0001795173-22-000006.txt : 20221006
0001795173-22-000006.hdr.sgml : 20221006
20221006103226
ACCESSION NUMBER: 0001795173-22-000006
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220930
FILED AS OF DATE: 20221006
DATE AS OF CHANGE: 20221006
EFFECTIVENESS DATE: 20221006
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: UMA Financial Services, Inc.
CENTRAL INDEX KEY: 0001795173
IRS NUMBER: 870513295
STATE OF INCORPORATION: UT
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-19642
FILM NUMBER: 221297341
BUSINESS ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
BUSINESS PHONE: 8017479903
MAIL ADDRESS:
STREET 1: 310 EAST 4500 SOUTH
STREET 2: #550
CITY: SALT LAKE CITY
STATE: UT
ZIP: 84107
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001795173
XXXXXXXX
09-30-2022
09-30-2022
UMA Financial Services, Inc.
310 EAST 4500 SOUTH
#550
SALT LAKE CITY
UT
84107
13F HOLDINGS REPORT
028-19642
N
Melissa Saez
Compliance Analyst
801-747-9908
Melissa Saez
Salt Lake City
UT
10-06-2022
0
146
325365
false
INFORMATION TABLE
2
umafinancial13fq32022.xml
3M CO
COM
88579Y101
779
6764
SH
SOLE
0
0
0
6764
ALPHABET INC
CAP STK CL C
02079K107
539
5271
SH
SOLE
0
0
0
5271
ALPHABET INC
CAP STK CL A
02079K305
693
6836
SH
SOLE
0
0
0
6836
AMAZON COM INC
COM
023135106
1534
12684
SH
SOLE
0
0
0
12684
AMEREN CORP
COM
023608102
273
3350
SH
SOLE
0
0
0
3350
APPLE INC
COM
037833100
10983
75023
SH
SOLE
0
0
0
75023
APPLIED MATLS INC
COM
038222105
276
3099
SH
SOLE
0
0
0
3099
AT&T INC
COM
00206R102
184
11554
SH
SOLE
0
0
0
11554
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1037
3711
SH
SOLE
0
0
0
3711
BLACKROCK CR ALLOCATION INCO
COM
092508100
129
12839
SH
SOLE
0
0
0
12839
BOOKING HOLDINGS INC
COM
09857L108
223
129
SH
SOLE
0
0
0
129
CHEVRON CORP NEW
COM
166764100
444
2802
SH
SOLE
0
0
0
2802
CO-DIAGNOSTICS INC
COM
189763105
113
33875
SH
SOLE
0
0
0
33875
COHEN & STEERS SELECT PFD &
COM
19248Y107
271
14833
SH
SOLE
0
0
0
14833
CONOCOPHILLIPS
COM
20825C104
331
2852
SH
SOLE
0
0
0
2852
COSTCO WHSL CORP NEW
COM
22160K105
803
1671
SH
SOLE
0
0
0
1671
DIMENSIONAL ETF TRUST
US CORE EQT MKT
25434V104
5524
207529
SH
SOLE
0
0
0
207529
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
3369
67999
SH
SOLE
0
0
0
67999
DIMENSIONAL ETF TRUST
EMGR CRE EQT MNG
25434V302
4207
200052
SH
SOLE
0
0
0
200052
DIMENSIONAL ETF TRUST
INTL CORE EQT MK
25434V203
9628
425072
SH
SOLE
0
0
0
425072
DIMENSIONAL ETF TRUST
US CORE EQUITY 2
25434V708
4094
173312
SH
SOLE
0
0
0
173312
DIMENSIONAL ETF TRUST
WORLD EX US CORE
25434V880
1727
87142
SH
SOLE
0
0
0
87142
DIMENSIONAL ETF TRUST
US SMALL CAP VAL
25434V815
296
12680
SH
SOLE
0
0
0
12680
DISNEY WALT CO
COM
254687106
399
3954
SH
SOLE
0
0
0
3954
DOMINION ENERGY INC
COM
25746U109
246
3561
SH
SOLE
