equity ETF ETF 97717X701 1499450 34993 SH SOLE 34993 0 0 SPDR S&P MIDCAP 400 ETF TRUST ETF 78467Y107 444741 877 SH SOLE 876 0 0 Crowdstrike Stock 22788C105 1628686 6379 SH SOLE 6379 0 0 SPDR S&P 600 Small Cap Growth ETF 78464A201 775836 9277 SH SOLE 9277 0 0 INNOVATOR U.S. EQUITY POWER BUFFER ETF - AUGUST ETF 45782C680 240264 7200 SH SOLE 7200 0 0 Schwab REIT ETF 808524847 2930608 141507 SH SOLE 141506 0 0 INSPIRE INTERNATIONAL ETF ETF 66538H419 8688173 294215 SH SOLE 294215 0 0 ADAPTHEALTH CORP COMMON STOCK Stock 00653Q102 303271 41601 SH SOLE 41601 0 0 ISHARES RUSSELL 2000 ETF ETF 464287655 443974 2212 SH SOLE 2212 0 0 HCM DEFENDER 100 INDEX ETF ETF 66538R748 1207258 24015 SH SOLE 24015 0 0 HCM DEFENDER 500 INDEX ETF ETF 66538R730 1099021 26703 SH SOLE 26703 0 0 DUKE ENERGY CORP NEW COM NEW Stock 26441C204 234749 2419 SH SOLE 2419 0 0 Freeport-McMoran Stock 35671D857 8193361 192468 SH SOLE 192467 0 0 iShares U.S. Aerospace & Defense ETF 464288760 216625 1711 SH SOLE 1711 0 0 Quanta Services Stock 74762E102 5109517 23677 SH SOLE 23677 0 0 PALANTIR TECHNOLOGIES INC CL A Stock 69608A108 1043524 60776 SH SOLE 60776 0 0 SCHWAB US DIVIDEND EQUITY ETF ETF 808524797 3245692 42634 SH SOLE 42633 0 0 AEVA TECHNOLOGIES INC COM Stock 00835Q103 11141 14704 SH SOLE 14704 0 0 Visa Stock 92826C839 698398 2683 SH SOLE 2682 0 0 DIMENSIONAL U.S. CORE EQUITY 2 ETF ETF 25434V708 420912 14400 SH SOLE 14400 0 0 DIMENSIONAL U.S. TARGETED VALUE ETF ETF 25434V609 205919 3935 SH SOLE 3935 0 0 ISHARES MSCI EAFE MIN VOL FACTOR ETF ETF 46429B689 358973 5177 SH SOLE 5177 0 0 DT MIDSTREAM INC COMMON STOCK Stock 23345M107 272024 4964 SH SOLE 4963 0 0 PHILLIPS EDISON & CO INC COMMON STOCK REIT 71844V201 722888 19816 SH SOLE 19816 0 0 PETVIVO HLDGS INC WT EXP 081326 Stock 716817119 1400 10000 SH SOLE 10000 0 0 ISHARES MSCI USA MIN VOL FACTOR ETF ETF 46429B697 358202 4591 SH SOLE 4590 0 0 VANGUARD GROWTH ETF ETF 922908736 401657 1292 SH SOLE 1292 0 0 JPMorgan Income ETF ETF 46641Q159 1453043 31858 SH SOLE 31858 0 0 iShares Core S&P Total U.S. Stock Market ETF ETF 464287150 2054645 19525 SH SOLE 19525 0 0 SANDSTORM GOLD LTD COM NEW Stock 80013R206 50300 10000 SH SOLE 10000 0 0 Facebook Stock 30303M102 581910 1644 SH SOLE 1644 0 0 DIREXION DAILY S&P 500 BULL 3X SHARES ETF 25459W862 292316 2811 SH SOLE 2811 0 0 J.P. MORGAN NASDAQ EQUITY PREMIUM INCOME ETF ETF 46654Q203 344567 6901 SH SOLE 6901 0 0 GOTHAM 1000 VALUE ETF ETF 886364520 497267 22785 SH SOLE 22785 0 0 MONDELEZ INTL INC CL A Stock 609207105 14939004 206254 SH SOLE 206254 0 0 Broadcom Stock 11135F101 375191 336 SH SOLE 336 0 0 MOODYS CORP COM Stock 615369105 3941375 10092 SH SOLE 10091 0 0 ISHARES CORE MSCI EAFE ETF ETF 46432F842 278957 3965 SH SOLE 3965 0 0 Accenture Stock G1151C101 