Significant Accounting Policies - Additional Information (Detail)	12 Months Ended
	Dec. 31, 2020 USD ($) shares	Dec. 31, 2019 USD ($) shares	Dec. 31, 2018 USD ($) shares
Allowance for doubtful accounts | $	$ 223,200	$ 139,000
Accounts receivable write offs | $	367,400	161,700
Goodwill impairment charge | $	$ 0	$ 0
No of Options outstanding	5,664,406	3,839,017	1,677,192
Number of warrants outstanding	2,520,794	2,406,811	0
Weighted average number diluted shares outstanding adjustments	1,307,421
Weighted average number diluted shares outstanding adjustments related to warrants	101,254
Weighted average number diluted shares outstanding adjustments		0	0
Impairment charge | $	$ 0	$ 0	$ 0
No of reporting units	22
Loyalty liability | $	$ 2,876,683	$ 1,000,010
Restricted Stock Units (RSUs) [Member]
No restricted stock units outstanding	689,340	1,399,762	1,589,000
Weighted average number diluted shares outstanding adjustments	134,254