0001104659-24-092988.txt : 20240826 0001104659-24-092988.hdr.sgml : 20240826 20240826203942 ACCESSION NUMBER: 0001104659-24-092988 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20240822 FILED AS OF DATE: 20240826 DATE AS OF CHANGE: 20240826 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lowrey Maria Vilchez CENTRAL INDEX KEY: 0001943064 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 241242987 MAIL ADDRESS: STREET 1: C/O DIRECT DIGITAL HOLDINGS, INC. STREET 2: 1177 WEST LOOP SOUTH STE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] ORGANIZATION NAME: 07 Trade & Services IRS NUMBER: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 tm2422704-1_4seq1.xml OWNERSHIP DOCUMENT X0508 4 2024-08-22 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001943064 Lowrey Maria Vilchez C/O DIRECT DIGITAL HOLDINGS, INC. 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 0 1 0 0 Chief Growth Officer 0 Class A Common Stock 2024-08-22 4 M 0 3900 A 15490 D Restricted Stock Units 2024-08-22 4 M 0 3900 0 D Class A Common Stock, par value $0.001 per share 3900 3900 D Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. On August 22, 2022, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). /s/ Mark Walker, attorney-in-fact for Maria Vilchez Lowrey 2024-08-26