Chief Compliance Officer

0001942341-24-000001.txt : 20240214 0001942341-24-000001.hdr.sgml : 20240214 20240214124430 ACCESSION NUMBER: 0001942341-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240214 DATE AS OF CHANGE: 20240214 EFFECTIVENESS DATE: 20240214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Vertex Planning Partners, LLC CENTRAL INDEX KEY: 0001942341 ORGANIZATION NAME: IRS NUMBER: 810781488 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22820 FILM NUMBER: 24635127 BUSINESS ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 BUSINESS PHONE: 630-836-3300 MAIL ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001942341 XXXXXXXX 12-31-2023 12-31-2023 false Vertex Planning Partners, LLC

3000 Woodcreek Drive Suite 100 Downers Grove IL 60515

13F COMBINATION REPORT 028-22820 000316839 801-122980 0001109448 028-10562 000108477 801-56720 ALLIANCEBERNSTEIN L.P. 0000872259 028-02825 000106139 801-36951 BAHL & GAYNOR INC 0001348883 028-11611 000137028 801-64710 Clearbridge Investments, LLC 0001056288 028-04375 000105325 801-34611 FEDERATED HERMES, INC. 0001207017 028-10469 000122836 801-61701 LAZARD ASSET MANAGEMENT LLC 0000903947 028-03692 000105800 801-28170 MILLER HOWARD INVESTMENTS INC /NY 0001018331 028-05788 000106800 801-48408 NATIXIS ADVISORS, L.P. 0001521019 028-14498 000155584 801-71957 Nuveen Asset Management, LLC 0000884541 028-03125 000110901 801-17958 TRILLIUM ASSET MANAGEMENT, LLC 0001086483 028-04587 000110897 801-40592 ZACKS INVESTMENT MANAGEMENT 0000732812 028-00218 028-00218 Capital Group Companies, Inc. 0000949615 028-05066 028-05066 KAYNE ANDERSON CAPITAL ADVISORS LP 0001071483 028-04171 028-04171 TODD ASSET MANAGEMENT LLC N Greg P. Benner Chief Compliance Officer 630-836-3300 /s/ Greg P. Benner DOWNERS GROVE IL 02-14-2024 0 155 337567528 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 742862 6749 SH SOLE 0 0 6749 ABBVIE INC COM 00287Y109 2142460 13825 SH SOLE 0 0 13825 ALPHABET INC CAP STK CL C 02079K107 495933 3519 SH SOLE 0 0 3519 ALPHABET INC CAP STK CL A 02079K305 552893 3958 SH SOLE 0 0 3958 AMAZON COM INC COM 023135106 951904 6265 SH SOLE 0 0 6265 AMGEN INC COM 031162100 458611 1592 SH SOLE 0 0 1592 APPLE INC COM 037833100 17150412 89079 SH SOLE 0 0 89079 AUTOMATIC DATA PROCESSING IN COM 053015103 241823 1038 SH SOLE 0 0 1038 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 252872 709 SH SOLE 0 0 709 BP PLC SPONSORED ADR 055622104 936542 26456 SH SOLE 0 0 26456 CAMPBELL SOUP CO COM 134429109 640798 14823 SH SOLE 0 0 14823 CATERPILLAR INC COM 149123101 462724 1565 SH SOLE 0 0 1565 CHEVRON CORP NEW COM 166764100 543688 3645 SH SOLE 0 0 3645 COLUMBIA ETF TR I MULTI SEC MUNI 19761L607 245389 11758 SH SOLE 0 0 11758 COLUMBIA ETF TR II EM CORE EX ETF 19762B202 3297557 108938 SH SOLE 0 0 108938 COSTCO WHSL CORP NEW COM 22160K105 429712 651 SH SOLE 0 0 651 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 280597 8439 SH SOLE 0 0 8439 ECOLAB INC COM 278865100 222770 1123 SH SOLE 0 0 1123 ELI LILLY & CO COM 532457108 303701 521 SH SOLE 0 0 521 EXXON MOBIL CORP COM 30231G102 314826 3149 SH SOLE 0 0 3149 GLOBAL X FDS NASDAQ 100 COVER 37954Y483 389897 