President & Chief Compliance Officer

0001911470-24-000005.txt : 20241107 0001911470-24-000005.hdr.sgml : 20241107 20241107151852 ACCESSION NUMBER: 0001911470-24-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240930 FILED AS OF DATE: 20241107 DATE AS OF CHANGE: 20241107 EFFECTIVENESS DATE: 20241107 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ETF Store, Inc. CENTRAL INDEX KEY: 0001911470 ORGANIZATION NAME: IRS NUMBER: 264480908 STATE OF INCORPORATION: KS FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22250 FILM NUMBER: 241434963 BUSINESS ADDRESS: STREET 1: 7300 W. 110TH ST STREET 2: SUITE 870 CITY: OVERLAND PARK STATE: KS ZIP: 66210 BUSINESS PHONE: 816-363-3837 MAIL ADDRESS: STREET 1: 7300 W. 110TH ST STREET 2: SUITE 870 CITY: OVERLAND PARK STATE: KS ZIP: 66210 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001911470 XXXXXXXX 09-30-2024 09-30-2024 ETF Store, Inc.

7300 W. 110TH ST SUITE 870 OVERLAND PARK KS 66210

13F HOLDINGS REPORT 028-22250 N Nathan Geraci President & Chief Compliance Officer 877-365-3837 Nathan Geraci Overland Park KS 11-07-2024 0 89 97140547 false INFORMATION TABLE 2 TheETFStore_13f.xml ABBVIE INC COM 00287Y109 375974 1904 SH SOLE 0 0 0 1904 ALPHABET INC CAP STK CL C 02079K107 205505 1229 SH SOLE 0 0 0 1229 ALTRIA GROUP INC COM 02209S103 390029 7642 SH SOLE 0 0 0 7642 AMAZON COM INC COM 023135106 434149 2330 SH SOLE 0 0 0 2330 AMGEN INC COM 031162100 322854 1002 SH SOLE 0 0 0 1002 AMPLIFY ETF TR AMPLIFY CYBERSEC 032108664 444950 6517 SH SOLE 0 0 0 6517 APPLE INC COM 037833100 435373 1869 SH SOLE 0 0 0 1869 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 297328 646 SH SOLE 0 0 0 646 BRISTOL-MYERS SQUIBB CO COM 110122108 221816 4287 SH SOLE 0 0 0 4287 COLGATE PALMOLIVE CO COM 194162103 929796 8957 SH SOLE 0 0 0 8957 EA SERIES TRUST ALPHA ARCH 1-3 02072L565 602901 5535 SH SOLE 0 0 0 5535 ENTREPRENEURSHARES SERIES TR ERSHARES PRIVATE 293828877 576494 35715 SH SOLE 0 0 0 35715 ETFS GOLD TR PHYSCL GOLD SHS 00326A104 616992 24552 SH SOLE 0 0 0 24552 EXCHANGE TRADED CONCEPTS TRU ROBO GLB ETF 301505707 215886 3783 SH SOLE 0 0 0 3783 EXXON MOBIL CORP COM 30231G102 337314 2878 SH SOLE 0 0 0 2878 GRANITESHARES GOLD TR SHS BEN INT 38748G101 3967333 152766 SH SOLE 0 0 0 152766 HORIZON TECHNOLOGY FIN CORP COM 44045A102 562462 52813 SH SOLE 0 0 0 52813 INVESCO ACTIVELY MANAGED EXC ULTRA SHRT DUR 46090A887 978471 19499 SH SOLE 0 0 0 19499 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 348712 4861 SH SOLE 0 0 0 4861 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB 46138J841 382670 18119 SH SOLE 0 0 0 18119 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 382315 18514 SH SOLE 0 0 0 18514 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 244681 12509 SH SOLE 0 0 0 12509 INVESCO QQQ TR UNIT SER 1 46090E103 1060278 2172 SH SOLE 0 0 0 2172 ISHARES GOLD TR ISHARES NEW 464285204 1204132 24228 SH SOLE 0 0 0 24228 ISHARES INC CORE MSCI EMKT 46434G103 358772 6249 SH SOLE 0 0 0 6249 ISHARES TR CORE MSCI EAFE 46432F842 363140 4653 SH SOLE 0 0 0 4653 ISHARES TR MSCI USA MIN VOL 46429B697 3170662 34724 SH SOLE 0 0 0 34724 ISHARES TR FLTG RATE NT ETF 46429B655 1956498 38333 SH SOLE 0 0 0 38333 ISHARES TR CORE S&P TTL STK 464287150 206406 1643 SH SOLE 0 0 0 1643 ISHARES TR 3 7 YR TREAS BD 464288661 2879562 24076 SH SOLE 0 0 0 24076 ISHARES TR 1 3 YR TREAS BD 464287457 414652 4987 SH SOLE 0 0 0 4987 ISHARES TR 7-10 YR TRSY BD 464287440 2120220 21608 SH SOLE 0 0 0 21608 ISHARES TR CORE S&P MCP ETF 464287507 5876252 94292 SH SOLE 0 0 0 94292 ISHARES TR CORE S&P SCP ETF 464287804 568777 4863 SH SOLE 0 0 0 4863 ISHARES TR CORE S&P500 ETF 464287200 18637845 32311 SH SOLE 0 0 0 32311 ISHARES TR CORE TOTAL USD 46434V613 529137 11230 SH SOLE 0 0 0 11230 ISHARES U S ETF TR BLACKROCK SH DUR 46431W507 507067 9896 SH SOLE 0 0 0 9896 J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF 