EX-99.1 2 ea188577ex99-1_jowell.htm JOWELL GLOBAL LTD. ANNOUNCES FIRST HALF 2023 UNAUDITED FINANCIAL RESULTS

Exhibit 99.1

 

Jowell Global Ltd. Announces First Half 2023

Unaudited Financial Results

 

-- First Half Revenue of $84.4 million, down 15.9% year-over-year --

-- First Half GMV of $115.5 million, down 20.6% year-over-year --

 

Shanghai, China, November 24, 2023 (PRNewswire) -- Jowell Global Ltd. (“Jowell” or the “Company”) (NASDAQ: JWEL), one of the leading cosmetics, health and nutritional supplements, and household products e-commerce platforms in China, today announced its unaudited financial results for the six months ended June 30, 2023.

 

First Half 2023 Financial and Operational Highlights

 

Total revenues were $84.4 million, a decrease of 15.9% from $100.4 million in the same period of 2022.

 

Net loss was $7.1 million, a decrease of 11.4% compared to a net loss of $8.0 million in the same period of 2022.

 

Total GMV (Gross Merchandise Value) transacted in our online shopping mall was $115.5 million, a decrease of 20.6% from $145.5 million in the same period of 2022.

 

Total VIP members1 as of June 30, 2023 were approximately 2.5 million, an increase of 3.7% compared to approximately 2.4 million as of June 30, 2022.

 

Total LHH stores2 as of June 30, 2023 were 26,528, an increase of 1.2% compared to 26,224 as of June 30, 2022.

 

 

1“Total VIP members refers to the total number of members registered on Jowell’s platform as of June 30, 2023.

 

2LHH stores: the brand name of “Love Home Store”. Authorized retailers may operate as independent stores or store-in-shop (an integrated store), selling products they purchased through Jowell’s online platform LHH Mall under their retailer accounts which provides them with major discounts.

 

 

Mr. Haiting Li, Chief Executive Officer and Chairman of the Company, commented:

 

“Although we experienced a challenging first half of 2023, we believe that we continue to be well positioned to weather what has been a challenging and changing consumer demands. Our business operates in four distinct distribution channels that covers the wide range of consumer engagements and we are confident that this diversification will enable us to meet the current consumer needs for household products as well as what we believe will be pent-up consumer demand when a more vibrant economic cycle emerges. We are particularly buoyed by our select partnerships with third-party merchants and our online presence which helped to mitigate what could have been a further decline resulting from the economic consequences of the pandemic.”

 

“We plan upon enacting a strategic plan across all of our distribution platforms that we believe will have the synergistic effect of boosting revenue for all of our product lines. As an example, in this changing economic environment, our household goods segment showed strong growth and became our biggest product revenue producer and was up 56% for the first six months of the year as compared to the year-ago period. We are intent upon deploying creative and highly engaging promotional and marketing strategies to the products with good value and build confidence of our customers that they can always find what they need on our platform in different economic environments and to sustain their brand loyalty over the long term.” Mr. Li continued.

 

“We believe that our consumer brands are among the best available and are bullish on the resurgence of consumer retail spending in China. We remain confident about our execution capabilities across all of our platforms as well as our ability to create long-term value for our shareholders.” Mr. Li concluded.

 

First Half 2023 Financial Results

 

Total Revenues

 

Total revenues for the first half 2023 were $84.4 million, representing a decrease of 15.9% from $100.4 million in the same period of 2022, primarily due to a decrease in the weighted average unit price of our products sold and a decrease in our sales volume. Our weighted average unit price was $4.95 per unit for the first half of 2023, which represented a decrease of 12.5% as compared to $5.66 per unit for the same period of 2022. Health and nutritional supplements products led the decline in weighted average unit pricing, with a period-over-period decrease of 68.8% due to product mix change. The decrease in the volume of products sold was mainly due to the overall market downturn which resulted in a decline in consumer spending as compared to the same period of 2022. The volume of Health and nutritional supplements declined the most, with a period-over-period decrease of 15.4%.

