0001213900-24-014539.txt : 20240215 0001213900-24-014539.hdr.sgml : 20240215 20240215155947 ACCESSION NUMBER: 0001213900-24-014539 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240215 DATE AS OF CHANGE: 20240215 EFFECTIVENESS DATE: 20240215 FILER: COMPANY DATA: COMPANY CONFORMED NAME: LifePro Asset Management CENTRAL INDEX KEY: 0001838533 ORGANIZATION NAME: IRS NUMBER: 813712834 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20424 FILM NUMBER: 24643671 BUSINESS ADDRESS: STREET 1: 11512 EL CAMINO REAL STREET 2: SUITE 100 CITY: SAN DIEGO STATE: CA ZIP: 92130 BUSINESS PHONE: 888 543-3776 MAIL ADDRESS: STREET 1: 11512 EL CAMINO REAL STREET 2: SUITE 100 CITY: SAN DIEGO STATE: CA ZIP: 92130 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001838533 XXXXXXXX 12-31-2023 12-31-2023 false LifePro Asset Management

11512 El Camino Real Suite 100 San Diego CA 92130

13F HOLDINGS REPORT 028-20424 000285252 801-118422 N Scott Raider 888-543-3776 /s/ Scott Raider San Diego CA 02-15-2024 0 105 129251168 INFORMATION TABLE 2 infotable.xml ADVISORSHARES TR PURE US CANNABIS 00768Y453 3184131 454227 SH SOLE 0 0 454227 AGNC INVT CORP COM 00123Q104 2227606 227075 SH SOLE 0 0 227075 ALLY FINL INC COM 02005N100 3595122 102953 SH SOLE 0 0 102953 ALPHABET INC CAP STK CL A 02079K305 363334 2601 SH SOLE 0 0 2601 AMAZON COM INC COM 023135106 546224 3595 SH SOLE 0 0 3595 ANNALY CAPITAL MANAGEMENT IN COM NEW 035710839 2211373 114165 SH SOLE 0 0 114165 APPLE INC COM 037833100 1914402 9943 SH SOLE 0 0 9943 APPLIED MATLS INC COM 038222105 209966 1296 SH SOLE 0 0 1296 AUTOMATIC DATA PROCESSING IN COM 053015103 647424 2779 SH SOLE 0 0 2779 BANK AMERICA CORP COM 060505104 1375992 40867 SH SOLE 0 0 40867 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 286398 803 SH SOLE 0 0 803 BROADRIDGE FINL SOLUTIONS IN COM 11133T103 419730 2040 SH SOLE 0 0 2040 CANADIAN NAT RES LTD COM 136385101 5582763 85207 SH SOLE 0 0 85207 CENOVUS ENERGY INC COM 15135U109 2248882 135068 SH SOLE 0 0 135068 CHEVRON CORP NEW COM 166764100 1353797 9076 SH SOLE 0 0 9076 CITIZENS FINL GROUP INC COM 174610105 4000429 120713 SH SOLE 0 0 120713 COSTCO WHSL CORP NEW COM 22160K105 1025764 1554 SH SOLE 0 0 1554 DEVON ENERGY CORP NEW COM 25179M103 722536 15950 SH SOLE 0 0 15950 DIAMOND OFFSHORE DRILLING IN COM 25271C201 2810431 216187 SH SOLE 0 0 216187 DIAMONDBACK ENERGY INC COM 25278X109 3203359 20656 SH SOLE 0 0 20656 DIMENSIONAL ETF TRUST GLOBAL SUSTAINA 25434V674 311783 6007 SH SOLE 0 0 6007 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 274479 8255 SH SOLE 0 0 8255 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 2677146 91589 SH SOLE 0 0 91589 DIMENSIONAL ETF TRUST US SUSTAINABILTY 25434V716 227467 7307 SH SOLE 0 0 7307 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 2285150 