Exhibit 99.1
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         Chattem Announces Amendment of Consent Solicitation

    CHATTANOOGA, Tenn.--(BUSINESS WIRE)--July 13, 2006--Chattem, Inc.
(NASDAQ:CHTT) - a leading marketer and manufacturer of branded
consumer products, today announced that it has amended the terms of
its previously announced consent solicitation with respect to its
$107.5 million 7% Senior Subordinated Notes due 2014 (the "Notes") to
increase the "Consent Payment." On the Payment Date, Chattem will now
pay a $40.00 Consent Payment for each $1,000 principal amount of Notes
to each Holder from which a properly completed and duly executed
consent is received prior to the Expiration Time (as hereinafter
defined) and not properly revoked, instead of the previously announced
Consent Payment of $15.00 for each $1,000 principal amount of Notes
validly consented. The consent solicitation, which commenced June 26,
2006, will expire at 5:00 p.m., Eastern Time, on Friday, July 14,
2006, unless extended (the "Expiration Time").
    All references to the "Consent Payment" in the consent
solicitation statement dated June 26, 2006, shall hereinafter be
deemed modified in accordance with the foregoing. All other material
terms of the consent solicitation remain unchanged. Holders of the
Notes who have already properly delivered their consents do not need
to deliver new consents. Consents (whether previously or hereafter
delivered) may only be revoked in the manner described in the consent
solicitation statement.
    For a complete statement of the terms and conditions of the
consent solicitation and of the proposed amendment to the indenture,
holders of the Notes should refer to the consent solicitation
statement dated June 26, 2006. This release is for informational
purposes only. It does not constitute an offer to purchase, a
solicitation of an offer to purchase or a solicitation of consents.
The consent solicitation will only be made by means of the consent
solicitation statement.
    Questions regarding the consent solicitation may be directed to
Wachovia Securities, Liability Management Group, at (704) 715-8341 or
toll-free at (866) 309-6316. Global Bondholder Services Corporation is
serving as Information Agent in connection with the consent
solicitation. Requests for assistance in delivering consents or for
additional copies of the consent solicitation statement should be
directed to the Information Agent at Global Bondholder Services
Corporation, 65 Broadway, Suite 704, New York, New York 10005,
Telephone: (212) 430-3774.

    Certain statements and information included in this release
constitute "forward-looking statements" within the meaning of the
Federal Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Chattem to be materially different from
any future results, performance or achievements expressed or implied
in such forward-looking statements. Additional discussion of factors
that could cause actual results to differ materially from management's
projections, estimates and expectations is contained in Chattem's
Annual Report on Form 10-K for the fiscal year ended November 30, 2005
and the other documents Chattem files with the SEC from time to time.
Chattem undertakes no duty to update its forward-looking statements,
including its earnings outlook.

    About Chattem

    Chattem, Inc. is a leading marketer and manufacturer of a broad
portfolio of branded OTC healthcare products, toiletries and dietary
supplements. Chattem's products target niche market segments and are
among the market leaders in their respective categories across food,
drug and mass merchandisers. Chattem's portfolio of products includes
well-recognized brands such as Icy Hot(R), Gold Bond(R), Selsun
Blue(R), Garlique(R), Pamprin(R) and BullFrog(R). Chattem conducts a
portion of its global business through subsidiaries in the United
Kingdom, Ireland and Canada. For more information, please visit
Chattem's Web site: www.chattem.com.

    CONTACT: Chattem, Inc.
             Catherine Baker, 423-822-3209