Filed by ION Acquisition Corp 2 Ltd. pursuant to

Rule 425 under the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

under the Securities Exchange Act of 1934

Subject Company: ION Acquisition Corp 2 Ltd.

Commission File No.: 001-40048

The following is an excerpt from a presentation given by Innovid, Inc. Chief Executive Officer Zvika Netter to potential investors on August 15, 2021.  The excerpt includes only the certain portion of the presentation delivered by Mr. Netter. 

AUG 15, 2021

AGENDA CTV What is it? CTV Why is it Growing so fast ? CTV What s Next ? CTV Which Public Stocks ?

- REED HASTINGS, Netflix

T V I S Y O U T U B E S B I GG E S T O PP O R T U N I T Y , AND OUR FASTEST GROWING VIEWING DEVICE. - NEAL MOHAN, Google

Broadcast TV delivered over the Air for 80 years 3 6

3 7 Broadcast TV delivered over the Air/Cable/Sat

Connected TV delivered over the Internet 3 7

Connected TV delivered by Innovid Personalized, Engaging & Measured Engaging Personalized M eas u r e a b le 3 8

C T V Source: Dentsu, eMarketer Note: $200bn estimate includes 2021 traditional TV ad spend of $169bn and assumes 2021 global CTV ad spend is ~2x US ad spend of $13bn 15

A Global ~$200 Billion Market In Transition T oday Explosive adoption of streaming devices and platforms by consumers Ad - supported CTV content is the fastest growing type of media Advertisers shifting dollars from Linear TV to CTV to engage these growing audiences TV Advertising Spend M i d - T e r m Long Term $ 2 0 5 CT V Linear TV CTV Ad Spend Growth: 20% - 65% CAGR

CTV Ad - Delivery 36 CTV Addressable and Interactivity Advanced M e as u r e m e n t Innovid CTV - The Future of TV Advertising is NOW

INNOVID Provides Critical CTV Infrastructure for TV Advertisers Ad Delivery Inf r a s t r u ct ure D S P SSP P u b l i s h e rs D e v i c e s Programmatic D irect b u y Cr ea t i ve D e li v e r y Measurement TV ADVERTISER CT V 39

A Once in a Generation Opportunity Multiple compounding industry dynamics driving a massive market shift $200+ Billion of Global Linear TV Ad Dollars Moving to CTV 1 Advertisers Consolidating Tech Vendors Globally Strategic Shift to Independent Tech Platforms

The Rise of Independent CTV Platforms Stocks to watch S S P Ad Delivery I n f r a s t ru ct u r e DEVICES PUBLISHERS D S P CTV I N D E P E N D E NT S Tech + Media T e ch on l y Tech + Media Tech + Media T e ch + M e d i a

49