0001803648-21-000004.txt : 20210414
0001803648-21-000004.hdr.sgml : 20210414
20210414172406
ACCESSION NUMBER: 0001803648-21-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20210331
FILED AS OF DATE: 20210414
DATE AS OF CHANGE: 20210414
EFFECTIVENESS DATE: 20210414
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HERON FINANCIAL GROUP, LLC
CENTRAL INDEX KEY: 0001803648
IRS NUMBER: 640963720
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-20134
FILM NUMBER: 21826508
BUSINESS ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
BUSINESS PHONE: 800-994-3766
MAIL ADDRESS:
STREET 1: 205 EAST 42ND STREET
STREET 2: 20TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10017
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001803648
XXXXXXXX
03-31-2021
03-31-2021
HERON FINANCIAL GROUP, LLC
205 EAST 42ND STREET
20TH FLOOR
NEW YORK
NY
10017
13F HOLDINGS REPORT
028-20134
N
David Edwards
President & Chief Compliance Officer
800-994-3766
David Edwards
New York
NY
04-14-2021
0
142
164841
false
INFORMATION TABLE
2
heron13f.xml
3M CO
COM
88579Y101
472
2450
SH
SOLE
0
0
2450
ABBOTT LABS
COM
002824100
339
2853
SH
SOLE
0
0
2853
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
210
756
SH
SOLE
0
0
756
ADOBE SYSTEMS INCORPORATED
COM
00724F101
1082
2238
SH
SOLE
0
0
2238
AGREE REALTY CORP
COM
008492100
211
3100
SH
SOLE
0
0
3100
ALPHABET INC
CAP STK CL A
02079K305
584
274
SH
SOLE
0
0
274
ALPHABET INC
CAP STK CL C
02079K107
397
186
SH
SOLE
0
0
186
AMAZON COM INC
COM
023135106
1530
484
SH
SOLE
0
0
484
AMGEN INC
COM
031162100
797
3199
SH
SOLE
0
0
3199
ANALOG DEVICES INC
COM
032654105
498
3107
SH
SOLE
0
0
3107
AON PLC
SHS CL A
G0403H108
1304
5627
SH
SOLE
0
0
5627
APPLE INC
COM
037833100
1686
13709
SH
SOLE
0
0
13709
APPLIED MATLS INC
COM
038222105
556
3930
SH
SOLE
0
0
3930
ARCHER DANIELS MIDLAND CO
COM
039483102
404
7008
SH
SOLE
0
0
7008
ARROW ELECTRS INC
COM
042735100
229
2043
SH
SOLE
0
0
2043
AT&T INC
COM
00206R102
600
19685
SH
SOLE
0
0
19685
AUTODESK INC
COM
052769106
451
1590
SH
SOLE
0
0
1590
AUTOZONE INC
COM
053332102
545
384
SH
SOLE
0
0
384
BAXTER INTL INC
COM
071813109
407
4821
SH
SOLE
0
0
4821
BECTON DICKINSON & CO
COM
075887109
231
955
SH
SOLE
0
0
955
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1518
5880
SH
SOLE
0
0
5880
BIOGEN INC
COM
09062X103
506
1817
SH
SOLE
0
0
1817
BOEING CO
COM
097023105
402
1589
SH
SOLE
0
0
1589
BRISTOL-MYERS SQUIBB CO
COM
110122108
591
9391
SH
SOLE
0
0
9391
BROADCOM INC
COM
11135F101
211
443
SH
SOLE
0
0
443
CACI INTL INC
CL A
127190304
470
1891
SH
SOLE
0
0
1891
CAL MAINE FOODS INC
COM NEW
128030202
358
9219
SH
SOLE
0
0
9219
CARDINAL HEALTH INC
COM
14149Y108
263
4325
SH
SOLE
0
0
4325
CATERPILLAR INC
COM
149123101
469
2015
SH
SOLE
0
0
2015
CHEVRON CORP NEW
COM
166764100
266
2515
SH
SOLE
0
0
2515
CHUBB LIMITED
COM
H1467J104
326
2048
SH
SOLE
0
0
2048
CISCO SYS INC
COM
17275R102
1160
22320
SH
SOLE
0
0
22320
CLEARWAY ENERGY INC
CL C
18539C204
259
8958
SH
SOLE
0
0
8958
COCA COLA CO
COM
191216100
243
4634
SH
SOLE
0
0
4634
COMMERCIAL METALS CO
COM
201723103
628
20390
SH
SOLE
0
0
20390
COSTCO WHSL CORP NEW
COM
22160K105
892
2514
SH
SOLE
0
0
2514
CVS HEALTH CORP
COM
126650100
441
5936
SH
SOLE
0
0
5936
DANAHER CORPORATION
COM
235851102
201
894
SH
SOLE
0
0
894
DEUTSCHE BANK A G
NAMEN AKT
D18190898
149
12324
SH
SOLE
0
0
12324
DIAGEO PLC
SPON ADR NEW
25243Q205
218
1299
SH
SOLE
0
0
1299
DISNEY WALT CO
COM
254687106
318
1685
SH
SOLE
0
0
1685
DNP SELECT INCOME FD INC
COM
23325P104
160
16218
SH
SOLE
0
0
16218
DTE ENERGY CO
COM
233331107
1381
10379
SH
SOLE
0
0
10379
DUKE ENERGY CORP NEW
COM NEW
26441C204
798
8292
SH
SOLE
0
0
8292
EATON CORP PLC
SHS
G29183103
262
1875
SH
SOLE
0
0
1875
ECOLAB INC
COM
278865100
575
2651
SH
SOLE
0
0
2651
EDWARDS LIFESCIENCES CORP
COM
28176E108
791
9440
SH
SOLE
0
0
9440
EMERSON ELEC CO
COM
291011104
661
7311
SH
SOLE
0
0
7311
ENTERGY CORP NEW
COM
29364G103
280
2808
SH
SOLE
0
0
2808
EXXON MOBIL CORP
COM
30231G102
1063
18530
SH
SOLE
0
0
18530
FAIR ISAAC CORP
COM
303250104
1056
2107
SH
SOLE
0
0
2107
FASTENAL CO
COM
311900104
526
10294
SH
SOLE
0
0
10294
FEDEX CORP
COM
31428X106
987
3480
SH
SOLE
0
0
3480
FIDELITY NATL INFORMATION SV
COM
31620M106
284
1975
SH
SOLE
0
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1975
FISERV INC
COM
337738108
366
2996
SH
SOLE
0
0
2996
GENERAL ELECTRIC CO
COM
369604103
276
20747
SH
SOLE
0
0
20747
GENUINE PARTS CO
COM
372460105
321
2755
SH
SOLE
0
0
2755
HOME DEPOT INC
COM
437076102
1142
3711
SH
SOLE
0
0
3711
HONEYWELL INTL INC
COM
438516106
235
1082
SH
SOLE
0
0
1082
ILLINOIS TOOL WKS INC
