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                             March 11, 2021

       Tigran Sinanyan
       Chief Financial Officer and Treasurer
       MediaAlpha, Inc.
       700 South Flower Street, Suite 640
       Los Angeles, CA 90017

                                                        Re: MediaAlpha, Inc.
                                                            Draft Registration
Statement on Form S-1
                                                            Submitted March 5,
2021
                                                            CIK No. 0001818383

       Dear Mr. Sinanyan:

                                                        This is to advise you
that we do not intend to review your registration statement.

               We request that you publicly file your registration statement no
later than 48 hours prior
       to the requested effective date and time. Please refer to Rules 460 and
461 regarding requests for
       acceleration. We remind you that the company and its management are
responsible for the
       accuracy and adequacy of their disclosures, notwithstanding any review,
comments, action or
       absence of action by the staff.

                                                        Please contact Eric
Envall at (202) 551-3234 with any questions.




                             Sincerely,


                             Division of Corporation Finance

                             Office of Finance