0
0
0
3561
ENTERPRISE PRODS PARTNERS L
COM
293792107
223
8981
SH
SOLE
0
0
0
8981
EXPEDITORS INTL WASH INC
COM
302130109
363
3997
SH
SOLE
0
0
0
3997
EXTRA SPACE STORAGE INC
COM
30225T102
1888
10597
SH
SOLE
0
0
0
10597
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
3919
161067
SH
SOLE
0
0
0
161067
FIDELITY MERRIMACK STR TR
TOTAL BD ETF
316188309
334
7455
SH
SOLE
0
0
0
7455
GLOBAL X FDS
GLOBAL X SILVER
37954Y848
226
8700
SH
SOLE
0
0
0
8700
GOLDMAN SACHS BDC INC
SHS
38147U107
152
10124
SH
SOLE
0
0
0
10124
HEALTHEQUITY INC
COM
42226A107
4440
65029
SH
SOLE
0
0
0
65029
HOME DEPOT INC
COM
437076102
286
986
SH
SOLE
0
0
0
986
HUNTSMAN CORP
COM
447011107
492
18327
SH
SOLE
0
0
0
18327
INTEL CORP
COM
458140100
251
9091
SH
SOLE
0
0
0
9091
INVESCO EXCH TRADED FD TR II
S&P EMRNG MKTS
46138E297
4676
217202
SH
SOLE
0
0
0
217202
INVESCO QQQ TR
UNIT SER 1
46090E103
601
2133
SH
SOLE
0
0
0
2133
ISHARES INC
CORE MSCI EMKT
46434G103
2587
57408
SH
SOLE
0
0
0
57408
ISHARES INC
MSCI EMERG MRKT
464286533
4723
90496
SH
SOLE
0
0
0
90496
ISHARES INC
ESG AWR MSCI EM
46434G863
1106
38146
SH
SOLE
0
0
0
38146
ISHARES TR
SP SMCP600VL ETF
464287879
1867
21381
SH
SOLE
0
0
0
21381
ISHARES TR
CORE MSCI TOTAL
46432F834
6623
123884
SH
SOLE
0
0
0
123884
ISHARES TR
CORE S&P SCP ETF
464287804
6620
71804
SH
SOLE
0
0
0
71804
ISHARES TR
MSCI USA VALUE
46432F388
847
9711
SH
SOLE
0
0
0
9711
ISHARES TR
ESG AW MSCI EAFE
46435G516
293
4973
SH
SOLE
0
0
0
4973
ISHARES TR
ESG ADV TTL USD
46436E619
372
8855
SH
SOLE
0
0
0
8855
ISHARES TR
MSCI EAFE MIN VL
46429B689
4002
68185
SH
SOLE
0
0
0
68185
ISHARES TR
CORE DIV GRWTH
46434V621
7395
158415
SH
SOLE
0
0
0
158415
ISHARES TR
NATIONAL MUN ETF
464288414
1208
11687
SH
SOLE
0
0
0
11687
ISHARES TR
ESG MSCI USA ETF
46436E767
372
12534
SH
SOLE
0
0
0
12534
ISHARES TR
SHRT NAT MUN ETF
464288158
1182
11489
SH
SOLE
0
0
0
11489
ISHARES TR
0-5 YR TIPS ETF
46429B747
941
9711
SH
SOLE
0
0
0
9711
ISHARES TR
MSCI USA MIN VOL
46429B697
3570
51827
SH
SOLE
0
0
0
51827
ISHARES TR
EAFE SML CP ETF
464288273
1485
29290
SH
SOLE
0
0
0
29290
ISHARES TR
MSCI USA QLT FCT
46432F339
482
4385
SH
SOLE
0
0
0
4385
ISHARES TR
U.S. MED DVC ETF
464288810
451
8967
SH
SOLE
0
0
0
8967
ISHARES TR
ESG AWR MSCI USA
46435G425
22888
272896
SH
SOLE
0
0
0
272896
ISHARES TR
CORE US AGGBD ET
464287226
848
8773
SH
SOLE
0
0
0
8773
ISHARES TR
CORE MSCI INTL
46435G326
449
8859
SH
SOLE
0
0
0
8859
ISHARES TR
CORE S&P TTL STK
464287150
16765
199673
SH
SOLE
0
0
0
199673
ISHARES TR
BLACKROCK ULTRA
46434V878
1676
33561
SH
SOLE
0
0
0
33561
ISHARES TR
CORE MSCI EAFE
46432F842
11723
212214
SH
SOLE
0
0
0
212214
ISHARES TR
S&P 500 VAL ETF
464287408
258
1906
SH
SOLE
0
0
0
1906
ISHARES TR
USD INV GRDE ETF
464288620
349
7198
SH
SOLE
0
0
0
7198
ISHARES TR