405301 1155 SH SOLE 1155 0 0 PROSHARES SHORT QQQ ETF 74347B714 454699 47964 SH SOLE 47964 0 0 SPDR Portfolio High Yield Bond ETF ETF 78468R606 824043 35246 SH SOLE 35245 0 0 NVIDIA CORPORATION COM Stock 67066G104 6622086 13372 SH SOLE 13372 0 0 iShares 1-3 Year Credit Bond ETF ETF 464288646 254786 4969 SH SOLE 4969 0 0 iShares Short-Term Treasury ETF ETF 464288679 2937441 26672 SH SOLE 26672 0 0 Abbvie Stock 00287Y109 403597 2604 SH SOLE 2604 0 0 Biotech ETF ETF 78464A870 1896877 21244 SH SOLE 21244 0 0 INVESCO S&P GLOBAL WATER INDEX ETF ETF 46138E263 1703889 32144 SH SOLE 32144 0 0 NORTHERN DYNASTY MINERALS LTD COM NEW Stock 66510M204 8833 27321 SH SOLE 27321 0 0 ISHARES ESG AWARE MSCI EM ETF ETF 46434G863 262198 8178 SH SOLE 8178 0 0 Powershares S&P 500 Quality ETF 46137V241 1233240 22804 SH SOLE 22804 0 0 GRACO INC COM Stock 384109104 924219 10653 SH SOLE 10652 0 0 Qualcomm Stock 747525103 233577 1615 SH SOLE 1615 0 0 JPMorgan Hedged Equity Laddered Overlay ETF ETF 46654Q724 1485285 28088 SH SOLE 28087 0 0 McDonalds Stock 580135101 755933 2549 SH SOLE 2549 0 0 Cisco Stock 17275R102 9780466 193596 SH SOLE 193595 0 0 VANGUARD TOTAL INTERNATIONAL BOND ETF ETF 92203J407 1396519 28290 SH SOLE 28289 0 0 ENERGY SELECT SECTOR SPDR FUND ETF 81369Y506 265235 3164 SH SOLE 3163 0 0 Global X MLP & Energy Infrastructure ETF ETF 37954Y293 2970933 66583 SH SOLE 66583 0 0 iShares Edge MSCI USA Quality Factor ETF 46432F339 434357 2952 SH SOLE 2952 0 0 Robo Global Robotics and Automation ETF ETF 301505707 601364 10495 SH SOLE 10495 0 0 ISHARES S&P 500 VALUE ETF ETF 464287408 828834 4766 SH SOLE 4766 0 0 ISHARES S&P 500 GROWTH ETF ETF 464287309 1227754 16348 SH SOLE 16348 0 0 iShares Core S&P 500 ETF ETF 464287200 628562 1316 SH SOLE 1316 0 0 Union Pacific Stock 907818108 230637 939 SH SOLE 939 0 0 ECOLAB INC COM Stock 278865100 231117 1165 SH SOLE 1165 0 0 COOPER STD HLDGS INC COM Stock 21676P103 1844654 94404 SH SOLE 94404 0 0 ISHARES MBS ETF ETF 464288588 610225 6486 SH SOLE 6486 0 0 ISHARES 10-20 YEAR TREASURY BOND ETF ETF 464288653 368517 3404 SH SOLE 3404 0 0 Republic Services Stock 760759100 7119634 43173 SH SOLE 43172 0 0 Lockheed Martin Stock 539830109 6271001 13836 SH SOLE 13835 0 0 JPMorgan Chase Stock 46625H100 17687090 103981 SH SOLE 103980 0 0 ISHARES 5-10 YEAR INVESTMENT GRADE CORPORATE BOND ETF ETF 464288638 289380 5565 SH SOLE 5565 0 0 SPDR S&P Emerging Markets ETF 78463X509 4152115 117258 SH SOLE 117258 0 0 Chevron Stock 166764100 8752514 58679 SH SOLE 58678 0 0 Conocophillips Stock 20825C104 17855724 153836 SH SOLE 153835 0 0 Markel Stock 570535104 2510383 1768 SH SOLE 1768 0 0 Vanguard FTSE Developed Markets ETF 921943858 217254 4536 SH SOLE 4535 0 0 Danaher Stock 235851102 6283763 27162 SH SOLE 