Revenue and Contract Balances - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2022	Sep. 30, 2021	Sep. 30, 2022	Sep. 30, 2021
Disaggregation of Revenue [Line Items]
Revenue	$ 11,781	$ 10,896	$ 35,251	$ 30,959
Retail
Disaggregation of Revenue [Line Items]
Revenue	9,042	8,606	27,286	24,572
Brands
Disaggregation of Revenue [Line Items]
Revenue	2,739	2,290	7,965	6,387
Over time
Disaggregation of Revenue [Line Items]
Revenue	10,801	10,187	32,353	29,163
Over time | Retail
Disaggregation of Revenue [Line Items]
Revenue	9,042	8,606	27,286	24,572
Over time | Brands
Disaggregation of Revenue [Line Items]
Revenue	1,759	1,581	5,067	4,591
Point in time | Brands
Disaggregation of Revenue [Line Items]
Revenue	980	709	2,898	1,796
United States
Disaggregation of Revenue [Line Items]
Revenue	11,140	9,757	32,787	27,644
United States | Reclassification due to change in calculation method
Disaggregation of Revenue [Line Items]
Revenue	11,335	10,041	33,491	28,204
All other countries
Disaggregation of Revenue [Line Items]
Revenue	641	1,139	2,464	3,315
All other countries | Reclassification due to change in calculation method
Disaggregation of Revenue [Line Items]
Revenue	$ 446	$ 855	$ 1,760	$ 2,755
Arizona | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	19.00%	16.00%	18.00%	16.00%
California | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	13.00%	11.00%	11.00%	10.00%
Oregon | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	10.00%	11.00%	10.00%	12.00%
Advertising
Disaggregation of Revenue [Line Items]
Revenue	$ 11,731	$ 10,840	$ 34,959	$ 30,813
Other services
Disaggregation of Revenue [Line Items]
Revenue	$ 50	$ 56	$ 292	$ 146