exhibit99

EXHIBIT 99.1

NEWS RELEASE

FOR IMMEDIATE RELEASE

For Further Information Contact:

Charles D. Knight

Executive Vice President

Chief Financial Officer

InvestorRelations@catocorp.com

CATO REPORTS

2Q RESULTS

CHARLOTTE, N.C. (August 22, 2024) – The Cato Corporation (NYSE: CATO) today reported net income of $0.1

million or $0.01 per diluted share for the second quarter ended August 3, 2024,

compared to net income of $1.1 million or

$0.06 per diluted share for the second quarter ended July

29, 2023.

Sales for the second quarter ended August 3, 2024 were $166.9 million,

a decrease of 8% from sales of $181.2 million for

the second quarter ended July 29, 2023 primarily due to closed stores

in 2023 and a 2% same-store sales decrease for the

quarter compared to 2023.

For the six months ended August 3, 2024, the Company reported net

income of $11.1 million or $0.54 per diluted share,

compared to net income of $5.6 million or $0.27 per diluted share for the six

months ended July 29, 2023.

Sales for the

six months ended August 3, 2024 were $342.2 million, a decrease of

8% from sales of $371.5 million for the six months

ended July 29, 2023 primarily due to closed stores in 2023 and a 4% same-store

sales decrease compared to 2023.

“Although the second quarter sales trend improved, the sales

environment continues to be challenged by negative

pressure on our customers’ discretionary spending,” stated John Cato, Chairman,

President, and Chief Executive Officer.

“We continue to manage our SG&A expenses tightly in line with our current sales trend.

We believe the back half of the

year will remain challenging.”

Gross margin decreased from 35.1% to 34.6% of sales in the quarter due to higher

distribution costs and deleveraging of

occupancy and buying costs, partially offset by higher merchandise margins.

SG&A expenses as a percent of sales

increased from 34.0% to 34.9% of sales during the quarter primarily

due to deleveraging of payroll costs partially offset

by lower closed store and advertising expenses.

However, SG&A expenses in the quarter were $3.4 million lower than

last year due to lower payroll and insurance costs, equity compensation and advertising

expenses.

Tax expense for the

quarter was $0.6 million versus $1.3 million in the prior year. The decrease in tax expense is primarily due to lower

taxable income, valuation allowances against net deferred tax assets

and the impact of the foreign rate differential and

lower state income taxes.

Year

-to-date gross margin decreased from 35.5% of sales to 35.2% primarily due

to higher distribution costs and

deleveraging of occupancy and buying costs, partially offset by higher merchandise

margins.

Year-to-date SG&A

expenses were 33.6% as a percent of sales versus 33.3% in the prior year

primarily due to deleveraging of payroll costs

and higher insurance costs, partially offset by lower closed store and advertising

expenses.

SG&A expenses year-to-date

were $8.6 million lower than last year due to lower payroll costs and

equity compensation, and closed store and

advertising expenses, partially offset by higher insurance expense.

Income tax expense for the first half decreased to $1.3

million from $3.5 million last year, primarily due to valuation allowances against net deferred tax assets

and the impact of

the foreign rate differential and lower state income taxes.

During the second quarter ended August 3, 2024, the Company

closed five stores.

As of August 3, 2024, the Company

had 1,166 stores in 31 states, compared to 1,247 stores in 31 states as of

July 29, 2023.

The Cato Corporation is a leading specialty retailer of value-priced fashion

apparel and accessories operating three

concepts, “Cato,” “Versona” and “It’s

Fashion.”

The Company’s Cato stores offer exclusive merchandise with fashion

and quality comparable to mall specialty stores at low prices every

day.

The Company also offers exclusive merchandise

found in its Cato stores at www.catofashions.com.

Versona

is a unique fashion destination offering apparel and

accessories including jewelry, handbags and shoes at exceptional prices every day.

Select Versona

merchandise can also

be found at www.shopversona.com.

It’s Fashion offers fashion with a focus on the latest trendy styles for the entire

family at low prices every day.

Statements in this press release that express a belief, expectation or intention, as well as those that are not a historical

fact,

including, without limitation, statements regarding the Company’s

expected or estimated operational financial

results, activities or opportunities, and potential impacts and effects of the coronavirus are considered “forward-looking”

within the meaning of The Private Securities Litigation Reform Act

of 1995.