COM
452308109
1738
7849
SH
SOLE
0
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INTEL CORP
COM
458140100
1049
16251
SH
SOLE
0
0
16251
INTERNATIONAL BUSINESS MACHS
COM
459200101
258
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SH
SOLE
0
0
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INTUIT
COM
461202103
753
1904
SH
SOLE
0
0
1904
INVESCO EXCH TRADED FD TR II
DWA EMERG MKTS
46138E867
1938
79868
SH
SOLE
0
0
79868
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
5483
365279
SH
SOLE
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365279
ISHARES INC
CORE MSCI EMKT
46434G103
368
5662
SH
SOLE
0
0
5662
ISHARES TR
S&P MC 400VL ETF
464287705
6886
66748
SH
SOLE
0
0
66748
ISHARES TR
CORE S&P SCP ETF
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377
3422
SH
SOLE
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3422
ISHARES TR
CORE S&P500 ETF
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632
1571
SH
SOLE
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1571
ISHARES TR
RUS 2000 VAL ETF
464287630
6408
39722
SH
SOLE
0
0
39722
ISHARES TR
RUSSELL 3000 ETF
464287689
210
873
SH
SOLE
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873
ISHARES TR
CORE S&P US GWT
464287671
578
6272
SH
SOLE
0
0
6272
ISHARES TR
RUS 2000 GRW ETF
464287648
6256
20514
SH
SOLE
0
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20514
ISHARES TR
RUS MID CAP ETF
464287499
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SH
SOLE
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ISHARES TR
RUS MD CP GR ETF
464287481
6661
64075
SH
SOLE
0
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64075
ISHARES TR
PFD AND INCM SEC
464288687
4328
112708
SH
SOLE
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ISHARES TR
3 7 YR TREAS BD
464288661
687
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SH
SOLE
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ISHARES TR
CORE HIGH DV ETF
46429B663
476
4992
SH
SOLE
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ISHARES TR
MSCI EAFE MIN VL
46429B689
7373
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SH
SOLE
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J P MORGAN EXCHANGE-TRADED F
DIV RTN INT EQ
46641Q209
257
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J P MORGAN EXCHANGE-TRADED F
DIV RTN EM EQT
46641Q308
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SH
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JOHNSON & JOHNSON
COM
478160104
1381
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SH
SOLE
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JPMORGAN CHASE & CO
COM
46625H100
2200
14310
SH
SOLE
0
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L3HARRIS TECHNOLOGIES INC
COM
502431109
206
1010
SH
SOLE
0
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LILLY ELI & CO
COM
532457108
364
1964
SH
SOLE
0
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1964
LOWES COS INC
COM
548661107
358
1871
SH
SOLE
0
0
1871
LYONDELLBASELL INDUSTRIES N
SHS - A -
N53745100
1983
18789
SH
SOLE
0
0
18789
MARATHON PETE CORP
COM
56585A102
449
8038
SH
SOLE
0
0
8038
MASTERCARD INCORPORATED
CL A
57636Q104
1159
3190
SH
SOLE
0
0
3190
MATERION CORP
COM
576690101
247
3641
SH
SOLE
0
0
3641
MCDONALDS CORP
COM
580135101
247
1097
SH
SOLE
0
0
1097
MERCK & CO. INC
COM
58933Y105
362
4702
SH
SOLE
0
0
4702
MICROSOFT CORP
COM
594918104
2313
9545
SH
SOLE
0
0
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MONDELEZ INTL INC
CL A
609207105
326
5580
SH
SOLE
0
0
5580
MORGAN STANLEY
COM NEW
617446448
2228
28482
SH
SOLE
0
0
28482
NETAPP INC
COM
64110D104
220
2983
SH
SOLE
0
0
2983
NETFLIX INC
COM
64110L106
586
1087
SH
SOLE
0
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NEXTERA ENERGY INC
COM
65339F101
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15999
SH
SOLE
0
0
15999
NXP SEMICONDUCTORS N V
COM
N6596X109
211
1012
SH
SOLE
0
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1012
ORACLE CORP
COM
68389X105
299
4161
SH
SOLE
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0
4161
ORANGE
SPONSORED ADR
684060106
217
17559
SH
SOLE
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17559
PAYPAL HLDGS INC
COM
70450Y103
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3327
SH
SOLE
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PEPSICO INC
COM
713448108
247
1748
SH
SOLE
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1748
PERKINELMER INC
COM
714046109
296
2278
SH
SOLE
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2278
PFIZER INC
COM
717081103
612
16852
SH
SOLE
