0001085146-23-004084.txt : 20231106 0001085146-23-004084.hdr.sgml : 20231106 20231103175402 ACCESSION NUMBER: 0001085146-23-004084 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231106 DATE AS OF CHANGE: 20231103 EFFECTIVENESS DATE: 20231106 FILER: COMPANY DATA: COMPANY CONFORMED NAME: N.E.W. Advisory Services LLC CENTRAL INDEX KEY: 0001803456 IRS NUMBER: 822913883 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20048 FILM NUMBER: 231377584 BUSINESS ADDRESS: STREET 1: 2200 DICKINSON RD STREET 2: UNIT 17A CITY: DE PERE STATE: WI ZIP: 54115 BUSINESS PHONE: 9207127800 MAIL ADDRESS: STREET 1: 2200 DICKINSON RD STREET 2: UNIT 17A CITY: DE PERE STATE: WI ZIP: 54115 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001803456 XXXXXXXX 09-30-2023 09-30-2023 false N.E.W. Advisory Services LLC

2200 Dickinson Rd Unit 17a De Pere WI 54115

13F HOLDINGS REPORT 028-20048 N Robbie Hayes 920-712-7800 /s/ Robbie Hayes De Pere WI 11-03-2023 0 151 703169508 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE 3M CO COM 88579Y101 BBG001S5T7X2 271507 2900 SH SOLE 0 0 2900 AB ACTIVE ETFS INC TAX AWARE SHRT 00039J202 BBG0184H3201 228657 9295 SH SOLE 0 0 9295 AB ACTIVE ETFS INC ULTRA SHORT INCM 00039J103 BBG0184FKT34 2429581 48398 SH SOLE 0 0 48398 ABBOTT LABS COM 002824100 BBG001S5N9M6 340403 3515 SH SOLE 0 0 3515 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 486698 3265 SH SOLE 0 0 3265 ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 415480 3175 SH SOLE 0 0 3175 ALPHABET INC CAP STK CL C 02079K107 BBG009S3NB21 371422 2817 SH SOLE 0 0 2817 ALPS ETF TR ALERIAN MLP 00162Q452 BBG001TBMNT5 254423 6029 SH SOLE 0 0 6029 ALTRIA GROUP INC COM 02209S103 BBG001S5T8T5 284172 6757 SH SOLE 0 0 6757 AMAZON COM INC COM 023135106 BBG001S5PQL7 3035752 23881 SH SOLE 0 0 23881 APPLE INC COM 037833100 BBG001S5N8V8 11256597 65745 SH SOLE 0 0 65745 ASSOCIATED BANC CORP COM 045487105 BBG001S5NVZ3 190396 11128 SH SOLE 0 0 11128 AT&T INC COM 00206R102 BBG001S5VWH2 481926 32087 SH SOLE 0 0 32087 BANK FIRST CORP COM 06211J100 BBG001S79DP6 361526 4686 SH SOLE 0 0 4686 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 13926057 39757 SH SOLE 0 0 39757 BOEING CO COM 097023105 BBG001S5P0V3 385468 2011 SH SOLE 0 0 2011 BUILDERS FIRSTSOURCE INC COM 12008R107 BBG001S9CFC7 316454 2542 SH SOLE 0 0 2542 CARRIER GLOBAL CORPORATION COM 14448C104 BBG00RP5HZM1 745434 13504 SH SOLE 0 0 13504 CATERPILLAR INC COM 149123101 BBG001S5PJ06 419924 1538 SH SOLE 0 0 1538 COCA COLA CO COM 191216100 BBG001S5SMQ8 624128 11148 SH SOLE 0 0 11148 CORNERSTONE STRATEGIC VALUE COM 21924B302 BBG001S5PWK5 110076 13674 SH SOLE 0 0 13674 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 BBG012G21Y06 13807557 423284 SH SOLE 0 0 423284 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 BBG011DXY6D4 16320697 622928 SH SOLE 0 0 622928 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 BBG012G2PD33 5680970 252263 SH SOLE 0 0 252263 DNP SELECT INCOME FD INC COM 23325P104 BBG001S5QKC9 4029896 423309 SH SOLE 0 0 423309 DORCHESTER MINERALS LP COM UNIT 25820R105 BBG001SLKJK4 336951 11599 SH SOLE 0 0 11599 ELI LILLY & CO COM 532457108 BBG001S5STL8 363431 676 SH SOLE 0 0 676 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 539949 4592 SH SOLE 0 0 4592 FIDELITY COMWLTH TR NASDAQ COMPSIT 315912808 