GOODWILL AND INTANGIBLE ASSETS - Schedule of Intangible Assets and Goodwill (Details) - USD ($) $ in Thousands	Jun. 30, 2023	Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 1,145,790	$ 1,143,922
Accumulated Amortization	(174,075)	(148,894)
Net Carrying Amount	971,715	995,028
Goodwill	168,300	168,300
Gross Carrying Amount	1,314,090	1,312,222
Net Carrying Amount	$ 1,140,015	$ 1,163,328
Brand name
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	25 years	25 years
Gross Carrying Amount	$ 952,000	$ 952,000
Accumulated Amortization	(132,438)	(113,394)
Net Carrying Amount	$ 819,562	$ 838,606
Product formulations
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	15 years	15 years
Gross Carrying Amount	$ 136,500	$ 136,000
Accumulated Amortization	(31,532)	(26,998)
Net Carrying Amount	$ 104,968	$ 109,002
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	20 years	20 years
Gross Carrying Amount	$ 53,000	$ 53,000
Accumulated Amortization	(9,216)	(7,892)
Net Carrying Amount	$ 43,784	$ 45,108
Software
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	3 years	3 years
Gross Carrying Amount	$ 4,290	$ 2,922
Accumulated Amortization	(889)	(610)
Net Carrying Amount	$ 3,401	$ 2,312