Chief Compliance Officer

0001942341-23-000004.txt : 20231114 0001942341-23-000004.hdr.sgml : 20231114 20231114162024 ACCESSION NUMBER: 0001942341-23-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231114 DATE AS OF CHANGE: 20231114 EFFECTIVENESS DATE: 20231114 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Vertex Planning Partners, LLC CENTRAL INDEX KEY: 0001942341 IRS NUMBER: 810781488 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22820 FILM NUMBER: 231406678 BUSINESS ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 BUSINESS PHONE: 630-836-3300 MAIL ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001942341 XXXXXXXX 09-30-2023 09-30-2023 false Vertex Planning Partners, LLC

3000 Woodcreek Drive Suite 100 Downers Grove IL 60515

13F COMBINATION REPORT 028-22820 000316839 801-122980 0001109448 028-10562 000108477 801-56720 ALLIANCEBERNSTEIN L.P. 0000872259 028-02825 000106139 801-36951 BAHL & GAYNOR INC 0001348883 028-11611 000137028 801-64710 Clearbridge Investments, LLC 0001056288 028-04375 000105325 801-34611 FEDERATED HERMES, INC. 0001207017 028-10469 000122836 801-61701 LAZARD ASSET MANAGEMENT LLC 0000903947 028-03692 000105800 801-28170 MILLER HOWARD INVESTMENTS INC /NY 0001018331 028-05788 000106800 801-48408 NATIXIS ADVISORS, L.P. 0001521019 028-14498 000155584 801-71957 Nuveen Asset Management, LLC 0000884541 028-03125 000110901 801-17958 TRILLIUM ASSET MANAGEMENT, LLC 0001086483 028-04587 000110897 801-40592 ZACKS INVESTMENT MANAGEMENT N Greg P. Benner Chief Compliance Officer 630-836-3300 /s/ Greg P. Benner DOWNERS GROVE IL 11-14-2023 0 135 290523184 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 482700 4984 SH SOLE 0 0 4984 ABBVIE INC COM 00287Y109 1608805 10793 SH SOLE 0 0 10793 AMAZON COM INC COM 023135106 282334 2221 SH SOLE 0 0 2221 AMGEN INC COM 031162100 377681 1405 SH SOLE 0 0 1405 APPLE INC COM 037833100 6592405 38505 SH SOLE 0 0 38505 CAMPBELL SOUP CO COM 134429109 608313 14808 SH SOLE 0 0 14808 CATERPILLAR INC COM 149123101 446901 1637 SH SOLE 0 0 1637 COSTCO WHSL CORP NEW COM 22160K105 335586 594 SH SOLE 0 0 594 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 232113 7750 SH SOLE 0 0 7750 ELI LILLY & CO COM 532457108 256211 477 SH SOLE 0 0 477 EXXON MOBIL CORP COM 30231G102 332503 2828 SH SOLE 0 0 2828 FIRST TR EXCHNG TRADED FD VI CBOE EQT DEP NOV 33740F839 221644 6247 SH SOLE 0 0 6247 GLOBAL X FDS NASDAQ 100 COVER 37954Y483 374684 22343 SH SOLE 0 0 22343 HERSHEY CO COM 427866108 247991 1239 SH SOLE 0 0 1239 HOME DEPOT INC COM 437076102 252001 834 SH SOLE 0 0 834 INDEXIQ ACTIVE ETF TR IQ MACKAY INTRME 45409F827 684156 29113 SH SOLE 0 0 29113 INDEXIQ ACTIVE ETF TR IQ MACKAY INSRED 45409F843 682689 29877 SH SOLE 0 0 29877 INTUITIVE SURGICAL INC COM NEW 46120E602 233540 799 