0001104659-24-070954.txt : 20240612 0001104659-24-070954.hdr.sgml : 20240612 20240612195502 ACCESSION NUMBER: 0001104659-24-070954 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20240610 FILED AS OF DATE: 20240612 DATE AS OF CHANGE: 20240612 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Pillai Anu CENTRAL INDEX KEY: 0001896798 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 241039745 MAIL ADDRESS: STREET 1: C/O DIRECT DIGITAL HOLDINGS, INC. STREET 2: 1233 WEST LOOP SUITE 1170 CITY: HOUSTON STATE: TX ZIP: 77027 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] ORGANIZATION NAME: 07 Trade & Services IRS NUMBER: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 tm2417141-4_4seq1.xml OWNERSHIP DOCUMENT X0508 4 2024-06-10 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001896798 Pillai Anu 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 0 1 0 0 Chief Technology Officer 0 Class A Common Stock 2024-06-10 4 M 0 6216 A 16651 D Restricted Stock Units 2024-06-10 4 M 0 6216 0 D Class A Common Stock, par value $0.001 per share 6216 6218 D Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. On June 10, 2022, the reporting person was granted 18,650 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units will vest on June 10, 2025. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). /s/ Mark Walker, Attorney-in-fact for Anu Pillai 2024-06-12