BBG001SBT983 604344 11624 SH SOLE 0 0 11624 FIRST TR EXCH TRADED FD III PFD SECS INC ETF 33739E108 BBG0043NRZR1 224139 14035 SH SOLE 0 0 14035 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 BBG001SQ1882 3103069 42144 SH SOLE 0 0 42144 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 BBG005SW6WS0 2519169 54824 SH SOLE 0 0 54824 FIRST TR EXCHNG TRADED FD VI CBOE VEST FD DEP 33740U703 BBG00YXMQXB7 2049256 96435 SH SOLE 0 0 96435 FIRST TR EXCHNG TRADED FD VI CBOE VEST US EQ 33740F755 BBG00VC9SZ91 2456027 100287 SH SOLE 0 0 100287 FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI 33740F888 BBG00L2NXWJ3 3076572 128727 SH SOLE 0 0 128727 FIRST TR EXCHNG TRADED FD VI US EQT DEEP DUFR 33740F771 BBG00RPLC4T3 589000 16903 SH SOLE 0 0 16903 FIRST TR MORNINGSTAR DIVID L SHS 336917109 BBG001SP68G0 1278646 38237 SH SOLE 0 0 38237 FIRST TR VALUE LINE DIVID IN SHS 33734H106 BBG001SLWD88 3498840 93577 SH SOLE 0 0 93577 FORD MTR CO DEL COM 345370860 BBG001S5TZ33 700034 56364 SH SOLE 0 0 56364 FS KKR CAP CORP COM 302635206 BBG001YCZQ07 248940 12643 SH SOLE 0 0 12643 GILEAD SCIENCES INC COM 375558103 BBG001S6Y1X7 983232 13120 SH SOLE 0 0 13120 HEARTLAND FINL USA INC COM 42234Q102 BBG001S8WBN4 242857 8252 SH SOLE 0 0 8252 HOME DEPOT INC COM 437076102 BBG001S5RTW7 271667 899 SH SOLE 0 0 899 HONEYWELL INTL INC COM 438516106 BBG001S5X1N1 371198 2009 SH SOLE 0 0 2009 ILLINOIS TOOL WKS INC COM 452308109 BBG001S5SDX0 233454 1014 SH SOLE 0 0 1014 INDEXIQ ETF TR IQ 500 INT ETF 45409B362 BBG00MS6Z311 397584 13018 SH SOLE 0 0 13018 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 2619047 18665 SH SOLE 0 0 18665 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 1848298 5159 SH SOLE 0 0 5159 ISHARES TR CORE INTL AGGR 46435G672 BBG00BDV2SQ0 43710047 896064 SH SOLE 0 0 896064 ISHARES TR CORE S&P TTL STK 464287150 BBG001SHTRL5 1872889 19884 SH SOLE 0 0 19884 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 699973 1630 SH SOLE 0 0 1630 ISHARES TR EAFE VALUE ETF 464288877 BBG001SNYBH6 7106488 145238 SH SOLE 0 0 145238 ISHARES TR RUS 2000 VAL ETF 464287630 BBG001S56277 299147 2207 SH SOLE 0 0 2207 ISHARES TR RUS MD CP GR ETF 464287481 BBG001S561Z8 241895 2648 SH SOLE 0 0 2648 ISHARES TR RUS MDCP VAL ETF 464287473 BBG001S561V2 377276 3616 SH SOLE 0 0 3616 ISHARES TR RUS TP200 GR ETF 464289438 BBG001T5LBR7 413848 2690 SH SOLE 0 0 2690 ISHARES TR RUSSELL 3000 ETF 464287689 BBG001SFC7Z6 263767 1077 SH SOLE 0 0 1077 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 372614 5446 SH SOLE 0 0 5446 ISHARES TR S&P 500 VAL ETF 464287408 BBG001S561K4 795792 5173 SH SOLE 0 0 5173 ISHARES TR TIPS BD ETF 464287176 BBG001SD9RM5 497602 4797 SH SOLE 0 0 4797 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 739627 7049 SH SOLE 0 0 7049 J P MORGAN EXCHANGE TRADED F DIVERSFD EQT ETF 46641Q845 BBG00F7XDRN7 2869428 73032 SH SOLE 0 0 73032 J P MORGAN EXCHANGE TRADED F DIVERSFED RTRN 46641Q886 BBG00CVTZCK8 1213562 14508 SH SOLE 0 0 14508 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 1968901 36761 SH SOLE 0 0 36761 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 BBG00GP26NW0 35055511 698594 SH SOLE 0 0 698594 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 1280595 8221 SH SOLE 0 0 8221 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 1437446 9912 SH SOLE 