SH SOLE 0 0 799 INVESCO EXCH TRADED FD TR II FTSE RAFI DEV 46138E743 2921779 67121 SH SOLE 0 0 67121 INVESCO EXCH TRADED FD TR II S&P INTL QULTY 46138E214 916668 35393 SH SOLE 0 0 35393 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1500 46137V597 217691 6599 SH SOLE 0 0 6599 INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 720736 23905 SH SOLE 0 0 23905 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1139849 8045 SH SOLE 0 0 8045 INVESCO QQQ TR UNIT SER 1 46090E103 1468782 4100 SH SOLE 0 0 4100 ISHARES INC MSCI EMRG CHN 46434G764 278749 5594 SH SOLE 0 0 5594 ISHARES INC CORE MSCI EMKT 46434G103 787202 16541 SH SOLE 0 0 16541 ISHARES INC MSCI GBL MIN VOL 464286525 739925 7754 SH SOLE 0 0 7754 ISHARES TR CORE MSCI EAFE 46432F842 302367 4699 SH SOLE 0 0 4699 ISHARES TR MSCI USA MIN VOL 46429B697 1251450 17290 SH SOLE 0 0 17290 ISHARES TR MSCI USA QLT FCT 46432F339 2310542 17532 SH SOLE 0 0 17532 ISHARES TR TRS FLT RT BD 46434V860 8763204 172708 SH SOLE 0 0 172708 ISHARES TR CORE TOTAL USD 46434V613 894862 20470 SH SOLE 0 0 20470 ISHARES TR 0-3 MNTH TREASRY 46436E718 421304 4185 SH SOLE 0 0 4185 ISHARES TR 0-5 YR TIPS ETF 46429B747 310532 3204 SH SOLE 0 0 3204 ISHARES TR CORE HIGH DV ETF 46429B663 330787 3345 SH SOLE 0 0 3345 ISHARES TR SHRT NAT MUN ETF 464288158 802205 7799 SH SOLE 0 0 7799 ISHARES TR MBS ETF 464288588 634958 7150 SH SOLE 0 0 7150 ISHARES TR NATIONAL MUN ETF 464288414 377860 3685 SH SOLE 0 0 3685 ISHARES TR CORE S&P TTL STK 464287150 989464 10505 SH SOLE 0 0 10505 ISHARES TR RUS MID CAP ETF 464287499 491252 7094 SH SOLE 0 0 7094 ISHARES TR EAFE VALUE ETF 464288877 1604455 32791 SH SOLE 0 0 32791 ISHARES TR EAFE GRWTH ETF 464288885 1277937 14808 SH SOLE 0 0 14808 ISHARES TR 20 YR TR BD ETF 464287432 384915 4340 SH SOLE 0 0 4340 ISHARES TR SELECT DIVID ETF 464287168 1304989 12124 SH SOLE 0 0 12124 ISHARES TR CORE S&P MCP ETF 464287507 344804 1383 SH SOLE 0 0 1383 ISHARES TR S&P MC 400GR ETF 464287606 308609 4272 SH SOLE 0 0 4272 ISHARES TR CORE S&P SCP ETF 464287804 244591 2593 SH SOLE 0 0 2593 ISHARES TR S&P SML 600 GWT 464287887 333657 3042 SH SOLE 0 0 3042 ISHARES TR S&P 500 VAL ETF 464287408 209376 1361 SH SOLE 0 0 1361 ISHARES TR CORE S&P500 ETF 464287200 20815553 48473 SH SOLE 0 0 48473 ISHARES TR S&P 500 GRWT ETF 464287309 856767 12522 SH SOLE 0 0 12522 ISHARES TR RUS 1000 ETF 464287622 1485806 6325 SH SOLE 0 0 6325 ISHARES TR RUS 1000 GRW ETF 464287614 353767 1330 SH SOLE 0 0 1330 ISHARES TR RUSSELL 2000 ETF 464287655 202282 1145 SH SOLE 0 0 1145 ISHARES TR RUSSELL 3000 ETF 464287689 1338125 5460 SH SOLE 0 0 5460 ISHARES TR MSCI EAFE ETF 464287465 276795 4016 SH SOLE 0 0 4016 ISHARES TR U.S. FINLS ETF 464287788 239232 3200 SH SOLE 0 0 3200 ISHARES TR U.S. TECH ETF 464287721 1134126 10809 SH