MSCI EMG MKT ETF
464287234
452
12348
SH
SOLE
0
0
0
12348
ISHARES TR
MICRO-CAP ETF
464288869
1478
13679
SH
SOLE
0
0
0
13679
ISHARES TR
CORE S&P MCP ETF
464287507
6695
28677
SH
SOLE
0
0
0
28677
ISHARES TR
MSCI EAFE ETF
464287465
881
14988
SH
SOLE
0
0
0
14988
ISHARES TR
ISHS 1-5YR INVS
464288646
1751
35435
SH
SOLE
0
0
0
35435
ISHARES TR
EAFE VALUE ETF
464288877
7247
179155
SH
SOLE
0
0
0
179155
ISHARES TR
U.S. REAL ES ETF
464287739
230
2781
SH
SOLE
0
0
0
2781
ISHARES TR
CORE HIGH DV ETF
46429B663
2354
24209
SH
SOLE
0
0
0
24209
ISHARES TR
MSCI USA MMENTM
46432F396
1148
8304
SH
SOLE
0
0
0
8304
ISHARES TR
CORE S&P500 ETF
464287200
56885
150283
SH
SOLE
0
0
0
150283
ISHARES TR
EAFE GRWTH ETF
464288885
7865
102657
SH
SOLE
0
0
0
102657
ISHARES TR
US INFRASTRUC
46435U713
992
29168
SH
SOLE
0
0
0
29168
ISHARES TR
GLOBAL TECH ETF
464287291
309
6834
SH
SOLE
0
0
0
6834
ISHARES U S ETF TR
GSCI CMDTY STGY
46431W853
1234
32255
SH
SOLE
0
0
0
32255
JOHNSON & JOHNSON
COM
478160104
606
3672
SH
SOLE
0
0
0
3672
LILLY ELI & CO
COM
532457108
297
895
SH
SOLE
0
0
0
895
LULULEMON ATHLETICA INC
COM
550021109
239
771
SH
SOLE
0
0
0
771
MASTERCARD INCORPORATED
CL A
57636Q104
695
2283
SH
SOLE
0
0
0
2283
MCDONALDS CORP
COM
580135101
383
1602
SH
SOLE
0
0
0
1602
MEDTRONIC PLC
SHS
G5960L103
209
2455
SH
SOLE
0
0
0
2455
MERCK & CO INC
COM
58933Y105
385
4354
SH
SOLE
0
0
0
4354
META PLATFORMS INC
CL A
30303M102
442
3177
SH
SOLE
0
0
0
3177
MICROSOFT CORP
COM
594918104
3533
14176
SH
SOLE
0
0
0
14176
NORTHWESTERN CORP
COM NEW
668074305
240
4757
SH
SOLE
0
0
0
4757
NOVARTIS AG
SPONSORED ADR
66987V109
223
2880
SH
SOLE
0
0
0
2880
NUVEEN AMT FREE MUN CR INC F
COM
67071L106
318
26822
SH
SOLE
0
0
0
26822
NUVEEN PFD & INCOME TERM FD
COM
67075A106
289
15539
SH
SOLE
0
0
0
15539
NVIDIA CORPORATION
COM
67066G104
377
2854
SH
SOLE
0
0
0
2854
PAYPAL HLDGS INC
COM
70450Y103
311
3311
SH
SOLE
0
0
0
3311
PCM FD INC
COM
69323T101
265
32330
SH
SOLE
0
0
0
32330
PEPSICO INC
COM
713448108
1095
6598
SH
SOLE
0
0
0
6598
PFIZER INC
COM
717081103
435
9858
SH
SOLE
0
0
0
9858
PIMCO ETF TR
ACTIVE BD ETF
72201R775
668
7427
SH
SOLE
0
0
0
7427
PINNACLE FINL PARTNERS INC
COM
72346Q104
327
3766
SH
SOLE
0
0
0
3766
PROCTER AND GAMBLE CO
COM
742718109
379
2936
SH
SOLE
0
0
0
2936
PUBLIC STORAGE
COM
74460D109
239
812
SH
SOLE
0
0
0
812
QUALCOMM INC
COM
747525103
274
2192
SH
SOLE
0
0
0
2192
RAYTHEON TECHNOLOGIES CORP
COM
75513E101
226
2652
SH
SOLE
0
0
0
2652
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
511
11418
SH
SOLE
0
0
0
11418
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
332
5371
SH
SOLE
0
0
0
5371
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
259
11056
SH
SOLE
0
0
0
11056
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
2170
31061
SH
SOLE
