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Net sales (Tables)
12 Months Ended
Dec. 31, 2022
Disclosure of disaggregation of revenue from contracts with customers [abstract]  
Disclosure of Net Sales
Net sales by sales channels:
Year ended December 31,
(CHF in millions)202220212020
Wholesale777.0 448.8 264.8 
Direct-to-Consumer445.1 275.8 160.5 
Net sales1,222.1 724.6 425.3 

Net sales by product groups:
Year ended December 31,
(CHF in millions)202220212020
Shoes1,167.5 683.3 406.4 
Apparel47.3 36.3 15.8 
Accessories7.4 5.0 3.2 
Net sales1,222.1 724.6 425.3 
Net sales by geographic regions (based on location of customers):
Year ended December 31,
(CHF in millions)202220212020
Europe354.3 260.4 187.5 
thereof Switzerland51.5 55.1 51.8 
North America738.5 409.5 208.1 
Asia-Pacific80.2 42.7 23.0 
Rest of World49.1 12.0 6.7 
Net sales1,222.1 724.6 425.3