Chief Compliance Officer

0001830954-24-000001.txt : 20240111 0001830954-24-000001.hdr.sgml : 20240111 20240111082551 ACCESSION NUMBER: 0001830954-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240111 DATE AS OF CHANGE: 20240111 EFFECTIVENESS DATE: 20240111 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Source Financial Advisors LLC CENTRAL INDEX KEY: 0001830954 ORGANIZATION NAME: IRS NUMBER: 460645140 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20977 FILM NUMBER: 24528029 BUSINESS ADDRESS: STREET 1: 545 FIFTH AVENUE STREET 2: SUITE 1100 CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 2122730406 MAIL ADDRESS: STREET 1: 545 FIFTH AVENUE STREET 2: SUITE 1100 CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001830954 XXXXXXXX 12-31-2023 12-31-2023 Source Financial Advisors LLC

545 FIFTH AVENUE SUITE 1100 NEW YORK NY 10017

13F HOLDINGS REPORT 028-20977 N Megan Benner Chief Compliance Officer 212-273-0409 Megan Benner New York NY 01-10-2024 0 167 322232858 false INFORMATION TABLE 2 source-13F2023q4.xml AAON INC COM 000360206 631219 8545 SH SOLE 0 0 8545 ABBVIE INC COM 00287Y109 59508 384 SH OTR 0 384 0 ABBVIE INC COM 00287Y109 444734 2870 SH SOLE 0 0 2869 ADOBE INC COM 00724F101 31023 52 SH OTR 0 52 0 ADOBE INC COM 00724F101 206424 346 SH SOLE 0 0 346 AFFIRM HLDGS INC COM CL A 00827B106 778132 15835 SH SOLE 0 0 15835 ALPHABET INC CAP STK CL A 02079K305 315280 2257 SH OTR 0 2257 0 ALPHABET INC CAP STK CL A 02079K305 553591 3963 SH SOLE 0 0 3963 ALPHABET INC CAP STK CL C 02079K107 217032 1540 SH OTR 0 1540 0 ALPHABET INC CAP STK CL C 02079K107 1039556 7376 SH SOLE 0 0 7376 AMAZON.COM INC COM 023135106 438347 2885 SH OTR 0 2885 0 AMAZON.COM INC COM 023135106 1617401 10645 SH SOLE 0 0 10645 AMPLITUDE INC COM CL A 03213A104 1566659 123165 SH SOLE 0 0 123165 APPLE INC COM 037833100 435503 2262 SH OTR 0 2262 0 APPLE INC COM 037833100 3839627 19943 SH SOLE 0 0 19943 ASANA INC CL A 04342Y104 1645106 86539 SH SOLE 0 0 86539 AVAGO TECHNOLOGIES LTD COM 11135F101 18976 17 SH OTR 0 17 0 AVAGO TECHNOLOGIES LTD COM 11135F101 804152 720 SH SOLE 0 0 720 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 157644 442 SH OTR 0 442 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 410516 1151 SH SOLE 0 0 1151 BERKSHIRE HATHAWAY INC DEL CL A 084670108 542625 1 SH SOLE 0 0 1 CATERPILLAR INC COM 149123101 72735 246 SH OTR 0 246 0 CATERPILLAR INC COM 149123101 544074 1840 SH SOLE 0 0 1840 CBS CORP CL B 92556H206 1745 118 SH OTR 0 118 0 CBS CORP CL B 92556H206 415637 28103 SH SOLE 0 0 28102 CHEVRON CORP NEW COM 166764100 102324 686 SH OTR 0 686 0 CHEVRON CORP NEW COM 166764100 202858 1360 SH SOLE 0 0 1360 CISCO SYS INC COM 17275R102 39810 788 SH OTR 0 788 0 CISCO SYS INC COM 17275R102 161979 3206 SH SOLE 0 0 3206 COCA COLA CO COM 191216100 101183 1717 SH OTR 0 1717 0 COCA COLA CO COM 191216100 217263 3687 SH SOLE 0 0 3686 COINBASE GLOBAL INC COM CL A 19260Q107 278272 1600 SH SOLE 0 0 1600 COMCAST CORP NEW CL A 20030N101 64284 1466 SH