46641Q837 405106 7984 SH SOLE 0 0 0 7984 JOHNSON & JOHNSON COM 478160104 237923 1468 SH SOLE 0 0 0 1468 MERCK & CO INC COM 58933Y105 268424 2364 SH SOLE 0 0 0 2364 MICROSOFT CORP COM 594918104 324123 753 SH SOLE 0 0 0 753 NEXTERA ENERGY INC COM 65339F101 226711 2682 SH SOLE 0 0 0 2682 NVIDIA CORPORATION COM 67066G104 451132 3715 SH SOLE 0 0 0 3715 OREILLY AUTOMOTIVE INC COM 67103H107 933948 811 SH SOLE 0 0 0 811 PACER FDS TR PACER US SMALL 69374H857 2319328 49857 SH SOLE 0 0 0 49857 PACER FDS TR US CASH COWS 100 69374H881 224145 3876 SH SOLE 0 0 0 3876 PEMBINA PIPELINE CORP COM 706327103 275896 6690 SH SOLE 0 0 0 6690 PFIZER INC COM 717081103 255146 8816 SH SOLE 0 0 0 8816 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 2340533 23245 SH SOLE 0 0 0 23245 REALTY INCOME CORP COM 756109104 310888 4902 SH SOLE 0 0 0 4902 REPUBLIC SVCS INC COM 760759100 352919 1757 SH SOLE 0 0 0 1757 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 639254 15546 SH SOLE 0 0 0 15546 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 3439814 50697 SH SOLE 0 0 0 50697 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 299600 5817 SH SOLE 0 0 0 5817 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 247951 2380 SH SOLE 0 0 0 2380 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 1091195 13577 SH SOLE 0 0 0 13577 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 3094720 65125 SH SOLE 0 0 0 65125 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 882844 10444 SH SOLE 0 0 0 10444 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 1190868 14332 SH SOLE 0 0 0 14332 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 252314 8647 SH SOLE 0 0 0 8647 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 2810088 57372 SH SOLE 0 0 0 57372 SCHWAB STRATEGIC TR INT-TRM U.S TRES 808524854 594121 11742 SH SOLE 0 0 0 11742 SPDR GOLD TR GOLD SHS 78463V107 312818 1287 SH SOLE 0 0 0 1287 SPDR SER TR PRTFLO S&P500 VL 78464A508 235726 4459 SH SOLE 0 0 0 4459 SPDR SER TR PRTFLO S&P500 GW 78464A409 252745 3047 SH SOLE 0 0 0 3047 SPDR SER TR PORTFOLIO S&P500 78464A854 1212615 17962 SH SOLE 0 0 0 17962 SPDR SER TR BLOOMBERG SHT TE 78468R408 289762 11253 SH SOLE 0 0 0 11253 SPDR SER TR PORTFOLIO S&P400 78464A847 332014 6072 SH SOLE 0 0 0 6072 STARBUCKS CORP COM 855244109 217036 2226 SH SOLE 0 0 0 2226 STIFEL FINL CORP COM 860630102 250901 2672 SH SOLE 0 0 0 2672 TARGET CORP COM 87612E106 229158 1470 SH SOLE 0 0 0 1470 UBS AG LONDON BRANCH ETRACS ALER MLP 90274D382 220014 9042 SH SOLE 0 0 0 9042 UMB FINL CORP COM 902788108 305660 2908 SH SOLE 0 0 0 2908 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 584128 1107 SH SOLE 0 0 0 1107 VANGUARD INDEX FDS LARGE CAP ETF 922908637 620127 2355 SH SOLE 0 0 0 2355 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1606388 5673 SH SOLE 0 0 0 5673 VANGUARD INDEX FDS MID CAP ETF 922908629 716001 2714 SH SOLE 0 0 0 2714 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 267225 2743 SH SOLE 0 0 0 2743 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 453114 9469 SH SOLE 0 0 0 9469 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 210011 4259 SH SOLE 0 0 0 4259 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 633408 10483 SH SOLE 0 0 0 10483 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 2312100 29112 SH SOLE 0 0 0 29112 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 388819 1963 SH SOLE 0 0 0 1963 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 6215359 117693 SH SOLE 0 0 0 117693 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 236743 1847 SH SOLE 0 0 0 1847 VERIZON COMMUNICATIONS INC COM 92343V104 329474 7336 SH SOLE 0 0 0 7336 WALMART INC COM 931142103 371168 4597 SH SOLE 0 0 0 4597 WISDOMTREE TR EM EX ST-OWNED 97717X578 1503181 45510 SH SOLE 0 0 0 45510 YUM BRANDS INC COM 988498101 238456 1707 SH SOLE 0 0 0 1707