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Industry Segment Information
12 Months Ended
Oct. 31, 2014
Industry Segment Information [Abstract]  
Industry Segment Information
Note 8. Industry Segment Information
 
The Company operates principally in two industry segments organized on the basis of product lines: the production, printing and sale, principally to commercial customers, of printed materials (including brochures, pamphlets, reports, tags, continuous and other forms) and the sale of office products and office furniture including interior design services.

The Company reports segment information in a manner consistent with the way that our management, including our chief operating decision maker, the Company’s Chief Executive Officer, assesses performance and makes decisions regarding allocation of resources in accordance with the Segment Disclosures Topic of the ASC.

Our Financial Reporting systems present various data, which is used to operate and measure our operating performance. Our chief operating decision maker utilizes various measures of a segment’s profit or loss including historical internal reporting measures and reporting measures based on product lines with operating income (loss) as the key profitability measure within the segment. Product line reporting is the basis for the organization of our segments and is the most consistent measure used by the chief operating decision maker and conforms with the use of segment operating income or (loss) that is the most consistent with those used in measuring like amounts in the Consolidated Financial Statements. During the third quarter of 2012, the Company realigned personnel and divisional responsibilities between the printing segment and office products and office furniture segments primarily in one location, resulting in additional SG&A costs of approximately $0.2 million being allocated to the office products and office furniture segment for 2012. These costs were previously a component of the printing segment.

The identifiable assets are reflective of non-GAAP assets reported on the Company's internal balance sheets and are typically adjusted for negative book cash balances, taxes and other items excluded for segment reporting. The assets are classified based on the primary functional segment category as reported on the internal balance sheets. Therefore the actual segment assets may not directly correspond with the segment operating (loss) income reported herein. The Company has certain assets classified as held for sale/discontinued operations representing $256,832 and $493,304 at October 31, 2014 and 2013. These assets were part of the printing and newspaper segments prior to the reclassification as assets held for sale/discontinued operations. The total assets reported on the Company's balance sheets as of October 31, 2014, 2013 and 2012 are $24,008,393, $27,530,622, and $47,966,591. The identifiable assets reported below represent $23,751,561, $27,037,318, and $33,071,771.
 
The table below presents information about reported segments for the years ended October 31:
 
2014
 
Printing
 
Office Products & Furniture
   
Total
 
Revenues from continuing operations
 
$
39,546,537
 
$
29,375,140
   
$
68,921,677
 
Elimination of intersegment revenue
 
(2,169,053
)
(3,230,284
)
 
(5,399,337
)
Consolidated revenue from continuing operations
 
$
37,377,484
 
$
 
26,144,856
   
$
63,522,340
 
Operating income (loss) from continuing operations
 
(360,182
)
105,932
   
(254,250
)
Depreciation & amortization
 
1,832,458
 
98,049
   
1,930,507
 
Capital expenditure
 
738,893
 
22,474
   
761,367
 
Identifiable assets
 
16,526,888
 
7,224,673
   
23,751,561
 
Goodwill
 
-
 
1,230,485
   
1,230,485
 
                 
2013
 
Printing
 
Office Products & Furniture
   
Total
 
Revenues from continuing operations
 
$
45,460,503
 
$
34,333,182
   
$
79,793,685
 
Elimination of intersegment revenue
   
(2,791,035
)
   
(4,679,475
)
   
(7,470,510
)
Consolidated revenues from continuing operations
 
$
42,669,468
 
$
29,653,707
   
$
72,323,175
 
Operating income (loss) from continuing operations
   
(2,228,855
)
   
954,451
     
(1,274,404
)
Depreciation & amortization
   
2,049,191
     
119,823
     
2,169,014
 
Capital expenditures
   
541,855
     
2,788
     
544,643
 
Identifiable assets
   
18,850,573
     
8,186,745
     
27,037,318
 
Goodwill
   
-
     
1,230,485
     
1,230,485
 
                         
2012
 
Printing
 
Office Products & Furniture
   
Total
 
Revenues from continuing operations
 
$
56,933,015
 
$
40,606,947
   
$
97,539,962
 
Elimination of intersegment revenue
   
(4,758,471
)
   
(5,631,460
)
   
(10,389,931
)
Consolidated revenues from continuing operations
 
$
52,174,544
 
$
34,975,487
   
$
87,150,031
 
Operating income (loss) from continuing operations
   
(1,610,691
)
   
1,915,331
     
304,640
 
Depreciation & amortization
   
2,449,031
     
113,671
     
2,562,702
 
Capital expenditures
   
646,727
     
50,469
     
697,196
 
Identifiable assets
   
25,046,667
     
8,025,104
     
33,071,771
 
Goodwill
   
2,226,837
     
1,230,485
     
3,457,322
 
                         
 
A reconciliation of total segment revenue, assets and operating (loss) income  to consolidated (loss) income before income taxes for the years ended October 31, 2014, 2013 and 2012 is as follows:
 
   2014 
2013
  
2012
  
Revenues:
         
Total segment revenues
$68,921,677 $79,793,685  $
97,539,962
  
Elimination of intersegment revenue
 (5,399,337) (7,470,510)  (10,389,931) 
Consolidated revenue from continuing operations
$63,522,340 $72,323,175  $
87,150,031
  
            
Operating (loss) income from continuing operations:
           
Total segment operating (loss) income from continuing operations
$(254,250)$(1,274,404) $
304,640
  
    Interest expense - related party (82,378)  (82,378  (57,733 
Interest expense
 (1,056,019) (4,202,774)  (3,111,845) 
    Gain from debt forgiveness -  11,118,069   -  
Other (loss) income
 261,013  (32,207  
(13,118
) 
Consolidated income (loss) before income taxes from continuing operations
$(1,131,634$5,526,306  $
(2,878,056
) 
            
Identifiable assets:
           
Total segment identifiable assets
$23,751,561 $27,037,318  $
33,071,771
  
Elimination of intersegment assets and assets held for sale/discontinued operations
 256,832  493,304   
14,894,820
  
Total consolidated assets
$24,008,393 $ 27,530,622  $
47,966,591