OTR 0 1466 0 COMCAST CORP NEW CL A 20030N101 224178 5112 SH SOLE 0 0 5112 CONFLUENT INC CLASS A COM 20717M103 8797322 375954 SH SOLE 0 0 375953 COSTCO WHSL CORP NEW COM 22160K105 60067 91 SH OTR 0 91 0 COSTCO WHSL CORP NEW COM 22160K105 177562 269 SH SOLE 0 0 269 DISNEY WALT CO COM 254687106 41714 462 SH OTR 0 462 0 DISNEY WALT CO COM 254687106 379940 4208 SH SOLE 0 0 4207 ELASTIC N V ORD SHS N14506104 8128195 72122 SH SOLE 0 0 72122 EOG RES INC COM 26875P101 14514 120 SH OTR 0 120 0 EOG RES INC COM 26875P101 279636 2312 SH SOLE 0 0 2311 EXXON MOBIL CORP COM 30231G102 89682 897 SH OTR 0 897 0 EXXON MOBIL CORP COM 30231G102 208755 2088 SH SOLE 0 0 2087 FRANKLIN TEMPLETON ETF TR FTSE JAPAN ETF 35473P744 264440 9448 SH SOLE 0 0 9447 GOLDMAN SACHS ETF TR ACTIVEBETA US LG 381430503 7169820 76429 SH SOLE 0 0 76429 HOME DEPOT INC COM 437076102 131689 380 SH OTR 0 380 0 HOME DEPOT INC COM 437076102 409441 1181 SH SOLE 0 0 1181 I SHARES U S ETF TR BLACKROCK SHORT 46431W838 4276390 85545 SH SOLE 0 0 85544 INTUIT COM 461202103 24376 39 SH OTR 0 39 0 INTUIT COM 461202103 208900 334 SH SOLE 0 0 334 INVESCO DB COMMDY INDX TRCK UNIT 46138B103 234742 10651 SH SOLE 0 0 10650 INVESCO EXCH TRADED FD TR II S&P SMLCP INDL 46138E123 356946 3078 SH SOLE 0 0 3078 INVESCO QQQ TR UNIT SER 1 46090E103 76990 188 SH OTR 0 188 0 INVESCO QQQ TR UNIT SER 1 46090E103 3072162 7502 SH SOLE 0 0 7501 ISHARES INC CORE MSCI EMKT 46434G103 1194708 23620 SH SOLE 0 0 23620 ISHARES TR AGGRES ALLOC ETF 464289859 356424 5162 SH SOLE 0 0 5161 ISHARES TR CRE U S REIT ETF 464288521 1187137 21867 SH SOLE 0 0 21866 ISHARES TR CORE S&P SCP ETF 464287804 599498 5538 SH SOLE 0 0 5538 ISHARES TR MSCI EMRG CHN 46434G764 303981 5486 SH SOLE 0 0 5486 ISHARES TR 0-3 MNTH TREASRY 46436E718 233398 2328 SH SOLE 0 0 2327 ISHARES TR EAFE VALUE ETF 464288877 1553235 29813 SH SOLE 0 0 29812 ISHARES TR US TREAS BD ETF 46429B267 9070822 393699 SH SOLE 0 0 393698 ISHARES TR CORE S&P TTL STK 464287150 6855975 65152 SH SOLE 0 0 65152 ISHARES TR CORE MSCI TOTAL 46432F834 6699543 103181 SH SOLE 0 0 103181 ISHARES TR CORE MSCI EAFE 46432F842 3096593 44017 SH SOLE 0 0 44016 ISHARES TR U.S. MED DVC ETF 464288810 351805 6519 SH SOLE 0 0 6518 ISHARES TR ISHS 1-5YR INVS 464288646 3826429 74626 SH SOLE 0 0 74625 ISHARES TR 10+ YR INVST GRD 464289511 1740425 33031 SH SOLE 0 0 33031 ISHARES TR U.S. TECH ETF 464287721 1393057 11349 SH SOLE 0 0 11348 ISHARES TR U.S. FIN SVC ETF 464287770 1463009 8164 SH SOLE 0 0 8163 ISHARES TR CORE S&P500 ETF 464287200 20990463 43947 SH SOLE 0 0 43947 ISHARES TR 0-5YR HI YL CP 46434V407 1239662 29362 SH SOLE 0 0 29361 ISHARES TR 10-20 YR TRS ETF 464288653 1058363 9776 SH SOLE 0 0 9776 ISHARES TR IBOXX INV CP ETF 464287242 341951 3090 SH SOLE 0 0 3090 ISHARES TR CORE US AGGBD ET 464287226 3874784 39041 SH SOLE 0 0 39040 ISHARES TR 20 YR TR BD ETF 464287432 302251 3057 SH SOLE 0 0 3056 ISHARES TR CORE S&P MCP ETF 464287507 844362 3047 SH SOLE 0 0 3046 ISHARES TR RUS 1000 ETF 464287622 962431 