0
0
0
31061
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
412
10259
SH
SOLE
0
0
0
10259
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
304
6858
SH
SOLE
0
0
0
6858
SECURITY NATL FINL CORP
CL A NEW
814785309
206
33124
SH
SOLE
0
0
0
33124
SELECT SECTOR SPDR TR
ENERGY
81369Y506
413
5100
SH
SOLE
0
0
0
5100
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
253
1992
SH
SOLE
0
0
0
1992
SERVICENOW INC
COM
81762P102
520
1237
SH
SOLE
0
0
0
1237
SPDR GOLD TR
GOLD SHS
78463V107
205
1285
SH
SOLE
0
0
0
1285
SPDR S&P 500 ETF TR
TR UNIT
78462F103
470
1247
SH
SOLE
0
0
0
1247
SPDR SER TR
S&P 600 SMCP VAL
78464A300
218
3063
SH
SOLE
0
0
0
3063
SPDR SER TR
PORTFOLIO S&P500
78464A854
28737
648396
SH
SOLE
0
0
0
648396
SPROTT PHYSICAL GOLD TR
UNIT
85207H104
239
17939
SH
SOLE
0
0
0
17939
STARBUCKS CORP
COM
855244109
252
2795
SH
SOLE
0
0
0
2795
STRYKER CORPORATION
COM
863667101
215
997
SH
SOLE
0
0
0
997
SYNLOGIC INC
COM
87166L100
19
17302
SH
SOLE
0
0
0
17302
TELEDYNE TECHNOLOGIES INC
COM
879360105
616
1741
SH
SOLE
0
0
0
1741
TESLA INC
COM
88160R101
1218
5056
SH
SOLE
0
0
0
5056
THERMO FISHER SCIENTIFIC INC
COM
883556102
281
514
SH
SOLE
0
0
0
514
TRIMBLE INC
COM
896239100
354
6138
SH
SOLE
0
0
0
6138
UNION PAC CORP
COM
907818108
1277
6364
SH
SOLE
0
0
0
6364
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
455
6356
SH
SOLE
0
0
0
6356
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
1195
3447
SH
SOLE
0
0
0
3447
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
777
5087
SH
SOLE
0
0
0
5087
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
740
4288
SH
SOLE
0
0
0
4288
VANGUARD INDEX FDS
MID CAP ETF
922908629
230
1155
SH
SOLE
0
0
0
1155
VANGUARD INDEX FDS
VALUE ETF
922908744
1396
10729
SH
SOLE
0
0
0
10729
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
2389
29276
SH
SOLE
0
0
0
29276
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
276
7223
SH
SOLE
0
0
0
7223
VANGUARD MUN BD FDS
TAX EXEMPT BD
922907746
442
9110
SH
SOLE
0
0
0
9110
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
327
2301
SH
SOLE
0
0
0
2301
VANGUARD TAX-MANAGED INTL FD
VAN FTSE DEV MKT
921943858
343
8993
SH
SOLE
0
0
0
8993
VANGUARD WELLINGTON FD
US MULTIFACTOR
921935607
798
8523
SH
SOLE
0
0
0
8523
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
3783
28754
SH
SOLE
0
0
0
28754
VANGUARD WORLD FDS
INF TECH ETF
92204A702
1091
3316
SH
SOLE
0
0
0
3316
VISA INC
COM CL A
92826C839
437
2331
SH
SOLE
0
0
0
2331
WALMART INC
COM
931142103
471
3542
SH
SOLE
0
0
0
3542
WELLS FARGO CO NEW
COM
949746101
294
6794
SH
SOLE
0
0
0
6794
WISDOMTREE TR
EM EX ST-OWNED
97717X578
327
12712
SH
SOLE
0
0
0
12712
WP CAREY INC
COM
92936U109
587
7977
SH
SOLE
0
0
0
7977
ZIONS BANCORPORATION N A
COM
989701107
515
9623
SH
SOLE
0
0
0
9623