93577 SH SOLE 0 0 93577 DIREXION SHS ETF TR DAILY SM CP BEAR 25460E232 1405 1000 SH Call SOLE 0 0 1000 DIREXION SHS ETF TR DAILY SM CP BEAR 25460E232 227530 11405 SH SOLE 0 0 11405 ELI LILLY & CO COM 532457108 797032 1367 SH SOLE 0 0 1367 EMERSON ELEC CO COM 291011104 234037 2405 SH SOLE 0 0 2405 EOG RES INC COM 26875P101 1478977 12228 SH SOLE 0 0 12228 EXXON MOBIL CORP COM 30231G102 1402056 14023 SH SOLE 0 0 14023 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 402601 5030 SH SOLE 0 0 5030 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 507709 9826 SH SOLE 0 0 9826 GOLDMAN SACHS GROUP INC COM 38141G104 707116 1833 SH SOLE 0 0 1833 INGERSOLL RAND INC COM 45687V106 968843 12527 SH SOLE 0 0 12527 INTEL CORP COM 458140100 483738 9627 SH SOLE 0 0 9627 INVESCO EXCH TRADED FD TR II GLOBAL EX US HGH 46138E669 1097864 56214 SH SOLE 0 0 56214 INVESCO EXCH TRADED FD TR II S&P INTL QULTY 46138E214 203752 7127 SH SOLE 0 0 7127 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 5771486 272497 SH SOLE 0 0 272497 ISHARES TR 20 YR TR BD ETF 464287432 1585721 16037 SH SOLE 0 0 16037 ISHARES TR CORE MSCI EAFE 46432F842 360554 5125 SH SOLE 0 0 5125 ISHARES TR CORE S&P SCP ETF 464287804 318703 2944 SH SOLE 0 0 2944 ISHARES TR CORE US AGGBD ET 464287226 981483 9889 SH SOLE 0 0 9889 ISHARES TR IBOXX HI YD ETF 464288513 1728793 22339 SH SOLE 0 0 22339 ISHARES TR ISHS 5-10YR INVT 464288638 266240 5120 SH SOLE 0 0 5120 ISHARES TR MSCI EMG MKT ETF 464287234 209557 5212 SH SOLE 0 0 5212 ISHARES TR NATIONAL MUN ETF 464288414 2809073 25912 SH SOLE 0 0 25912 ISHARES TR PFD AND INCM SEC 464288687 597768 19165 SH SOLE 0 0 19165 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 306019 5566 SH SOLE 0 0 5566 JOHNSON & JOHNSON COM 478160104 578011 3688 SH SOLE 0 0 3688 JPMORGAN CHASE & CO COM 46625H100 1047745 6160 SH SOLE 0 0 6160 KEYCORP COM 493267108 4074883 282978 SH SOLE 0 0 282978 KINROSS GOLD CORP COM 496902404 131079 21666 SH SOLE 0 0 21666 KRANESHARES TR CSI CHI INTERNET 500767306 231957 8591 SH SOLE 0 0 8591 LULULEMON ATHLETICA INC COM 550021109 728588 1425 SH SOLE 0 0 1425 MEDTRONIC PLC SHS G5960L103 251692 3055 SH SOLE 0 0 3055 META PLATFORMS INC CL A 30303M102 510552 1442 SH SOLE 0 0 1442 MICRON TECHNOLOGY INC COM 595112103 2297059 26917 SH SOLE 0 0 26917 MICROSOFT CORP COM 594918104 464090 1234 SH SOLE 0 0 1234 MONGODB INC CL A 60937P106 1687324 4127 SH SOLE 0 0 4127 NIKOLA CORP COM 654110105 30622 35005 SH SOLE 0 0 35005 NORTHERN LTS FD TR IV MAIN SECTR ROTN 66538H591 928905 19955 SH SOLE 0 0 19955 NVIDIA CORPORATION COM 67066G104 375936 759 SH SOLE 0 0 759 OCCIDENTAL PETE CORP COM 674599105 623 1500 SH Call SOLE 0 0 1500 OCCIDENTAL PETE CORP COM 674599105 4022171 67362 SH SOLE 0 0 67362 ORACLE CORP COM 68389X105 3525 1000 SH Call SOLE 0 0 1000 