0 0 9912 KIMBERLY-CLARK CORP COM 494368103 BBG001S5SLZ0 442690 3663 SH SOLE 0 0 3663 LIGHTWAVE LOGIC INC COM 532275104 BBG001SBG0P7 63252 14150 SH SOLE 0 0 14150 LINDE PLC SHS G54950103 BBG01FND0CH6 205537 552 SH SOLE 0 0 552 LOWES COS INC COM 548661107 BBG001S5SVL3 202428 974 SH SOLE 0 0 974 MASTERCARD INCORPORATED CL A 57636Q104 BBG001SKNNS6 237545 600 SH SOLE 0 0 600 MCDONALDS CORP COM 580135101 BBG001S5T110 1442099 5475 SH SOLE 0 0 5475 MERCK & CO INC COM 58933Y105 BBG001S5TC52 422447 4104 SH SOLE 0 0 4104 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 594715 1981 SH SOLE 0 0 1981 MGM RESORTS INTERNATIONAL COM 552953101 BBG001S6BYT5 232017 6311 SH SOLE 0 0 6311 MICROSOFT CORP COM 594918104 BBG001S5TD05 2303554 7295 SH SOLE 0 0 7295 MORGAN STANLEY COM NEW 617446448 BBG001S9V5Z3 202271 2477 SH SOLE 0 0 2477 NICOLET BANKSHARES INC COM 65406E102 BBG001SN0Y92 5360075 76813 SH SOLE 0 0 76813 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 1176240 2704 SH SOLE 0 0 2704 ORACLE CORP COM 68389X105 BBG001S5SJG6 299608 2828 SH SOLE 0 0 2828 ORAMED PHARMACEUTICALS INC COM NEW 68403P203 BBG001SK4M90 33826 12960 SH SOLE 0 0 12960 OSHKOSH CORP COM 688239201 BBG001S6SX46 796035 8341 SH SOLE 0 0 8341 PEPSICO INC COM 713448108 BBG001S695T1 458566 2706 SH SOLE 0 0 2706 PHILIP MORRIS INTL INC COM 718172109 BBG001STP9N1 227716 2460 SH SOLE 0 0 2460 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 13772458 94424 SH SOLE 0 0 94424 PROLOGIS INC. COM 74340W103 BBG001S5NMN6 736361 6562 SH SOLE 0 0 6562 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 906609 10238 SH SOLE 0 0 10238 REALTY INCOME CORP COM 756109104 BBG001S884K0 388158 7772 SH SOLE 0 0 7772 RED CAT HLDGS INC COM 75644T100 BBG001SB7WF8 78910 81433 SH SOLE 0 0 81433 RTX CORPORATION COM 75513E101 BBG001S5X5Q9 344836 4791 SH SOLE 0 0 4791 SCHWAB CHARLES CORP COM 808513105 BBG001S5VXD4 263863 4807 SH SOLE 0 0 4807 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 BBG001S7T223 586466 17681 SH SOLE 0 0 17681 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 BBG001S8LH99 391685 1169 SH SOLE 0 0 1169 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 609333 3554 SH SOLE 0 0 3554 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 BBG001T2P370 228212 5974 SH SOLE 0 0 5974 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 BBG001SRXRJ1 28857498 930591 SH SOLE 0 0 930591 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 BBG001SRXRD7 15935490 474693 SH SOLE 0 0 474693 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 BBG001T2PHC3 9147153 171037 SH SOLE 0 0 171037 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 BBG001SRXRK9 12755918 437746 SH SOLE 0 0 437746 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 842760 1971 SH SOLE 0 0 1971 SPDR SER TR BLOOMBERG INTL 78464A151 BBG001T8QLK1 2946939 108623 SH SOLE 0 0 108623 SPDR SER TR NUVEEN BLMBRG SH 78468R739 435240 9415 SH SOLE 0 0 9415 SPDR SER TR PORTFOLI S&P1500 78464A805 21013803 400338 SH SOLE 0 0 400338 SPDR SER TR PORTFOLIO AGRGTE 78464A649 54387854 2234503 SH SOLE 0 0 2234503 SPDR SER TR PORTFOLIO S&P500 78464A854 74205689 1476434 SH SOLE 0 0 1476434 SPDR SER TR PORTFOLIO SHORT 78464A474 BBG001T6B0P2 3336788 113806 SH SOLE 0 0 113806 SPDR SER TR PRTFLO S&P500 GW 78464A409 BBG001SD7RB9 6184479 104327 SH SOLE 0 