Chief Compliance Officer

0001942341-24-000007.txt : 20240813 0001942341-24-000007.hdr.sgml : 20240813 20240813150720 ACCESSION NUMBER: 0001942341-24-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240630 FILED AS OF DATE: 20240813 DATE AS OF CHANGE: 20240813 EFFECTIVENESS DATE: 20240813 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Vertex Planning Partners, LLC CENTRAL INDEX KEY: 0001942341 ORGANIZATION NAME: IRS NUMBER: 810781488 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22820 FILM NUMBER: 241200824 BUSINESS ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 BUSINESS PHONE: 630-836-3300 MAIL ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001942341 XXXXXXXX 06-30-2024 06-30-2024 false Vertex Planning Partners, LLC

3000 Woodcreek Drive Suite 100 Downers Grove IL 60515

13F COMBINATION REPORT 028-22820 000316839 801-122980 0001109448 028-10562 000108477 801-56720 ALLIANCEBERNSTEIN L.P. 0000872259 028-02825 000106139 801-36951 BAHL & GAYNOR INC 0001348883 028-11611 000137028 801-64710 Clearbridge Investments, LLC 0001056288 028-04375 000105325 801-34611 FEDERATED HERMES, INC. 0001207017 028-10469 000122836 801-61701 LAZARD ASSET MANAGEMENT LLC 0001403438 028-12526 000105800 801-28170 LPL Financial LLC 0001018331 028-05788 000106800 801-48408 NATIXIS ADVISORS, LLC 0001521019 028-14498 000155584 801-71957 Nuveen Asset Management, LLC 0000884541 028-03125 000110901 801-17958 TRILLIUM ASSET MANAGEMENT, LLC 0001086483 028-04587 000110897 801-40592 ZACKS INVESTMENT MANAGEMENT 0000732812 028-00218 028-00218 Capital Group Companies, Inc. 0000949615 028-05066 028-05066 KAYNE ANDERSON CAPITAL ADVISORS LP 0001071483 028-04171 028-04171 TODD ASSET MANAGEMENT LLC N Greg P. Benner Chief Compliance Officer 630-836-3300 /s/ Greg P. Benner DOWNERS GROVE IL 08-13-2024 0 153 385377170 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 553944 5331 SH SOLE 0 0 5331 ABBVIE INC COM 00287Y109 1749847 10202 SH SOLE 0 0 10202 ALPHABET INC CAP STK CL A 02079K305 653372 3587 SH SOLE 0 0 3587 ALPHABET INC CAP STK CL C 02079K107 613010 3342 SH SOLE 0 0 3342 AMAZON COM INC COM 023135106 1111188 5750 SH SOLE 0 0 5750 AMGEN INC COM 031162100 452838 1449 SH SOLE 0 0 1449 APPLE INC COM 037833100 17890926 84944 SH SOLE 0 0 84944 AUTOMATIC DATA PROCESSING IN COM 053015103 206467 865 SH SOLE 0 0 865 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 231062 568 SH SOLE 0 0 568 BLACKROCK ETF TRUST US EQT FACTOR 09290C103 7468739 159112 SH SOLE 0 0 159112 BLACKROCK ETF TRUST US CARBON TRANS 09290C509 200440 3374 SH SOLE 0 0 3374 BLACKROCK ETF TRUST II HIGH YLD MUNI IN 092528108 259975 11483 SH SOLE 0 0 11483 BLACKROCK ETF TRUST II FLEXIBLE INCOME 092528603 1147566 21984 SH SOLE 0 0 21984 BP PLC SPONSORED ADR 055622104 848639 23508 SH SOLE 0 0 23508 CAMPBELL SOUP CO COM 134429109 670213 14831 SH SOLE 0 0 14831 CATERPILLAR INC COM 149123101 518304 1556 SH SOLE 0 0 1556 CHEVRON CORP NEW COM 166764100 540275 3454 SH SOLE 0 0 3454 CHIPOTLE MEXICAN GRILL INC COM 169656105 213010 3400 SH SOLE 0 0 3400 COCA COLA CO COM 191216100 214045 3363 SH SOLE 0 0 3363 COLUMBIA ETF TR II EM CORE EX ETF 19762B202 