22485 SH SOLE 0 0 22485 GRAINGER W W INC COM 384802104 227890 275 SH SOLE 0 0 275 HERSHEY CO COM 427866108 243609 1307 SH SOLE 0 0 1307 HOME DEPOT INC COM 437076102 304617 879 SH SOLE 0 0 879 INDEXIQ ACTIVE ETF TR IQ MACKAY INSRED 45409F843 1082973 44095 SH SOLE 0 0 44095 INDEXIQ ACTIVE ETF TR IQ MACKAY INTRME 45409F827 329202 13404 SH SOLE 0 0 13404 INTERNATIONAL BUSINESS MACHS COM 459200101 256774 1570 SH SOLE 0 0 1570 INTUITIVE SURGICAL INC COM NEW 46120E602 273936 812 SH SOLE 0 0 812 INVESCO EXCH TRADED FD TR II FTSE RAFI DEV 46138E743 3593974 75832 SH SOLE 0 0 75832 INVESCO EXCH TRADED FD TR II S&P INTL QULTY 46138E214 1100595 38496 SH SOLE 0 0 38496 INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 766272 23753 SH SOLE 0 0 23753 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1500 46137V597 247903 6613 SH SOLE 0 0 6613 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1352261 8569 SH SOLE 0 0 8569 INVESCO EXCHANGE TRADED FD T S&P 500 TOP 50 46137V233 1092371 28960 SH SOLE 0 0 28960 INVESCO QQQ TR UNIT SER 1 46090E103 1786692 4363 SH SOLE 0 0 4363 ISHARES INC MSCI GBL MIN VOL 464286525 779266 7765 SH SOLE 0 0 7765 ISHARES INC MSCI EMRG CHN 46434G764 3374354 60898 SH SOLE 0 0 60898 ISHARES INC CORE MSCI EMKT 46434G103 844838 16703 SH SOLE 0 0 16703 ISHARES TR CORE S&P SCP ETF 464287804 827564 7645 SH SOLE 0 0 7645 ISHARES TR RUS MID CAP ETF 464287499 551683 7097 SH SOLE 0 0 7097 ISHARES TR RUSSELL 2000 ETF 464287655 229985 1146 SH SOLE 0 0 1146 ISHARES TR EAFE VALUE ETF 464288877 1736015 33321 SH SOLE 0 0 33321 ISHARES TR U.S. TECH ETF 464287721 1559450 12704 SH SOLE 0 0 12704 ISHARES TR S&P 500 VAL ETF 464287408 236664 1361 SH SOLE 0 0 1361 ISHARES TR US INFRASTRUC 46435U713 261312 6489 SH SOLE 0 0 6489 ISHARES TR RUS 1000 ETF 464287622 1658795 6325 SH SOLE 0 0 6325 ISHARES TR MBS ETF 464288588 774225 8229 SH SOLE 0 0 8229 ISHARES TR RUS 1000 GRW ETF 464287614 282858 933 SH SOLE 0 0 933 ISHARES TR MSCI USA MIN VOL 46429B697 1050440 13462 SH SOLE 0 0 13462 ISHARES TR CORE S&P500 ETF 464287200 25075708 52500 SH SOLE 0 0 52500 ISHARES TR RUSSELL 3000 ETF 464287689 1575291 5755 SH SOLE 0 0 5755 ISHARES TR NATIONAL MUN ETF 464288414 605903 5589 SH SOLE 0 0 5589 ISHARES TR US CONSM STAPLES 464287812 219508 1145 SH SOLE 0 0 1145 ISHARES TR 20 YR TR BD ETF 464287432 521592 5275 SH SOLE 0 0 5275 ISHARES TR SHRT NAT MUN ETF 464288158 822249 7799 SH SOLE 0 0 7799 ISHARES TR CORE S&P TTL STK 464287150 1013888 9635 SH SOLE 0 0 9635 ISHARES TR S&P MC 400GR ETF 464287606 338428 4272 SH SOLE 0 0 4272 ISHARES TR S&P SML 600 GWT 464287887 530994 4243 SH SOLE 0 0 4243 ISHARES TR 0-3 MNTH TREASRY 46436E718 424844 4237 SH SOLE 0 0 4237 ISHARES TR MSCI EAFE ETF 464287465 305994 4061 SH SOLE 0 0 4061 ISHARES TR S&P 500 GRWT ETF 464287309 988129 13158 SH SOLE 0 0 13158 ISHARES TR CORE S&P MCP ETF 464287507 254531 918 SH SOLE 0 0 918 ISHARES TR S&P 100 ETF 464287101 570985 2556 SH SOLE 0 0 2556 ISHARES TR SELECT DIVID ETF 464287168 1370535 11692 SH SOLE 0 0 11692 ISHARES TR 0-5 YR TIPS ETF 46429B747 258602 2623 SH SOLE 0 0 2623 ISHARES TR MSCI USA QLT FCT 46432F339 2699430 18346 SH SOLE 0 0 18346 ISHARES