425 1 d201858d425.htm 425 425

Filed by Khosla Ventures Acquisition Co II.

Pursuant to Rule 425 under the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

of the Securities Exchange Act of 1934

Subject Company: Khosla Ventures Acquisition Co. II

Commission File No. 001-40246


What Nextdoor’s Success Can Teach Entrepreneurs About How to Grow When the Odds Are Stacked Against You

The social network Nextdoor has seen dramatic success in the past year. Here are four lessons entrepreneurs can learn from the work it’s done.

 

LOGO  

John Boitnott

 

ENTREPRENEUR LEADERSHIP NETWORK VIP

 

Journalist, Digital Media Consultant and Investor

July 7, 2021

Opinions expressed by Entrepreneur contributors are their own.

The ongoing health crisis has not been hard on Nextdoor from a business standpoint. The local community social network reported big increases in user numbers and engagement this past year. Folks used the platform to do things like help neighbors or connect with law enforcement and other public agencies.

The rise of Nextdoor is one of many stories that mark a shifting landscape in online social networking. Everyone wants effective ways to stay connected to the outside world without leaving the safety of their own homes if they don’t have to. Apps like Clubhouse let us listen to and participate in live conversations started by influential people, while Zoom business meetings and happy hours keep us connected personally and professionally.


A neighborhood social network

Nextdoor came in.

The local community app helps people build connection within neighborhoods. This became particularly valuable as people were relegated largely to one place.

Nextdoor’s success, however, wasn’t just about the need for the service. In fact, the platform could have tanked as few people left their homes. Nextdoor’s rise to greater success amid a crisis can teach important entrepreneurial lessons about how to grow when the odds are stacked against you.

1. Create community

It may seem counterintuitive, but neighborhood communities became more important than ever as people couldn’t actually physically go out in their neighborhoods as much. This is why Nextdoor saw a surge in popularity. From helping garner support for local businesses struggling to survive, to providing first-hand advice on which neighborhood dentist to see when yours had yet to re-open, Nextdoor helped people stay connected to their world.

Community lies at the core of Nextdoor’s mission, and although this might not be the case for every company, its success has made it clear that community can play a huge role in business success.

How can that apply to your company if you’re not in a community-oriented business? You can create community within your customer base. For instance, if you own a printing company you can print a magazine with creative submissions from customers and distribute it. You can even incentivize submissions by giving free or discounted products to those who participate. That spreads brand awareness while making people feel like they’re part of something larger.

2. Be patient

To build any great company takes a significant amount of time, resources and creativity. In the social networking space, things appear to move very quickly, but this is just an illusion. Believe it or not, Nextdoor has been trying to make its mission a reality for almost 15 years. The company was founded back in around 2008, but the app was launched in 2011. Only in the last year or so has it truly become a household name.

You can draw a very important lesson from this trajectory and the surprisingly positive impact the never know what will happen in the world or how it will create increased demand for your product, whatever it might be.


3. Find your power users and create new ones

In any business, finding those who love your product is a sure way to gain traction. Nextdoor takes this to the next level by identifying its frequent users (also known as Nextdoor Leads) and giving them extra capabilities and privileges within the platform.

This small group of individuals who use Nextdoor an outsized amount can be equated to neighborhood influencers — they drive a significant engagement and content, and they are trusted to enforce the values of the platform. For instance, Leads can have a message removed if they believe it violates community guidelines. They can also set neighborhood boundaries and verify members, so they have a great deal of control over what their community looks like and how it operates.

By rewarding engagement with influence, Nextdoor users enjoy an environment where they are motivated to participate. Those who do not have lead privileges become more active in order to earn them, and once they do, engagement improves even further because they feel their voices are actually relevant.

4. Take a stance on important matters

Arguably the most significant lesson we can learn from Nextdoor is that making your voice heard and actively listening to the voices of your customers is crucial for success. This is important to do not just with words and social media posts, but with company policy too.

A helpful example of this can be seen in Nextdoor’s commitment to standing in solidarity with Black neighbors. Nextdoor has shown an unwavering commitment to its core value of community, whether it be by promoting anti-racism on its platform or taking an active effort to provide support for its users as the health crisis subsides in many areas.

Whether or not you agree with Nextdoor’s stances is besides the point. What does matter is that you’re sharing your business’s values, whatever they might be. Taking a stand for things that matter goes far beyond simply standing up for what’s right — around 64 percent of consumers make purchases based on their beliefs, and about half will boycott a product or brand if they believe it’s on the wrong side of a social, political or personal issue.


Forward-Looking Statements

This communication contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed transaction between Nextdoor, Inc. (“Nextdoor”) and Kholsa Ventures Acquisition Co. II (“KVSB”). These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication. You should carefully consider the risks and uncertainties described in the “Risk Factors” section of KVSB’s Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, the registration statement on Form S-4 and other documents filed by KVSB from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Nextdoor and KVSB assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Neither Nextdoor nor KVSB gives any assurance that either Nextdoor or KVSB will achieve its expectations.

Additional Information and Where to Find It / Non-Solicitation

In connection with the proposed transaction, SPAC intends to file a proxy statement with the U.S. Securities and Exchange Commission (“SEC”). The proxy statement will be sent to the stockholders of SPAC. SPAC and Target also will file other documents regarding the proposed transaction with the SEC. Before making any voting decision, investors and security holders of SPAC are urged to read the proxy statement and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transaction as they become available because they will contain important information about the proposed transaction. Investors and security holders will be able to obtain free copies of the proxy statement and all other relevant documents filed or that will be filed with the SEC by SPAC and Target through the website maintained by the SEC at www.sec.gov.

Participants in Solicitation

SPAC and Target and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from SPAC’s stockholders in connection with the proposed transaction. Information about SPAC’s directors and executive officers and their ownership of SPAC’s securities is set forth in SPAC’s filings with the SEC. To the extent that holdings of SPAC’s securities have changed since the amounts printed in SPAC’s Registration Statement on Form S-1, such changes have been or will be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. A list of the names of such directors and executive officers and information regarding their interests in the business combination will be contained in the proxy statement/prospectus when available. You may obtain free copies of these documents as described in the preceding paragraph.


No Offer or Solicitation

These communications do not constitute an offer to sell or the solicitation of an offer to buy any securities, or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act, or an exemption therefrom.