4209390 131873 SH SOLE 0 0 131873 COSTCO WHSL CORP NEW COM 22160K105 526144 619 SH SOLE 0 0 619 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 343333 9158 SH SOLE 0 0 9158 ECOLAB INC COM 278865100 266349 1119 SH SOLE 0 0 1119 ELI LILLY & CO COM 532457108 449974 497 SH SOLE 0 0 497 EXXON MOBIL CORP COM 30231G102 310248 2695 SH SOLE 0 0 2695 GLOBAL X FDS NASDAQ 100 COVER 37954Y483 409274 23162 SH SOLE 0 0 23162 GRAINGER W W INC COM 384802104 229169 254 SH SOLE 0 0 254 HERSHEY CO COM 427866108 229333 1248 SH SOLE 0 0 1248 HOME DEPOT INC COM 437076102 300522 873 SH SOLE 0 0 873 INDEXIQ ACTIVE ETF TR IQ MACKAY INSRED 45409F843 1122599 46736 SH SOLE 0 0 46736 INDEXIQ ACTIVE ETF TR IQ MACKAY INTRME 45409F827 252850 10457 SH SOLE 0 0 10457 INTERNATIONAL BUSINESS MACHS COM 459200101 224662 1299 SH SOLE 0 0 1299 INTUITIVE SURGICAL INC COM NEW 46120E602 364332 819 SH SOLE 0 0 819 INVESCO EXCH TRADED FD TR II S&P INTL QULTY 46138E214 1161702 38189 SH SOLE 0 0 38189 INVESCO EXCH TRADED FD TR II FTSE RAFI DEV 46138E743 1966367 40394 SH SOLE 0 0 40394 INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 885037 23753 SH SOLE 0 0 23753 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1500 46137V597 226349 5935 SH SOLE 0 0 5935 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1318868 8028 SH SOLE 0 0 8028 INVESCO QQQ TR UNIT SER 1 46090E103 2066781 4314 SH SOLE 0 0 4314 ISHARES INC MSCI EMRG CHN 46434G764 3978609 67206 SH SOLE 0 0 67206 ISHARES INC MSCI GBL MIN VOL 464286525 729540 6972 SH SOLE 0 0 6972 ISHARES INC CORE MSCI EMKT 46434G103 1065802 19910 SH SOLE 0 0 19910 ISHARES TR RUSSELL 2000 ETF 464287655 206821 1019 SH SOLE 0 0 1019 ISHARES TR RUS 1000 ETF 464287622 1881941 6325 SH SOLE 0 0 6325 ISHARES TR US INFRASTRUC 46435U713 314254 7461 SH SOLE 0 0 7461 ISHARES TR EAFE VALUE ETF 464288877 863376 16278 SH SOLE 0 0 16278 ISHARES TR U.S. TECH ETF 464287721 2168040 14406 SH SOLE 0 0 14406 ISHARES TR HDG MSCI EAFE 46434V803 1221565 34357 SH SOLE 0 0 34357 ISHARES TR MBS ETF 464288588 888210 9674 SH SOLE 0 0 9674 ISHARES TR MSCI USA MIN VOL 46429B697 538603 6415 SH SOLE 0 0 6415 ISHARES TR NATIONAL MUN ETF 464288414 826295 7755 SH SOLE 0 0 7755 ISHARES TR MSCI USA QLT FCT 46432F339 3477527 20365 SH SOLE 0 0 20365 ISHARES TR RUSSELL 3000 ETF 464287689 1709889 5540 SH SOLE 0 0 5540 ISHARES TR RUS 1000 GRW ETF 464287614 291608 800 SH SOLE 0 0 800 ISHARES TR CORE MSCI EAFE 46432F842 359407 4948 SH SOLE 0 0 4948 ISHARES TR CORE TOTAL USD 46434V613 2054632 45436 SH SOLE 0 0 45436 ISHARES TR CORE S&P MCP ETF 464287507 285059 4871 SH SOLE 0 0 4871 ISHARES TR CORE S&P SCP ETF 464287804 799797 7499 SH SOLE 0 0 7499 ISHARES TR S&P MC 400GR ETF 464287606 376406 4272 SH SOLE 0 0 4272 ISHARES TR SHRT NAT MUN ETF 464288158 815385 7799 SH SOLE 0 0 7799 ISHARES TR SELECT DIVID ETF 464287168 1388543 11477 SH SOLE 0 0 11477 ISHARES TR S&P SML 600 GWT 464287887 539541 4201 SH SOLE 0 0 4201 ISHARES TR MSCI EAFE ETF 464287465 323240 4127 SH SOLE 0 0 4127 ISHARES TR INVESTMENT GRADE 46435G219 400551 9030 SH SOLE 0 0 9030 ISHARES TR ESG AWR MSCI USA 46435G425 228856 1918 SH SOLE 0 0 1918 ISHARES TR CORE