27162 0 0 SPDR S&P DIVIDEND ETF ETF 78464A763 365606 2926 SH SOLE 2925 0 0 WALMART INC COM Stock 931142103 723100 4587 SH SOLE 4586 0 0 ISHARES 3-7 YEAR TREASURY BOND ETF ETF 464288661 834317 7123 SH SOLE 7123 0 0 United Technologies Stock 75513E101 401769 4775 SH SOLE 4775 0 0 Texas Instruments Stock 882508104 5025712 29483 SH SOLE 29483 0 0 Energy ETF ETF 46137V365 301662 4092 SH SOLE 4092 0 0 VANGUARD HIGH DIVIDEND YIELD INDEX ETF ETF 921946406 445066 3987 SH SOLE 3986 0 0 SPDR Bloomberg Barclays International Treasury ETF ETF 78464A516 219468 9468 SH SOLE 9468 0 0 ISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF ETF 464287242 208961 1888 SH SOLE 1888 0 0 Morgan Stanley Stock 617446448 7300224 78287 SH SOLE 78286 0 0 Alphabet CL C Stock 02079K107 676464 4800 SH SOLE 4800 0 0 Amgen Stock 031162100 7338200 25478 SH SOLE 25478 0 0 Vanguard Dividend Appreciation ETF ETF 921908844 671887 3943 SH SOLE 3943 0 0 ISHARES 7-10 YEAR TREASURY BOND ETF ETF 464287440 388741 4033 SH SOLE 4033 0 0 ISHARES CORE U.S. AGGREGATE BOND ETF ETF 464287226 666495 6715 SH SOLE 6715 0 0 SPDR PORTFOLIO S&P 500 ETF ETF 78464A854 295124 5280 SH SOLE 5279 0 0 Eaton Corp Stock G29183103 9201791 38210 SH SOLE 38210 0 0 iShares S&P Mid-Cap Growth ETF ETF 464287606 883547 11153 SH SOLE 11153 0 0 iShares S&P Mid-Cap Value ETF ETF 464287705 500898 4392 SH SOLE 4392 0 0 ALIBABA GROUP HLDG LTD SPONSORED ADS ADR 01609W102 1522219 19639 SH SOLE 19639 0 0 ALIBABA GROUP HLDG LTD SPONSORED ADS ADR 01609W103 163 2100 SH Call SOLE 2100 0 0 FERGUSON PLC NEW SHS Stock G3421J106 5790191 29990 SH SOLE 29990 0 0 WISDOMTREE INDIA EARNINGS FUND ETF 97717W422 1202038 29318 SH SOLE 29318 0 0 S&P Growth ETF ETF 78464A409 667971 10267 SH SOLE 10267 0 0 BERKLEY W R CORP COM Stock 084423102 326444 4616 SH SOLE 4616 0 0 ISHARES JP MORGAN USD EMERGING MARKETS BOND ETF ETF 464288281 224925 2526 SH SOLE 2525 0 0 Exxon Mobil Stock 30231G102 1462652 14629 SH SOLE 14629 0 0 Unitedhealth Group Stock 91324P102 443447 842 SH SOLE 842 0 0 Lowes Stock 548661107 524110 2355 SH SOLE 2355 0 0 ARK INNOVATION ETF ETF 00214Q104 238945 4563 SH SOLE 4562 0 0 Shopify Stock 82509L107 223339 2867 SH SOLE 2867 0 0 WESTROCK CO COM Stock 96145D105 240844 5797 SH SOLE 5796 0 0 Paypal Stock 70450Y103 462540 7532 SH SOLE 7532 0 0 First Trust Cybersecurity ETF ETF 33734X846 1379812 25628 SH SOLE 25628 0 0 SPDR S&P World ex-US ETF 78463X889 15071451 443148 SH SOLE 443147 0 0 Crown Castle Int. REIT 22822V101 9264462 80428 SH SOLE 80427 0 0 Apple Stock 037833100 29525164 153354 SH SOLE 153353 0 0 Abbott Labs Stock 002824100 401167 3645 SH SOLE 3644 0 0 Disney Stock 254687106 4209380 46621 SH SOLE 46620 0 0 SPDR BLOOMBERG 1-3 MONTH T-BILL ETF ETF 78468R663 465200 5090 SH SOLE 5090 0 0