REVENUE (Tables)

9 Months Ended

Sep. 30, 2021

Revenue from Contract with Customer [Abstract]

Schedule of Disaggregation of Revenue

The following table disaggregates revenue by product category, geography, and sales channel for the periods indicated (in thousands):

	Three Months Ended September 30,				Nine Months Ended September 30,
Revenue by product category	2021		2020		2021		2020
Grills	$	108,799	$	104,350	$	443,495	$	298,944
Consumables	28,029		31,773		110,067		87,788
Accessories	25,190		8,948		57,051		25,312
Total revenue	$	162,018	$	145,071	$	610,613	$	412,044

	Three Months Ended September 30,				Nine Months Ended September 30,
Revenue by geography	2021		2020		2021		2020
North America	$	151,862	$	140,766	$	581,805	$	399,845
Rest of world	10,156		4,305		28,808		12,199
Total revenue	$	162,018	$	145,071	$	610,613	$	412,044

	Three Months Ended September 30,				Nine Months Ended September 30,
Revenue by sales channel	2021		2020		2021		2020
Retail	$	138,376	$	140,174	$	564,133	$	386,078
Direct to consumer	23,642		4,897		46,480		25,966
Total revenue	$	162,018	$	145,071	$	610,613	$	412,044