Exhibit 10.4

Iconic Sports Acquisition Corp.

190 Elgin Avenue
George Town, Grand Cayman
KY1-9008, Cayman Islands

October 21, 2021

Iconic Sports Management LLC
190 Elgin Avenue

George Town, Grand Cayman
KY1-9008, Cayman Islands

Ladies and Gentlemen:

This letter will confirm our agreement that, commencing on the effective date (the “Effective Date”) of the registration statement (the “Registration Statement”) for the initial public offering (the “IPO”) of the securities of Iconic Sports Acquisition Corp. (the “Company”) and continuing until the earlier of (i)the consummation by the Company of an initial business combination and (ii) the Company’s liquidation (in each case as described in the Registration Statement) (such earlier date hereinafter referred to as the “Termination Date”), Iconic Sports Management LLC (the “Sponsor”) shall take steps directly or indirectly to make available to the Company certain office space, secretarial and administrative services as may be required by the Company from time to time, situated at 16 Hanover Square, London, W1S 1HT, United Kingdom (or any successor location). In exchange therefore, the Company shall pay the Sponsor, or an affiliate thereof, as determined by the Sponsor, a sum of $50,000 per month on the Effective Date and continuing monthly thereafter until the Termination Date. The Sponsor hereby agrees that it does not have any right, title, interest or claim of any kind (a “Claim”) in or to any monies that may be set aside in a trust account (the “Trust Account”) that may be established upon the consummation of the IPO and hereby irrevocably waives any Claim it may have in the future as a result of, or arising out of, any negotiations, contracts or agreements with the Company and will not seek recourse against the Trust Account for any reason whatsoever.

This letter agreement constitutes the entire agreement and understanding of the parties hereto in respect of its subject matter and supersedes all prior understandings, agreements, or representations by or among the parties hereto, written or oral, to the extent they relate in any way to the subject matter hereof or the transactions contemplated hereby.

This letter agreement may not be amended, modified or waived as to any particular provision, except by a written instrument executed by the parties

hereto.

The parties may not assign this letter agreement and any of their rights, interests, or obligations hereunder without the consent of the other party.

This letter agreement shall be governed by, construed in accordance with, and interpreted pursuant to the laws of the State of New York, without giving effect to its choice of laws principles that will apply the laws of another jurisdiction.

This letter agreement may be executed in one or more counterparts, each of which shall for all purposes be deemed to be an original but all of which together shall constitute one and the same agreement. Only one such counterpart signed by the party against whom enforceability is sought needs to be produced to evidence the existence of this letter agreement.

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Very truly yours,
ICONIC SPORTS ACQUISITION CORP.
By:	/s/ Fausto Zanetton
Name:	Fausto Zanetton
Title:	Chief Financial Officer and Co-Chief Executive Officer

AGREED TO AND ACCEPTED BY:
ICONIC SPORTS MANAGEMENT LLC
By:	/s/ Fausto Zanetton
Name:	Fausto Zanetton
Title:	Chief Financial Officer and Chief Executive Officer

[Signature Pages to Administrative Services Agreement]