 

Our household products revenue for the first half 2023 increased by about $17.4 million or 56.1% as compared to the same period of 2022. The increase in home products revenue was mainly due to the increase in sales of premium brand home appliances and kitchenware products. We have stepped up our promotions on these items during holidays in the first half of 2023 in an attempt to offer more promotional discounts in response to the overall market downturn.

 

   First Half Ended June 30   % 
   2023   2022   change 
Revenues (in thousands, except for percentages)  US$   US$   YoY* 
Product sales    
·    Cosmetic products   29,495.5    46,135.7    -36.1%
·    Health and nutritional supplements   6,094.2    23,048.1    -73.6%
·    Household products   48,473.1    31,053.2    56.1%
·    Others    343.4    170.0    102.0%
Total   84,406.2    100,407.0    -15.9%

 

* YOY—year over year

 

2

 

Total cost and operating expenses were $91.0 million in the first half of 2023, a decrease of 16.5% from $108.9 million in the same period of 2022.

 

 

Costs of revenues were $83.8 million  in the first half of 2023, a decrease of 13.2% from $96.5 million in the same period of 2022, which including a decrease of $16.3 million in cosmetic products and $16.1 million in health and nutritional supplements and partially offset by an increase of $19.7 million in household products. The decrease is attributable to a decrease in the weighted average unit cost and a decrease in sales volume of cosmetic products and health and nutritional supplements. The weighted average unit cost of cosmetic products decreased from $4.45 in the first half of 2022 to $2.94 in the first half of 2023, and weighted average unit cost of health and nutritional supplements decreased from $14.05 in the first half of 2022 to $4.42 in the first half of 2023, a decrease of 68.5%, both decreases mainly due to reduced customers discretionary spendings on premium brands and their preference to low cost and low price as well as necessary household products as compared to the same period of 2022. The health and nutritional supplements sales volume declined the most, with a decrease of 15.4%.

 

Cost of revenues of household products for the first half 2023 increased about 67.0% as compared to the same period of 2022. The increase was primarily due to a 71.0% increase in weighted average unit cost. The increase in weighted average unit costs for our household products is mainly because we offered and sold more higher unit price products in the first half 2023 than the same period of 2022.

 

Fulfillment expenses primarily consist of costs related to order fulfillment, including expenses paid for order preparing, packaging, outbound freight, and physical storage. Fulfillment expenses were $1.9 million in the first half of 2023, an increase of 10.9% from the $1.8 million in the same period of 2022. Fulfillment expenses as a percentage of total revenues were 2.3% in the first half of 2023, up from 1.7% in the first half of 2022. The increase was mainly due to an increase in warehouse rent by 78.6% or $0.3 million as the Company expanded its temporary storage space for new variety of household products at the beginning of 2023 to meet the demands of our customers.

 

Marketing expenses primarily consist of targeted online advertising, and payroll and related expenses for personnel engaged in marketing and selling activities. Marketing expenses were $3.3 million in the first half of 2023, a decrease of 46.7% from the $6.2 million in the same period of 2022. The decrease was primarily due to a decrease in our marketing and promotion activities. Marketing expense as percentage of total revenues was 3.9% in the first half of 2023, down from 6.2% in the same period of 2022.

 

General and administrative expenses mainly consist of payroll, depreciation, office supplies and upkeep. General expenses and administration expenses were $2.0 million in the first half of 2023, a decrease of 55.6% from $4.5 million in the same period of 2022. The decrease was primarily due to a $0.9 million decrease in bad debt expense and $1.0 million decreased in share-based compensation of services provided. General and administration expenses as percentage of total revenues was 2.3% in the first half of 2023, down from 4.4% in the same period of 2022.

 

Operating Loss

 

Operating loss was $6.6 million, compared with an operating loss of $8.5 million in the same period of 2022, which was mainly due the overall market downturn, which resulted in a decline in consumer spending, as mentioned above.

