0001085146-24-000780.txt : 20240206 0001085146-24-000780.hdr.sgml : 20240206 20240206172540 ACCESSION NUMBER: 0001085146-24-000780 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240206 DATE AS OF CHANGE: 20240206 EFFECTIVENESS DATE: 20240206 FILER: COMPANY DATA: COMPANY CONFORMED NAME: N.E.W. Advisory Services LLC CENTRAL INDEX KEY: 0001803456 ORGANIZATION NAME: IRS NUMBER: 822913883 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20048 FILM NUMBER: 24601316 BUSINESS ADDRESS: STREET 1: 2200 DICKINSON RD STREET 2: UNIT 17A CITY: DE PERE STATE: WI ZIP: 54115 BUSINESS PHONE: 9207127800 MAIL ADDRESS: STREET 1: 2200 DICKINSON RD STREET 2: UNIT 17A CITY: DE PERE STATE: WI ZIP: 54115 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001803456 XXXXXXXX 12-31-2023 12-31-2023 false N.E.W. Advisory Services LLC

2200 Dickinson Rd Unit 17a De Pere WI 54115

13F HOLDINGS REPORT 028-20048 N Robbie Hayes 920-712-7800 /s/ Robbie Hayes De Pere WI 02-06-2024 0 162 827364200 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE 3M CO COM 88579Y101 BBG001S5T7X2 303625 2777 SH SOLE 0 0 2777 AB ACTIVE ETFS INC ULTRA SHORT INCM 00039J103 BBG0184FKT34 3592122 71428 SH SOLE 0 0 71428 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 575871 3716 SH SOLE 0 0 3716 ADVANCED MICRO DEVICES INC COM 007903107 BBG001S5NN36 253840 1722 SH SOLE 0 0 1722 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 528448 3783 SH SOLE 0 0 3783 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 361484 2565 SH SOLE 0 0 2565 ALPS ETF TR ALERIAN MLP 00162Q452 BBG001TBMNT5 262095 6164 SH SOLE 0 0 6164 ALTRIA GROUP INC COM 02209S103 BBG001S5T8T5 211242 5236 SH SOLE 0 0 5236 AMAZON COM INC COM 023135106 BBG001S5PQL7 3565580 23467 SH SOLE 0 0 23467 APPLE INC COM 037833100 BBG001S5N8V8 13008458 67567 SH SOLE 0 0 67567 ASSOCIATED BANC CORP COM 045487105 BBG001S5NVZ3 255882 11963 SH SOLE 0 0 11963 AT&T INC COM 00206R102 BBG001S5VWH2 706647 42112 SH SOLE 0 0 42112 BANK FIRST CORP COM 06211J100 BBG001S79DP6 579408 6686 SH SOLE 0 0 6686 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 14102567 39543 SH SOLE 0 0 39543 BOEING CO COM 097023105 BBG001S5P0V3 529402 2031 SH SOLE 0 0 2031 BUILDERS FIRSTSOURCE INC COM 12008R107 BBG001S9CFC7 424361 2542 SH SOLE 0 0 2542 CARRIER GLOBAL CORPORATION COM 14448C104 BBG00RP5HZM1 775925 13506 SH SOLE 0 0 13506 CATERPILLAR INC COM 149123101 BBG001S5PJ06 438346 1483 SH SOLE 0 0 1483 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 272366 1826 SH SOLE 0 0 1826 COCA COLA CO COM 191216100 BBG001S5SMQ8 645864 10960 SH SOLE 0 0 10960 CORNERSTONE STRATEGIC VALUE COM 21924B302 BBG001S5PWK5 98316 13674 SH SOLE 0 0 13674 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 228369 345 SH SOLE 0 0 345 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 BBG012G21Y06 15201838 442428 SH SOLE 0 0 442428 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 BBG011DXY6D4 18154253 621083 SH SOLE 0 0 621083 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 BBG012G2PD33 6353301 260168 SH SOLE 0 0 260168 DNP SELECT INCOME FD INC COM 23325P104 BBG001S5QKC9 3772317 444850 SH SOLE 0 0 444850 DORCHESTER MINERALS LP COM UNIT 25820R105 BBG001SLKJK4 369196 11599 SH SOLE 0 0 11599 EA SERIES TRUST STRIVE 500 ETF 02072L680 BBG019DCJ9F2 275376 9008 SH SOLE 0 0 9008 ELI LILLY & CO COM 532457108 BBG001S5STL8 400513 687 SH SOLE 0 0 687 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 457372 4575 SH SOLE 0 0 4575 FIDELITY COMWLTH TR NASDAQ COMPSIT 315912808 BBG001SBT983 672155 11347 SH SOLE 0 0 11347 FIRST TR EXCH TRADED FD III PFD SECS INC ETF 33739E108 BBG0043NRZR1 175766 10425 SH