Such forward-looking statements are based

on current expectations that are subject to known and unknown risks, uncertainties and other factors that could cause

actual results to differ materially from those contemplated by the forward-looking statements.

Such factors include, but

are not limited to, any actual or perceived deterioration in the conditions that drive consumer confidence and spending,

including, but not limited to, prevailing social, economic, political and public health conditions

and uncertainties, levels

of unemployment, fuel, energy and food costs, wage rates, tax rates, interest rates, home values, consumer net worth and

the availability of credit; changes in laws or regulations affecting our business including but not limited to tariffs;

uncertainties regarding the impact of any governmental action regarding, or responses to, the foregoing conditions;

competitive factors and pricing pressures; our ability to predict and respond to rapidly changing fashion trends and

consumer demands; our ability to successfully implement our new

store development strategy to increase new store

openings and the ability of any such new stores to grow and perform as expected; adverse weather, public health threats

(including the global coronavirus (COVID-19) outbreak) or similar conditions that may affect our sales or operations;

inventory risks due to shifts in market demand, including the ability

to liquidate excess inventory at anticipated margins;

and other factors discussed under “Risk Factors” in Part I, Item 1A

of the Company’s

most recently filed annual report

on Form 10-K and in other reports the Company files with or furnishes to the SEC from time to time.

The Company does

not undertake to publicly update or revise the forward-looking statements even if experience or future changes make it

clear that the projected results expressed or implied therein will not be realized. The Company is not responsible for any

changes made to this press release by wire or Internet services

* * *

THE CATO CORPORATION

CONDENSED CONSOLIDATED STATEMENTS

OF INCOME (UNAUDITED)

FOR THE PERIODS ENDED August 3, 2024 AND July 29, 2023

(Dollars in thousands, except per share data)

Quarter Ended

Six Months Ended

August 3,

July 29,

August 3,

July 29,

2024

Sales

2023

Sales

2024

Sales

2023

Sales

REVENUES

Retail sales

166,934

100.0%

181,181

100.0%

342,206

100.0%

371,492

100.0%

Other revenue (principally finance,

late fees and layaway charges)

1,694

1.0%

1,690

0.9%

3,521

1.0%

3,429

0.9%

Total revenues

168,628

101.0%

182,871

100.9%

345,727

101.0%

374,921

100.9%

GROSS MARGIN (Memo)

57,812

34.6%

63,564

35.1%

120,579

35.2%

131,788

35.5%

COSTS AND EXPENSES, NET

Cost of goods sold

109,122

65.4%

117,617

64.9%

221,627

64.8%

239,704

64.5%

Selling, general and administrative

58,181

34.9%

61,618

34.0%

114,933

33.6%

123,552

33.3%

Depreciation

2,329

1.4%

2,510

1.4%

4,369

1.3%

4,867

1.3%

Interest and other income

(1,742)

-1.0%

(1,334)

-0.7%

(7,563)

-2.2%

(2,231)

-0.6%

Costs and expenses, net

167,890

100.6%

180,411

99.6%

333,366

97.4%

365,892

98.5%

Income Before Income Taxes

738

0.4%

2,460

1.4%

12,361

3.6%

9,029

2.4%

Income Tax Expense

643

0.4%

1,333

0.7%

1,292

0.4%

3,475

0.9%

Net Income (Loss)

0.1%

1,127

0.6%

11,069

3.2%

5,554

1.5%

Basic Earnings Per Share

0.01

0.06

0.54

0.27

Diluted Earnings Per Share

0.01

0.06

0.54

0.27

THE CATO CORPORATION

CONDENSED CONSOLIDATED BALANCE SHEETS

(Dollars in thousands)

August 3,

February 3,

2024

(Unaudited)

ASSETS

Current Assets

Cash and cash equivalents

30,764

23,940

Short-term investments

73,902

79,012

Restricted cash

3,562

3,973

Accounts receivable - net

29,772

29,751

Merchandise inventories

95,972

98,603

Other current assets

9,506

7,783

Total Current Assets

243,478

243,062

Property and Equipment - net

63,975

64,022

Other Assets

22,340

25,047

Right-of-Use Assets, net

125,779

154,686

TOTAL

455,572

486,817

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities

122,498

126,900

Current Lease Liability

51,091

61,108

Noncurrent Liabilities

14,573

14,475

Lease Liability

72,348

92,013

Stockholders' Equity

195,062

192,321

TOTAL

455,572

486,817