Revenue and Contract Balances - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Disaggregation of Revenue [Line Items]
Revenue	$ 12,050	$ 10,588	$ 23,470	$ 20,063
Retail
Disaggregation of Revenue [Line Items]
Revenue	9,065	8,145	18,244	15,966
Brands
Disaggregation of Revenue [Line Items]
Revenue	2,985	2,443	5,226	4,097
Over time
Disaggregation of Revenue [Line Items]
Revenue	10,652	9,643	21,248	18,544
Over time | Retail
Disaggregation of Revenue [Line Items]
Revenue	9,065	8,137	18,244	15,952
Over time | Brands
Disaggregation of Revenue [Line Items]
Revenue	1,587	1,506	3,004	2,592
Point in time | Brands
Disaggregation of Revenue [Line Items]
Revenue	1,398	945	2,222	1,519
United States
Disaggregation of Revenue [Line Items]
Revenue	11,076	9,344	21,647	17,887
United States | Reclassification due to change in calculation method
Disaggregation of Revenue [Line Items]
Revenue	11,421	9,508	22,156	18,163
All other countries
Disaggregation of Revenue [Line Items]
Revenue	974	1,244	1,823	2,176
All other countries | Reclassification due to change in calculation method
Disaggregation of Revenue [Line Items]
Revenue	$ 629	$ 1,080	$ 1,314	$ 1,900
Arizona | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	19.00%	16.00%	19.00%	17.00%
California | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	12.00%	10.00%	12.00%	10.00%
Oregon | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	10.00%	11.00%	10.00%	12.00%
Advertising
Disaggregation of Revenue [Line Items]
Revenue	$ 11,899	$ 10,562	$ 23,228	$ 19,973
Other services
Disaggregation of Revenue [Line Items]
Revenue	$ 151	$ 26	$ 242	$ 90