3670 SH SOLE 0 0 3669 J P MORGAN EXCHANGE TRADED F BETABUILDERS CDA 46641Q225 700441 10924 SH SOLE 0 0 10923 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 2310312 42021 SH SOLE 0 0 42020 J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 46654Q203 1647235 32991 SH SOLE 0 0 32990 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 3290434 65416 SH SOLE 0 0 65416 JOHNSON & JOHNSON COM 478160104 118652 757 SH OTR 0 757 0 JOHNSON & JOHNSON COM 478160104 276803 1766 SH SOLE 0 0 1766 JPMORGAN CHASE & CO COM 46625H100 156492 920 SH OTR 0 920 0 JPMORGAN CHASE & CO COM 46625H100 4490882 26401 SH SOLE 0 0 26401 KINDER MORGAN INC DEL COM 49456B101 9349 530 SH OTR 0 530 0 KINDER MORGAN INC DEL COM 49456B101 173403 9830 SH SOLE 0 0 9830 LATTICE STRATEGIES TR HARTFORD DISCIPL 518416870 587705 12646 SH SOLE 0 0 12646 LILLY ELI & CO COM 532457108 152725 262 SH OTR 0 262 0 LILLY ELI & CO COM 532457108 258234 443 SH SOLE 0 0 443 MARKETAXESS HLDGS INC COM 57060D108 4978 17 SH OTR 0 17 0 MARKETAXESS HLDGS INC COM 57060D108 33680644 115010 SH SOLE 0 0 115009 MASTERCARD INCORPORATED CL A 57636Q104 127526 299 SH OTR 0 299 0 MASTERCARD INCORPORATED CL A 57636Q104 253572 595 SH SOLE 0 0 594 MCDONALDS CORP COM 580135101 119197 402 SH OTR 0 402 0 MCDONALDS CORP COM 580135101 294649 994 SH SOLE 0 0 993 MERCK & CO INC COM 58933Y105 130824 1200 SH OTR 0 1200 0 MERCK & CO INC COM 58933Y105 197330 1810 SH SOLE 0 0 1810 META PLATFORMS INC CL A 30303M102 201403 569 SH OTR 0 569 0 META PLATFORMS INC CL A 30303M102 2541610 7181 SH SOLE 0 0 7180 MICROSOFT CORP COM 594918104 356110 947 SH OTR 0 947 0 MICROSOFT CORP COM 594918104 3677822 9780 SH SOLE 0 0 9780 MONDELEZ INTL INC CL A 609207105 19194 265 SH OTR 0 265 0 MONDELEZ INTL INC CL A 609207105 191577 2645 SH SOLE 0 0 2645 NETFLIX INC COM 64110L106 64268 132 SH OTR 0 132 0 NETFLIX INC COM 64110L106 195239 401 SH SOLE 0 0 401 NVIDIA CORPORATION COM 67066G104 85178 172 SH OTR 0 172 0 NVIDIA CORPORATION COM 67066G104 862006 1741 SH SOLE 0 0 1740 PENN ENTERTAINMENT INC COM 707569109 3382002 129977 SH SOLE 0 0 129977 PEPSICO INC COM 713448108 91883 541 SH OTR 0 541 0 PEPSICO INC COM 713448108 298579 1758 SH SOLE 0 0 1758 PROCORE TECHNOLOGIES INC COM 74275K108 254453 3676 SH SOLE 0 0 3676 PROCTER AND GAMBLE CO COM 742718109 146833 1002 SH OTR 0 1002 0 PROCTER AND GAMBLE CO COM 742718109 243498 1662 SH SOLE 0 0 1661 PROLOGIS INC COM 74340W103 31059 233 SH OTR 0 233 0 PROLOGIS INC COM 74340W103 500122 3752 SH SOLE 0 0 3751 QUALCOMM INC COM 747525103 26757 185 SH OTR 0 185 0 QUALCOMM INC COM 747525103 537740 3718 SH SOLE 0 0 3718 ROVER GROUP INC COM CL A 77936F103 640103 58833 SH SOLE 0 0 58833 SALESFORCE INC COM 79466L302 41050 156 SH OTR 0 156 0 SALESFORCE INC COM 79466L302 170515 648 SH SOLE 0 0 648 SCHWAB CHARLES CORP COM 808513105 37978 552 SH OTR 0 552 0 SCHWAB CHARLES CORP COM 808513105 207330 3014 SH SOLE 0 0 3013 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1523616 7916 SH SOLE 0 0 7915 