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Revenue and Contract Balances (Tables)
 9 Months Ended
Sep. 30, 2022
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following table presents the Company's revenue by service type:
Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202120222021
Advertising$11,731 $10,840 $34,959 $30,813 
Other services50 56 292 146 
$11,781 $10,896 $35,251 $30,959 
The following table presents the Company's revenue by geographic region:
Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202120222021
United States1
$11,140 $9,757 $32,787 $27,644 
All other countries1
641 1,139 2,464 3,315 
$11,781 $10,896 $35,251 $30,959 
1 Calculated based on customer sold to address for the periods presented. Using the prior calculation based on billing entity address, revenue for the United States and All other countries would have been $11,335 and $446 for the three months ended September 30, 2022, $10,041 and $855 for the three months ended September 30, 2021, $33,491 and $1,760 for the nine months ended September 30, 2022, and $28,204 and $2,755 for the nine months ended September 30, 2021, respectively.
The following tables presents the Company's revenue by state:

Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202120222021
Arizona19 %16 %18 %16 %
California13 %11 %11 %10 %
Oregon10 %11 %10 %12 %
The following table presents the Company's revenue by timing of recognition:
Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202120222021
Over time
Retail1
$9,042 $8,606 $27,286 $24,572 
Brands2
1,759 1,581 5,067 4,591 
$10,801 $10,187 $32,353 $29,163 
Point in time
Brands3
980 709 2,898 1,796 
$11,781 $10,896 $35,251 $30,959 
1 Revenues from subscription services and display ads.
2 Revenues from brand profile subscriptions and digital media (including display ads and audience extension).
3 Revenues from branded content and channel advertising (including direct to consumer email).
Schedule of Deferred Revenue
The following table presents the Company's deferred revenue accounts and changes in the deferred revenue accounts
Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202120222021
Balance, beginning of period$2,467 $2,079 $1,975 $1,585 
Add: net increase in current period contract liabilities1,630 1,947 1,976 2,112 
Less: revenue recognized from beginning balance(2,045)(1,847)(1,899)(1,518)
Balance, end of period$2,052 $2,179 $2,052 $2,179