TR CORE HIGH DV ETF 46429B663 293833 2881 SH SOLE 0 0 2881 ISHARES TR TRS FLT RT BD 46434V860 9787160 193920 SH SOLE 0 0 193920 ISHARES TR U.S. FINLS ETF 464287788 273312 3200 SH SOLE 0 0 3200 ISHARES TR CORE TOTAL USD 46434V613 1050412 22800 SH SOLE 0 0 22800 ISHARES TR CORE MSCI EAFE 46432F842 221236 3145 SH SOLE 0 0 3145 ISHARES TR EAFE GRWTH ETF 464288885 958823 9900 SH SOLE 0 0 9900 J P MORGAN EXCHANGE TRADED F US QUALTY FCTR 46641Q761 34325871 717214 SH SOLE 0 0 717214 J P MORGAN EXCHANGE TRADED F INTL BD OPP ETF 46641Q852 236228 4943 SH SOLE 0 0 4943 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 2899892 57152 SH SOLE 0 0 57152 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 1792867 35643 SH SOLE 0 0 35643 JOHNSON & JOHNSON COM 478160104 865048 5519 SH SOLE 0 0 5519 JPMORGAN CHASE & CO COM 46625H100 439028 2581 SH SOLE 0 0 2581 KRANESHARES TR QUADRTC INT RT 500767736 219291 10604 SH SOLE 0 0 10604 LOWES COS INC COM 548661107 362311 1628 SH SOLE 0 0 1628 MCDONALDS CORP COM 580135101 881427 2973 SH SOLE 0 0 2973 MCKESSON CORP COM 58155Q103 255102 551 SH SOLE 0 0 551 META PLATFORMS INC CL A 30303M102 356438 1007 SH SOLE 0 0 1007 MICROSOFT CORP COM 594918104 1696621 4512 SH SOLE 0 0 4512 NEXTERA ENERGY INC COM 65339F101 259664 4275 SH SOLE 0 0 4275 NVIDIA CORPORATION COM 67066G104 351606 710 SH SOLE 0 0 710 PACER FDS TR US CASH COWS 100 69374H881 537317 10335 SH SOLE 0 0 10335 PAYCHEX INC COM 704326107 203678 1710 SH SOLE 0 0 1710 PEPSICO INC COM 713448108 725718 4273 SH SOLE 0 0 4273 PFIZER INC COM 717081103 205561 7140 SH SOLE 0 0 7140 PIMCO ETF TR 1-5 US TIP IDX 72201R205 591550 11565 SH SOLE 0 0 11565 PIMCO ETF TR INV GRD CRP BD 72201R817 556439 5721 SH SOLE 0 0 5721 PIMCO ETF TR ACTIVE BD ETF 72201R775 685084 7410 SH SOLE 0 0 7410 PIMCO ETF TR INTER MUN BD ACT 72201R866 666880 12630 SH SOLE 0 0 12630 PROCTER AND GAMBLE CO COM 742718109 594475 4057 SH SOLE 0 0 4057 SCHWAB STRATEGIC TR 5 10YR CORP BD 808524698 266719 5935 SH SOLE 0 0 5935 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 481656 8540 SH SOLE 0 0 8540 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 1015298 21778 SH SOLE 0 0 21778 SELECT SECTOR SPDR TR INDL 81369Y704 541453 4750 SH SOLE 0 0 4750 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 7249856 37666 SH SOLE 0 0 37666 SELECT SECTOR SPDR TR ENERGY 81369Y506 411738 4911 SH SOLE 0 0 4911 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 497136 3645 SH SOLE 0 0 3645 SPDR GOLD TR GOLD SHS 78463V107 386163 2020 SH SOLE 0 0 2020 SPDR INDEX SHS FDS S&P GBLINF ETF 78463X855 421038 7871 SH SOLE 0 0 7871 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 1405283 39686 SH SOLE 0 0 39686 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 3077147 90478 SH SOLE 0 0 90478 SPDR S&P 500 ETF TR TR UNIT 78462F103 17154357 36091 SH SOLE 0 0 36091 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 476026 938 SH SOLE 0 0 938 SPDR SER TR S&P DIVID ETF 78464A763 299553 2397 SH SOLE 0 0 2397 SPDR SER TR PORTFOLIO AGRGTE 78464A649 4150039 161858 SH SOLE 0 0 161858 SPDR SER TR PRTFLO S&P500 VL 78464A508 2354528 50494 SH SOLE 0 0 50494 SPDR SER TR PORTFOLIO SH TSR 