Summary of significant accounting policies - Schedule of Estimated Useful of The Company Intangible Assets (Details)	12 Months Ended
	Dec. 31, 2022
Customer relationships | Minimum
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	3 years 9 months
Customer relationships | Maximum
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	4 years
Brand name
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	2 years
Database
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	2 years 9 months
User panel
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	3 years
Developed technology | Minimum
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	2 years
Developed technology | Maximum
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	4 years