SOLE 0 0 10425 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 BBG001SQ1882 447343 5589 SH SOLE 0 0 5589 FIRST TR EXCHANGE-TRADED FD CBOE VEST RISING 33738D879 BBG019WLSRG0 872267 37793 SH SOLE 0 0 37793 FIRST TR EXCHANGE-TRADED FD FT CBOE VEST S&P 33739Q705 BBG00KDSF556 3088923 59770 SH SOLE 0 0 59770 FIRST TR EXCHANGE-TRADED FD LNG DUR OPRTUN 33738D606 BBG00N0WX1C6 257219 11623 SH SOLE 0 0 11623 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 BBG005SW6WS0 826979 16005 SH SOLE 0 0 16005 FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF 33741X102 BBG00J3TCS97 391178 11937 SH SOLE 0 0 11937 FIRST TR EXCHNG TRADED FD VI CBOE VEST FD DEP 33740U703 BBG00YXMQXB7 508434 22398 SH SOLE 0 0 22398 FIRST TR EXCHNG TRADED FD VI CBOE VEST US EQ 33740F755 BBG00VC9SZ91 8761083 329736 SH SOLE 0 0 329736 FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI 33740F888 BBG00L2NXWJ3 5881049 237714 SH SOLE 0 0 237714 FIRST TR VALUE LINE DIVID IN SHS 33734H106 BBG001SLWD88 604913 14914 SH SOLE 0 0 14914 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 679004 55702 SH SOLE 0 0 55702 FS KKR CAP CORP COM 302635206 BBG001YCZQ07 252482 12643 SH SOLE 0 0 12643 GILEAD SCIENCES INC COM 375558103 BBG001S6Y1X7 1069426 13202 SH SOLE 0 0 13202 HEARTLAND FINL USA INC COM 42234Q102 BBG001S8WBN4 310358 8252 SH SOLE 0 0 8252 HOME DEPOT INC COM 437076102 BBG001S5RTW7 311583 899 SH SOLE 0 0 899 HONEYWELL INTL INC COM 438516106 BBG001S5X1N1 422780 2016 SH SOLE 0 0 2016 ILLINOIS TOOL WKS INC COM 452308109 BBG001S5SDX0 265516 1014 SH SOLE 0 0 1014 INDEXIQ ETF TR IQ 500 INT ETF 45409B362 BBG00MS6Z311 497194 15167 SH SOLE 0 0 15167 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 2864513 17515 SH SOLE 0 0 17515 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 2169158 5296 SH SOLE 0 0 5296 ISHARES TR CORE INTL AGGR 46435G672 BBG00BDV2SQ0 44682108 897229 SH SOLE 0 0 897229 ISHARES TR CORE S&P TTL STK 464287150 BBG001SHTRL5 2154030 20470 SH SOLE 0 0 20470 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 744148 1558 SH SOLE 0 0 1558 ISHARES TR EAFE VALUE ETF 464288877 BBG001SNYBH6 7338744 140857 SH SOLE 0 0 140857 ISHARES TR RUS 2000 VAL ETF 464287630 BBG001S56277 342799 2207 SH SOLE 0 0 2207 ISHARES TR RUS MD CP GR ETF 464287481 BBG001S561Z8 276610 2648 SH SOLE 0 0 2648 ISHARES TR RUS MDCP VAL ETF 464287473 BBG001S561V2 420484 3616 SH SOLE 0 0 3616 ISHARES TR RUS TP200 GR ETF 464289438 BBG001T5LBR7 473192 2701 SH SOLE 0 0 2701 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 280127 1024 SH SOLE 0 0 1024 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 374674 4989 SH SOLE 0 0 4989 ISHARES TR S&P 500 VAL ETF 464287408 BBG001S561K4 790827 4548 SH SOLE 0 0 4548 ISHARES TR TIPS BD ETF 464287176 BBG001SD9RM5 458518 4266 SH SOLE 0 0 4266 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 865197 7048 SH SOLE 0 0 7048 J P MORGAN EXCHANGE TRADED F CORE PLUS BD ETF 46641Q670 BBG00N6W8XF5 4458578 94692 SH SOLE 0 0 94692 J P MORGAN EXCHANGE TRADED F DIVERSFD EQT ETF 46641Q845 BBG00F7XDRN7 864510 19623 SH SOLE 0 0 19623 J P MORGAN EXCHANGE TRADED F DIVERSFED RTRN 46641Q886 BBG00CVTZCK8 3131563 34084 SH SOLE 0 0 34084 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 2417381 43968 SH SOLE 0 0 43968 J P MORGAN EXCHANGE TRADED F INTRNL RES EQT 46641Q134 BBG016CBQVP3 2066495 35361 SH SOLE 0 0 35361 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 BBG00GP26NW0 34368925 684231 SH SOLE 0 0 684231 J P MORGAN EXCHANGE TRADED F US QUALTY FCTR 46641Q761 BBG00J5DPW97 1657485 34632 SH SOLE 0 0 34632 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 1286399 8207 SH SOLE 0 0 8207 