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Net Sales
9 Months Ended
Oct. 31, 2020
Revenue from Contract with Customer [Abstract]  
Net Sales Net Sales
Revenue from merchandise sales is recognized, net of sales tax, when the Company’s performance obligation to the customer is met, which is when the Company transfers control of the merchandise to the customer. Store merchandise sales are recognized at the point of sale and e-commerce sales are recognized upon delivery to the customer.
The following table sets forth the approximate amount of sales by merchandise divisions for the periods presented (amounts in thousands):
Thirteen Weeks EndedThirty-Nine Weeks Ended
October 31, 2020November 2, 2019October 31, 2020November 2, 2019
Merchandise division sales (1)
Outdoors$487,401 $364,944 $1,448,987 $1,002,138 
Sports and recreation263,506 196,592 919,699 721,665 
Apparel318,731 322,375 939,388 951,385 
Footwear272,626 255,649 762,174 769,857 
Total merchandise sales (2)
1,342,264 1,139,560 4,070,248 3,445,045 
Other sales (3)
6,812 5,643 21,549 14,360 
Net Sales$1,349,076 $1,145,203 $4,091,797 $3,459,405 
(1) Certain products and categories were recategorized amongst various categories and divisions, respectively, to better align with our current merchandising strategy and view of the business. As a result, we have reclassified sales between divisions in the thirteen and thirty-nine weeks ended November 2, 2019 for comparability purposes. This reclassification is in divisional presentation only and did not impact the overall net sales balances previously disclosed (see Note 2).
(2) E-commerce sales consisted of 7.5% and 9.8% of merchandise sales for the thirteen and thirty-nine weeks ended October 31, 2020, respectively, and 4.5% and 3.8% for the thirteen and thirty-nine weeks ended November 2, 2019, respectively.
(3) Other sales consisted primarily of the sales return allowance, gift card breakage income, credit card bounties and royalties, shipping income, net hunting and fishing license income and other items.
We sell gift cards in stores, online and in third-party retail locations. A liability for gift cards, which is recorded in accrued expenses and other liabilities on our balance sheets is established at the time of sale and revenues are recognized as the gift cards are redeemed in stores or on our website.
The following is a reconciliation of the gift card liability (amounts in thousands):
Thirteen Weeks EndedThirty-Nine Weeks Ended
October 31, 2020November 2, 2019October 31, 2020November 2, 2019
Gift card liability, beginning balance$55,410 $50,631 $67,993 $66,153 
Issued14,910 19,382 47,524 63,883 
Redeemed(17,861)(21,773)(61,574)(80,006)
Recognized as breakage income(370)(585)(1,854)(2,375)
Gift card liability, ending balance$52,089 $47,655 $52,089 $47,655