 

3

 

Net Loss

 

Net loss was $7.1 million, a decrease of 11.4% compared with net loss of $8.0 million in the same period of 2022, which was mainly due the overall market downturn, which resulted in a decline in consumer spending, as mentioned above.

 

Loss per Share

 

The Company computes earnings (loss) per share (“EPS”) in accordance with ASC 260, “Earnings per Share” (“ASC 260”). Each of the Company’s Preferred Share has voting rights equal to two Ordinary Shares of the Company and each Preferred Share is convertible into one Ordinary Share at any time. Except for voting rights and conversion rights, the Ordinary Shares and the Preferred Shares rank pari passu with one another and have the same rights, preferences, privileges and restrictions. For the first half ended June 30, 2023 and 2022, respectively, the Company had no potential ordinary shares outstanding that could potentially dilute EPS in the future.

 

Cash and Cash Equivalents

 

For the first half of 2023, the Company reported a net loss of $7.1 million, a negative operating cash flow of $9.9 million and an accumulated deficit of approximately $21.7 million. The Company’s principal sources of liquidity are proceeds from its public offering, a private placement and a registered direct offering. As of June 30, 2023, the Company had cash and restricted cash of approximately $2.0 million, held by the variable interest entity (VIE) Shanghai Juhao Information Technology Co., Ltd. (“Shanghai Juhao”) with banks and financial institutions inside China as the Company conducts its operations primarily through the consolidated VIE in China; the Company’s working capital as of June 30, 2023 was $21.1 million. Due to the uncertainty of the current market environment, management believes it is necessary to enhance the collection of its outstanding accounts receivable and other receivables, and to be cautious in terms of its operational decisions and project selections. As of October 31, 2023, approximately $2.9 million, or 66%, of its accounts receivable balance as of June 30, 2023 were collected, approximately $3.0 million or 100% of its due from affiliate balance as of June 30, 2023 were collected, and approximately $2.1 million or 52% of its advances to supplier balance as of June 30, 2023 were utilized. In addition, the Company’s Form F-3 registration was declared effective on August 31, 2022, and the Company may also seek equity financing from outside investors if necessary.

 

Based on the latest business plan of the Company, Shanghai Juhao has reduced its promotion efforts and marketing expenditures since the second half of 2022, which reduced the cash used in operating activities. Management believes that the above-mentioned factors, including cash on hand of approximately $2.0 million, will provide sufficient liquidity for the Company to meet its future liquidity and capital requirements for at least the next twelve months.

 

4

 

About Jowell Global Ltd

 

Jowell Global Ltd.(the “Company”) is one of the leading cosmetics, health and nutritional supplements and household products e-commerce platforms in China. We offer our own brand products to customers and also sell and distribute health and nutritional supplements, cosmetic products and certain household products from other companies on our platform. In addition, we allow third parties to open their own stores on our platform for a service fee based upon sale revenues generated from their online stores and we provide them with our unique and valuable information about market needs, enabling them to better manage their sales effort, as well as an effective platform to promote their brands. The Company also sells its products through authorized retail stores all across China, which operate under the brand names of “Love Home Store” or “LHH Store” and “Best Choice Store”. For more information, please visit http://ir.1juhao.com/.

 

Exchange Rate

 

The Company’s financial information is presented in U.S. dollars (“USD”). The functional currency of the Company is the Chinese Yuan, Renminbi (“RMB”), the currency of the PRC. Any transactions which are denominated in currencies other than RMB are translated into RMB at the exchange rate quoted by the People’s Bank of China prevailing at the dates of the transactions, and exchange gains and losses are included in the statements of operations as foreign currency transaction gain or loss. The consolidated financial statements of the Company have been translated into U.S. dollars in accordance with ASC 830, “Foreign Currency Matters”.

 

This press release contains translations of certain RMB amounts into U.S. dollars (“USD” or “$”) at specified rates solely for the convenience of the reader. The exchange rates in effect as of June 30, 2023 and December 31, 2022 were RMB1 for $0.1378 and $0.1450, respectively. The average exchange rates for the six months ended June 30, 2023 and 2022 were RMB1 for $0.1444 and $0.1543, respectively.