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 1659891 9758 SH SOLE 0 0 9758 KIMBERLY-CLARK CORP COM 494368103 BBG001S5SLZ0 402700 3314 SH SOLE 0 0 3314 LIGHTWAVE LOGIC INC COM 532275104 BBG001SBG0P7 69969 14050 SH SOLE 0 0 14050 LINDE PLC SHS G54950103 BBG01FND0CH6 226712 552 SH SOLE 0 0 552 LOWES COS INC COM 548661107 BBG001S5SVL3 213938 962 SH SOLE 0 0 962 MARTIN MARIETTA MATLS INC COM 573284106 BBG001S7QC51 257438 516 SH SOLE 0 0 516 MASTERCARD INCORPORATED CL A 57636Q104 BBG001SKNNS6 233301 547 SH SOLE 0 0 547 MCDONALDS CORP COM 580135101 BBG001S5T110 1621316 5468 SH SOLE 0 0 5468 MERCK & CO INC COM 58933Y105 BBG001S5TC52 411945 3777 SH SOLE 0 0 3777 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 701195 1981 SH SOLE 0 0 1981 MGM RESORTS INTERNATIONAL COM 552953101 BBG001S6BYT5 352376 7886 SH SOLE 0 0 7886 MICROSOFT CORP COM 594918104 BBG001S5TD05 2832459 7531 SH SOLE 0 0 7531 MONDELEZ INTL INC CL A 609207105 BBG001SHHZJ3 202515 2796 SH SOLE 0 0 2796 MORGAN STANLEY COM NEW 617446448 BBG001S9V5Z3 231240 2480 SH SOLE 0 0 2480 NICOLET BANKSHARES INC COM 65406E102 BBG001SN0Y92 5919459 73551 SH SOLE 0 0 73551 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 1117238 2256 SH SOLE 0 0 2256 ORACLE CORP COM 68389X105 BBG001S5SJG6 287746 2729 SH SOLE 0 0 2729 ORAMED PHARMACEUTICALS INC COM NEW 68403P203 BBG001SK4M90 29938 12960 SH SOLE 0 0 12960 OSHKOSH CORP COM 688239201 BBG001S6SX46 904922 8347 SH SOLE 0 0 8347 PEPSICO INC COM 713448108 BBG001S695T1 459649 2706 SH SOLE 0 0 2706 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 231163 2457 SH SOLE 0 0 2457 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 13294415 90723 SH SOLE 0 0 90723 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 805895 6046 SH SOLE 0 0 6046 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 1208033 12690 SH SOLE 0 0 12690 REALTY INCOME CORP COM 756109104 BBG001S884K0 568522 9901 SH SOLE 0 0 9901 RED CAT HLDGS INC COM 75644T100 BBG001SB7WF8 75182 85433 SH SOLE 0 0 85433 RTX CORPORATION COM 75513E101 BBG001S5X5Q9 410880 4883 SH SOLE 0 0 4883 SCHWAB CHARLES CORP COM 808513105 BBG001S5VXD4 330725 4807 SH SOLE 0 0 4807 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 BBG001S7T223 648649 17251 SH SOLE 0 0 17251 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 BBG001S7SCQ6 210708 1545 SH SOLE 0 0 1545 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 BBG001S8LH99 441105 1171 SH SOLE 0 0 1171 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 299947 1569 SH SOLE 0 0 1569 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 BBG001T2P370 243662 5575 SH SOLE 0 0 5575 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 BBG001SRXRJ1 32401855 952720 SH SOLE 0 0 952720 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 BBG001SRXRD7 17025440 480808 SH SOLE 0 0 480808 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 BBG001T2PHC3 9606529 170146 SH SOLE 0 0 170146 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 BBG001SRXRK9 14077599 443249 SH SOLE 0 0 443249 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 987080 2077 SH SOLE 0 0 2077 SPDR SER TR BLOOMBERG INTL 78464A151 BBG001T8QLK1 3146818 105139 SH SOLE 0 0 105139 SPDR SER TR NUVEEN BLMBRG SH 78468R739 BBG001T083N5 444876 9309 SH SOLE 0 0 9309 SPDR SER TR PORTFOLI S&P1500 78464A805 BBG001SG6843 23669534 404953 SH SOLE 0 0 404953 SPDR SER TR PORTFOLIO AGRGTE 78464A649 BBG001STKD11 55756477 2174586 SH SOLE 0 0 2174586 SPDR SER TR PORTFOLIO S&P500 78464A854 BBG001SPTB87 81254132 1453556 SH SOLE 0 0 1453556 SPDR SER TR PORTFOLIO S&P600 78468R853 BBG004T58LZ5 212275 5033 SH SOLE 0 0 5033 SPDR SER