0001818383-21-000037.txt : 20210716
0001818383-21-000037.hdr.sgml : 20210716
20210716191659
ACCESSION NUMBER: 0001818383-21-000037
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20210714
FILED AS OF DATE: 20210716
DATE AS OF CHANGE: 20210716
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Yi Steven
CENTRAL INDEX KEY: 0001829946
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-39671
FILM NUMBER: 211096543
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: MediaAlpha, Inc.
CENTRAL INDEX KEY: 0001818383
STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE CARRIERS, NEC [6399]
IRS NUMBER: 851854133
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
BUSINESS PHONE: 619-393-9368
MAIL ADDRESS:
STREET 1: 700 SOUTH FLOWER STREET
STREET 2: SUITE 640
CITY: LOS ANGELES
STATE: CA
ZIP: 90017
4
1
wf-form4_162647740567250.xml
FORM 4
X0306
4
2021-07-14
0
0001818383
MediaAlpha, Inc.
MAX
0001829946
Yi Steven
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640
LOS ANGELES
CA
90017
1
1
0
0
See Remarks
Class A Common Stock
2021-07-14
4
S
0
14900
32.4896
D
117777
D
Class A Common Stock
2021-07-14
4
S
0
100
33.11
D
117677
D
Class A Common Stock
2021-07-15
4
S
0
6466
32.3797
D
111211
D
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.06 to $33.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.00 to $32.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER
/s/ Lance Martinez, attorney-in-fact
2021-07-16