SOLE 0 0 10809 J P MORGAN EXCHANGE TRADED F INTL BD OPP ETF 46641Q852 6729724 147939 SH SOLE 0 0 147939 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 2486226 49281 SH SOLE 0 0 49281 J P MORGAN EXCHANGE TRADED F US QUALTY FCTR 46641Q761 27603989 637948 SH SOLE 0 0 637948 JOHNSON & JOHNSON COM 478160104 858183 5510 SH SOLE 0 0 5510 JPMORGAN CHASE & CO COM 46625H100 271187 1870 SH SOLE 0 0 1870 LOWES COS INC COM 548661107 277674 1336 SH SOLE 0 0 1336 MCDONALDS CORP COM 580135101 697689 2648 SH SOLE 0 0 2648 MCKESSON CORP COM 58155Q103 217860 501 SH SOLE 0 0 501 META PLATFORMS INC CL A 30303M102 205043 683 SH SOLE 0 0 683 MICROSOFT CORP COM 594918104 1159245 3671 SH SOLE 0 0 3671 NEXTERA ENERGY INC COM 65339F101 229160 4000 SH SOLE 0 0 4000 PACER FDS TR US CASH COWS 100 69374H881 441015 8922 SH SOLE 0 0 8922 PEPSICO INC COM 713448108 673855 3977 SH SOLE 0 0 3977 PFIZER INC COM 717081103 230399 6946 SH SOLE 0 0 6946 PIMCO ETF TR INTER MUN BD ACT 72201R866 2321483 46365 SH SOLE 0 0 46365 PIMCO ETF TR 1-5 US TIP IDX 72201R205 600529 11989 SH SOLE 0 0 11989 PIMCO ETF TR 25YR+ ZERO U S 72201R882 2425002 33343 SH SOLE 0 0 33343 PIMCO ETF TR INV GRD CRP BD 72201R817 495961 5443 SH SOLE 0 0 5443 PIMCO ETF TR ACTIVE BD ETF 72201R775 9238625 105104 SH SOLE 0 0 105104 PROCTER AND GAMBLE CO COM 742718109 562253 3855 SH SOLE 0 0 3855 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 432124 8540 SH SOLE 0 0 8540 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 1046489 23660 SH SOLE 0 0 23660 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 244842 7186 SH SOLE 0 0 7186 SELECT SECTOR SPDR TR INDL 81369Y704 488246 4816 SH SOLE 0 0 4816 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1249742 7624 SH SOLE 0 0 7624 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 418662 3252 SH SOLE 0 0 3252 SPDR GOLD TR GOLD SHS 78463V107 336899 1965 SH SOLE 0 0 1965 SPDR INDEX SHS FDS S&P GBLINF ETF 78463X855 321323 6523 SH SOLE 0 0 6523 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 1275830 38005 SH SOLE 0 0 38005 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 2683005 86521 SH SOLE 0 0 86521 SPDR S&P 500 ETF TR TR UNIT 78462F103 13892962 32500 SH SOLE 0 0 32500 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 440294 964 SH SOLE 0 0 964 SPDR SER TR PRTFLO S&P500 VL 78464A508 1775204 43025 SH SOLE 0 0 43025 SPDR SER TR PRTFLO S&P500 GW 78464A409 793135 13379 SH SOLE 0 0 13379 SPDR SER TR PORTFOLIO S&P400 78464A847 1997607 45618 SH SOLE 0 0 45618 SPDR SER TR NUVEEN BLMBRG MU 78468R721 581385 13304 SH SOLE 0 0 13304 SPDR SER TR PORTFLI TIPS ETF 78464A656 208532 8395 SH SOLE 0 0 8395 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 665236 7245 SH SOLE 0 0 7245 SPDR SER TR PORTFOLI S&P1500 78464A805 370266 7054 SH SOLE 