GLOBAL BLUE GROUP HOLDING AG 2023 ANNUAL GENERAL MEETING September 14, 2023 Signy, Switzerland, August 21, 2023 Global Blue Group Holding AG (“Global Blue”) will hold its Annual General Meeting of Shareholders (“AGM”) on September 14, 2023, at 09:30 CEST at Park Hyatt, Beethovenstrasse 21, 8002 Zurich, Switzerland. The preparatory documents for the AGM are posted in the “Investor Relations” section of Global Blue’s website: Global Blue Group Holding AG - Governance - Shareholder Meetings. A copy of the invitation to the AGM together with the Proxy Card are filed as Exhibits 99.1 and 99.2 respectively to the Company’s Report on Form 6-K, dated August 21, 2023. CONTACTS INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 – Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE Globa l Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments par tner, empowering retai lers to improve their per formance and shoppers to enhance their experience. Globa l Blue offers innovative solutions in three different fie lds: • Tax Free Shopping: Helping retai lers at over 300,000 points of sale to e ffic ient ly manage 35 mil l i on Tax Free Shopping transactions a year, thanks to i ts fu l ly in tegrated in -house technology plat form. Meanwhi le , i ts industry -leading digital Tax Free shopper so lutions cr eate a better, more seamless cus tomer experience • Payments services: Providing a ful l suite of foreign exchange and Payments technology so lutions that a l low acquirers, hotels and retai lers to offer va lue -added services and improve the customer exper ience du ring 31 mi l l ion payment transactions a year at 130,000 points of interaction • Complementary Reta ilTech: Offer ing new technology so lutions to retai lers, including digi tal receipts and eCommerce returns , that can be eas i ly integrated with their core systems a nd al low them to optimise and digita l i se their processes throughout the omni -channe l customer journey, both in -store and online In addi t ion, our data and advisory serv ices offer a strategic advisory to help retai lers identify opportunit ies for growth, whi le our shopper exper ience and engagement solut ions provide data -dr i ven solutions to increase footfal l, convert footfa ll to revenue and enhance performance. For more in formation, vis i t https://www.globalblue.com/about -us/media Pre-pandemic figures FY 2019-20 Source: Global Blue