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NET SALES
 12 Months Ended
Dec. 31, 2023
Revenue from Contract with Customer [Abstract]  
NET SALES NET SALES
The Company distributes products in the U.S. and internationally through professional distributors in salons, directly to retailers for sale in their physical stores and e-commerce sites, and direct-to-consumer (“DTC”) through sales to third party e-commerce
customers and through its own Olaplex.com website. As such, the Company’s three business channels consist of professional, specialty retail and DTC as follows:
For the Year Ended
December 31, 2023December 31, 2022December 31, 2021
Net sales by Channel:
Professional$180,084 $300,472 $259,009 
Specialty retail135,079 235,310 175,799 
DTC143,137 168,492 163,557 
Total net sales$458,300 $704,274 $598,365 
Net sales by major geographic region is based on the shipping address on record for the customer purchasing the Company’s products. During the years ended December 31, 2023, 2022 and 2021, the Company’s net sales to consumers in the United States and International regions were as follows:
For the Year Ended
December 31, 2023December 31, 2022December 31, 2021
Net sales by Geography:
United States$207,677 $397,564 $344,656 
International250,623 306,710 253,709 
Total net sales$458,300 $704,274 $598,365 
U.S. net sales for the years ended December 31, 2023, 2022 and 2021 included approximately $11.5 million, $10.2 million, and $8.1 million, respectively, of net sales to customers with U.S. shipping addresses who the Company expects will ultimately sell such products in international jurisdictions. United Kingdom (“U.K”) net sales for the years ended December 31, 2023, 2022 and 2021 were 8%, 10% and 14% of total net sales, respectively. No other international country exceeded 10% of total net sales for the years ended December 31, 2023, 2022 and 2021. Despite our customers geographic location the majority of net sales are transacted in U.S. Dollars, the Company’s functional and reporting currency.