Revenue and Contract Balances (Tables)

6 Months Ended

Jun. 30, 2022

Revenue from Contract with Customer [Abstract]

Schedule of Disaggregation of Revenue

The following table presents the Company's revenue by service type:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Advertising	$	11,899	$	10,562	$	23,228	$	19,973
Other services	151		26		242		90
	$	12,050	$	10,588	$	23,470	$	20,063

The following table presents the Company's revenue by geographic region:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
United States1	$	11,076	$	9,344	$	21,647	$	17,887
All other countries1	974		1,244		1,823		2,176
	$	12,050	$	10,588	$	23,470	$	20,063

1 Calculated based on customer sold to address for the periods presented. Using the prior calculation based on billing entity address, revenue for the United States and All other countries would have been $11,421 and $629 for the three months ended June 30, 2022, $9,508 and $1,080 for the three months ended June 30, 2021, $22,156 and $1,314 for the six months ended June 30, 2022, and $18,163 and $1,900 for the six months ended June 30, 2021, respectively.

The following tables presents the Company's revenue by state:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Arizona	19	%	16	%	19	%	17	%
California	12	%	10	%	12	%	10	%
Oregon	10	%	11	%	10	%	12	%

The following table presents the Company's revenue by timing of recognition:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Over time
Retail1	$	9,065	$	8,137	$	18,244	$	15,952
Brands2	1,587		1,506		3,004		2,592
	$	10,652	$	9,643	$	21,248	$	18,544
Point in time
Brands3	1,398		945		2,222		1,519
	$	12,050	$	10,588	$	23,470	$	20,063

1 Revenues from subscription services and display ads.

2 Revenues from brand profile subscriptions and digital media (including display ads and audience extension).

3 Revenues from branded content and channel advertising (including direct to consumer email).

Schedule of Deferred Revenue

The following table presents the Company's deferred revenue accounts and changes in the deferred revenue accounts

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Balance, beginning of period	$	2,566	$	2,023	$	1,975	$	1,585
Add: net increase in current period contract liabilities	1,591		1,710		2,239		1,922
Less: revenue recognized from beginning balance	(1,690)		(1,654)		(1,747)		(1,428)
Balance, end of period	$	2,467	$	2,079	$	2,467	$	2,079