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 1016018 7450 SH SOLE 0 0 7449 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 302147 4195 SH SOLE 0 0 4194 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 543450 7479 SH SOLE 0 0 7479 SELECT SECTOR SPDR TR ENERGY 81369Y506 2877289 34319 SH SOLE 0 0 34318 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 243507 2847 SH SOLE 0 0 2846 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 610580 3415 SH SOLE 0 0 3414 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 331142 2905 SH SOLE 0 0 2905 SIRIUS XM HOLDINGS INC COM 82968B103 206546 37760 SH SOLE 0 0 37759 SNAP INC CL A 83304A106 4841438 285968 SH SOLE 0 0 285968 SPDR GOLD TR GOLD SHS 78463V107 2070562 10831 SH SOLE 0 0 10831 SPDR S&P 500 ETF TR TR UNIT 78462F103 59414 125 SH OTR 0 125 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 30798899 64797 SH SOLE 0 0 64797 SPDR SER TR PORTFOLIO AGRGTE 78464A649 2632737 102681 SH SOLE 0 0 102680 SPDR SER TR PORTOLIO SHORT 78464A474 959223 32210 SH SOLE 0 0 32210 SPDR SER TR PORTFOLIO SH TSR 78468R101 1434515 49381 SH SOLE 0 0 49380 SPDR SER TR PORTFOLIO S&P500 78464A854 924501 16538 SH SOLE 0 0 16538 TESLA INC COM 88160R101 152070 612 SH OTR 0 612 0 TESLA INC COM 88160R101 341908 1376 SH SOLE 0 0 1376 UBER TECHNOLOGIES INC COM 90353T100 40352696 655395 SH SOLE 0 0 655395 UNITEDHEALTH GROUP INC COM 91324P102 184265 350 SH OTR 0 350 0 UNITEDHEALTH GROUP INC COM 91324P102 594362 1129 SH SOLE 0 0 1128 VANECK ETF TRUST FALLEN ANGEL HG 92189F437 414192 14392 SH SOLE 0 0 14391 VANECK ETF TRUST MRNGSTR INT MOAT 92189F593 908858 29186 SH SOLE 0 0 29186 VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 921932885 839981 8939 SH SOLE 0 0 8938 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 2570883 34954 SH SOLE 0 0 34954 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 4891303 99084 SH SOLE 0 0 99084 VANGUARD INDEX FDS TOTAL STK MKT 922908769 11705174 49343 SH SOLE 0 0 49343 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 509746 1167 SH SOLE 0 0 1167 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 13263953 259823 SH SOLE 0 0 259822 VANGUARD S&P SMALL-CAP 600 ETF SMLLCP 600 IDX 921932828 603913 6088 SH SOLE 0 0 6088 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 1680997 21727 SH SOLE 0 0 21726 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 1609778 19805 SH SOLE 0 0 19805 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 416879 7028 SH SOLE 0 0 7027 VANGUARD SCOTTSDALE FDS VNG RUS1000IDX 92206C730 758422 3496 SH SOLE 0 0 3496 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 624672 13041 SH SOLE 0 0 13041 VANGUARD WORLD FD EXTENDED DUR 921910709 1040839 12845 SH SOLE 0 0 12845 VISA INC COM CL A 92826C839 138246 531 SH OTR 0 531 0 VISA INC COM CL A 92826C839 412204 1583 SH SOLE 0 0 1583 WALMART INC COM 931142103 52182 331 SH OTR 0 331 0 WALMART INC COM 931142103 561696 3563 SH SOLE 0 0 3562 WISDOMTREE TR US MIDCAP DIVID 97717W505 319373 6990 SH SOLE 0 0 6990