0 104327 SPDR SER TR PRTFLO S&P500 VL 78464A508 15809138 383160 SH SOLE 0 0 383160 SPDR SER TR S&P 600 SMCP VAL 78464A300 BBG001SG3JV2 7167327 99037 SH SOLE 0 0 99037 SPDR SER TR S&P DIVID ETF 78464A763 789761 6867 SH SOLE 0 0 6867 SPDR SER TR SPDR S&P 500 ETF 78468R796 272666 7851 SH SOLE 0 0 7851 TESLA INC COM 88160R101 1483554 5929 SH SOLE 0 0 5929 UNITED PARCEL SERVICE INC CL B 911312106 318381 2042 SH SOLE 0 0 2042 UNITEDHEALTH GROUP INC COM 91324P102 245528 487 SH SOLE 0 0 487 VANGUARD ADMIRAL FDS INC SMLCP 600 VAL 921932778 43759836 567939 SH SOLE 0 0 567939 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 11665342 167172 SH SOLE 0 0 167172 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 765939 16014 SH SOLE 0 0 16014 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 7884854 55011 SH SOLE 0 0 55011 VANGUARD INDEX FDS GROWTH ETF 922908736 7634816 28037 SH SOLE 0 0 28037 VANGUARD INDEX FDS LARGE CAP ETF 922908637 4776597 24409 SH SOLE 0 0 24409 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 330831 1699 SH SOLE 0 0 1699 VANGUARD INDEX FDS MID CAP ETF 922908629 1847385 8871 SH SOLE 0 0 8871 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 4340837 11053 SH SOLE 0 0 11053 VANGUARD INDEX FDS SMALL CP ETF 922908751 2056500 10878 SH SOLE 0 0 10878 VANGUARD INDEX FDS TOTAL STK MKT 922908769 74580898 351117 SH SOLE 0 0 351117 VANGUARD INDEX FDS VALUE ETF 922908744 4125300 29908 SH SOLE 0 0 29908 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 770605 14857 SH SOLE 0 0 14857 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 4438594 113200 SH SOLE 0 0 113200 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 10658814 100366 SH SOLE 0 0 100366 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 312516 3354 SH SOLE 0 0 3354 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 526030 11126 SH SOLE 0 0 11126 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 916145 15905 SH SOLE 0 0 15905 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 1130174 15039 SH SOLE 0 0 15039 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 598211 3849 SH SOLE 0 0 3849 VANGUARD STAR FDS VG TL INTL STK F 921909768 4122431 77026 SH SOLE 0 0 77026 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 1568114 35869 SH SOLE 0 0 35869 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 1180568 11427 SH SOLE 0 0 11427 VANGUARD WORLD FD MEGA GRWTH IND 921910816 1426499 6287 SH SOLE 0 0 6287 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 3018795 11207 SH SOLE 0 0 11207 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 1244073 6811 SH SOLE 0 0 6811 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 250919 3124 SH SOLE 0 0 3124 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 1312162 5581 SH SOLE 0 0 5581 VANGUARD WORLD FDS INDUSTRIAL ETF 92204A603 493691 2532 SH SOLE 0 0 2532 VANGUARD WORLD FDS INF TECH ETF 92204A702 3454795 8327 SH SOLE 0 0 8327 VERIZON COMMUNICATIONS INC COM 92343V104 268701 8290 SH SOLE 0 0 8290 VISA INC COM CL A 92826C839 747641 3250 SH SOLE 0 0 3250 WALMART INC COM 931142103 999126 6248 SH SOLE 0 0 6248 WEC ENERGY GROUP INC COM 92939U106 2896036 35954 SH SOLE 0 0 35954 WELLS FARGO CO NEW COM 949746101 1141609 27940 SH SOLE 0 0 27940 WISDOMTREE TR EM EX ST-OWNED 97717X578 233333 8749 SH SOLE 0 0 8749