S&P TTL STK 464287150 968291 8152 SH SOLE 0 0 8152 ISHARES TR EAFE GRWTH ETF 464288885 2106263 20589 SH SOLE 0 0 20589 ISHARES TR US CONSM STAPLES 464287812 225786 3434 SH SOLE 0 0 3434 ISHARES TR CORE S&P500 ETF 464287200 29196248 53353 SH SOLE 0 0 53353 ISHARES TR 0-3 MNTH TREASRY 46436E718 342515 3401 SH SOLE 0 0 3401 ISHARES TR RUS MID CAP ETF 464287499 575627 7099 SH SOLE 0 0 7099 ISHARES TR 20 YR TR BD ETF 464287432 536454 5845 SH SOLE 0 0 5845 ISHARES TR S&P 500 GRWT ETF 464287309 10012479 108196 SH SOLE 0 0 108196 ISHARES TR TRS FLT RT BD 46434V860 8094303 159777 SH SOLE 0 0 159777 ISHARES TR U.S. FINLS ETF 464287788 302624 3200 SH SOLE 0 0 3200 ISHARES TR S&P 500 VAL ETF 464287408 4555766 25030 SH SOLE 0 0 25030 ISHARES TR 0-5 YR TIPS ETF 46429B747 270911 2723 SH SOLE 0 0 2723 ISHARES TR CORE HIGH DV ETF 46429B663 310773 2859 SH SOLE 0 0 2859 J P MORGAN EXCHANGE TRADED F US QUALTY FCTR 46641Q761 37608327 710261 SH SOLE 0 0 710261 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 2614332 51519 SH SOLE 0 0 51519 J P MORGAN EXCHANGE TRADED F U S TECH LEADERS 46654Q732 7433572 107344 SH SOLE 0 0 107344 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 8545179 167948 SH SOLE 0 0 167948 JOHNSON & JOHNSON COM 478160104 752139 5146 SH SOLE 0 0 5146 JPMORGAN CHASE & CO. COM 46625H100 460951 2279 SH SOLE 0 0 2279 LOWES COS INC COM 548661107 302912 1374 SH SOLE 0 0 1374 MCDONALDS CORP COM 580135101 655321 2572 SH SOLE 0 0 2572 MCKESSON CORP COM 58155Q103 280923 481 SH SOLE 0 0 481 META PLATFORMS INC CL A 30303M102 434133 861 SH SOLE 0 0 861 MICROSOFT CORP COM 594918104 1767024 3954 SH SOLE 0 0 3954 NEXTERA ENERGY INC COM 65339F101 253287 3577 SH SOLE 0 0 3577 NVIDIA CORPORATION COM 67066G104 882820 7146 SH SOLE 0 0 7146 PACER FDS TR US CASH COWS 100 69374H881 563819 10347 SH SOLE 0 0 10347 PEPSICO INC COM 713448108 609580 3696 SH SOLE 0 0 3696 PIMCO ETF TR 1-5 US TIP IDX 72201R205 485674 9405 SH SOLE 0 0 9405 PIMCO ETF TR INTER MUN BD ACT 72201R866 402684 7735 SH SOLE 0 0 7735 PROCTER AND GAMBLE CO COM 742718109 609709 3697 SH SOLE 0 0 3697 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 1232673 27044 SH SOLE 0 0 27044 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 536488 8350 SH SOLE 0 0 8350 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 9129829 40356 SH SOLE 0 0 40356 SELECT SECTOR SPDR TR INDL 81369Y704 573642 4707 SH SOLE 0 0 4707 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 514294 3529 SH SOLE 0 0 3529 SPDR GOLD TR GOLD SHS 78463V107 484848 2255 SH SOLE 0 0 2255 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 1990059 52829 SH SOLE 0 0 52829 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 3662291 104398 SH SOLE 0 0 104398 SPDR INDEX SHS FDS S&P GBLINF ETF 78463X855 624924 11435 SH SOLE 0 0 11435 SPDR S&P 500 ETF TR TR UNIT 78462F103 22260932 40904 SH SOLE 0 0 40904 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 481681 900 SH SOLE 0 0 900 SPDR SER TR PORTFOLIO S&P400 78464A847 360734 7032 SH SOLE 0 0 7032 SPDR SER TR PORTFLI INTRMDIT 78464A672 963818 34398 SH SOLE 0 0 34398 SPDR SER TR PRTFLO S&P500 VL 78464A508 2588560 53110 SH SOLE 