Exhibit 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-163407 on Form S-8, Registration Statement No. 333-106493 on Form S-4, and Registration Statement No. 033-64984 on Form S-3 of our reports dated March 25, 2010, relating to the financial statements and financial statement schedule of Dole Food Company, Inc. and the effectiveness of Dole Food Company, Inc.’s internal control over financial reporting, appearing in this Annual Report on Form 10-K of Dole Food Company, Inc. for the year ended January 2, 2010.

/s/ Deloitte & Touche LLP

Los Angeles, California
March 25, 2010