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Segment Reporting
9 Months Ended
Sep. 30, 2022
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
Segment revenue and gross profit were as follows during the periods presented:
Three Months Ended
September 30,
Nine Months Ended
September 30,
2022202120222021
Revenue:
Retail$9,042 $8,606 $27,286 $24,572 
Brands2,739 2,290 7,965 6,387 
Total revenue$11,781 $10,896 $35,251 $30,959 
Gross profit:
Retail7,979 7,744 24,193 22,339 
Brands2,287 1,891 6,647 5,056 
Total gross profit$10,266 $9,635 $30,840 $27,395 
Assets are not allocated to segments for internal reporting presentations, nor are depreciation and amortization.
Geographic Areas
The Company’s operations are primarily in the U.S. and to a lesser extent, in certain other countries. Refer to Note 9 for revenue classified by major geographic area.