TR PORTFOLIO SHORT 78464A474 BBG001T6B0P2 3393702 113959 SH SOLE 0 0 113959 SPDR SER TR PRTFLO S&P500 GW 78464A409 BBG001SD7RB9 4351263 66881 SH SOLE 0 0 66881 SPDR SER TR PRTFLO S&P500 VL 78464A508 BBG001SG4284 72310139 1550726 SH SOLE 0 0 1550726 SPDR SER TR S&P 600 SMCP VAL 78464A300 BBG001SG3JV2 8064134 96796 SH SOLE 0 0 96796 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 856939 6857 SH SOLE 0 0 6857 SPDR SER TR SPDR S&P 500 ETF 78468R796 BBG00BKMB118 304697 7851 SH SOLE 0 0 7851 TESLA INC COM 88160R101 BBG001SQKGD7 1431739 5762 SH SOLE 0 0 5762 UNITED PARCEL SERVICE INC CL B 911312106 BBG001SDGSH1 312011 1985 SH SOLE 0 0 1985 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 256619 487 SH SOLE 0 0 487 VANGUARD ADMIRAL FDS INC SMLCP 600 VAL 921932778 BBG001TC6ML1 50120471 566324 SH SOLE 0 0 566324 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 BBG001SK7DK4 13881270 188731 SH SOLE 0 0 188731 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 BBG004N1LGK2 590168 11955 SH SOLE 0 0 11955 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 5075731 30870 SH SOLE 0 0 30870 VANGUARD INDEX FDS GROWTH ETF 922908736 8302313 26707 SH SOLE 0 0 26707 VANGUARD INDEX FDS LARGE CAP ETF 922908637 BBG001SHTTQ6 5159040 23649 SH SOLE 0 0 23649 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 BBG001SRN7S6 372104 1695 SH SOLE 0 0 1695 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1953582 8397 SH SOLE 0 0 8397 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 4911519 11245 SH SOLE 0 0 11245 VANGUARD INDEX FDS SMALL CP ETF 922908751 2326540 10907 SH SOLE 0 0 10907 VANGUARD INDEX FDS TOTAL STK MKT 922908769 88050734 371177 SH SOLE 0 0 371177 VANGUARD INDEX FDS VALUE ETF 922908744 4391090 29370 SH SOLE 0 0 29370 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 740974 13199 SH SOLE 0 0 13199 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 5061250 123143 SH SOLE 0 0 123143 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 11906968 103512 SH SOLE 0 0 103512 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 345769 3362 SH SOLE 0 0 3362 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 540383 11379 SH SOLE 0 0 11379 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 883704 15150 SH SOLE 0 0 15150 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 1137793 14706 SH SOLE 0 0 14706 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 653457 3834 SH SOLE 0 0 3834 VANGUARD STAR FDS VG TL INTL STK F 921909768 4639467 80047 SH SOLE 0 0 80047 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 1734528 36211 SH SOLE 0 0 36211 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 1302572 11669 SH SOLE 0 0 11669 VANGUARD WORLD FD MEGA GRWTH IND 921910816 1644328 6336 SH SOLE 0 0 6336 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 3108753 10208 SH SOLE 0 0 10208 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 1341708 7026 SH SOLE 0 0 7026 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 288220 3124 SH SOLE 0 0 3124 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 1393218 5557 SH SOLE 0 0 5557 VANGUARD WORLD FDS INDUSTRIAL ETF 92204A603 501039 2273 SH SOLE 0 0 2273 VANGUARD WORLD FDS INF TECH ETF 92204A702 3821256 7895 SH SOLE 0 0 7895 VERIZON COMMUNICATIONS INC COM 92343V104 378371 10037 SH SOLE 0 0 10037 VISA INC COM CL A 92826C839 840556 3228 SH SOLE 0 0 3228 WALMART INC COM 931142103 984883 6248 SH SOLE 0 0 6248 WEC ENERGY GROUP INC COM 92939U106 3037286 36086 SH SOLE 0 0 36086 WELLS FARGO CO NEW COM 949746101 1381825 28075 SH SOLE 0 0 28075 WISDOMTREE TR EM EX ST-OWNED 97717X578 306138 10601 SH SOLE 0 0 10601