SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person* RT-ICON Holdings LLC (Last) (First) (Middle) 260 EAST BROWN STREET SUITE 380 (Street) BIRMINGHAM MI 48009 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 02/10/2021	3. Issuer Name and Ticker or Trading Symbol PLBY Group, Inc. [ PLBY ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director X 10% Owner Officer (give title below) Other (specify below)	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) Form filed by One Reporting Person X Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	17,001,047	D(1)
Common Stock	100,000	I	See Footnote(2)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person* RT-ICON Holdings LLC (Last) (First) (Middle) 260 EAST BROWN STREET SUITE 380 (Street) BIRMINGHAM MI 48009 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* Giampetroni John (Last) (First) (Middle) 260 EAST BROWN STREET SUITE 380 (Street) BIRMINGHAM MI 48009 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* Rizvi Traverse Management, LLC (Last) (First) (Middle) 260 EAST BROWN STREET SUITE 380 (Street) BIRMINGHAM MI 48009 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* RTM-ICON, LLC (Last) (First) (Middle) 260 EAST BROWN STREET SUITE 380 (Street) BIRMINGHAM MI 48009 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

Explanation of Responses:

1. Represents shares RT-ICON Holdings LLC ("RT-ICON") received in connection with the merger (the "Merger") between Mountain Crest Acquisition Corp, now known as PLBY Group, Inc. and Playboy Enterprises, Inc. RTM-ICON, LLC ("RTM-ICON") is the manager of RT-ICON and Rizvi Traverse Management, LLC ("Rizvi Traverse") is the sole member of RTM-ICON. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse, Mr. Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RT-ICON, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.

2. Represents shares held directly by RT PE Investment LLC ("RT PE Investment"). These securities were acquired by RT PE Investment on February 10, 2021 in connection and simultaneously with the Merger described in footnote (1) and pursuant to that certain Subscription Agreement, dated September 30, 2020, by and between Mountain Crest Acquisition Corp, now known as PLBY Group, Inc., and RT PE Investment. RTM-ICON is the manager of RT PE Investment and, accordingly, each of RTM-ICON, Rizvi Traverse and Mr. Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RT PE Investment, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.

	RT-ICON Holdings LLC By: RTM-ICON, LLC, its Manager By: /s/ Suhail Rizvi, President	02/16/2021
	/s/ John Giampetroni	02/16/2021
	Rizvi Traverse Management, LLC By: /s/ Suhail Rizvi, Chief Investment Officer	02/16/2021
	RTM-ICON, LLC By: /s/ Suhail Rizvi, President	02/16/2021
	** Signature of Reporting Person	Date
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