0001890183-23-000002.txt : 20230119 0001890183-23-000002.hdr.sgml : 20230119 20230119133612 ACCESSION NUMBER: 0001890183-23-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230119 DATE AS OF CHANGE: 20230119 EFFECTIVENESS DATE: 20230119 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Holland Advisory Services, Inc. CENTRAL INDEX KEY: 0001890183 IRS NUMBER: 593889161 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-21515 FILM NUMBER: 23536900 BUSINESS ADDRESS: STREET 1: 700 WEST GRANADA BOULEVARD CITY: ORMOND BEACH STATE: FL ZIP: 32174 BUSINESS PHONE: 3866717526 MAIL ADDRESS: STREET 1: 700 WEST GRANADA BOULEVARD CITY: ORMOND BEACH STATE: FL ZIP: 32174 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true true 0001890183 XXXXXXXX 12-31-2022 12-31-2022 Holland Advisory Services, Inc.

700 WEST GRANADA BOULEVARD ORMOND BEACH FL 32174

13F HOLDINGS REPORT 028-21515 000136302 801-110617 N Kalon Hoard 386-671-7526 Kalon M Hoard Ormond Beach FL 01-19-2023 0 30 83936778 false INFORMATION TABLE 2 12-31-2022.xml AMGEN INC COM 031162100 349431 1330 SH SOLE 0 0 0 1330 APPLE INC COM 037833100 801118 6166 SH SOLE 0 0 0 6166 BOEING CO COM 097023105 200447 1052 SH SOLE 0 0 0 1052 BROWN & BROWN INC COM 115236101 467851 8212 SH SOLE 0 0 0 8212 CARNIVAL CORP COMMON STOCK 143658300 160079 19861 SH SOLE 0 0 0 19861 COMCAST CORP NEW CL A 20030N101 266499 7621 SH SOLE 0 0 0 7621 DISNEY WALT CO COM 254687106 201796 2323 SH SOLE 0 0 0 2323 HUBBELL INC COM 443510607 235320 1003 SH SOLE 0 0 0 1003 INVESCO QQQ TR UNIT SER 1 46090E103 258025 969 SH SOLE 0 0 0 969 ISHARES INC CORE MSCI EMKT 46434G103 6328939 135523 SH SOLE 0 0 0 135523 ISHARES TR S&P 500 GRWT ETF 464287309 234408 4007 SH SOLE 0 0 0 4007 ISHARES TR CORE MSCI EAFE 46432F842 8833875 143314 SH SOLE 0 0 0 143314 ISHARES TR CORE S&P SCP ETF 464287804 11583171 122392 SH SOLE 0 0 0 122392 ISHARES TR RUS 2000 GRW ETF 464287648 284573 1327 SH SOLE 0 0 0 1327 ISHARES TR RUS MDCP VAL ETF 464287473 428809 4071 SH SOLE 0 0 0 4071 ISHARES TR CORE S&P MCP ETF 464287507 19780401 81774 SH SOLE 0 0 0 81774 ISHARES TR S&P MC 400VL ETF 464287705 404253 4010 SH SOLE 0 0 0 4010 ISHARES TR RUS MD CP GR ETF 464287481 874023 10455 SH SOLE 0 0 0 10455 ISHARES TR CORE S&P500 ETF 464287200 18619954 48463 SH SOLE 0 0 0 48463 JOHNSON & JOHNSON COM 478160104 437085 2474 SH SOLE 0 0 0 2474 JPMORGAN CHASE & CO COM 46625H100 445358 3321 SH SOLE 0 0 0 3321 MCDONALDS CORP COM 580135101 545040 2068 SH SOLE 0 0 0 2068 MICROSOFT CORP COM 594918104 617874 2576 SH SOLE 0 0 0 2576 PROCTER AND GAMBLE CO COM 742718109 561665 3706 SH SOLE 0 0 0 3706 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 217854 6370 SH SOLE 0 0 0 6370 VANGUARD INDEX FDS SM CP VAL ETF 922908611 327472 2062 SH SOLE 0 0 0 2062 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1329775 6955 SH SOLE 0 0 0 6955 VANGUARD INDEX FDS VALUE ETF 922908744 501675 3574 SH SOLE 0 0 0 3574 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 8369715 107982 SH SOLE 0 0 0 107982 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 270293 1780 SH SOLE 0 0 0 1780