 

Safe Harbor Statement

 

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The Company may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company’s goals and strategies; the Company’s future business development; financial condition and results of operations; product and service demand and acceptance; reputation and brand; the impact of competition and pricing; changes in technology; government regulations; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

 

For investor and media inquiries, please contact:

 

Jowell Global Ltd.

Ms. Jessie Zhao

Email: IR@1juhao.com

 

5

 

Jowell Global Ltd.

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   June 30,   December 31, 
   2023   2022 
   (Unaudited)     
ASSETS        
Current Assets:        
Cash  $1,983,830   $13,718,102 
Restricted cash   -    3,000,000 
Accounts receivable, net   4,308,925    6,208,606 
Accounts receivable - related parties   31,098    285,530 
Advance to suppliers   3,782,626    21,742,495 
Advance to suppliers - related parties   172,528    - 
Inventories   17,179,507    13,278,205 
Due from affiliate   3,032,141    - 
Prepaid expenses and other current assets   1,854,645    1,668,775 
Total current assets   32,345,300    59,901,713 
           
Long-term investment   3,774,477    4,454,993 
Property and equipment, net   808,801    1,019,720 
Intangible assets, net   718,830    855,112 
Right of use lease assets, net   2,601,351    3,389,536 
Other non-current asset   874,429    919,720 
Deferred tax assets   629,108    661,692 
Total Assets  $41,752,296   $71,202,486 
           
LIABILITIES AND STOCKHOLDERS’ EQUITY          
Current Liabilities:          
Short-term loan  $620,211   $2,464,375 
Accounts payable   5,793,828    6,331,437 
Accounts payable - related parties   277,486    1,806,352 
Deferred revenue   2,372,970    18,395,244 
Deferred revenue - related parties   81,688    74,088 
Current portion of operating lease liabilities   1,012,176    1,179,237 
Accrued expenses and other liabilities   640,477    1,105,241 
Due to related parties   377,856    178,816 
Taxes payable   109,817    102,359 
Total current liabilities   11,286,509    31,637,149 
           
Non-current portion of operating lease liabilities   1,484,085    2,099,430 
Total liabilities   12,770,594    33,736,579 
           
Commitments and contingencies          
           
Equity          
Common stock, $0.0016 par value, 450,000,000 shares authorized, 2,135,879 and 2,132,785 issued and outstanding at June 30, 2023 and December 31, 2022, respectively *   3,418    3,413 
Preferred stock, $0.0016 par value, 50,000,000 shares authorized, 46,875 issued and outstanding at June 30, 2023 and December 31, 2022, respectively *   75    75 
Additional paid-in capital   52,687,237    52,557,552 
Statutory reserves   394,541    394,541 
Accumulated deficit   (21,662,306)   (14,572,425)
Accumulated other comprehensive loss   (2,485,202)   (950,720)
Total Jowell Global Ltd. Stockholders’ Equity   28,937,763    37,432,436 
Noncontrolling interest   43,939    33,471 
Total Equity   28,981,702    37,465,907 
           
Total Liabilities and Equity  $41,752,296   $71,202,486 

 

* On October 25, 2023, the Company consolidated its ordinary shares at the ratio of one-for-sixteen (“Share Consolidation”). Immediately following the Share Consolidation, the Company increased the authorized share capital to $800,000 divided into shares of which (i) 450,000,000 shares are designated as ordinary shares with a nominal or par value of $0.0016 per share, and (ii) 50,000,000 shares are designated as preferred shares with a nominal or par value of $0.0016 per share. All shares and per share data for all the periods presented have been retroactively restated.