ORACLE CORP COM 68389X105 574583 5450 SH SOLE 0 0 5450 PDD HOLDINGS INC SPONSORED ADS 722304102 801047 5475 SH SOLE 0 0 5475 PEPSICO INC COM 713448108 570182 3357 SH SOLE 0 0 3357 PIMCO ETF TR SR LN ACTIVE ETF 72201R627 3958429 78416 SH SOLE 0 0 78416 PIONEER NAT RES CO COM 723787107 449769 2000 SH SOLE 0 0 2000 PROCTER AND GAMBLE CO COM 742718109 345017 2354 SH SOLE 0 0 2354 SCHLUMBERGER LTD COM STK 806857108 4006593 76991 SH SOLE 0 0 76991 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 314953 4137 SH SOLE 0 0 4137 SELECT SECTOR SPDR TR ENERGY 81369Y506 960735 11459 SH SOLE 0 0 11459 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 422586 11239 SH SOLE 0 0 11239 SELECT SECTOR SPDR TR INDL 81369Y704 354081 3106 SH SOLE 0 0 3106 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 375918 1953 SH SOLE 0 0 1953 SPDR S&P 500 ETF TR TR UNIT 78462F103 385 2000 SH Put SOLE 0 0 2000 SPDR S&P 500 ETF TR TR UNIT 78462F103 228624 481 SH SOLE 0 0 481 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 3645714 39892 SH SOLE 0 0 39892 SPDR SER TR NUVEEN BLOOMBERG 78464A284 425040 16800 SH SOLE 0 0 16800 SPDR SER TR PORTFOLIO INTRMD 78464A375 386508 11773 SH SOLE 0 0 11773 SPDR SER TR S&P BIOTECH 78464A870 476096 5332 SH SOLE 0 0 5332 SPDR SER TR S&P HOMEBUILD 78464A888 230855 2413 SH SOLE 0 0 2413 SSGA ACTIVE ETF TR BLACKSTONE SENR 78467V608 1289352 30750 SH SOLE 0 0 30750 TESLA INC COM 88160R101 219905 885 SH SOLE 0 0 885 TIDEWATER INC NEW COM 88642R109 5228552 72508 SH SOLE 0 0 72508 VANECK ETF TRUST HIGH YLD MUNIETF 92189H409 416293 8063 SH SOLE 0 0 8063 VANGUARD BD INDEX FDS INTERMED TERM 921937819 420625 5507 SH SOLE 0 0 5507 VANGUARD INDEX FDS GROWTH ETF 922908736 1631809 5249 SH SOLE 0 0 5249 VANGUARD INDEX FDS SMALL CP ETF 922908751 399385 1872 SH SOLE 0 0 1872 VANGUARD INDEX FDS TOTAL STK MKT 922908769 450481 1899 SH SOLE 0 0 1899 VANGUARD INDEX FDS VALUE ETF 922908744 2707989 18114 SH SOLE 0 0 18114 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 513665 10062 SH SOLE 0 0 10062 VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 92206C771 338057 7292 SH SOLE 0 0 7292 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 1041710 13464 SH SOLE 0 0 13464 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 873217 18230 SH SOLE 0 0 18230 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 649906 5822 SH SOLE 0 0 5822 VANGUARD WORLD FDS INF TECH ETF 92204A702 235708 487 SH SOLE 0 0 487 VERIZON COMMUNICATIONS INC COM 92343V104 1212677 32166 SH SOLE 0 0 32166 WEATHERFORD INTL PLC ORD SHS G48833118 3107179 31761 SH SOLE 0 0 31761 ZACKS TRUST EARNGS CONSTANT 98888G105 1272201 48706 SH SOLE 0 0 48706 ZACKS TRUST SMALL/MID CAP 98888G204 484863 16973 SH SOLE 0 0 16973 ZIONS BANCORPORATION N A COM 989701107 3711972 84613 SH SOLE 0 0 84613