0 0 7054 SPDR SER TR PORTFLI INTRMDIT 78464A672 515355 18720 SH SOLE 0 0 18720 SPDR SER TR PORTFOLIO LN TSR 78464A664 955666 36546 SH SOLE 0 0 36546 SPDR SER TR PORTFOLIO S&P500 78464A854 20407490 406038 SH SOLE 0 0 406038 SPDR SER TR PORTFOLIO AGRGTE 78464A649 3964743 162890 SH SOLE 0 0 162890 SPDR SER TR PORTFOLIO CRPORT 78464A144 410253 14875 SH SOLE 0 0 14875 SPDR SER TR PORTFOLIO SH TSR 78468R101 653437 22752 SH SOLE 0 0 22752 SPDR SER TR PORT MTG BK ETF 78464A383 1687034 81107 SH SOLE 0 0 81107 SPDR SER TR S&P DIVID ETF 78464A763 275679 2397 SH SOLE 0 0 2397 SPDR SER TR PORTFOLIO S&P600 78468R853 394484 10691 SH SOLE 0 0 10691 SPDR SER TR SSGA US LRG ETF 78468R804 579338 4339 SH SOLE 0 0 4339 SPDR SER TR BLOOMBERG 3-12 M 78468R523 539905 5430 SH SOLE 0 0 5430 SSGA ACTIVE TR SPDR DBLELN EMRG 78470P309 215038 5360 SH SOLE 0 0 5360 TIDAL ETF TR SP DWJNS SUKUK 886364702 402248 23131 SH SOLE 0 0 23131 TIDAL ETF TR SP FDS S&P 500 886364801 784409 25369 SH SOLE 0 0 25369 UNITED PARCEL SERVICE INC CL B 911312106 387493 2486 SH SOLE 0 0 2486 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 245949 3243 SH SOLE 0 0 3243 VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 921932885 245137 2900 SH SOLE 0 0 2900 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 276849 2114 SH SOLE 0 0 2114 VANGUARD INDEX FDS MID CAP ETF 922908629 324854 1560 SH SOLE 0 0 1560 VANGUARD INDEX FDS GROWTH ETF 922908736 1087334 3993 SH SOLE 0 0 3993 VANGUARD INDEX FDS TOTAL STK MKT 922908769 349627 1646 SH SOLE 0 0 1646 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 299556 1538 SH SOLE 0 0 1538 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 394603 6851 SH SOLE 0 0 6851 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 313712 2019 SH SOLE 0 0 2019 VANGUARD WORLD FD MEGA GRWTH IND 921910816 222362 980 SH SOLE 0 0 980 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 314799 1339 SH SOLE 0 0 1339 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 356207 1950 SH SOLE 0 0 1950 VANGUARD WORLD FDS INF TECH ETF 92204A702 300228 724 SH SOLE 0 0 724 VERIZON COMMUNICATIONS INC COM 92343V104 204702 6316 SH SOLE 0 0 6316 WALMART INC COM 931142103 600697 3756 SH SOLE 0 0 3756 WELLS FARGO CO NEW COM 949746101 554470 13570 SH SOLE 0 0 13570 WISDOMTREE TR GLB US QTLY DIV 97717W844 2419418 72329 SH SOLE 0 0 72329 WISDOMTREE TR US MIDCAP DIVID 97717W505 383128 9354 SH SOLE 0 0 9354 WISDOMTREE TR US TOTAL DIVIDND 97717W109 20371932 338573 SH SOLE 0 0 338573 WISDOMTREE TR ITL HIGH DIV FD 97717W802 22123995 611241 SH SOLE 0 0 611241 WISDOMTREE TR EM EX ST-OWNED 97717X578 6959624 260953 SH SOLE 0 0 260953 WISDOMTREE TR FLOATNG RAT TREA 97717Y527 38460845 764325 SH SOLE 0 0 764325 WISDOMTREE TR GLB HIGH DIV FD 97717W877 553488 12207 SH SOLE 0 0 12207