 

6

 

Jowell Global Ltd.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

 

    For the Six Months
Ended June 30,
 
    2023     2022  
Net Revenues   $ 84,406,244     $ 100,407,042  
                 
Cost and Operating Expenses:                
Cost of revenues     (83,763,353 )     (96,499,119 )
Fulfillment expenses     (1,942,595 )     (1,751,330 )
Marketing expenses     (3,306,812 )     (6,209,824 )
General and administrative expenses     (1,981,967 )     (4,463,950 )
Total cost and operating expenses     (90,994,727 )     (108,924,223 )
                 
Loss From Operations     (6,588,483 )     (8,517,181 )
                 
Other Income (Expenses), net                
Interest expense     (39,388 )     (60,013 )
Investment income (loss)     (483,214 )     172,416  
Other income (expense), net     (2,118 )     58,780  
Other Income (expenses), net     (524,720 )     171,183  
                 
Loss Before Income Taxes     (7,113,203 )     (8,345,998 )
                 
Provision (Benefit) for Income Taxes     2,761       (311,028 )
Net Loss     (7,115,964 )     (8,034,970 )
                 
Less: net loss attributable to noncontrolling interest     (26,083 )     -  
                 
Net Loss Attributable to Ordinary Shareholders of Jowell Global Ltd.   $ (7,089,881 )   $ (8,034,970 )
                 
Loss Per share – Basic and Diluted   $ (3.33 )   $ (4.87 )
                 
Weighted Average Shares Outstanding – Basic and diluted*     2,135,574       1,650,279  
                 
Net Loss   $ (7,115,964 )   $ (8,034,970 )
                 
Other Comprehensive Loss, net of tax                
Foreign currency translation loss     (1,534,036 )     (1,597,147 )
Total Comprehensive Loss     (8,650,000 )     (9,632,117 )
                 
Less: comprehensive income attributable to non-controlling interest     (25,637 )     -  
                 
Comprehensive Loss Attributable to Ordinary Shareholders of Jowell Global Ltd.   $ (8,624,363 )   $ (9,632,117 )

 

* On October 25, 2023, the Company consolidated its ordinary shares at the ratio of one-for-sixteen (“Share Consolidation”). Immediately following the Share Consolidation, the Company increased the authorized share capital to $800,000 divided into shares of which (i) 450,000,000 shares are designated as ordinary shares with a nominal or par value of $0.0016 per share, and (ii) 50,000,000 shares are designated as preferred shares with a nominal or par value of $0.0016 per share. All shares and per share data for all the periods presented have been retroactively restated.

 

7

 

Jowell Global Ltd.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

FOR THE SIX MONTHS ENDED JUNE 30, 2023 AND 2022

(Unaudited)

 

   Common Stock*   Preferred Stock*   Additional
Paid-in
   Statutory   Retained
Earnings
(Accumulated
   Accumulated
Other
Comprehensive
   Total Jowell
Global Ltd.
Stockholders’
   Noncontrolling   Total  
   Shares   Amount   Shares   Amount   Capital   Reserves   deficit)   Income (loss)   Equity   interest   Equity 
Balance at January 1, 2022   

1,604,873

    2,568    46,875   $75    40,827,231   $394,541    (3,036,045)   1,495,081    39,683,451         39,683,451 
                                                        
Private placements issuance   326,875    523    -    -    6,275,477    -    -    -    6,276,000    -    6,276,000 
Share-based compensation   34,390    55    -    -    1,157,925    -    -    -    1,157,980    -    1,157,980 
Net loss for the period   -    -    -    -    -    -    (8,034,970)   -    (8,034,970)   -    (8,034,970)
Foreign currency translation loss   -    -    -    -    -    -    -    (1,597,147)   (1,597,147)   -    (1,597,147)
                                                        
Balance at June 30, 2022   1,966,138    3,146    46,875   $75    48,260,633   $394,541    (11,071,015)   (102,066)   37,485,314    -    37,485,314 
                                                        
Balance at January 1, 2023   

2,132,785

    3,413    46,875   $75    52,557,552   $394,541    (14,572,425)   (950,720)   37,432,436    33,471    37,465,907 
                                                        