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PHILLIPS 66
COM
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8482
SH
SOLE
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PINNACLE WEST CAP CORP
COM
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216
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SH
SOLE
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2642
PLEXUS CORP
COM
729132100
263
2818
SH
SOLE
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2818
PNC FINL SVCS GROUP INC
COM
693475105
240
1350
SH
SOLE
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1350
POOL CORP
COM
73278L105
600
1707
SH
SOLE
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1707
PROCTER AND GAMBLE CO
COM
742718109
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SH
SOLE
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PROGRESSIVE CORP
COM
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SOLE
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QUALCOMM INC
COM
747525103
691
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SOLE
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QUEST DIAGNOSTICS INC
COM
74834L100
558
4312
SH
SOLE
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RPM INTL INC
COM
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606
6560
SH
SOLE
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SEALED AIR CORP NEW
COM
81211K100
677
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SH
SOLE
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SMUCKER J M CO
COM NEW
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482
3815
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SOLE
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0
3815
SONOCO PRODS CO
COM
835495102
664
10382
SH
SOLE
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10382
SPOTIFY TECHNOLOGY S A
SHS
L8681T102
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804
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804
STRYKER CORPORATION
COM
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954
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SUNRUN INC
COM
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TARGET CORP
COM
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1278
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SOLE
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1278
TELEFLEX INCORPORATED
COM
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6562
SH
SOLE
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TEXAS INSTRS INC
COM
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756
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TEXAS PAC LD TR
SUB CTF PROP I T
882610108
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SH
SOLE
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559
THERMO FISHER SCIENTIFIC INC
COM
883556102
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SH
SOLE
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T-MOBILE US INC
COM
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TRAVELERS COMPANIES INC
COM
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SH
SOLE
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TRUIST FINL CORP
COM
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SH
SOLE
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UNILEVER PLC
SPON ADR NEW
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239
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SH
SOLE
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4285
UNITEDHEALTH GROUP INC
COM
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VALERO ENERGY CORP
COM
91913Y100
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14806
SH
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INTERMED TERM
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VANGUARD INDEX FDS
SMALL CP ETF
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VANGUARD INDEX FDS
GROWTH ETF
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VANGUARD INDEX FDS
S&P 500 ETF SHS
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VANGUARD WHITEHALL FDS
HIGH DIV YLD
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VERIZON COMMUNICATIONS INC
COM
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VOYA FINANCIAL INC
COM
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WELLS FARGO CO NEW
COM
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WILLIAMS COS INC
COM
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YUM BRANDS INC
COM
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