Information reported to the Group’s chief operating decision maker (“CODM”), who are directors of the Group, in order to allocate resources and assess its performance, and for which discrete financial information is available, is based on each business unit’s performance located in each country where a set of similar services are offered. Country directors (i.e. segment managers) are responsible for performance of the respective country’s business units and are directly accountable to the Group’s CODM.

Based on an overall evaluation of all facts and circumstances, and after combining operating segments with similar economic characteristics that comply with the aggregation criteria specified in IFRS 8

Operating segments,

the Group has determined that it operates as a single reportable segment. The information below includes information about the Group’s products and services, geographical areas, and major customers.


	2021		2021		2020		2019
	US$’000		S$’000		S$’000		S$’000
Revenue
Omnichannel CX solutions		256,404		346,582		283,427		217,349
Sales and digital marketing		84,870		114,718		66,235		46,839
Content monitoring and moderation		63,543		85,890		80,170		61,526
Other business process services and other services		5,924		8,008		4,891		4,551

		410,741		555,198		434,723		330,265

Analysis of revenue and carrying amount of

non-current

asset by geography

The Group presents revenue by geographical location based on which office delivers the service, irrespective of the location of the customer engaging the Group’s services or location of the customer that the Group is interacting with.


	Revenue								Non-current assets
	2021		2021		2020		2019		December 31, 2021		December 31, 2020
	US$’000		S$’000		S$’000		S$’000		S$’000		S$’000
Singapore		106,524		143,989		121,062		96,175		11,238		5,427
Philippines		106,763		144,313		109,268		84,169		24,009		29,621
Malaysia		107,408		145,184		112,976		82,795		8,219		11,246
Thailand		52,951		71,574		54,185		41,445		11,692		11,317
China		8,635		11,671		11,500		16,099		1,868		2,606
Japan		22,814		30,838		22,759		9,008		5,670		836
Spain		5,179		7,000		2,973		574		2,486		2,449
India		67		90		—		—		4,005		3,745
Colombia		321		432		—		—		4,158		3,224
Romania		3		4		—		—		5		—
South Korea		76		103		—		—		56		—

		410,741		555,198		434,723		330,265		73,406		70,471

Information about major customers

During the year, the Group had revenue transactions with major customers that amounted to more than 10% of the Group’s revenue as follows:


	2021		2020		2019
	S$’000		S$’000		S$’000
Customer
A		237,595		160,625		100,988
B		104,629		102,003		116,550
C		62,830		54,585		40,832

		405,054		317,213		258,370