Share-based compensation   

3,094

    5    -    -    129,685    -    -    -    129,690    -    129,690 
Capital contributed by minority shareholder   -    -    -    -    -    -    -    -    -    36,105    36,105 
Net loss for the period   -    -    -    -    -    -    (7,089,881)   -    (7,089,881)   (26,083)   (7,115,964)
Foreign currency translation loss   -    -    -    -    -    -    -    (1,534,482)   (1,534,482)   446    (1,534,036)
                                                        
Balance at June 30, 2023   2,135,879    3,418    46,875   $75    52,687,237   $394,541    (21,662,306)   (2,485,202)   28,937,763    43,939    28,981,702 

 

* On October 25, 2023, the Company consolidated its ordinary shares at the ratio of one-for-sixteen (“Share Consolidation”). Immediately following the Share Consolidation, the Company increased the authorized share capital to $800,000 divided into shares of which (i) 450,000,000 shares are designated as ordinary shares with a nominal or par value of $0.0016 per share, and (ii) 50,000,000 shares are designated as preferred shares with a nominal or par value of $0.0016 per share. All shares and per share data for all the periods presented have been retroactively restated.

 

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Jowell Global Ltd.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

 

   For the Six Months
Ended June 30,
 
   2023   2022 
Cash flows from operating activities:        
Net loss  $(7,115,964)  $(8,034,970)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:          
Depreciation and amortization   202,822    195,420 
Loss (income) from long-term investment   483,214    (172,416)
Credit loss for doubtful accounts   -    906,484 
Amortization of operating lease right-of-use assets   552,702    663,044 
Inventory reserve   -    337,630 
Deferred income taxes   -    (311,028)
Share-based compensation   129,690    1,157,980 
Changes in operating assets and liabilities:          
Accounts receivables   1,670,275    (442,472)
Accounts receivable - related Parties   251,882    193,809 
Inventories   (4,785,784)   (1,731,202)
Advance to suppliers   17,698,012    (1,155,484)
Advance to suppliers - related parties   (180,791)   (10,228,261)
Prepaid expenses and other current assets   (280,888)   36,012 
Accounts payables   (236,633)   2,633,562 
Accounts payables - related parties   (1,508,872)   (2,186,368)
Deferred revenue   (15,828,565)   2,107,320 
Operating lease liabilities   (552,367)   (678,538)
Taxes payable   13,098    330,050 
Accrued expenses and other liabilities   (429,988)   192,449 
Net cash used in operating activities   (9,918,157)   (16,186,979)
           
Cash flows from investing activities:          
Due from affiliate   (3,177,354)   - 
Purchase of intangible assets   (4,950)   - 
Disposal of equipment   81,469    - 
Purchase of equipment   (12,260)   (686,560)
Net cash used in investing activities   (3,113,095)   (686,560)
           
Cash flows from financing activities:          
Private placements issuance   -    6,276,000 
Proceeds from short-term loans   649,913    - 
Repayment of short-term loans   (2,455,228)   - 
Proceeds from related party loans   205,846    48,372 
Net cash provided by (used in) financing activities   (1,599,469)   6,324,372 
           
Effect of exchange rate changes on cash and restricted cash   (103,551)   (405,752)
           
Net decrease in cash and restricted cash   (14,734,272)   (10,954,919)
           
Cash and restricted cash, beginning of period   16,718,102    21,249,727 
           
Cash and restricted cash, end of period  $1,983,830   $10,294,808 
Reconciliation of cash and restricted cash to the consolidated balance sheets          
Cash   1,983,830    7,294,808 
Restricted cash   -    3,000,000 
           
Total cash and restricted cash  $1,983,830   $10,294,808 
           
Supplemental disclosure information:          
Cash paid for income tax  $2,761   $- 
Cash paid for interest  $39,388   $60,013 
           
Supplemental non-cash activities:          
Cash paid in prior year for purchase of intangible assets  $-   $794,010 
Right of use assets obtained in exchange for operating lease obligations  $(98,320)  $35,341 

 

 

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