78468R101 765497 26351 SH SOLE 0 0 26351 SPDR SER TR SSGA US LRG ETF 78468R804 579360 3995 SH SOLE 0 0 3995 SPDR SER TR PORTFLI TIPS ETF 78464A656 253169 9901 SH SOLE 0 0 9901 SPDR SER TR PORTFOLIO S&P600 78468R853 512796 12157 SH SOLE 0 0 12157 SPDR SER TR PORTFOLIO S&P400 78464A847 2871660 58942 SH SOLE 0 0 58942 SPDR SER TR PORT MTG BK ETF 78464A383 1993601 90331 SH SOLE 0 0 90331 SPDR SER TR PRTFLO S&P500 GW 78464A409 15191281 233496 SH SOLE 0 0 233496 SPDR SER TR NUVEEN BLMBRG MU 78468R721 625288 13304 SH SOLE 0 0 13304 SPDR SER TR PORTFOLIO S&P500 78464A854 33023079 590753 SH SOLE 0 0 590753 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 664405 7270 SH SOLE 0 0 7270 SPDR SER TR BLOOMBERG 3-12 M 78468R523 540501 5453 SH SOLE 0 0 5453 SPDR SER TR PORTFOLIO LN TSR 78464A664 1160330 39984 SH SOLE 0 0 39984 SPDR SER TR PORTFOLIO CRPORT 78464A144 523027 17784 SH SOLE 0 0 17784 SPDR SER TR PORTFLI INTRMDIT 78464A672 443393 15525 SH SOLE 0 0 15525 SPDR SER TR PORTFOLI S&P1500 78464A805 583272 9979 SH SOLE 0 0 9979 SSGA ACTIVE TR SPDR DBLELN EMRG 78470P309 257298 6135 SH SOLE 0 0 6135 TEXAS INSTRS INC COM 882508104 219552 1288 SH SOLE 0 0 1288 TIDAL ETF TR SP DWJNS SUKUK 886364702 414970 23131 SH SOLE 0 0 23131 TIDAL ETF TR SP FDS S&P 500 886364801 867620 25369 SH SOLE 0 0 25369 UNITED PARCEL SERVICE INC CL B 911312106 373107 2373 SH SOLE 0 0 2373 US BANCORP DEL COM NEW 902973304 227696 5261 SH SOLE 0 0 5261 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 272095 3206 SH SOLE 0 0 3206 VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 921932885 272513 2900 SH SOLE 0 0 2900 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 447484 2038 SH SOLE 0 0 2038 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 393557 2714 SH SOLE 0 0 2714 VANGUARD INDEX FDS TOTAL STK MKT 922908769 401376 1692 SH SOLE 0 0 1692 VANGUARD INDEX FDS MID CAP ETF 922908629 362918 1560 SH SOLE 0 0 1560 VANGUARD INDEX FDS GROWTH ETF 922908736 1253779 4033 SH SOLE 0 0 4033 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 442185 7581 SH SOLE 0 0 7581 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 420718 2469 SH SOLE 0 0 2469 VANGUARD WORLD FD MEGA GRWTH IND 921910816 254320 980 SH SOLE 0 0 980 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 335687 1339 SH SOLE 0 0 1339 VANGUARD WORLD FDS INF TECH ETF 92204A702 337814 698 SH SOLE 0 0 698 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 372372 1950 SH SOLE 0 0 1950 VERIZON COMMUNICATIONS INC COM 92343V104 249272 6612 SH SOLE 0 0 6612 WALMART INC COM 931142103 535537 3397 SH SOLE 0 0 3397 WELLS FARGO CO NEW COM 949746101 720335 14635 SH SOLE 0 0 14635 WISDOMTREE TR GLB US QTLY DIV 97717W844 1947670 52654 SH SOLE 0 0 52654 WISDOMTREE TR US LARGECAP DIVD 97717W307 226978 3419 SH SOLE 0 0 3419 WISDOMTREE TR US TOTAL DIVIDND 97717W109 12988909 198668 SH SOLE 0 0 198668 WISDOMTREE TR FLOATNG RAT TREA 97717Y527 41290814 821871 SH SOLE 0 0 821871 WISDOMTREE TR ITL HIGH DIV FD 97717W802 13238976 340409 SH SOLE 0 0 340409 WISDOMTREE TR GLB HIGH DIV FD 97717W877 340971 6986 SH SOLE 0 0 6986 WISDOMTREE TR US MIDCAP DIVID 97717W505 428384 9376 SH SOLE 0 0 9376