0 0 53110 SPDR SER TR PORTFOLIO LN TSR 78464A664 1565919 57528 SH SOLE 0 0 57528 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 523605 5705 SH SOLE 0 0 5705 SPDR SER TR S&P DIVID ETF 78464A763 304850 2397 SH SOLE 0 0 2397 SPDR SER TR PORT MTG BK ETF 78464A383 2992452 138732 SH SOLE 0 0 138732 SPDR SER TR PORTFOLIO SH TSR 78468R101 1381908 47867 SH SOLE 0 0 47867 SPDR SER TR PORTFOLI S&P1500 78464A805 707046 10656 SH SOLE 0 0 10656 SPDR SER TR PORTFOLIO S&P600 78468R853 467670 11261 SH SOLE 0 0 11261 SPDR SER TR BLOOMBERG 3-12 M 78468R523 390822 3933 SH SOLE 0 0 3933 SPDR SER TR PRTFLO S&P500 GW 78464A409 18194803 227066 SH SOLE 0 0 227066 SPDR SER TR PORTFOLIO AGRGTE 78464A649 9687697 386118 SH SOLE 0 0 386118 SPDR SER TR PORTFOLIO S&P500 78464A854 31947981 499187 SH SOLE 0 0 499187 SPDR SER TR NUVEEN BLMBRG MU 78468R721 629291 13755 SH SOLE 0 0 13755 SPDR SER TR BBG CONV SEC ETF 78464A359 212006 2942 SH SOLE 0 0 2942 SSGA ACTIVE TR SPDR DBLELN EMRG 78470P309 364952 8636 SH SOLE 0 0 8636 TEXAS INSTRS INC COM 882508104 217874 1120 SH SOLE 0 0 1120 TIDAL ETF TR SP FDS S&P 500 886364801 1026430 25369 SH SOLE 0 0 25369 TIDAL ETF TR SP DWJNS SUKUK 886364702 409187 23131 SH SOLE 0 0 23131 UNITED PARCEL SERVICE INC CL B 911312106 294091 2149 SH SOLE 0 0 2149 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 277674 3206 SH SOLE 0 0 3206 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 203124 779 SH SOLE 0 0 779 VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 921932885 287419 2900 SH SOLE 0 0 2900 VANGUARD INDEX FDS TOTAL STK MKT 922908769 421863 1577 SH SOLE 0 0 1577 VANGUARD INDEX FDS GROWTH ETF 922908736 1547653 4138 SH SOLE 0 0 4138 VANGUARD INDEX FDS MID CAP ETF 922908629 377676 1560 SH SOLE 0 0 1560 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 462104 2013 SH SOLE 0 0 2013 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 402400 2675 SH SOLE 0 0 2675 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 587946 10139 SH SOLE 0 0 10139 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 450716 2469 SH SOLE 0 0 2469 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 222612 1877 SH SOLE 0 0 1877 VANGUARD WORLD FD HEALTH CAR ETF 92204A504 356174 1339 SH SOLE 0 0 1339 VANGUARD WORLD FD INF TECH ETF 92204A702 314348 545 SH SOLE 0 0 545 VANGUARD WORLD FD MEGA GRWTH IND 921910816 307926 980 SH SOLE 0 0 980 VANGUARD WORLD FD INDUSTRIAL ETF 92204A603 203465 865 SH SOLE 0 0 865 VANGUARD WORLD FD CONSUM STP ETF 92204A207 395909 1950 SH SOLE 0 0 1950 VERIZON COMMUNICATIONS INC COM 92343V104 260183 6309 SH SOLE 0 0 6309 WALMART INC COM 931142103 658615 9727 SH SOLE 0 0 9727 WELLS FARGO CO NEW COM 949746101 814474 13714 SH SOLE 0 0 13714 WISDOMTREE TR US TOTAL DIVIDND 97717W109 6731736 95039 SH SOLE 0 0 95039 WISDOMTREE TR ITL HIGH DIV FD 97717W802 12500930 325762 SH SOLE 0 0 325762 WISDOMTREE TR US MIDCAP DIVID 97717W505 440301 9414 SH SOLE 0 0 9414 WISDOMTREE TR GLB HIGH DIV FD 97717W877 280903 5615 SH SOLE 0 0 5615 WISDOMTREE TR FLOATNG RAT TREA 97717Y527 33067936 657284 SH SOLE 0 0 657284 WISDOMTREE TR GLB US QTLY DIV 97717W844 4778660 122279 SH SOLE 0 0 122279