424B3 1 d500688d424b3.htm 424B3 424B3

Filed pursuant to Rule 424(b)(3)

Registration Statement No. 333-268003

Prospectus Supplement No. 5

(To Prospectus dated April 25, 2023)

LIVEWIRE GROUP, INC.

 

LOGO

 

 

This prospectus supplement updates, amends and supplements the prospectus dated April 25, 2023 (the “Prospectus”), which forms a part of our Registration Statement on Form S-1 (Registration No. 333-268003). Capitalized terms used in this prospectus supplement and not otherwise defined herein have the meanings specified in the Prospectus.

This prospectus supplement is being filed to update, amend and supplement the information included in the Prospectus with the information contained in our Current Report on Form 8-K filed with the Securities and Exchange Commission (the “SEC”) on June 5, 2023, which is set forth below.

This prospectus supplement is not complete without the Prospectus. This prospectus supplement should be read in conjunction with the Prospectus, which is to be delivered with this prospectus supplement, and is qualified by reference thereto, except to the extent that the information in this prospectus supplement updates or supersedes the information contained in the Prospectus. Please keep this prospectus supplement with your Prospectus for future reference.

LiveWire Group, Inc.’s common stock and warrants are listed on the New York Stock Exchange under the symbols “LVWR” and “LVWR WS.” On June 2, 2023, the closing price of our common stock was $9.13 and the closing price of our warrants was $0.37.

We are an “emerging growth company” under federal securities laws and are subject to reduced public company reporting requirements. Investing in our securities involves certain risks. See “Risk Factors” beginning on page 7 of the Prospectus.

Neither the SEC nor any state securities commission has approved or disapproved of these securities or determined if the Prospectus or this prospectus supplement is truthful or complete. Any representation to the contrary is a criminal offense.

 

 

The date of this prospectus supplement is June 5, 2023.


 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 5, 2023

 

 

LiveWire Group, Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Delaware   001-41511   87-4730333

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification No.)

3700 West Juneau Avenue, Milwaukee, Wisconsin 53208

(Address of principal executive offices, including zip code)

(650) 447-8424

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

 

Trading

Symbol(s)

 

Name of exchange

on which registered

Common Stock, $0.0001 par value per share   LVWR   New York Stock Exchange
Warrants to purchase common stock   LVWR WS   New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company  ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

 

 

 


Item 5.02

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On June 5, 2023, LiveWire Group, Inc. (the “Company”) announced that the Board of Directors appointed Karim Donnez as the Company’s Chief Executive Officer, effective June 12, 2023. Mr. Donnez will succeed Jochen Zeitz, whose term as Chief Executive Officer will conclude June 11, 2023. Mr. Zeitz will remain as Chairman of the Board of Directors. .

Mr. Donnez, age 46, previously served as President, Marine Group of Bombardier Recreational Products Inc. (“BRP”), a Canadian manufacturer of snowmobiles, all-terrain vehicles, side by sides, motorcycles, and personal watercraft, since May 2022, Senior Vice President, Marine Group of BRP, from February 2020 to May 2022, and Senior Vice President, Strategy, Business Development and Transformation, from July 2015 to February 2020. Prior to joining BRP in 2015, Mr. Donnez held leadership positions at Rio Tinto, a multinational metals and mining company, from August 2018 to July 2015 most recently as General Manager, Refinery & Energy for Rio Tinto Kennecott. Mr. Donnez started his career at Accenture plc.

In connection with his appointment as Chief Executive Officer of the Company, the Compensation Committee approved the following compensation for Mr. Donnez: annual base salary of $600,000, target annual cash incentive of 100% of base salary (with the payout prorated for the portion of the year during which he served as Chief Executive Officer), and, commencing in 2024, a target long-term equity incentive of 300% of base salary. In connection with his hire, Mr. Donnez will receive an initial grant of restricted stock units, valued at $3,000,000, which vest in three equal installments on each of the first, second and third anniversaries of the grant date, so long as Mr. Donnez remains employed by the Company, subject to certain accelerated vesting provisions in the award agreement.

A copy of the related Press Release is filed as Exhibit 99.1 to this Current Report on Form 8-K.

 

Item 9.01

Financial Statements and Exhibits.

(d) Exhibits.

 

Exhibit
No.

  

Description

99.1    Press Release of LiveWire Group, Inc., dated June 5, 2023
104    Cover Page Interactive Data File (embedded within the Inline XBRL document)


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

               LiveWire Group, Inc.
Date: June 5, 2023      

/s/ Amanda Parker

      Amanda Parker
      Chief Legal Officer & Corporate Secretary


Exhibit 99.1

 

LOGO

FOR IMMEDIATE RELEASE

LiveWire Group, Inc. appoints Karim Donnez as CEO

MILWAUKEE, June 5, 2023 / PRNewswire/ — LiveWire Group, Inc. (“LiveWire”) (NYSE: LVWR), today announced the appointment of Karim Donnez as Chief Executive Officer (“CEO”), effective June 12, 2023. Donnez will succeed current CEO Jochen Zeitz who, having served as CEO for an agreed period, will remain as Chairman of LiveWire Group, Inc.

Jochen Zeitz, Chairman and CEO, LiveWire, and Chairman, President, and CEO of Harley-Davidson, said: “Having successfully stood-up LiveWire as a brand and listed the Company on the NYSE, I’m excited to pass the baton to Karim and to welcome him as LiveWire’s new CEO, following an extensive global search process. Karim is an entrepreneurial business leader with a demonstrable track record of driving transformational growth through both strategy development and implementation. The Board and I look forward to Karim realizing the potential of LiveWire, as we continue on the Company’s journey to lead the electrification of the sport.”

Donnez joins LiveWire from Bombardier Recreational Products Inc. (“BRP”) where he was most recently President of BRP’s Marine Group, having held various roles since joining the company in 2015, including SVP, Strategy, Business Development and Transformation.

Prior to joining BRP, Donnez held leadership positions at Rio Tinto, most recently as General Manager, Refinery & Energy for Rio Tinto Kennecott, where he oversaw business transformation initiatives as part of corporate global functions. Donnez started his career at Accenture.

Donnez holds an MSc in Engineering from Arts et Métiers ParisTech and an MBA from HEC Montréal.

About LiveWire

LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on over a decade of its learnings in the EV sector. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. www.livewire.com

### (HOG-OTHER)

Media Contact:

George Prassas

george.prassas@harley-davidson.com

+44 7752 080 383

Jenni Coats

jenni.coats@harley-davidson.com

+1 414 343 7902